The document summarizes the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will focus on connecting automotive dealerships with technologies, strategies, and leaders to create new business outcomes. It will feature keynote speakers and workshops on topics like attracting employees, implementing business processes, using social media and mobile marketing, and strengthening a dealership's local presence. Attendees will learn strategies for measuring performance and leveraging relationships to increase sales and profits.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
iStart feature: All you need is love: A modern marketers's tech guideHayden McCall
The arrival of new technologies has opened opportunities for marketing, but taking advantage of them requires a significant shift in modus operandi. In today's 'age of the customer' where consumers have easy access to a multitude of research tools, marketing is all about leveraging technology to gauge customer sentiment and build reputation based on honesty, openness and authenticity. Clare Coulson asked industry thought leaders how businesses should behave and where technology fits....
iStart feature: All you need is love: A modern marketers's tech guideHayden McCall
The arrival of new technologies has opened opportunities for marketing, but taking advantage of them requires a significant shift in modus operandi. In today's 'age of the customer' where consumers have easy access to a multitude of research tools, marketing is all about leveraging technology to gauge customer sentiment and build reputation based on honesty, openness and authenticity. Clare Coulson asked industry thought leaders how businesses should behave and where technology fits....
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more and register online at http://AutoCon2012.com
AutoCon 2012 Conference and Exposition Magazine AdRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com
AutoCon 2012 Conference and Exposition BrochureRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more about this important event for car dealers and automotive professionals, and register online at http://AutoCon2012.com
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars:
-Maximizing Your Local Search Visibility at Scale
-Driving Local Sales with Video Marketing
-3 Secrets to Converting Visitors
-The New Search Behavior
The new mantra for the new millennium? “Plan, Implement and Measure.” Smart trade
show pros need to step up and take actionable steps that cover each phase of pre-,
during- and post-show planning. This white paper explains the key components required
at each phase, from setting goals and objectives and developing a campaign brief to
tips for getting buy-in and creating well-oiled measurement. Each step is designed to
help you rethink the old and embrace the new by refocusing your trade show energies
so you can take advantage of the opportunities created by the industry’s new reality.
Similar to AutoCon 2012 brochure as of 8 26-2012 (20)
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
Ever been troubled by the blinking sign and didn’t know what to do?
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Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
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• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
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• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
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2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
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What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Digital Fleet Management - Why Your Business Need It?
AutoCon 2012 brochure as of 8 26-2012
1. AUTOCONNECTIONS 2012 CONFERENCE & EXPO
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS
CONNECTING YOUR DEALERSHIP WITH THE RIGHT
TECHNOLOGIES
STRATEGIES
& LEADERS
TO CREATE POWERFUL NEW OUTCOMES
HOSTED BY PRODUCED BY
2. 6 Exciting Expo Themes
_____________________________________________________
PEOPLE
Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for
attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is
greater than ever before. How do you make the most out of the Millennial Generation?
What are some of the most effective and lowest cost resources for pre-screening and selection? What are the
PRELIMINARY AGENDA interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to
_____________________________________ connect you with the resources that you need to ensure that people power your success and become your greatest
September 5th asset, rather than becoming another challenge to deal with.
1:00 PM Registration Opens
3:00 PM Business Assessments _____________________________________________________
5:00 PM General Session PROCESS
6:00 PM AWA Reception Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process
7:00 PM 2012 AWA Awards Ceremony definition, implementation, and training to support the consistent execution of work flow procedure is more acute
today than ever before.
_____________________________________ With more prospective customers than ever before making contact with dealers prior to physically visiting the
September 6th dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will
provide mission critical information and insights on process management such as CRM, email template design and
7:30 AM Breakfast
daily use, daily workflow task lists, BDC design and implementation, Internet Sales.
8:30 AM General Session
10:00 AM Ten Workshops
_____________________________________________________
11:00 AM Break in Exhibit Hall
11:45 AM Ten Workshops
MEASUREMENT
Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” , yet far
1:00 PM Lunch too often dealers are asked to make decisions around marketing, sales, process and investments without adequate
2:00 PM General Session Keynote performance metrics, analytics or other information that would make up what we all refer to as “measurement”.
