The document announces the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will feature keynote speakers, workshops, and an expo on strategies and technologies to help dealers connect with customers and create new business outcomes. Topics at the conference will include people, process, measurement, social media, local reach, and mobile marketing.
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
This document provides information about the AutoConnections 2012 conference taking place September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature keynote speakers, 70 workshops and panels on various topics relevant to auto dealerships, including people/hiring, processes, measurement, social media, local marketing, and mobile. Attendees can learn strategies and connect with technology providers to help their dealership. Registration information is provided at the end.
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more and register online at http://AutoCon2012.com
The AutoConnections 2012 Conference & Expo will be held September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature 70 workshops, panel discussions, and hands-on labs on key topics related to connecting dealerships with the right technologies, strategies, and industry leaders. Powerhouse keynote speakers will include Jim Ziegler, Grant Cardone, William Lovejoy, Lon Safko, and Dave Anderson. Attendees can choose from workshops focused on improving processes, engaging customers through social media and mobile technologies, and maximizing local marketing efforts. The expo will also provide opportunities to learn about new products and services from industry suppliers.
AutoCon 2012 Conference and Exposition Magazine AdRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com
AutoCon 2012 Conference and Exposition BrochureRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more about this important event for car dealers and automotive professionals, and register online at http://AutoCon2012.com
NEW OPPORTUNITIES VIA - MARKETING INNOVATIONPointvoucher
This document provides an overview of marketing innovation from the perspective of Nicolai Elmqvist, CEO of the creative digital agency Konstellation. Some key points:
- Konstellation's core products are marketing innovation and brand activation. Marketing innovation involves creating new products, services, or experiences using media and technology in novel ways.
- Marketing innovation supports a company's core business and is meant as an additive way to achieve strong results and business goals, not as a new line of business. It can grow into something bigger if successful.
- Examples of successful marketing innovations are provided, like Danske Bank's MobilePay payment service and a campaign by Fridge Raiders chips targeting gamers.
-
The AutoConnection 2012 Conference & Expo will be held September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature over 70 workshops and presentations focused on key themes such as developing great people, defining effective processes, using measurement to drive decisions, leveraging social media, boosting local reach, and capitalizing on mobile opportunities. Notable speakers will include experts on sales, leadership, digital marketing, and more. Attendees will gain insights on strategies to strengthen their dealerships and connect with new technologies, products, and services in the exhibit hall.
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
This document provides information about the AutoConnections 2012 conference taking place September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature keynote speakers, 70 workshops and panels on various topics relevant to auto dealerships, including people/hiring, processes, measurement, social media, local marketing, and mobile. Attendees can learn strategies and connect with technology providers to help their dealership. Registration information is provided at the end.
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more and register online at http://AutoCon2012.com
The AutoConnections 2012 Conference & Expo will be held September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature 70 workshops, panel discussions, and hands-on labs on key topics related to connecting dealerships with the right technologies, strategies, and industry leaders. Powerhouse keynote speakers will include Jim Ziegler, Grant Cardone, William Lovejoy, Lon Safko, and Dave Anderson. Attendees can choose from workshops focused on improving processes, engaging customers through social media and mobile technologies, and maximizing local marketing efforts. The expo will also provide opportunities to learn about new products and services from industry suppliers.
AutoCon 2012 Conference and Exposition Magazine AdRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com
AutoCon 2012 Conference and Exposition BrochureRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more about this important event for car dealers and automotive professionals, and register online at http://AutoCon2012.com
NEW OPPORTUNITIES VIA - MARKETING INNOVATIONPointvoucher
This document provides an overview of marketing innovation from the perspective of Nicolai Elmqvist, CEO of the creative digital agency Konstellation. Some key points:
- Konstellation's core products are marketing innovation and brand activation. Marketing innovation involves creating new products, services, or experiences using media and technology in novel ways.
- Marketing innovation supports a company's core business and is meant as an additive way to achieve strong results and business goals, not as a new line of business. It can grow into something bigger if successful.
- Examples of successful marketing innovations are provided, like Danske Bank's MobilePay payment service and a campaign by Fridge Raiders chips targeting gamers.
-
The AutoConnection 2012 Conference & Expo will be held September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature over 70 workshops and presentations focused on key themes such as developing great people, defining effective processes, using measurement to drive decisions, leveraging social media, boosting local reach, and capitalizing on mobile opportunities. Notable speakers will include experts on sales, leadership, digital marketing, and more. Attendees will gain insights on strategies to strengthen their dealerships and connect with new technologies, products, and services in the exhibit hall.
This document provides information about the 11th Annual Customer Experience Conference taking place March 25-27, 2015 in New York City. The conference will focus on using analytics and culture to deliver excellent customer experiences. It will feature keynote speeches and panels from top customer experience practitioners. Attendees will learn how to transform their companies and achieve customer experience excellence. The pre-conference on March 25th will focus on understanding factors that build customer loyalty. The conference is aimed at professionals responsible for customer experience, satisfaction, and related areas at their companies.
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
A local flooring franchise implemented a corporate marketing campaign with a $40,000 budget that yielded no sales and a net loss. Art of Design was hired to design a new localized campaign. They identified key target demographics and tested a smaller campaign offering 50% off area rugs with flooring purchases. This localized campaign had a total cost of $4,500 and generated $50,000 in new sales, yielding a return on investment of 1100% and a net gain of $44,500.
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
In this session, CX Pilots will share an overview of CX (Customer Experience) and how it's changing the way service-based businesses are interacting with their customers and employees. They will also show how companies are tying CX to customer retention, customer loyalty, lead generation, and ultimately an increase in revenue.
This document discusses best practices for improving customer experience (CX) in the retail industry. It describes how a major German food retailer transformed its CX by adopting an agile mindset, focusing on digital transformation and personalization, and streamlining content production and distribution across channels through automation. Key success factors included experimenting and learning quickly, empowering cross-functional teams, and using a single customer database. The retailer was able to rapidly prototype and rollout customized digital experiences and content for customers.
