The document discusses search engine marketing (SEM) strategies for online marketers and internet sales managers. It provides details on Google AdWords campaigns run by Courtesy Chevrolet that led to increased traffic, leads, and vehicle sales. Key aspects covered include pay-per-click advertising, site targeting, landing pages, bid strategies, and analyzing SEM metrics.
Learn how to use paid search advertising to generate a flood of appliance repair leads for your appliance service business. Pay Per Click marketing is one of the fastest ways to improve your lead generation strategy
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Most effective strategy for E-commerce !Rakesh Kumar
Since provenance, Sanbrains has evolved in delivering the services from the small start-ups to the huge corporates which are helpful for organizations in their evolution.
Sanbrains provides an outright quick fix to the organizations in all primary issues in terms of Improvement in the ROI, Digital marketing, Web development E-commerce, ERP, Android, ios Apps.
This presentation explains what is affiliate marketing, what are the CPV networks, affiliate networks, traffic sources, designing your own landing page, the role of the affiliate manager and how commission is calculated
Search Marketing campaigns are focused on numbers and stats even while managing campaigns of as little as £5 a day. Each ad group, campaign, keyword requires an in-depth search on what you want to gain from it and what are your goals with it – unless your company has billions of dollars to spill over search marketing without worrying about the results. As they famously say – Marketing is just another form of Statistics.
- Discover how the Google Ads engine works - You have to understand how the AdWords auction process works if you intend to succeed with paid search - quality & relevance is the answer.
- The secrets to maximizing quality score - In order to drive lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.
- Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.
- KPIs & how to track them - You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Learn how to use paid search advertising to generate a flood of appliance repair leads for your appliance service business. Pay Per Click marketing is one of the fastest ways to improve your lead generation strategy
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Most effective strategy for E-commerce !Rakesh Kumar
Since provenance, Sanbrains has evolved in delivering the services from the small start-ups to the huge corporates which are helpful for organizations in their evolution.
Sanbrains provides an outright quick fix to the organizations in all primary issues in terms of Improvement in the ROI, Digital marketing, Web development E-commerce, ERP, Android, ios Apps.
This presentation explains what is affiliate marketing, what are the CPV networks, affiliate networks, traffic sources, designing your own landing page, the role of the affiliate manager and how commission is calculated
Search Marketing campaigns are focused on numbers and stats even while managing campaigns of as little as £5 a day. Each ad group, campaign, keyword requires an in-depth search on what you want to gain from it and what are your goals with it – unless your company has billions of dollars to spill over search marketing without worrying about the results. As they famously say – Marketing is just another form of Statistics.
- Discover how the Google Ads engine works - You have to understand how the AdWords auction process works if you intend to succeed with paid search - quality & relevance is the answer.
- The secrets to maximizing quality score - In order to drive lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.
- Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.
- KPIs & how to track them - You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialsphere...
Instagram: https://www.instagram.com/socialspher...
LinkedIn: https://www.linkedin.com/company/soci...
Twitter: https://twitter.com/socialspherega
Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world.
This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Elevate your digital marketing skills with the best Search Engine Marketing (SEM) training institute in Hyderabad. Unlock the power of paid advertising and propel your career in the world of online marketing. Join us today for expert SEM training.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
What do you know about search engine marketing (SEO)jishavijayan70
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Google Updates, Concepts of Campaign, PPC & AdWords Knowledge, SEM, AdWords Vs Adsense, AdWords Benefits, Campaign Design, Flow, Ad Types, Ad Extensions, CPC, CPM, Quality Score, How To Create Campaign on Google, Campaign Example
Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world. Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world. Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world. Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world. Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world.
Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world.