3:15 PM Break in Exhibit Hall This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive
4:00 PM Ten Workshops measurement and accountability in a dealership so that your decisions become data empowered and more likely to
5:15 PM Sponsored Labs result in an ongoing, ever improving competitive advantage.
6:15 PM General Session
7:15 PM Evening Reception _____________________________________________________
SOCIAL MEDIA
_____________________________________ Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true
September 7th in the automotive industry, where customer service and social interactions are the foundation of a successful
7:30 AM Breakfast dealership.
8:30 AM General Session This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online
10:00 AM Ten Workshops presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other
niche networks.
11:00 AM Break in Exhibit Hall
11:45 AM Ten Workshops
1:00 PM Lunch
_____________________________________________________
2:00 PM General Session LOCAL REACH
Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results,
3:15 PM Break in Exhibit Hall
such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers.
4:00 PM Ten Workshops
5:15 PM Sponsored Labs AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a
consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to
6:15 PM General Session
your dealership.
7:15 PM Evening Reception
_____________________________________________________
_____________________________________
September 8th
MOBILE
Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest
7:30 AM Breakfast growing consumption channels, with smart phone adoption rates skyrocketing among consumers.
8:30 AM Ten Workshops
With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong
10:00 AM General Session presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design,
11:30 PM Closing Remarks creating custom mobile apps, SMS marketing strategies and more.
12:00 PM Bonus Workshop Sessions
PRODUCED BY HOSTED BY
3. Powerhouse Keynotes & Speakers
Jim Ziegler
JIM Goal driven, ambitious and sales oriented, Jim became a record setting Radio Ad Sales Manager and Auto
Sales and Finance Manager with some of the largest dealerships in the country. Jim delivers dynamic, high
ZIEGLER content presentations on leveraging relationships into increased sales and profits, internet marketing and
prosperity.
Grant Cardone
GRANT Grant is a Best-selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV show
CARDONE host. Through his five books, he discusses how to be successful in this new economy. Cardone revolution-
ized the auto dealer industry by re-engineering their sales process and philosophy.
William J. Lovejoy
Mr. Lovejoy enjoyed an extraordinary career at General Motors. He began his career at GMAC, serving in a
variety of positions, and ultimately became President of GMAC in 1990. He eventually moved over to GM,
WILLIAM and headed their Vehicle Sales, Service and Marketing. In that role Mr. Lovejoy presided over an increase in
GM's U.S. market share in one of the most competitively challenging markets the industry has ever seen.
LOVEJOY Under his leadership, GM led the industry with record-setting truck sales, while simultaneously sparking
dramatic improvement in NADA’s dealer-satisfaction surveys. Mr. Lovejoy also served General Motors as
Vice President of service and parts operation.
Lon Safko
Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion Marketing, Lon shows
LON corporations how to train managers to think creatively, details the secrets of launching a successful on-line
SAFKO business. His best selling book The Social Media Bible, is transforming marketing strategies.
Dave Anderson
DAVE President of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership development books,
including the TKO Business Series, Up Your Business, If You Don’t Make Waves You’ll Drown, How to Run
ANDERSON Your Business by THE BOOK, and How to Lead by THE BOOK.
David Lewis
DAVID David has been training Dealers, General Managers, Sales Managers, F&I Managers and Salespeople on the
“Art of Inspirational Selling” His unique ideas have helped thousands of dealerships nationwide achieve
.
LEWIS their sales and management goals. David shares his ideas in a book titled, The Secrets of Inspirational
Selling, which gained immediate popularity.
Patrick Kelly
PATRICK President and COO of CAR-Research XRM, Patrick is an inspiring speaker, coach, and process oriented thinker who helps
achieve positive outcomes.