Video & Digital Marketing services, where CMO's and C-Suite of businesses loo...Pavan Kumar
Wayne Creative Alliance Pvt Ltd | Video Production & Digital Marketing
A creative agency specially handles in providing Video & Digital Marketing services for Small Businesses, Startups and Organizations looking to market their Product / Services.
Insight Marketing Communications has over 30 years of experience working with top consumer and business brands. They have expertise in various marketing areas including advertising, sales promotion, internet marketing, events, and more. Insight has worked with Godiva Chocolatier for over 18 years, handling their local and regional advertising and merchandising across multiple states. Insight also has a 15-year relationship with InBev, the world's largest brewer, working on projects for most of their beer brands including events, videos, and interactive programs. Insight offers a wide range of marketing communication services to help companies build and inspire their audiences.
The document is a marketing brochure from Cocktail Marketing Company that provides an overview of their services. They specialize in blending marketing programs and creative services to suit brands' needs. They describe their approach of choosing certain ingredients and blending them to create visually appealing and effective campaigns. They then list and briefly describe over 30 different services they offer across various marketing areas including strategy, creative, production, media buying, events, research and more.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Linda Källqvist, Director of Client Experience at Meltwater, spoke with the Women in Customer Success group about the customer journey and the most important aspects.
Agency disruption and evolving new business modelsTHE MAIN
This document summarizes the key points from a presentation on adapting to changes in the digital advertising industry. The presentation discusses four main areas that agencies need to focus on: self-concept, organizational culture/structure, workflow, and human resources. For self-concept, it emphasizes defining the agency's digital vision and products. For culture/structure, it recommends fostering innovation. For workflow, it questions whether linear processes need adjusting for digital platforms. And for human resources, it stresses the need for new competencies and training. The overall message is that agencies must adapt their thinking, teams, and ways of working to keep up with the evolving client briefs and digital landscape.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
1. The document analyzes the on-page SEO factors of a Chevrolet dealership website. It finds issues like the title tag being too long, keywords not being prominent enough on the page, and lack of keywords in image alt text and links.
2. The keyword density analysis shows the target keywords like "Chevrolet" appear enough in the meta keywords but not sufficiently in other on-page elements based on recommended thresholds.
3. Overall the audit finds the page needs to optimize keywords in various on-page elements, increase prominence and weight of keywords, and adjust the title tag to improve the website's search engine rankings.
The document discusses search engine marketing (SEM) strategies for online marketers and internet sales managers. It provides details on Google AdWords campaigns run by Courtesy Chevrolet that led to increased traffic, leads, and vehicle sales. Key aspects covered include pay-per-click advertising, site targeting, landing pages, bid strategies, and analyzing SEM metrics.
This document provides information about the AutoConnections 2012 conference taking place September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature keynote speakers, 70 workshops and panels on various topics relevant to auto dealerships, including people/hiring, processes, measurement, social media, local marketing, and mobile. Attendees can learn strategies and connect with technology providers to help their dealership. Registration information is provided at the end.
This document analyzes pre-owned vehicle sales data from November 2005 to July 2006 for Buchanan/Jenkins dealerships. It was prepared by Bob Keeton, Chief Operating Officer of Keenote Marketing & Media for Ernie Parisi, General Manager. The analysis includes demographics of pre-owned buyers, the most common vehicle models, model years, household income levels and planned spending on used vehicles.
Here to help you find what you need
Listens more than talks
Asks questions to understand your needs
Connects you to others who can help
The Concierge:
Makes introductions
Curates experiences
Facilitates connections
Focuses on enhancing your experience
The Guide:
Shares insights and perspectives
Helps you explore new ideas
Points out interesting things along the way
Leads by example
The Host:
Welcomes participation
Creates a comfortable environment
Brings people together
Fosters meaningful exchange
The Storyteller:
Paints a picture
Inspires through narrative
Shares lessons learned
Entertains while informing
The Observer:
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
This document provides information about the 11th Annual Customer Experience Conference taking place March 25-27, 2015 in New York City. The conference will focus on using analytics and culture to deliver excellent customer experiences. It will feature keynote speeches and panels from top customer experience practitioners. Attendees will learn how to transform their companies and achieve customer experience excellence. The pre-conference on March 25th will focus on understanding factors that build customer loyalty. The conference is aimed at professionals responsible for customer experience, satisfaction, and related areas at their companies.
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
A local flooring franchise implemented a corporate marketing campaign with a $40,000 budget that yielded no sales and a net loss. Art of Design was hired to design a new localized campaign. They identified key target demographics and tested a smaller campaign offering 50% off area rugs with flooring purchases. This localized campaign had a total cost of $4,500 and generated $50,000 in new sales, yielding a return on investment of 1100% and a net gain of $44,500.
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
In this session, CX Pilots will share an overview of CX (Customer Experience) and how it's changing the way service-based businesses are interacting with their customers and employees. They will also show how companies are tying CX to customer retention, customer loyalty, lead generation, and ultimately an increase in revenue.
This document discusses best practices for improving customer experience (CX) in the retail industry. It describes how a major German food retailer transformed its CX by adopting an agile mindset, focusing on digital transformation and personalization, and streamlining content production and distribution across channels through automation. Key success factors included experimenting and learning quickly, empowering cross-functional teams, and using a single customer database. The retailer was able to rapidly prototype and rollout customized digital experiences and content for customers.
Video & Digital Marketing services, where CMO's and C-Suite of businesses loo...Pavan Kumar
Wayne Creative Alliance Pvt Ltd | Video Production & Digital Marketing
A creative agency specially handles in providing Video & Digital Marketing services for Small Businesses, Startups and Organizations looking to market their Product / Services.
Insight Marketing Communications has over 30 years of experience working with top consumer and business brands. They have expertise in various marketing areas including advertising, sales promotion, internet marketing, events, and more. Insight has worked with Godiva Chocolatier for over 18 years, handling their local and regional advertising and merchandising across multiple states. Insight also has a 15-year relationship with InBev, the world's largest brewer, working on projects for most of their beer brands including events, videos, and interactive programs. Insight offers a wide range of marketing communication services to help companies build and inspire their audiences.