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
Similar to 80 aaisp2007 se-mfor_internetmanagersv3 (20)
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. JUNE 28, 2007 For online marketers who think that the last ad impression (or click) seen is the most likely to lead to a conversion, a look at the Atlas Institute's "How Overlap Impacts Reach, Frequency and Conversions" study may be in order. The study, conducted in the first quarter of 2007, found that US consumers were more likely to convert after viewing ads on multiple Web sites, suggesting that conversions should be attributed to a full set of impressions and/or clicks, rather than just the single one that preceded the conversion. Two out of three consumers who eventually bought a product or took a responsive action were reached by ads across multiple web sites before converting. Converting consumers with multiple impressions
5. Internet Marketing Strategies should factor in the 4 key areas that are required in order to yield sales 1. Before prospects get to your web sites… How do we attract? 2. After prospects get to your web sites… getting an inquiry 3. After prospects submit an inquiry, before they get to store 4. After prospects arrive at the store, but before taking delivery
6.
7. We chose Search Engine Marketing as one of our key tactics for generating web site traffic in August, 2005 This presentation will focus on Google based SEM
8. Courtesy Chevrolet decided to use Google “Sponsored Link” ads and Google’s network of web sites that accept display ads to drive car buyers to our sites… August, 2005. Courtesy Chevrolet uses Google’s “AdWords” program to reach online car buyers at the moment when they're looking for a new or used car. Using both text based sponsored links and display ads, the Google Network reaches more than 80% of online car buyers.* We create our ads, then use either key search words or select web sites to target which people see the ads. For key search words, we pay when shoppers click through to one of our sites. For display ads we bid what we are willing to pay per thousand impressions for each of the third party web sites we target…
9. Every dealership should have a Google AdWords account so that the capability exists in the store adwords.google.com https://adwords.google.com/select/Login
10. The Google AdWords team supplies a remarkable amount of coaching and guidance at no charge Even if you decide to outsource your SEM advertising budget, it is important to understand how keyword and site targeted campaigns work
11. When SEM service providers make claims of “Millions” of Key Words… They are full of BS! We were unable to process your request to add and/or edit your keywords. Adding these keywords would increase your account's total number of keywords beyond a manageable amount. Please add either fewer keywords or reduce the number of existing keywords in your account. Refining your keyword lists ensures your keywords are as targeted and relevant as possible. Use our Find and Edit Keywords Tool to identify poor performing keywords within your account (such as keywords with few or zero impressions) and delete them. Note: Be careful when deleting keywords in campaigns that are only opted in to the content network. Impressions and other statistics aren't attributed to individual keywords when ads show on content pages, but are attributed to the ad group as a whole. Therefore, keywords in content-only campaigns will always show zero impressions.
12. Search Engine Marketing became a key component of our successful strategy for increasing lead volumes
13. Increased sales from Online Advertising that captured leads using a combination of deep links, dedicated landing pages and specially constructed micro-sites tied to SEM campaigns… Conventional Internet Sales Strategy (no SEM) SEM Campaigns Implemented We used Search Engine Marketing to increase leads that contributed towards dramatic sales increases
14. Courtesy Chevy eBusiness Teams received 61,642 Leads in 2006 that were tracked within our BuzzTrak CRM System In 2006 SEM became an integral part of our strategy for increasing Lead Volume AND Showroom Traffic
15. 4,008 eBusiness Department Sales of New & Used Vehicles in 2006 Segmented by Marketing Category (Total Store Sales >11,000) In 2006 SEM become a key component of growing our Internet and BDC Sales Volume by over 100%
16. Courtesy Chevrolet’s aggressive SEM campaigns have provided the Dealership with Lower Cost web site traffic In Q1 2007, SEM has become our primary means of generating steadily increasing Unique Site Visitors
17. Sales/Lead Closing Ratios ranged from 5.15% to 16.64% when segmented into categories based on Marketing Type Growing Internet Sales using Increased Quantities of Leads will Result in Closing Ratio Variations
18.
19. Search Engine Marketing allows Internet Sales Professionals to use search for generating traffic
20. Search Engine Marketing allows Internet Sales Professionals to target web sites for ad placement
21. Search Engine Marketing allows PPC ads to be placed on Content Network sites based on ad text
22.
23.