KELLY
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS
4. Powerhouse Keynotes & Speakers
Tracy Myers
Best-Selling author and legendary speaker, Tracy Myers is commonly referred to as The Nation’s Premier Automotive
Solutions Provider. He is also a Certified Master Dealer and was the youngest-ever recipient of the National Quality Dealer
of the Year award by the NIADA. His dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small
Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business
TRACY
Journal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.
Myers has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS, been featured in USA Today
MYERS
and written for Fast Company. His books include the #1 Best-Sellers Uncle Frank ‘Sez’, YOU Are The Brand, Stupid! and
Pushing To The Front (written with Brian Tracy). He was also featured in the Telly Award winning film “Car Men” As the
.
founder of his own marketing and branding academy, Tracy teaches ambitious business owners, professionals and
entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition.
Jody Devere
CEO and Founder of AskPatty.com, Jody has organized six workshops on Diversity & Women’s Issues especially for
AutoCon2012.
JODY
DEVERE
Sean Stapleton
VP of Sales at VinSolutions, Sean is a highly regarded author in many top automotive trade magazines and a dynamic
speaker who has the pulse of the auto industry. SEAN
Richard Bustillo
STAPLETON
Richard Bustillo is the General Manager of Rick Case Honda in Fort Lauderdale, Florida. As the operational
leader of the largest Honda Dealership facility in North America, Bustillo supervises a team of over 350
associates that sell and service thousands of new and used vehicles each month. He has a proven history of
success in raising dealership net profits and has a consistent record of turning poorly performing dealer-
ships into solid performers. Bustillo’s expertise extends to setting and administering budgets for fixed and
variable expenditures; managing incoming/outgoing new and used vehicle inventory to optimize cash flow
and sales. At Rick Case Honda he is the decision-making authority with full responsibility for all day-to-day RICHARD
dealership operations, policies and procedures. Bustillo is a recognized expert in hiring, training and
motivation of management and support personnel, along with the creation of innovative sales and BUSTILLO
marketing approaches. He is the only volume store to achieve the prestigous Honda Presidents award 4yrs
in a row.
Ralph Paglia
Vice President Digital; Tier10 Marketing. Paglia was responsible for ADP Digital Marketing Business
Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital
Marketing enterprises. At Tier10 Marketing, Paglia has created significant revenue growth from new RALPH
solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation
management strategies and tactics. Paglia has become a nationally recognized thought leader, speaker and PAGLIA
author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.
Jim Flint
Jim Flint is the first-ever corporate director of interactive sales and marketing for the John Eagle Family of
Dealerships. Flint, who began his professional career with a stint in sports marketing for Nike, joined JIM
Dallas-based John Eagle in early 2009. He moved to the retail side of the business after working at the OEM
level with Nissan and Toyota for more than a decade.
FLINT
David Johnson
David Johnson is considered by many to be the top authority on automotive social media. He is the social
media editor of AutomotiveDigitalMarketing.com, a featured blogger on SocialMediaToday.com and the
author of his own blog, dedicated to the auto industry, at PersuasiveConcepts.com. He has conducted many DAVID
seminars, lectures and in-dealership training sessions on the creation and implementation of social
strategies. David teaches dealerships the how, why and ROI of social marketing through the implementa- JOHNSON
tion of advanced inbound lead generation tactics.
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS
www.AutoCon2012.com
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6. Why we’re excited about AutoCon 2012…
Dealer Principal & General Manager Marketing Manager
“There are dozens of dealer events, and it “This year I’ve had the opportunity to attend
can be an overwhelming decision two conferences put on by First Class Educators
choosing which one(s) to attend. However, and both have indeed been first class events.
I will always send my team to the FCE The digital marketing landscape is becoming
events because I want the best – and they increasingly dynamic and the FCE events I’ve
always deliver!” attended have really hit on the latest trends
and developments. Even the most seasoned
Tracy Myers, Dealer Principal automotive digital marketers will learn
Frank Myers Auto Maxx something new given the diversity and depth of topics lead by
experts from within and outside the industry.
