This document discusses monitoring and evaluation (MEL) and its importance for improving fundraising bids and project quality. It notes that while transformational programs are hard to measure, demonstrating results is increasingly demanded by donors and the public to ensure accountability and value for money. Examples show funders requesting evidence of a project's impact, like increased school attendance or health outcomes. The document outlines Oxfam's MEL processes, from setting measurable objectives and collecting data to using evaluations and reviews to improve decision-making. It acknowledges challenges like balancing learning and accountability when resources are limited but argues that MEL is essential for good management, communication, and organizational reputation.