24. What is “Google AdWords” Basic Terminology • Ad Position • Clickthrough Rate (CTR) • Conversion Rate • Impression • Keyword • Landing Page • Quality Score Google AdWords allows any Internet Manager with a credit card to manage SEM campaigns
25. Optimize Your Campaigns and Ad Groups for higher Quality Scores… “ Quality Score” is the basis for measuring the quality of your keyword and determining your minimum bid. What determines if your Pay-Per-Click bids are successful in showing your ads to car buyers? Quality Score is determined by: • CTR (Clickthrough Rate) • Relevance of ad text • Historical keyword performance • Content and layout of your landing page • Other relevancy factors
26.
27.
28. ISM’s that administer their own SEM accounts have access to key words OR site targeted campaigns
30. Google AdWords supplies very useful applications for generating and managing key words… Originally designed to extract key words from YOUR web site, the Site-Related Keywords online application from Google can be used to acquire a list of Keywords from web sites other than your own, such as 3 rd Party Lead Providers, Car Companies and competitors.
31. After you have added Keywords to the list on the right, Save to Ad Group puts them in play… Maybe!
32. After you save your selected Keywords to include in your Ad Group, its Summary shows the results
33. Keywords that are Inactive can be selected for individual management separate from the others
34. After selecting the individual keywords to manage, you can change bids, position request and URL’s
35. After completing Keyword Edits, we are back at the Key Words tab where we see the words activated
36. AdWords offers a variety of online ad formats. To access, opt into the Google Network.
37. AdWords offers a variety of online ad formats. Image Ads provide ISM’s with campaign flexibility. • Appear on some sites in Google Network • Matched to keywords and/or page content • Can run on content sites in both keyword targeted and site targeted campaigns
38. AdWords offers Video and Flash Ads to provide Content & Targeted Site campaign flexibility • Flash is a plug-in that allows animation, used by car companies on automotive web sites • Allowed for all AdWords advertisers • Content and Targeted Site Placement is same as image ads • Must follow Google editorial guidelines • Video Ads first appear as static image. Once clicked, (image or play button) plays within ad space. • Clicking URL or on ad while playing will link to the targeted landing page, website or deep link.
39. AdWords offers Business Listing Ads to provide mapping and dealership locator capabilities Local Business Ads • Add through Google’s Local Business Center • Appears in keyword-targeted campaigns opted into search network
40. What is CPM Bidding? AdWords offers CPM based targeted web site Ads available on a bid basis… CPM Bidding (cost per thousand impressions) Set the maximum amount you’re willing to pay for 1,000 ad impressions. An impression is counted when a Web page serves an ad, clicked on or not. How Does Google Compare CPC and CPM Ads? • Effective CPM (eCPM) for keyword-targeted ads • Considers CPC, CTR, and relevance factors across 1,000 impressions • Result = eCPM • eCPMs compared to each other and max CPM of competing ads • Highest ranking ad wins
41. What is Site Targeting? AdWords offers CPM based targeted web site Ads available on a bid basis…
42. Google Site Targeting offers you the ability to find web sites for your ads based on several criteria Site Targeting • Advertisers choose individual sites in content network • CPM (cost per thousand impressions) model • Minimum bid: 25 cents • Find sites by category, topic or demographics Click to zoom in +
43. What is Site Targeting? AdWords offers you the ability to select web sites based on multiple criteria
44. What is Site Targeting? AdWords offers you the ability to select web sites based on multiple criteria After you’ve selected the sites you want to add to your Targeted Site list for the Ad Group, Click on Add Selected Sites to go back to the Ad Group Summary Section
45. After you add your additional Targeted Sites, Google brings you back to your Ad Group summary screen
46. “ Describe Topics” site tool provides you with the ability to select sites based on “ad hoc” topics… Click on the “Add Selected Sites” button to go back to the Summary Section
47. “ List URLs” - Enter a desired URL, and check site availability, and shows all similar available sites When you enter a URL that is not part of the Google Ad Network, or has blocked you from placing ads Site Tool looks at what Google has indexed for that URL and serves up similar sites
48. “ Select Demographics” – Let’s you use Site Tool to find sites by age, sex, income & more (Advanced) Add Selected Sites puts your choices into the Ad Group and brings you back to the summary Click to zoom in +
49. “ Select Demographics” – Let’s you use Site Tool to find sites by age, sex, income & more (Advanced)
50. Bidding Strategies • How Do I Know What My Competitors Are Bidding? • Bidding Wars • Decide what a keyword and an ad position is truly worth to your store • Test, tweak ads to improve position Ad Scheduling (Dayparting) By default ads run 24 hours a day. Ad scheduling allows campaigns to run during certain hours or days. Bidding Strategies and Ad Scheduling are not available when outsourcing to most SEM providers
51.