FCE conferences are a great opportunity to quickly and efficiently
Operations & General Sales Manager bring your dealer team up to speed on all things digital and get them
energized to adjust and implement their marketing strategies. This is
“First Class Educators have provided game-changing education in the exactly why we brought 21 members from our group to FCE’s
digital marketing realm for my staff and Automotive Boot Camp.”
I. This is the way of the future. These
events are excellent for dealers ready to Ben Robertaccio, Marketing Manager
change and wanting to understand the Morrie's Automotive Group
digital world."
MJ MacDonald, Operations Manager Social Media Manager
Bountiful Mazda • Orem Mazda
“I have participated in 2 events that First Class Educators has
produced, Digital Marketing Strategies Conference and Automotive
Business Development Center (BDC) & Boot Camp. FCE always seems to have their finger on the pulse of what
Internet Manager is happening in the Auto Industry and the impact
that digital marketing has on it (I think Carrie has a
“The team at FCE seems to always outdo themselves and I expect crystal ball).
AutoCon2012 to be no different. The line-up of speakers that they FCE has the best speakers, teachers and even
attract are true Industry leaders. I always mentors to guide and teach you. The selection of
end up having not just a few but many topics and classes is wide and varied, I just wish I
things to implement back at the could clone myself so I could get to ALL of them!
dealership. In just two days I can gain I usually walk in thinking I know it all, and walk
more information from peers and out having learned so much new information. I
speakers than months of training and look forward to the next event!”
research on my own. ”
Trish Spagnola, Director of Interactive Marketing & Media
Lindsay Lavery, eCommerce Director Westbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep
Lavery Automotive Chrysler Dodge Ram • FIAT of Westbury • Levittown Ford
Internet Sales Director Internet Sales Director
"First Class Educators brings together some of the best “I have attended several First Class Educator
and brightest in the industry. Consequently, events, and I am always impressed with the
FCE events have been a valuable source of camaraderie of dealers, the quality of speakers
information and provided me with some of the and trainers, and I always manage to leave with
tools and ideas necessary to build our more ideas than we can put into place. I highly
eCommerce operations." recommend FCE events for any dealer that
wants to stay ahead of the curve."
Tony Rhoades, Internet Sales Director
Gunn Auto Dani Hart, Internet Sales Director
Pohanka Auto Group
7. Wednesday, September 5
1:00pm Registration Opens 3rd Floor of Aria Hotel
3:00pm Business Assessments Unique to AutoCon Attendees Get Personalized Advice on Selecting AutoCon Workshops Ironwood Ballroom 6-7
5:00pm General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GMAC Ironwood Ballroom 4
6:00pm AWA Reception Music by DJ Vikrola, DJ Yowka, and Special DJ Guest Exhibit Hall
7:00pm AWA Ceremony Automotive Website Awards Ceremony Ironwood Ballroom 4
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7:30am Breakfast Sponsored by TrueCar
8:30am General Session Featured Speaker: Sean Stapleton, CSO, VinSolutions Ironwood Ballroom 4
10:00am Workshops How Google+Local is changing the Social Landscape – Phil Penton Starvine 3
Making Mobile Happen! – Shuki Lehavi Starvine 4
Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales – Jim Flint Starvine 6
ClickmotiveSponsored Workshop: Turn Your Internet Whisper into a Loud Digital Voice Starvine 12
VinSolutions Sponsored Workshop: Bring People, Processes, and Data Together as ONE Starvine 13
I Hate/Love My Online Reputation – Mike Myers Starvine 7
