cultureRush is a social networking site founded by Kenny Pang and Robert Reed to connect people within shared cultures. It aims to harness the power of cultural communities through mentoring, networking, and marketplace opportunities. The founders saw a need for culturally-focused support given their own immigrant experiences. While social media is crowded, cultureRush intends to target audiences through cultural commonalities. It will generate revenue through advertising, lead generation, affiliates, and pay-to-use services. The founders are seeking $200,000 in seed funding to hire key roles and expand in the first two years.