The document is a marketing brochure from Cocktail Marketing Company that provides an overview of their services. They specialize in blending marketing programs and creative services to suit brands' needs. They describe their approach of choosing certain ingredients and blending them to create visually appealing and effective campaigns. They then list and briefly describe over 30 different services they offer across various marketing areas including strategy, creative, production, media buying, events, research and more.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Linda Källqvist, Director of Client Experience at Meltwater, spoke with the Women in Customer Success group about the customer journey and the most important aspects.
Agency disruption and evolving new business modelsTHE MAIN
This document summarizes the key points from a presentation on adapting to changes in the digital advertising industry. The presentation discusses four main areas that agencies need to focus on: self-concept, organizational culture/structure, workflow, and human resources. For self-concept, it emphasizes defining the agency's digital vision and products. For culture/structure, it recommends fostering innovation. For workflow, it questions whether linear processes need adjusting for digital platforms. And for human resources, it stresses the need for new competencies and training. The overall message is that agencies must adapt their thinking, teams, and ways of working to keep up with the evolving client briefs and digital landscape.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
1. The document analyzes the on-page SEO factors of a Chevrolet dealership website. It finds issues like the title tag being too long, keywords not being prominent enough on the page, and lack of keywords in image alt text and links.
2. The keyword density analysis shows the target keywords like "Chevrolet" appear enough in the meta keywords but not sufficiently in other on-page elements based on recommended thresholds.
3. Overall the audit finds the page needs to optimize keywords in various on-page elements, increase prominence and weight of keywords, and adjust the title tag to improve the website's search engine rankings.
The document discusses search engine marketing (SEM) strategies for online marketers and internet sales managers. It provides details on Google AdWords campaigns run by Courtesy Chevrolet that led to increased traffic, leads, and vehicle sales. Key aspects covered include pay-per-click advertising, site targeting, landing pages, bid strategies, and analyzing SEM metrics.
This document provides information about the AutoConnections 2012 conference taking place September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature keynote speakers, 70 workshops and panels on various topics relevant to auto dealerships, including people/hiring, processes, measurement, social media, local marketing, and mobile. Attendees can learn strategies and connect with technology providers to help their dealership. Registration information is provided at the end.
This document analyzes pre-owned vehicle sales data from November 2005 to July 2006 for Buchanan/Jenkins dealerships. It was prepared by Bob Keeton, Chief Operating Officer of Keenote Marketing & Media for Ernie Parisi, General Manager. The analysis includes demographics of pre-owned buyers, the most common vehicle models, model years, household income levels and planned spending on used vehicles.
Here to help you find what you need
Listens more than talks
Asks questions to understand your needs
Connects you to others who can help
The Concierge:
Makes introductions
Curates experiences
Facilitates connections
Focuses on enhancing your experience
The Guide:
Shares insights and perspectives
Helps you explore new ideas
Points out interesting things along the way
Leads by example
The Host:
Welcomes participation
Creates a comfortable environment
Brings people together
Fosters meaningful exchange
The Storyteller:
Paints a picture
Inspires through narrative
Shares lessons learned
Entertains while informing
The Observer:
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
The document discusses integration strategies for RightNow Web eService Center with existing sales, marketing, and call center systems. It outlines four primary integration methods: 1) an XML application bridge to synchronize data between systems, 2) an XML API and external event handlers to access eService Center data, 3) redirecting personal assistance requests, and 4) data transfer utilities to import and export bulk data between systems. The goal is to integrate eService Center with other applications to gain competitive advantages through a unified customer experience across channels.
The document summarizes the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will focus on connecting automotive dealerships with technologies, strategies, and leaders to create new business outcomes. It will feature keynote speakers and workshops on topics like attracting employees, implementing business processes, using social media and mobile marketing, and strengthening a dealership's local presence. Attendees will learn strategies for measuring performance and leveraging relationships to increase sales and profits.
The AutoConnections 2012 Conference & Expo will be held September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature keynote speakers, 80 workshops and panels on topics related to connecting dealerships with technologies and strategies. Sessions will focus on people, process, measurement, social media, local reach, and mobile strategies. Attendees can learn from industry experts and network with peers at meals and in the exhibit hall.
The document provides an agenda for the SES Hong Kong 2012 digital marketing conference taking place from September 10-12, 2012 at The Mira Hotel in Tsim Sha Tsui, Kowloon. The two day program includes keynote speeches, panel discussions, and breakout sessions on topics related to digital marketing, social media, search engine optimization, analytics, and more. Presenters will provide case studies, best practices, and lessons learned. The event aims to educate attendees on the latest tools, tactics and strategies for digital marketing success in Asia.
Guillermo Mazier, director of strategic accounts at Atlas Advertising, presented on re-thinking economic development marketing. He discussed trends showing the importance of content, mobile, and conversations. Mazier outlined 6 rules for economic development marketing: making yourself known through various new tactics; taking competition seriously; being honest and different; developing a clear marketing purpose; getting mobile or falling behind; and spending money on activities that drive company conversations. He concluded by announcing the winner of the 2014 Economic Development 101 award.
This document provides an agenda for the Summit VI conference, which focuses on best practices for leadership, internet marketing, customer relationship management, marketing, business development centers, and sales. The agenda lists several speakers who will discuss topics like motivation, sales training, goal setting, expanding internet departments, search engine marketing, power prospecting, dealership processes, using technology for marketing and sales, and improving pre-owned vehicle profits.
Guillermo Mazier, director of strategic accounts at Atlas Advertising, presented on re-thinking economic development marketing. He discussed how the context and trends of economic development marketing have changed over time, with an increased focus on mobile, conversations, and developing purpose. Mazier then outlined six simple rules for economic development marketing: making yourself known, taking the competition seriously, being honest and different, developing a clear purpose, focusing on mobile, and spending money on initiatives that drive conversations with companies.