The Evolution of Digital Marketing: Where Do We Go From Here? – Ralph Paglia Starvine 10
How To Build a True BDC That Is Profitable – Joni Stuker Starvine 8
Diversity Marketing to Latinos – Elizabeth Archuleta - (*Certificate*) Starvine 9
Paid Search Strategies 1 – Brian Pasch, Anita Avram, Google Adwords Team - (*Certificate*) Starvine 11
11:00am Break Exhibit Hall
11:45am Workshops Mobile Technology: Customer Retention and Loyalty Strategies – Glen Garvin Starvine 3
HomeNet Sponsored Workshop: HomeNet Starvine 4
The Secrets of the Best Automotive Sales Consultants and Sales Teams – Chris Saraceno Starvine 8
Social Blueprint: Developing Your 5 Point Social Presence & Tracking a Positive ROI – David Johnson Starvine 12
Car-Mercial Sponsored Workshop:Dominate Page One of Search With Sales, Service, & Branding Videos Starvine 9
Social Dealer Sponsored Workshop: The Social Dealer Difference Starvine 13
Putting Dealer’s Phone Processes To The Test – Jerry Thibeau Starvine 10
Five Simple Strategies to Selling More Cars Now! – Alan Ram Starvine 6
Recruiting, Hiring, & Retaining Women in Automotive Industry – Panel with Jody Devere - (*Certificate*) Starvine 7
Paid Search Strategies 2 – Brian Pasch & Anita Avram, Google Adwords Team - (*Certificate*) Starvine 11
1:00pm Lunch Sponsored by TrueCar
2:00pm General Session Featured Speaker: Lon Safko, author of The Social Media Bible. Ironwood Ballroom 4
3:15pm Break Exhibit Hall
4:00pm Workshops Dealer eProcess Sponsored Workshop: An Insider Look At Our Platform Starvine 6
Merchandising Online Inventory and Analytics – George Nenni Starvine 3
CarWoo Sponsored Workshop: The Top 10 Ways To Woo Your Online Buyers Starvne 11
What Does It Take For Automotive Dealers To Go From Good to Great – Panel with April Rain Starvine 8
Beyond ‘Likes’: Growing Customer Advocacy Using Bulletproof Social, Mobile & Video Strategy – J Mescher Starvine 4
What Influences Customer Loyalty & How Do We Measure It? – Brad Smith Starvine 13
Guerilla Marketing and Conquest Advertising to Grow Market Share – Ralph Paglia Starvine 7
TrueCar Sponsored Workshop: What Has TrueCar Been Up To? Starvine 10
Diversity Marketing to LGBT Community – Elizabeth Archuletta - (*Certificate*) Starvine 9
Paid Search Strategies 3 – Brian Pasch & Anita Avram, Google Adwords Team - (*Certificate*) Starvine 11
5:15pm Sponsored Labs Unique to AutoCon Hands-on Follow-up to Workshops Ironwood Ballroom 6-7
6:15pm General Session Featured Speaker: Dave Anderson, author of 12 leadership books. Ironwood Ballroom 4
7:15pm Evening Reception Sponsored by VinSolutions Exhibit Hall
*Educational certificates are granted for attending these sets of classes.
www.AutoCon2012.com
8. Friday, September 7
7:30am Breakfast
8:30am General Session Featured Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host Ironwood Ballroom 4
10:00am Workshops Dominate Your Local Market With Video Pre-Roll Marketing – AJ LeBlanc Starvine 12
Haystak Sponsored Workshop: Influence: The New Metric to Build Your Digital Advertising Plan Around Starvine 6
Trends in Dealership Benchmarking – Robin Cunningham Starvine 10
Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Ed Parkinson Starvine 9
The Do’s & Don’ts of Managing and Leveraging Your Online Reputation – Heather MacKinnon Starvine 4
Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees – Kathy Carlson Starvine 13
Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits – Joe Castle Starvine 11
A General Managers Guide to your BDC, Internet, & Marketing Dept – Marc McGurren Starvine 3
Case Studies of Dealerships Getting It Right With Women – Panel with Jody Devere - (*Certificate) Starvine 7
Mastering Google Analytics Part One – Brian Pasch - (*Certificate) Starvine 8
11:00 am Break Exhibit Hall
11:45am Workshops To BDC or Not to BDC… Why Call Centers are Cool Again! – Chip King Starvine 4