52. Ad Preview Tool: http://www.google.com/adpreview How Can I See My Ad?
53. ISM’s that administer their own Google AdWords account can access more data than if outsourced
55. Courtesy Chevrolet reviews eBusiness campaigns and opportunities by categorizing the leads generated, then looking at volume, invalids and sales. Internet Sales Managers need to closely monitor where SEM results are showing up as sales
56. Search Marketing Site Network As the multiple web sites, mico-sites and landing pages were being created, and linked to each other the entire implementation began to take on a network appearance and characteristics.
57. SEM & Promo Landing Pages Primary Web Sites Full-Featured w/Inventory Campaign Specific Micro Web Sites Get a Year Worth Of Free Gas free GM Oil Changes For 3 Years HouseOfCourtesy.com 2007Tahoe.com CourtesyOnBell.com PHXChevrolet.com LatinoChevy.com SEM/SEO Key Word URL’s Point to Primary Site Deep Links CourtesyFleet.com WeBuyChevys.com GMAC-AZ.com 2006Silverado.com GetaCamaro.com YouGotGas.com ChevyPriceQuote FreeGMoilChange ChevyPride.com PHXfinance.com BK-OK-Car-Loans.com Within the Search Marketing Network of sites created by Courtesy, 3 distinct channels exist
58. Ad Groups by Targeted URL’s Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Landing Pages & Micro-Sites Key Words or URL Based Site Targets Bid Amounts & Daily Limits SEM Campaigns by Targeted Segments Image Ads & Sponsored Links Leads Leads Leads Creating Search Marketing campaigns requires a funnel approach and measuring each section
59. SEM Campaign Accountability Whether self-directed or managed by a 3 rd Party Supplier, Internet Managers should insist on reviewing the SEM Campaign Metrics as provided by the search engine as shown below on a monthly basis. eBusiness Directors and Managers should be reviewing these metrics daily, weekly and/or monthly and making adjustments.
60.
61. Use Image Ads on targeted sites to drive traffic into Deep Links that serve up relevant content
62. Use Deep-Links and custom URL’s that go to specially set up Inventory Pre-Sorts for model specific campaigns Keyword, Content and Site Targeted SEM Campaigns drive traffic to “Deep Links” into specialized content within full featured web sites that are set up with BZ Results to be specifically and directly relevant to the Ad’s message… www.Chevrolet-Silverado.com
63.
64. Use SEM to Attract Loyal Chevy Customers Targeted by State
66. Courtesy Ad placed Directly with Google Courtesy SEM Ad placed Directly with Google Organic Ranking of Courtesy Micro-Site (free)
67. Dealer Managed Google Campaign Reporting Total of Targeted Prospects that Clicked Through to Landing Page Total of Targeted Prospects that Saw the Online Ad Cost per Targeted Prospect that Clicked on a Key Word based Ad Cost per Prospect that Clicked on a Banner Ad in the Google Network
68. Courtesy Chevrolet Campaign Specific Display Ads Placed within selected and targeted 3 rd Party Web Sites Using the Google Advertising Network Google AdWords Image Ad Examples
80. Courtesy Chevrolet SEM Campaign Specific Display and Text Ads that use both Targeted Sites and Key Words to link click throughs to very specific Micro-Sites, Landing Pages and Deep Links Online SEM Campaign Examples
84. Use of Deep-Links in Online Advertising www.GM-Finance.com Deep-link into GM PowerShift web site online credit application
85.
Editor's Notes
Courtesy Chevrolet sold over 11,000 new and used vehicles in 2006, of which over 4,000 originated from Internet generated leads (electronic and phone).