Timothy Martell, founder of Wikimotive, will speak at the 2012 Digital Marketing Strategies Conference in Las Vegas from February 1-3. As a 19-year veteran of the automotive industry, Martell is a thought leader in digital marketing strategies. He has helped automotive dealers maximize ROI through social media platforms like Facebook. The conference aims to help 150 automotive dealers learn cutting-edge digital marketing strategies to stay competitive in today's technology-driven market.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
- Allkonnect is a cloud-based platform that helps companies with their digital marketing efforts such as content creation, influencer marketing, social media management, and more.
- Their mission is to build an ecosystem for marketing services that creates value for brands, content creators, influencers, and marketers. They aim to make marketing easier for their clients.
- The document discusses Allkonnect's services and products in more detail, including their software platform that allows for collaboration, project management, and payments. It also covers their founders and some details about the Indian digital marketing industry.
This document provides a 10-point guide for businesses to plan, launch, and market products and services in the United States using digital tools and strategies. It begins by outlining why disruption and digital adoption are important for businesses in the large and growing US market. It then details 10 key points to focus on, including delivering first value to customers, understanding the customer journey, leveraging brand messaging, gaining insights into competitors, and using tools to optimize conversions at every step. The overall guide emphasizes using digital strategies and data to effectively enter the US market and maximize opportunities for success.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
The new mantra for the new millennium? “Plan, Implement and Measure.” Smart trade
show pros need to step up and take actionable steps that cover each phase of pre-,
during- and post-show planning. This white paper explains the key components required
at each phase, from setting goals and objectives and developing a campaign brief to
tips for getting buy-in and creating well-oiled measurement. Each step is designed to
help you rethink the old and embrace the new by refocusing your trade show energies
so you can take advantage of the opportunities created by the industry’s new reality.
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
The document provides insights from industry leaders on developing an effective local marketing strategy. It discusses four key insights: 1) Maximizing local search visibility at scale, focusing on connecting a brand's website, locations, and brand identity. This includes optimizing store locator pages and managing location data. 2) Driving local sales with video marketing, noting that video can increase purchase intent and that brands should track engagement and integrate calls-to-action. 3) Three secrets to converting visitors - identifying targets, understanding intent, and intelligently engaging consumers. 4) The new search behavior and importance of the "Zero Moment of Truth" as most purchase decisions are made online before entering a store. Brands must optimize their digital presence and win consumers
Matchcode is a global marketing firm that provides integrated marketing solutions to help insurance companies address challenges in a changing digital landscape. It has over 100 employees and annual revenue of €15 million. Matchcode uses data analytics, marketing automation, and other digital technologies to help clients improve customer acquisition, retention, and experience across online and offline channels. One example is Matchcode's work with Canada Life to relaunch its website and intermediaries extranet, providing 24/7 self-service to enhance the customer experience.
This document provides an agenda for the AFFLINK Summit taking place June 14-17 in San Antonio. The agenda lists the schedule of events including registration, receptions, breakfasts, lunches, keynote speakers, breakout sessions, and tours. Breakout session topics include healthcare purchasing trends, influencing salespeople, outsourcing strategies, territory growth strategies, brand strategies, and sales force management. The document also lists new AFFLINK members and suppliers and recognizes AFFLINK's selection in a list of top supply chain projects.
Trends in B2B Marketing: Customer-Centric Websites: Successful Strategies to ...Hannah Flynn
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Financial services is one of the top disrupted industries today and this presentation will look at tips and tricks on how the banking industry can counter digital disruption. The goal of this presentation is to offer innovative ways for banks to transform their marketing strategy. It refers to case study examples of financial companies that are leading the way today with their revolutionary marketing strategies. The presentation also provides workable tasks that you can start using today.
Winning Ad Ops Strategies: Microsoft & Kelley Blue Book Panel Discussion with...Operative
For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution's Manager of Account Services, Heather Miranda, and Kelley Blue Book's VP of Advertising Operations, Melissa Bertram. Heather and Melissa discuss topics including the challenges facing ad operations today, which metrics are most important to track, how ad operations will evolve in the future, as well as examples of recent successful initiatives. http://www.operative.com
TrueCar received significant criticism from dealers and dealer associations starting in late 2011. In response, from January to April 2012 TrueCar made major changes to their business model and practices to address these concerns. Some key changes included overhauling their website to address regulatory compliance issues, changing how pricing data was displayed to provide more context, and reducing the data received from dealers to address misinformation. TrueCar felt these changes were necessary to ensure they were properly partnering with the auto industry.
Ralph Paglia is the President of Automotive Media Partners and Chairman of the AutoConnections Conference and Exposition. He has over 30 years of experience in the automotive industry as a marketing practitioner, operations consultant, and thought leader. Paglia has written dozens of published articles and has consulted for major automakers and dealerships, helping them adopt digital marketing strategies over the past 15 years.
TrueCar will sponsor AutoCon 2012, the largest automotive industry conference, in September in Las Vegas. As title sponsor, TrueCar will sponsor meals and receptions, provide scholarships for attendees, and showcase their products. AutoCon 2012 aims to bring together over 12,000 automotive professionals online through networks like ADM and DealerELITE for speakers, workshops, and exhibits focused on automotive marketing strategies. It is produced by First Class Educators, an event planning company known for high quality automotive industry events.
Robin Cunningham, a faculty member of the NCM Institute, will be leading a benchmarking workshop at the AutoCon 2012 automotive conference to help auto dealers improve profitability through proven benchmarking processes. The workshop will teach attendees the top three areas of opportunity to enhance total dealership profits based on analyses of high-performing dealers. AutoCon 2012 aims to provide dealer principals with the latest best practices and technologies through various workshops and sessions to help them adapt to current industry changes.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. The document outlines best practices for Facebook, such as posting a variety of interesting, informed, involved, and in-business content. For Twitter, it recommends finding and starting conversations. It also stresses the importance of creating video and blog content to engage customers. The overall recommendation is to focus on listening to customers and engaging in conversations rather than constant broadcasting to build a strong social media strategy.
The document is a workbook for assessing social media strategies. It provides steps and worksheets to help users define objectives, determine where they are in the social media lifecycle, understand challenges, and monitor target audiences. The goals are to formulate a strategic social media plan by identifying goals, researching the competitive landscape and audience, aligning objectives to metrics, and gaining insights into audience behaviors. Completing the workbook activities helps create a effective strategic approach for social media.
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
This document summarizes a Forrester Consulting report on how interactive marketers should rethink traditional approaches to campaign management. The report finds that interactive marketers struggle with customer data integration and generating insights across channels. It also finds that integrated campaign management is needed to provide a consistent customer experience. The report recommends that interactive marketers focus on real-time customer insights, integrated campaign management, and improved measurement and attribution of ROI across channels.
This document discusses different types of users on automotive social media platforms including creators who generate and share content, critics who comment and review content, collectors who follow brands and save media, joiners who participate in groups and discussions, spectators who passively view content, and inactives who have profiles but do not engage. It also mentions prioritizing online SEO tactics for these platforms.
This document presents a framework for estimating the prevalence of deceptive reviews in online review communities. It proposes using a machine learning classifier trained to detect deceptive reviews, along with estimates of the classifier's accuracy, within a generative model. The model is used to estimate deception rates in six major review sites like Expedia and Yelp, without requiring gold-standard human annotations. It finds deception rates vary significantly between sites, with sites having lower "signaling costs" for posting reviews generally showing higher estimated deception. When sites take measures to increase costs, like filtering new reviewers, estimated deception decreases substantially.
The document summarizes research on detecting fake reviewer groups on consumer review sites. The researchers developed a method to discover groups of reviewers working collaboratively to write fake reviews to promote or demote products. The method uses frequent itemset mining to find candidate groups and behavioral models to detect abnormal behaviors between group members. It was shown to outperform other detection methods and a labeled dataset of fake reviewer groups was created for evaluation. The researchers provide an example of a detected fake reviewer group coordinating positive reviews for the same products.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. Effective Facebook techniques include posting a mix of interesting, informed, involved, and business content to engage users and expose converting messages. Twitter should be used to find and start conversations rather than just broadcasting. Video testimonials and blog posts that provide tips, opinions, events, or offbeat facts are recommended ways to create engaging content. The document emphasizes that social media requires dedication to conversation in order to effectively sell through these channels.
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
- Smartphone, tablet, and e-reader adoption continuing to grow rapidly in the US.
- Marketers and retailers focusing more on analyzing vast amounts of consumer data to drive outcomes rather than just collecting data.
- A shift from location-based check-ins to helping consumers complete purchases and transactions.
- Growing emphasis on measuring the real impact and ROI of digital marketing campaigns across various channels.
- Political campaigns expected to make novel uses of social media and digital platforms during the 2012 US presidential election.
Jay Baer is a leading social media consultant and strategist based in the United States. He has worked with many large American companies through his consulting firm Convince and Convert since 1994. As well as consulting, he is also an author, blogger, and frequent keynote speaker on social media and its impact on business. When not working, he enjoys spending time with his family and enjoying activities like wine, theatre, and sports.
YouTube reaches 59% of all auto enthusiasts, with over 2 million unique auto enthusiast users per month. These users are males aged 18-44 who are influential in vehicle purchase decisions. YouTube reaches a significantly higher percentage of auto enthusiasts than other niche vehicle sites, demonstrating it is an effective platform for reaching this target audience.
This document discusses how mobile changes businesses' value propositions. It provides examples of companies that have adapted well to mobile, such as Chase allowing mobile check deposits and Intuit offering tax filing via smartphone photos. The document emphasizes that companies should define their value proposition by determining what consumers want to do with their business via mobile. It also discusses how mobile can help businesses reach local customers within a short distance to get them through the door. The examples provided illustrate how location-based features and functionality can embrace potential nearby customers.
Lon Safko is an inventor, author, and entrepreneur who has founded 14 successful companies. He created the first computer that saved a human life and holds three patents. Safko has won numerous awards for his creativity and innovation. He is the author of seven bestselling books on topics such as social media, online business, and creative thinking. Safko gives presentations to corporations on harnessing innovative thinking and using social media to increase productivity and profits.
The document announces the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will feature keynote speakers, workshops, and an expo on strategies and technologies to help dealers connect with customers and create new business outcomes. Topics at the conference will include people, process, measurement, social media, local reach, and mobile marketing.
The AutoConnections 2012 conference will be held September 5-8 at the Aria Resort & Casino in Las Vegas. It will feature keynote speakers, workshops, and an expo on topics related to connecting dealerships with technologies, strategies, and leaders to create new business outcomes. Over four days, attendees can participate in general sessions, workshops, and labs on improving areas such as people, process, measurement, social media, local reach, and mobile marketing.
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Autocon 123456789 6-26-12
1. AUTOCONNECTIONS 2012 CONFERENCE & EXPO
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS
CONNECTING YOUR DEALERSHIP WITH THE RIGHT
TECHNOLOGIES
STRATEGIES
& LEADERS
TO CREATE POWERFUL NEW OUTCOMES
HOSTED BY PRODUCED BY
2. 6 Exciting Expo Themes
_____________________________________________________
PEOPLE
Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for
attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is
greater than ever before. How do you make the most out of the Millennial Generation?
What are some of the most effective and lowest cost resources for pre-screening and selection? What are the
PRELIMINARY AGENDA interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to
_____________________________________ connect you with the resources that you need to ensure that people power your success and become your greatest
September 5th asset, rather than becoming another challenge to deal with.
1:00 PM Registration Opens
3:00 PM Business Assessments _____________________________________________________
5:00 PM General Session PROCESS
6:00 PM AWA Reception Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process
7:00 PM 2012 AWA Awards Ceremony definition, implementation, and training to support the consistent execution of work flow procedure is more acute
today than ever before.