KPA Sponsored Workshop: How to Increase Revenue and Margins through Outsourcing Starvine 6
How to use Facebook Ads to Amplify your Social Reach and Generate More Leads – Brent Albrecht Starvine 9
Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time – Glenn Pasch Starvine 12
Team Velocity Sponsored Workshop: Team Velocity Starvine 10
The Power Of Landing Pages: 10+3 Tips To Drive Conversion – James Fabin Starvine 7
How To Recruit, Screen, Train, and Retain Sales Professionals – Craig Lockerd Starvine 13
Consolidating Strategies: How Search and Social Will Be One in 2013 – JD Rucker Starvine 3
Having Fun & Prospecting Your Way To Greatness – Fran Taylor Starvine 8
Mastering Google Analytics Part Two – Brian Pasch - (*Certificate) Starvine 11
1:00pm Lunch Sponsored by TrueCar
2:00pm General Session Featured Speaker – Patrick Kelly, CAR-Research XRM Ironwood Ballroom 4
3:15 pm Break In Exhibit Hall
4:00pm Workshops Making Sense of Mobile, and how to get ahead of the consumers in the digital race – Shuki Lehavi Starvine 7
HomenetSponsored Workshop: Homenet Starvine 8
Special Workshop presented by John Giamalvo from Edmunds.com Starvine 9
Social Media Dating, Professionally Called Blogger Outreach – Christine Rochelle Starvine 12
Reputation Management Strategies and Tactics from Rick Case Honda’s General Manager – Rich Bastillo Starvine 11
“The Unfair Advantage” – Author Panel & Book Release Event – Brian Pasch, Tracey Myers & Others Starvine 10
10 Guidelines for Success in Social Media – Panel Discussion with Google & Social Dealer Starvine 6
Doubling Customer Retention Counts– Tom Wiegand Starvine 3
How to Get Vendors to Aggressively Compete For Your Business– Tim Jackson Starvine 13
AutoUSA Sponsored Workshop: AutoUSA Starvine 4
5:15pm Sponsored Labs Unique to AutoCon Hands-on follow-up to Workshops Ironwood Ballroom 6-7
6:15pm General Session Featured Speaker: Tracy Myers, Best-Selling Author, Dealer Principal Ironwood Ballroom 4
7:15pm Eve Reception Sponsored by TrueCar
Saturday, September 8
7:30am Breakfast
8:30am General Session Featured Speaker – David Lewis Ironwood Ballroom 4
10:00am Workshops The Evolution of the BDC – Stan Sher
Starvine 13
New Profits From A Digitized Showroom – Todd Katcher Starvine 12
Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors – David Page Starvine 6
Incorporating Customers and Websites Into Your Dealership’s Trade-In Evaluation Process – Rich Bustillo Starvine 4
Dealer Compliance in a Digital Age & How To Avoid Fines – Jim Radogna Starvine 7
Twitter-Facebook-YouTube-Pinterest and the Rubik Cube – Jim Ziegler Starvine 10
How to Use Objective Data to Create Performance Plans and Compensation Models – Ralph Paglia Starvine 11
Strategies for Differentiating Your Dealership with Today’s Social, Local, Mobile Car Shopper – J Simmons Starvine 3
Personal Branding Tips From Highly Visible Automotive Professionals – Panel Starvine 8
How to Simplify Analytics to See the Numbers that Make a Difference – Patric Timmermans Starvine 9
10:00am General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling. Ironwood Ballroom 4
11:30am Closing Closing Remarks Ironwood Ballroom 4
12:00pm Bonus Workshop Sell More Cars Using The Service Drive – Chad Sterling
9. AutoConnections 2012
Conference & Expo
September 5-8, 2012
Aria Resort & Casino, Las Vegas
www.AutoCon2012.com
Aria Resort & Casino
THIRD FLOOR EXHIBIT HALL MEETING ROOMS
LABS Board 7
8 Room
Premium Exhibitor Space
6
9 5
10
4
GENERAL MEALS
STAGE
SESSION 3
11
& AWA
Ceremony 12 2
1
13
RESTROOMS PRESS RESTROOMS
ENTRY
SPONSORS & EXHIBITORS
For Registration Sponsorship, or Exhibitor Opportunities
call Carrie Hemphill, Managing Director of First Class Educators
at 908-601-6475 • www.AutoCon2012.com
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS