This document provides information about the AutoConnections 2012 conference taking place September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature keynote speakers, 70 workshops and panels on various topics relevant to auto dealerships, including people/hiring, processes, measurement, social media, local marketing, and mobile. Attendees can learn strategies and connect with technology providers to help their dealership. Registration information is provided at the end.

1. THE
NEW FALL
CONFERENCE
CHOICE!
Aria Resort & Casino, Las Vegas

2. 6 Exciting Expo Themes
PEOPLE Regardless of whether you operate a single-point dealership, or a
multi-franchise dealer group, the need for attracting and hiring the right people,
then cultivating a culture in the workplace that retains those great people is
greater than ever before. How do you make the most out of the Millennial
Generation?
What are some of the most effective and lowest cost resources for
pre-screening and selection? What are the interview questions that keep you
compliant with federal regulations? AutoCon 2012 will bring in the experts to
connect you with the resources that you need to ensure that people power your
Preliminary Agenda success and become your greatest asset, rather than becoming another
September 5th challenge to deal with.
1:00 PM Registration Opens
PROCESS Whether operating a CRM system, or simply updating specials
3:00 PM Business Assessments
and inventory displays, the need for Process definition, implementation, and
5:00 PM General Session training to support the consistent execution of workflow procedure is more
6:00 PM AWA Reception acute today than ever before.
7:00 PM 2012 AWA Awards Ceremony With more prospective customers than ever before making contact with
dealers prior to physically visiting the dealership, the customer communication
September 6th process is an essential ingredient for a dealer’s success. AutoCon 2012 will
7:30 AM Breakfast provide mission-critical information and insights on process management such
as CRM, email template design and daily use, daily workflow task lists, BDC
8:30 AM General Session
design and implementation, and Internet Sales.
10:00 AM Ten Workshops
11:00 AM Break in Exhibit Hall MEASUREMENT Many dealers and managers are familiar with the
11:45 AM Ten Workshops phrase “You cannot manage what you do not measure…” , yet far too often
1:00 PM Lunch dealers are asked to make decisions around marketing, sales, process and
2:00 PM General Session Keynote investments without adequate performance metrics, analytics or other
3:15 PM Break in Exhibit Hall information that would make up what we all refer to as “measurement” .
4:00 PM Ten Workshops This workshop track is all about connecting dealers with the resources, tools,
5:15 PM Sponsored Labs
strategies and tactics to drive measurement and accountability in a dealership
so that your decisions become data empowered and more likely to result in an
6:15 PM General Session
ongoing, ever-improving competitive advantage.
7:15 PM Evening Reception in Exhibit Hall
SOCIAL MEDIA Social networks continue to grow at rapid speeds for
September 7th one reason: we’re all social by nature. This especially holds true in the
7:30 AM Breakfast automotive industry, where customer service and social interactions are the
8:30 AM General Session foundation of a successful dealership.
10:00 AM Ten Workshops This conference puts an emphasis on leveraging social media and online
11:00 AM Break in Exhibit Hall networking to grow your dealership’s online presence. All the major bases will
be covered, including Facebook, Twitter, Google+, Pinterest, and several other
11:45 AM Ten Workshops
niche networks.
1:00 PM Lunch
2:00 PM General Session LOCAL REACH Capturing local buyers is the key to success for most
3:15 PM Break in Exhibit Hall dealers. This starts with being visible in local search results, such as Google
4:00 PM Ten Workshops Places and Yelp, and continues with gaining positive reviews on these sites from
5:15 PM Sponsored Labs satisfied customers.
6:15 PM General Session AutoCon 2012 focuses on the fundamentals of local marketing for your
7:15 PM Evening Reception in Exhibit Hall dealership. Topics range from creating a consistent local branding strategy, to
building relationships with community influencers, to driving traffic and referrals
to your dealership.
September 8th
7:30 AM Breakfast MOBILE Over 90% of Americans keep their cell phones within arms reach
8:30 AM Ten Workshops 24 hours a day. Mobile is one of the fastest growing consumption channels, with
10:00 AM General Session smart phone adoption rates skyrocketing among consumers.
11:30 AM Closing Remarks With more website visitors coming via mobile devices, it is increasingly
12:00 PM Bonus Workshop Sessions important for dealers to have a strong presence in this area. AutoCon 2012
delivers key information about mobile topics such as responsive web design,
creating custom mobile apps, SMS marketing strategies and more.