_____________________________________ With more prospective customers than ever before making contact with dealers prior to physically visiting the
September 6th dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will
provide mission critical information and insights on process management such as CRM, email template design and
7:30 AM Breakfast
daily use, daily workflow task lists, BDC design and implementation, Internet Sales.
8:30 AM General Session
10:00 AM Ten Workshops
_____________________________________________________
11:00 AM Break in Exhibit Hall
11:45 AM Ten Workshops
MEASUREMENT
Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” , yet far
1:00 PM Lunch too often dealers are asked to make decisions around marketing, sales, process and investments without adequate
2:00 PM General Session Keynote performance metrics, analytics or other information that would make up what we all refer to as “measurement”.
3:15 PM Break in Exhibit Hall This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive
4:00 PM Ten Workshops measurement and accountability in a dealership so that your decisions become data empowered and more likely to
5:15 PM Sponsored Labs result in an ongoing, ever improving competitive advantage.
6:15 PM General Session
7:15 PM Evening Reception _____________________________________________________
SOCIAL MEDIA
_____________________________________ Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true
September 7th in the automotive industry, where customer service and social interactions are the foundation of a successful
7:30 AM Breakfast dealership.
8:30 AM General Session This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online
10:00 AM Ten Workshops presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other
niche networks.
11:00 AM Break in Exhibit Hall
11:45 AM Ten Workshops
1:00 PM Lunch
_____________________________________________________
2:00 PM General Session LOCAL REACH
Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results,
3:15 PM Break in Exhibit Hall
such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers.
4:00 PM Ten Workshops
5:15 PM Sponsored Labs AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a
consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to
6:15 PM General Session
your dealership.
7:15 PM Evening Reception
_____________________________________________________
_____________________________________
September 8th
MOBILE
Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest
7:30 AM Breakfast growing consumption channels, with smart phone adoption rates skyrocketing among consumers.
8:30 AM Ten Workshops
With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong
10:00 AM General Session presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design,
11:30 PM Closing Remarks creating custom mobile apps, SMS marketing strategies and more.
12:00 PM Bonus Workshop Sessions
PRODUCED BY HOSTED BY
3. Powerhouse Keynotes & Speakers
Jim Ziegler
JIM Goal driven, ambitious and sales oriented, Jim became a record setting Radio Ad Sales Manager and Auto
Sales and Finance Manager with some of the largest dealerships in the country. Jim delivers dynamic, high
ZIEGLER content presentations on leveraging relationships into increased sales and profits, Internet marketing and
prosperity.
Grant Cardone
GRANT Grant is a Best-Selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV show
CARDONE host. Through his five books, he discusses how to be successful in this new economy. Cardone revolution-
ized the auto dealer industry by re-engineering their sales process and philosophy.
William J. Lovejoy
Lovejoy headed GM Vehicle Sales, Service and Marketing, where he oversaw an increase in GM's U.S. market
share in one of the most competitively challenging markets the industry has ever seen. Under his leader-
WILLIAM ship, GM's truck sales have led the industry and set records, while GM's scores in National Automobile
Dealers Association dealer-satisfaction surveys have improved dramatically. Current Director and Manager
LOVEJOY of the automotive consulting firm, Lovejoy & Associates, Mr. Lovejoy has served as Group Vice President,
North American vehicle sales, service and marketing for General Motors Corporation; and Vice President of
service and parts operation. He served in various capacities for General Motors Acceptance Corporation
(‘‘GMAC”) and ultimately President of GMAC in 1990.
Lon Safko
Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion Marketing, Lon shows
LON corporations how to train managers to think creatively, and details the secrets of launching a successful
SAFKO online business. His best selling book The Social Media Bible, is transforming marketing strategies.
Dave Anderson
DAVE President of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership development books,
including the TKO Business Series, Up Your Business, If You Don’t Make Waves You’ll Drown, How to Run
ANDERSON Your Business by THE BOOK, and How to Lead by THE BOOK.
David Lewis
DAVID David trains Dealers, General Managers, Sales Managers, F&I Managers and Salespeople on the “Art of
Inspirational Selling” His unique ideas have helped thousands of dealerships nationwide achieve their sales
.
LEWIS and management goals. David shares his ideas in a book titled, The Secrets of Inspirational Selling, which
gained immediate popularity.
Patrick Kelly
PATRICK President and COO of CAR-Research XRM, Patrick is an inspiring speaker, coach, and process-oriented
thinker who helps achieve positive outcomes.
KELLY
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS
4. Powerhouse Keynotes & Speakers
Tracy Myers
Best-Selling author and legendary speaker, Tracy Myers is commonly referred to as The Nation’s Premier Automotive
Solutions Provider. He is also a Certified Master Dealer and was the youngest-ever recipient of the National Quality Dealer
of the Year award by the NIADA. His dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small
Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business
TRACY
Journal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.
Myers has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS, been featured in USA Today
MYERS
and written for Fast Company. His books include the #1 Best-Sellers Uncle Frank ‘Sez’, YOU Are The Brand, Stupid! and
Pushing To The Front (written with Brian Tracy). He was also featured in the Telly Award winning film “Car Men” As the
.
founder of his own marketing and branding academy, Tracy teaches ambitious business owners, professionals and
entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition.
Jody Devere
CEO and Founder of AskPatty.com, Jody has organized six workshops on Diversity & Women’s Issues especially for
AutoCon2012.
JODY
DEVERE
Sean Stapleton
VP of Sales at VinSolutions, Sean is a highly regarded author in many top automotive trade magazines and a dynamic
speaker who has the pulse of the auto industry. SEAN
STAPLETON
Brian Pasch
Brian Pasch is the CEO of PCG Digital Marketing. Brian is an active writer, educator, and conference speaker
on digital marketing and search engine optimization strategies for car dealers. Brian is a 20 year veteran in
consumer direct marketing and founded PCG Digital Marketing in 2005 to focus exclusively on winning
BRIAN
digital marketing solutions for growing industries. In a short time, PCG Digital Marketing has grown to over PASCH
65 employees and serves car dealers in the US and Canada.
Ralph Paglia
Vice President Digital; Tier10 Marketing. Paglia was responsible for ADP Digital Marketing Business
Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital
Marketing enterprises. At Tier10 Marketing, Paglia has created significant revenue growth from new RALPH
solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation
management strategies and tactics. Paglia has become a nationally recognized thought leader, speaker and PAGLIA
author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.
Jim Flint
Jim Flint is the first-ever corporate director of interactive sales and marketing for the John Eagle Family of
Dealerships. Flint, who began his professional career with a stint in sports marketing for Nike, joined JIM
Dallas-based John Eagle in early 2009. He moved to the retail side of the business after working at the OEM
level with Nissan and Toyota for more than a decade.
FLINT
David Johnson
David Johnson is considered by many to be the top authority on automotive social media. He is the social
media editor of AutomotiveDigitalMarketing.com, a featured blogger on SocialMediaToday.com and the
author of his own blog, dedicated to the auto industry, at PersuasiveConcepts.com. He has conducted many DAVID
seminars, lectures and in-dealership training sessions on the creation and implementation of social
strategies. David teaches dealerships the how, why and ROI of social marketing through the implementa- JOHNSON
tion of advanced inbound lead generation tactics.
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS V
5. REASONS TO ATTEND:
The AUTO CONNECTIONS difference:
TRIC
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Our Educational Workshops are
pitch-free, lead by vetted industry
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Workshops
DEA
Gives dealers who are shopping
for solutions, new technology, Business
products and services the
opportunity to hear first hand
Friendly
from supplier experts. Staying connected is a priority -
FREE WiFi is provided in all
areas (exhibit hall, hotel
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eale als
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Sept 5th
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AutoCon Labs
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practices – and all are included AutoCon offers hands-on
in your registration. presentations of products
and technology in a genius
Expo Hall lab setting.
Our exhibition hall is
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organized by product groups,
making shopping easy.
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DEVELOPED BY WWW.ASKPATTY.COM: Unique
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Diversity & Women’s Issues AutoCon
6. Why we’re excited about AutoCon 2012…
Dealer Principal & General Manager Marketing Manager
“There are dozens of dealer events, and it “This year I’ve had the opportunity to attend
can be an overwhelming decision two conferences put on by First Class Educators
choosing which one(s) to attend. However, and both have indeed been first class events.
I will always send my team to the FCE The digital marketing landscape is becoming
events because I want the best – and they increasingly dynamic and the FCE events I’ve
always deliver!” attended have really hit on the latest trends
and developments. Even the most seasoned
Tracy Myers, Dealer Principal automotive digital marketers will learn
Frank Myers Auto Maxx something new given the diversity and depth of topics lead by
experts from within and outside the industry.
FCE conferences are a great opportunity to quickly and efficiently
Operations & General Sales Manager bring your dealer team up to speed on all things digital and get them
energized to adjust and implement their marketing strategies. This is
“First Class Educators have provided game-changing education in the exactly why we brought 21 members from our group to FCE’s
digital marketing realm for my staff and Automotive Boot Camp.”
I. This is the way of the future. These
events are excellent for dealers ready to Ben Robertaccio, Marketing Manager
change and wanting to understand the Morrie's Automotive Group
digital world."
MJ MacDonald, Operations Manager Social Media Manager
Bountiful Mazda • Orem Mazda
“I have participated in 2 events that First Class Educators has
produced, Digital Marketing Strategies Conference and Automotive
Business Development Center (BDC) & Boot Camp. FCE always seems to have their finger on the pulse of what
Internet Manager is happening in the Auto Industry and the impact
that digital marketing has on it (I think Carrie has a
“The team at FCE seems to always outdo themselves and I expect crystal ball).
AutoCon2012 to be no different. The line-up of speakers that they FCE has the best speakers, teachers and even
attract are true Industry leaders. I always mentors to guide and teach you. The selection of
end up having not just a few but many topics and classes is wide and varied, I just wish I
things to implement back at the could clone myself so I could get to ALL of them!
dealership. In just two days I can gain I usually walk in thinking I know it all, and walk
more information from peers and out having learned so much new information. I
speakers than months of training and look forward to the next event!”
research on my own. ”
Trish Spagnola, Director of Interactive Marketing & Media
Lindsay Lavery, eCommerce Director Westbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep
Lavery Automotive Chrysler Dodge Ram • FIAT of Westbury • Levittown Ford
Internet Sales Director Internet Sales Director
"First Class Educators brings together some of the best “I have attended several First Class Educator
and brightest in the industry. Consequently, events, and I am always impressed with the
FCE events have been a valuable source of camaraderie of dealers, the quality of speakers
information and provided me with some of the and trainers, and I always manage to leave with
tools and ideas necessary to build our more ideas than we can put into place. I highly
eCommerce operations." recommend FCE events for any dealer that
wants to stay ahead of the curve."
Tony Rhoades, Internet Sales Director
Gunn Auto Dani Hart, Internet Sales Director
Pohanka Auto Group
7. Wednesday, September 5
1:00pm Registration Opens
3:00pm Business Assessments Attendees Get Personalized Advice on Selecting AutoCon Workshops Unique to AutoCon
5:00pm General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GM NA
6:00pm AWA Automotive Website Awards Reception and Ceremony
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Thursday, September 6 Track
7:30am Breakfast
8:30am General Session Keynote Speaker: Sean Stapleton, VP of Sales, VinSolutions
10:00am Workshops How Google+ Local is Changing the Social Landscape SOC/LOC
Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales LOC
Turn Your Internet Whisper into a Loud Digital Voice Sponsored Workshop
The ROI of An Integrated Website Platform & Business Process Tools Sponsored Workshop
I Hate/Love My Online Reputation PRO
The Evolution of Digital Marketing - Where Do We Go From Here? LOC
How to Build a True BDC that is Profitable PRO
Diversity Marketing to Latinos (*Diversity Certificate Program*) PEO/PRO
Paid Search Strategies 1 (*Paid Search Certificate Program*) LOC
11:45am Workshops Mobile Technology: Customer Retention and Loyalty Strategies MOB
Generate New Profits from a Digitized Showroom PRO/LOC
The Digital Dictionary for Dealer Principals to Translate Vendor-Speak PRO
Dominate Page One of Search With Sales, Service, & Branding Videos Sponsored Workshop
The Social Dealer Difference Sponsored Workshop
Putting Dealers’ Phone Processes to the Test PRO
Taking Profitable Dealers to the Next Level of Success PRO
Recruiting, Hiring, & Retaining Women in the Automotive Industry (*Diversity Certificate Program*) PEO
Paid Search Strategies 2 (*Paid Search Certificate Program*) LOC
1:00pm Lunch
2:00pm General Session Keynote Speaker: Lon Safko, author of The Social Media Bible.
4:00pm Workshops Dealer e-Process Websites - An Insider Look At Our Platform Sponsored Workshop
The Top 10 Ways To Woo Your Online Buyers Sponsored Workshop
What Does it Take for Automotive Dealers to Go from Good to Great PRO/MEA
Nuclear Physics or Starting a Service BDC… Which One is Harder? PRO
What Influences Customer Loyalty & How Do We Measure It? PEO/PRO
Using Guerilla Marketing and Conquest Advertising to Grow Market Share LOC
Transitioning From Distributed Calls/Leads to A Centralized Model PRO
Case Studies of Dealerships Who Get It Right With Women (*Diversity Certificate Program*) PEO/PRO
Paid Search Strategies 3 (*Paid Search Certificate Program*) LOC
5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon
6:15pm General Session Keynote Speaker: Patrick Kelly, President and COO, CAR-Research XRM
7:15pm Reception Sponsored by VinSolutions
*Educational certificates are granted for attending these sets of classes.
LEARNING TRACKS: MEAsurement • PEOple • PROcess • SOCial • LOCal • MOBile
www.AutoCon2012.com
8. Friday, September 7 Track
7:30am Breakfast
8:30am General Session Keynote Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host
10:00am Workshops Dominate Your Local Market With Video Pre-Roll Marketing LOC
10 Ways To Improve Your Vehicle Merchandising Process PRO
Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Sponsored Workshop
How to Increase Revenue and Margins through Outsourcing Sponsored Workshop
How to Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees SOC
Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits PRO/MEA
A General Manager’s Guide to your BDC, Internet, and Marketing Departments PRO
Diversity Marketing to the LGBT Community (*Diversity Certificate Program*) PEO
Google Analytics 1 (*Analytics Certificate Program*) MEA
11:45am Workshops Sell More Cars Using the Service Drive PRO
How to use Facebook Ads to Amplify your Social Reach and Generate More Leads SOC
Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time PEO/PRO
The Future Of Dealership Marketing & Analytics - Are You Ready? Sponsored Workshop
The Power Of Landing Pages - 10+3 Tips To Drive Conversion LOC
“The Unfair Advantage” - Author Panel & Book Release Announcement PEO/PRO
Reputation Management Strategies and Tactics from Rick Case Honda's GM PRO
A Candid Discussion With Women Leading Successful Dealerships (*Diversity Certificate Program*) PEO
Google Analytics 2 (*Analytics Certificate Program*) MEA
1:00pm Lunch
2:00pm General Session Keynote Speaker: Dave Anderson, author of 12 leadership books, including How to Lead by THE BOOK.
4:00pm Workshops Influence: The New Metric to Build your Digital Advertising Plan Around Sponsored Workshop
Your Audience Has Moved - Has Your Advertising Strategy Kept Up With Change? Sponsored Workshop
How To Recruit, Screen, Train, and Retain Sales Professionals PEO/PRO
Fixed Ops Digital Marketing Success - Selling Tires & Accessories on The Web LOC
Social Media Dating, Professionally Called Blogger Outreach SOC
Consolidating Strategies: How Search and Social Will Become One in 2013 SOC/LOC
10 Guidelines for Success in Social Media SOC
Facebook Advertising & Engagement Strategies SOC/LOC
Google Analytics 3 (*Analytics Certificate Program*) MEA
5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon
6:15pm General Session Keynote Speaker: Tracy Myers, Best-Selling Author, Dealer Principal
7:15pm Reception
Saturday, September 8 Track
7:30am Breakfast
8:30am Workshops The Mobile App Revolution: How you can use it to increase customer loyalty, retention and profits MOB
Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors MEA
Incorporating Customers and Websites Into Your Dealership's Trade-In Evaluation Process PRO
Dealer Compliance in a Digital Age & How to Avoid Fines PRO
Growing Customer Advocacy Using Bulletproof Social, Mobile and Video Strategies SOC/LOC
How to Use Objective Data to Create Performance Plans and Compensation Models PEO/PRO
Maximizing the Impact of Your Dealer Newsletter Program LOC
Personal Branding Tips from Highly Visible Automotive Professionals - Panel Discussion PRO/SOC
How to Simplify Analytics to See the Numbers that Make a Difference MEA
10:00am General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling.
11:30am Closing
www.AutoCon2012.com
9. AutoConnections 2012
Conference & Expo
September 5-8, 2012
Aria Resort & Casino, Las Vegas
www.AutoCon2012.com
Aria Resort & Casino
THIRD FLOOR EXHIBIT HALL MEETING ROOMS
LABS Board 7
8 Room
Premium Exhibitor Space
6
9 5
10
4
GENERAL MEALS
STAGE
SESSION 3
11
& AWA
Ceremony 12 2
1
13
RESTROOMS PRESS RESTROOMS
ENTRY
EVENT SPONSORS & EXHIBITORS
For Registration Sponsorship, or Exhibitor Opportunities
call Carrie Hemphill, Managing Director of First Class Educators
at 908-601-6475 • www.AutoCon2012.com
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS