White Papers: improve the title, win more business
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This document provides tips for writing an effective white paper title that generates more leads. It recommends focusing on the reader by making the title curious, descriptive, specific and meaningful. Examples of good titles include using acronyms, question formats like FAQs, identifying benefits or risks in subtitles, breaking up long titles, and using action verbs with "ing". Research shows titles should be educational and solve problems while attractive design can influence readers and sharing.
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White Papers: improve the title, win more business
- 1. How to write a WHITE PAPER TITLE that generates more leads @klaritidotcom
- 2. How do most people find your white paper?
- 4. Which one will they click? and what makes them click...
- 5. THE RESULTS CAN BE OVERWHELMING FOR A SMALL BUSINESS OWNER
- 6. HI, I’M IVAN WALSH GOT A QUESTION ASK ME @KlaritiDotCom
- 7. An interesting title stands out from the crowd
- 8. It makes you stop. Then click… look at the cover page… maybe scroll down… maybe read more… But first you have to get them to click!
- 9. How to write a ‘MEMORABLE’ TITLE for your white paper
- 10. Let’s start. Put the reader first, not You!
- 11. How?
- 12. Think about the reader… Make them curious How can we entice them Click that link
- 13. the cover sheet must be Descriptive Specific Meaningful
- 14. Example Financial Transactions: Potential Versus Reality
- 15. Example Social Media listening pulls direct opinion, focus groups get personal
- 16. And its subtitle Use social media to gain customer insights, as well as the value that older information-gathering methods still bring to the table.
- 17. Here’s a clever use of ACRONYMS which usually are a No-No
- 18. LADCs and NFV: Alphabet keys to network performance success
- 19. FAQs Prioritize issues Identify pain points Ideal for buyers
- 20. FAQ format answers customer questions. Educates the reader
- 21. Example Network Virtualization FAQ Or FAQ: Software Testing in the Cloud
- 22. Subtitles Identify benefit Put doc in context Or risk
- 23. Break up long titles Easier to skim Makes it more readable identify features
- 24. Write Doing ‘ing’ Titles Give a sense of action Add ‘ing’ to your title to: urgency, and immediacy.
- 25. Example Safeguarding Mobile, Cloud, and Social Access Or Simplifying Cloud Integration
- 26. Use number lists white papers For less formal this format works
- 27. Example 3 Painful Active Directory Problems Solved 13 Ways to Strengthen Google Apps 10 Questions to Ask Your Cobrowse Vendor
- 28. How about the worse MISTAKES to avoid in the title?
- 29. Impact discuss how to fix They know the impact Share case studies
- 30. Vague titles weak, ambiguous terms sports & military clichés jaded ‘killer’ phrases
- 31. ‘Hot’ brand names Avoid trends Think long term instead Looks ‘me-too’
- 33. CNET research: most popular 1. Were educational 2. Solved immediate problems
- 34. IDG research showed 27% of online shoppers prefer white papers with attractive cover pages and layouts. 24% said the design of the white paper influenced their buying decision 23% said it impacts if they shared it with peers
- 35. Thanks, Ivan Please share, tweet or like More at www.Klariti.com