3. AutoConnections 2012 Conference & Expo
September 5-8 at The Aria Resort Casino, Las Vegas
Connecting your dealership with the right technologies,
strategies, and leaders to create powerful new outcomes.
Powerhouse Keynote Speakers
70 Workshops, Panel Discussions & Hands-on Labs
Jim Ziegler Grant Cardone William Lovejoy Lon Safko Dave Anderson
Goal driven, ambitious and Grant is a Best-selling Lovejoy headed GM Marketing Consultant, CEO, President of Dave
sales oriented, Jim delivers Author, Sales Training Vehicle Sales, Service and and Author, Lon trains Anderson’s Learn To Lead,
dynamic, high content Expert and Twitter Top 10 Marketing. Under his managers to think Dave is author of twelve
presentations for the auto Business Coach and reality leadership, GM's truck sales creatively. His best book leadership develop-
industry. Jim, aka The TV show host who will set records and he will be The Social Media Bible, is ment books, including
Alpha Dawg, is the author inspire AutoCon attendees sharing his insights on key transforming traditional How to Lead by THE
of the best selling book The with his no nonsense topics that impact dealers marketing strategies for BOOK.
Prosperity Equation. approach to success. today. auto dealers.
David Lewis Tracy Myers Patrick Kelly Jody Devere Sean Stapleton
David trains Dealers, GMs, F&I Best-selling author, Dealer President and COO of CEO and Founder of VP of Sales at VinSolutions,
Managers, and Sales. He Principal, and motivational CarResearch.com is an AskPatty.com, Jody has Sean is a highly regarded
shares his ideas in The Secrets speaker provides practical inspiring speaker, coach, organized six workshops author in many top auto-
of Inspirational Selling. His solutions and improved and process oriented on Diversity & Women’s motive trade magazines and
contagious energy and outcomes based on his thinker who helps dealers Issues especially for a dynamic speaker that has
passion will inspire dealers. personal insights. achieve positive outcomes. AutoCon2012. the pulse of the auto industry.
Register today at 908-601-6475
www.autocon2012.com

4. REASONS TO ATTEND:
The AUTO CONNECTIONS difference:
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Diversity & Women’s Issues AutoCon

5. Why we’re excited about AutoCon 2012…
Dealer Principal & General Manager Marketing Manager
“There are dozens of dealer events, and it “This year I’ve had the opportunity to attend
can be an overwhelming decision two conferences put on by First Class Educators
choosing which one(s) to attend. However, and both have indeed been first class events.
I will always send my team to the FCE The digital marketing landscape is becoming
events because I want the best – and they increasingly dynamic and the FCE events I’ve
always deliver!” attended have really hit on the latest trends
and developments. Even the most seasoned
Tracy Myers, Dealer Principal automotive digital marketers will learn
Frank Myers Auto Maxx something new given the diversity and depth of topics lead by
experts from within and outside the industry.
FCE conferences are a great opportunity to quickly and efficiently
Operations & General Sales Manager bring your dealer team up to speed on all things digital and get them
energized to adjust and implement their marketing strategies. This is
“First Class Educators have provided game-changing education in the exactly why we brought 21 members from our group to FCE’s
digital marketing realm for my staff and Automotive Boot Camp.”
I. This is the way of the future. These
events are excellent for dealers ready to Ben Robertaccio, Marketing Manager
change and wanting to understand the Morrie's Automotive Group
digital world."
MJ MacDonald, Operations Manager Social Media Manager
Bountiful Mazda • Orem Mazda
“I have participated in 2 events that First Class Educators has
produced, Digital Marketing Strategies Conference and Automotive
Business Development Center (BDC) & Boot Camp. FCE always seems to have their finger on the pulse of what
Internet Manager is happening in the Auto Industry and the impact
that digital marketing has on it (I think Carrie has a
“The team at FCE seems to always outdo themselves and I expect crystal ball).
AutoCon2012 to be no different. The line-up of speakers that they FCE has the best speakers, teachers and even
attract are true Industry leaders. I always mentors to guide and teach you. The selection of
end up having not just a few but many topics and classes is wide and varied, I just wish I
things to implement back at the could clone myself so I could get to ALL of them!
dealership. In just two days I can gain I usually walk in thinking I know it all, and walk
more information from peers and out having learned so much new information. I
speakers than months of training and look forward to the next event!”
research on my own. ”
Trish Spagnola, Director of Interactive Marketing & Media
Lindsay Lavery, eCommerce Director Westbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep
Lavery Automotive Chrysler Dodge Ram • FIAT of Westbury • Levittown Ford
Internet Sales Director Internet Sales Director
"First Class Educators brings together some of the best “I have attended several First Class Educator
and brightest in the industry. Consequently, events, and I am always impressed with the
FCE events have been a valuable source of camaraderie of dealers, the quality of speakers
information and provided me with some of the and trainers, and I always manage to leave with
tools and ideas necessary to build our more ideas than we can put into place. I highly
eCommerce operations." recommend FCE events for any dealer that
wants to stay ahead of the curve."
Tony Rhoades, Internet Sales Director
Gunn Auto Dani Hart, Internet Sales Director
Pohanka Auto Group

6. Wednesday, September 5
1:00pm Registration Opens
3:00pm Business Assessments Attendees Get Personalized Advice on Selecting AutoCon Workshops Unique to AutoCon
5:00pm General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GM NA
6:00pm AWA Automotive Website Awards Reception and Ceremony
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Thursday, September 6 Track
7:30am Breakfast
8:30am General Session Keynote Speaker: Sean Stapleton, CSO, VinSolutions
10:00am Workshops  How Google+ Local is Changing the Social Landscape SOC/LOC
 Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales LOC
 Turn Your Internet Whisper into a Loud Digital Voice Sponsored Workshop
 The ROI of An Integrated Website Platform & Business Process Tools Sponsored Workshop
 I Hate/Love My Online Reputation PRO
 The Evolution of Digital Marketing - Where Do We Go From Here? LOC
 How to Build a True BDC that is Profitable PRO
 Diversity Marketing to Latinos (*Diversity Certificate Program*) PEO/PRO
 Paid Search Strategies 1 (*Paid Search Certificate Program*) LOC
11:45am Workshops  Mobile Technology: Customer Retention and Loyalty Strategies MOB
 Generate New Profits from a Digitized Showroom PRO/LOC
 The Digital Dictionary for Dealer Principals to Translate Vendor-Speak PRO
 Dominate Page One of Search With Sales, Service, & Branding Videos Sponsored Workshop
 The Social Dealer Difference Sponsored Workshop
 Putting Dealers’ Phone Processes to the Test PRO
 Taking Profitable Dealers to the Next Level of Success PRO
 Recruiting, Hiring, & Retaining Women in the Automotive Industry (*Diversity Certificate Program*) PEO
 Paid Search Strategies 2 (*Paid Search Certificate Program*) LOC
1:00pm Lunch
2:00pm General Session Keynote Speaker: Lon Safko, author of The Social Media Bible.
4:00pm Workshops  Dealer e-Process Websites - An Insider Look At Our Platform Sponsored Workshop
 The Top 10 Ways To Woo Your Online Buyers Sponsored Workshop
 What Does it Take for Automotive Dealers to Go from Good to Great PRO/MEA
 Nuclear Physics or Starting a Service BDC… Which One is Harder? PRO
 What Influences Customer Loyalty & How Do We Measure It? PEO/PRO
 Using Guerilla Marketing and Conquest Advertising to Grow Market Share LOC
 Transitioning From Distributed Calls/Leads to A Centralized Model PRO
 Case Studies of Dealerships Who Get It Right With Women (*Diversity Certificate Program*) PEO/PRO
 Paid Search Strategies 3 (*Paid Search Certificate Program*) LOC
5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon
6:15pm General Session Keynote Speaker: Dave Anderson, author of 12 leadership books, including How to Lead by THE BOOK.
7:15pm Reception Sponsored by VinSolutions
*Educational certificates are granted for attending these sets of classes.
LEARNING TRACKS: MEAsurement • PEOple • PROcess • SOCial • LOCal • MOBile
www.AutoCon2012.com

7. Friday, September 7 Track
7:30am Breakfast
8:30am General Session Keynote Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host
10:00am Workshops  Dominate Your Local Market With Video Pre-Roll Marketing LOC
 10 Ways To Improve Your Vehicle Merchandising Process PRO
 Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Sponsored Workshop
 How to Increase Revenue and Margins through Outsourcing Sponsored Workshop
 How to Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees SOC
 Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits PRO/MEA
 A General Manager’s Guide to your BDC, Internet, and Marketing Departments PRO
 Diversity Marketing to the LGBT Community (*Diversity Certificate Program*) PEO
 Google Analytics 1 (*Analytics Certificate Program*) MEA
11:45am Workshops  Sell More Cars Using the Service Drive PRO
 How to use Facebook Ads to Amplify your Social Reach and Generate More Leads SOC
 Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time PEO/PRO
 The Future Of Dealership Marketing & Analytics - Are You Ready? Sponsored Workshop
 The Power Of Landing Pages - 10+3 Tips To Drive Conversion LOC
 “The Unfair Advantage” - Author Panel & Book Release Announcement PEO/PRO
 Reputation Management Strategies and Tactics from Rick Case Honda's GM PRO
 A Candid Discussion With Women Leading Successful Dealerships (*Diversity Certificate Program*) PEO
 Google Analytics 2 (*Analytics Certificate Program*) MEA
1:00pm Lunch
2:00pm General Session Keynote Speaker: Patrick Kelly, President and COO, Car Research
4:00pm Workshops  Influence: The New Metric to Build your Digital Advertising Plan Around Sponsored Workshop
 Your Audience Has Moved - Has Your Advertising Strategy Kept Up With Change? Sponsored Workshop
 How To Recruit, Screen, Train, and Retain Sales Professionals PEO/PRO
 Fixed Ops Digital Marketing Success - Selling Tires & Accessories on The Web LOC
 Social Media Dating, Professionally Called Blogger Outreach SOC
 Consolidating Strategies: How Search and Social Will Become One in 2013 SOC/LOC
 10 Guidelines for Success in Social Media SOC
 Facebook Advertising & Engagement Strategies SOC/LOC
 Google Analytics 3 (*Analytics Certificate Program*) MEA
5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon
6:15pm General Session Keynote Speaker: Tracy Myers, Best-Selling Author, Dealer Principal
7:15pm Reception
Saturday, September 8 Track
7:30am Breakfast
8:30am Workshops  The Mobile App Revolution: How you can use it to increase customer loyalty, retention and profits MOB
 Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors MEA
 Incorporating Customers and Websites Into Your Dealership's Trade-In Evaluation Process PRO
 Dealer Compliance in a Digital Age & How to Avoid Fines PRO
 Growing Customer Advocacy Using Bulletproof Social, Mobile and Video Strategies SOC/LOC
 How to Use Objective Data to Create Performance Plans and Compensation Models PEO/PRO
 Maximizing the Impact of Your Dealer Newsletter Program LOC
 Personal Branding Tips from Highly Visible Automotive Professionals - Panel Discussion PRO/SOC
 How to Simplify Analytics to See the Numbers that Make a Difference MEA
10:00am General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling.
11:30am Closing
www.AutoCon2012.com

8. AutoConnections 2012
Conference & Expo
September 5-8, 2012
Aria Resort & Casino, Las Vegas
www.AutoCon2012.com
Aria Resort & Casino - THIRD FLOOR EXHIBIT HALL MEETING ROOMS
LABS Board 7
8 Room
6
Premium Exhibitor Space
9 5
10
4
GENERAL MEALS
STAGE
SESSION 3
11
& AWA
Ceremony 12 2
1
13
RESTROOMS PRESS RESTROOMS
ENTRY
EVENT SPONSORS & EXHIBITORS
For Registration, Sponsorship or Exhibitor Inquiries
call Carrie Hemphill, Managing Director of First Class Educators
at 908-601-6475 • www.AutoCon2012.com
CONFERENCE HOSTED BY CONFERENCE PRODUCED BY