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Social Networking and Web 2.0 for Lawyers
- 1. Social Networking and Web 2.0 for Lawyers Steve Matthews Stem Legal Web Enterprises Susan Van Dyke Van Dyke Marketing & Communications
- 5. Decline of Print Media “ US newspaper ad revenues predicted to drop 42.5% in seven years” “ One big problem newspapers have in this age of instant information is the lag time between story creation and distribution. Compare that with online content, which is timelier and mostly free. News organizations also compete with blogs and user-generated content sites.” Source: http://www.emarketer.com/Article.aspx?id=1006876
- 7. Who’s Searching? “ 81% of Internet users worldwide used search engines in 2008.” Tip: Think about consumer research, and how Lawyers can back up referral endorsements? Google your own name! Source: http://www.emarketer.com/Article.aspx?id=1006885
- 8. Who’s creating content? “ More than 82 million people in the US created content online during 2008...” Source: http://mashable.com/2009/02/19/user-generated-content-growth/
- 9. Growth of Social Networks By 2013, an estimated 93% of adults over 18 will be regular social network visitors. Source: http://www.emarketer.com/Report.aspx?code=emarketer_2000566
- 21. LinkedIn
- 30. What are Firms Blocking?
Editor's Notes
- What does “ strategic ” mean? Simply put: does this activity bring you closer to your goal or target market?
- “ You have more money than you think ” [bank ad campaign] – you also have more contacts than you think Take initiative and make contact – build your own network Develop referral network – develop a group of champions. Water and feed regularly Use tools to help Social networking sites – linkedIn, Twitter, even Facebook Databases – build a database and automate as much as poss Collect business cards – get your assistant to help categorize your contacts and sign them up for a holiday card and newsletters. Think: compound interest!