Executive Summary v Introduction
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The document discusses the difference between an executive summary and an introduction, providing tips for writing an effective executive summary. An executive summary aims to sell the main document to decision-makers by summarizing the key points in 1-2 pages or 5-10% of the document length. It should be written after completing the main document to capture the most important elements and generate interest in reading more. An introduction provides context at a high level but does not need to sell the document.
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• 4. Model 1: Targeting Small Businesses1
• 5. Self-service, no sales team, limited support
• 6. Pricing in the $10 - $100/month rangeThis mean you need to focus onscale and acquiring customerscheaply.
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• 18. 1. Product cost + X%You’ll undercharge somecustomers and overcharge others.
• 19. 2. What does the customer want to pay?People have no idea until you askthem for their credit card.
• 20. Pricing by Value
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• 22. For B2B, focus on money earned or saved
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• 25. There’s no such thing as a perfect price.If you need more guidance, pick aprice that’s 10% of the valuedelivered.
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• 27. Rule 1: Go AnnualYou’ll improve cash flow, reduceyour churn, and improve yourrevenue.
• 28. Rule 2: Don’t Add Unnecessary Digits$1000 looks cheaper than $1,000or $1000.00
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• 32. Rule 6: Double Your PriceWe all tend to UNDERvalue our ownservices.
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• 34. Rule 8: Grandfather Old Customers InAs long as you don’t raise pricesfor old customers, you won’t getany complaints.
• 35. These are rules, not laws.
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• 11. Similar companies
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• 13. Automated marketing with a sales team
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• 22. For B2B, focus on money earned or saved
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• 24. Capture more value from each customer.
• 25. There’s no such thing as a perfect price.If you need more guidance, pick aprice that’s 10% of the valuedelivered.
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• 28. Rule 2: Don’t Add Unnecessary Digits$1000 looks cheaper than $1,000or $1000.00
• 29. Rule 3: Avoid Discounts Unless LaunchingDiscounts create destructivecustomer habits. Do not use themregularly.
• 30. Rule 4: Offer Multiple Prices to Anchor
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This document discusses different types of business reports and their key characteristics. It identifies four main types of reports: informational reports, which present facts and data; analytical reports, which offer analysis in addition to facts; problem-solving reports, which attempt to solve problems by analyzing alternatives; and progress reports, which monitor the status of ongoing activities. The document provides guidance on collecting and organizing information for reports, determining a report's structure and purpose, using headings effectively, maintaining credibility, and designing the report's visual presentation.
Writing for Blogs
Slides for the first LSE Centre for Learning Technology, Writing for Blogs Workshop on Wednesday 2nd March 2011.
A 90-minute session with discussion and practical writing exercises
http://www.diigo.com/list/mattlingard/writing-for-blogs
Executive Summary Tips (2016)
This document provides tips for writing an effective executive summary. An executive summary should be concise, typically 1-2 pages, and cover the key points of a project, including the problem statement, objectives, methodology, findings, conclusions, and recommendations. It is important that an executive summary stands alone and is easy to understand for people not familiar with the full report. Writers should know their audience and choose a tone appropriate for the readers. An executive summary differs from a summary or abstract in that its goal is to convince the reader to take action rather than just understand the content.
10 Essential Tips on Writing
The document provides 10 essential tips for writing papers and assignments. The tips include making a schedule and outline, developing a clear thesis statement, writing an engaging introduction and conclusion, following formatting standards, and revising for errors. Additional recommendations are to use transitional words, write in the present tense, carefully select advanced vocabulary, have others proofread, and avoid plagiarism. The document stresses the importance of planning, organizing ideas, and revising one's work to write successfully. It also suggests hiring a cheap writing service for assistance if needed.
Making PowerPoint SlidesAvoiding the Pitfalls of Bad Sli.docx
Making PowerPoint Slides
Avoiding the Pitfalls of Bad Slides
Tips to be CoveredOutlinesSlide StructureFontsColourBackgroundGraphsSpelling and GrammarConclusionsQuestions
Outline Make your 1st or 2nd slide an outline of your presentation
Ex: previous slideFollow the order of your outline for the rest of the presentationOnly place main points on the outline slide
Ex: Use the titles of each slide as main points
Slide Structure – GoodUse 1-2 slides per minute of your presentationWrite in point form, not complete sentencesInclude 4-5 points per slideAvoid wordiness: use key words and phrases only
Slide Structure - BadThis page contains too many words for a presentation slide. It is not written in point form, making it difficult both for your audience to read and for you to present each point. Although there are exactly the same number of points on this slide as the previous slide, it looks much more complicated. In short, your audience will spend too much time trying to read this paragraph instead of listening to you.
Slide Structure – GoodShow one point at a time:
Will help audience concentrate on what you are saying
Will prevent audience from reading ahead
Will help you keep your presentation focused
Slide Structure - BadDo not use distracting animation
Do not go overboard with the animation
Be consistent with the animation that you use
Fonts - GoodUse at least an 18-point fontUse different size fonts for main points and secondary points
this font is 24-point, the main point font is 28-point, and the title font is 36-pointUse a standard font like Times New Roman or Arial
Fonts - BadIf you use a small font, your audience won’t be able to read what you have written
CAPITALIZE ONLY WHEN NECESSARY. IT IS DIFFICULT TO READ
Don’t use a complicated font
Colour - GoodUse a colour of font that contrasts sharply with the background
Ex: blue font on white backgroundUse colour to reinforce the logic of your structure
Ex: light blue title and dark blue textUse colour to emphasize a point
But only use this occasionally
Colour - BadUsing a font colour that does not contrast with the background colour is hard to read Using colour for decoration is distracting and annoying.Using a different colour for each point is unnecessary
Using a different colour for secondary points is also unnecessaryTrying to be creative can also be bad
Background - GoodUse backgrounds such as this one that are attractive but simple
Use backgrounds which are light
Use the same background consistently throughout your presentation
Background – BadAvoid backgrounds that are distracting or difficult to read fromAlways be consistent with the background that you use
Graphs - GoodUse graphs rather than just charts and words
Data in graphs is easier to comprehend & retain than is raw data
Trends are easier to visualize in graph form
Always title your graphs
Graphs - Bad
Good20.430.627.438.69034.620.431.6
Blue Balls
Red Balls
Items Sold in ...
How to write a business plan
Tips on writing a business plan from an investor's perspective.
Please visit:
https://flevy.com/browse/business-document/developing-and-presenting-your-business-plan-148
For an improved version of these slides
Blog Presentation
The document provides tips for writing an effective blog. It defines what a blog is and its typical components like title, body, permalink and post date. It emphasizes the importance of considering ideas, organization, voice, word choice, sentence fluency and presentation when writing. It advises writing with the reader in mind, making the content valuable, proofreading for errors, keeping it short and interesting, using keywords to help with search engines, writing clearly with short sentences and common expressions, and keeping the copy lively, factual, tight, clear, short and optimized for search engines.
Writing for the web
This writing for the web presentation was originally created in 2004. It's currently being updated and will be used for an upcoming webinar.
Writing for success chapter 8
The document discusses the writing process, including prewriting, outlining, drafting, and revising. It covers various prewriting techniques like brainstorming, freewriting, and questioning to help narrow down topics. Outlining is used to organize ideas into paragraphs and develop a thesis statement. Drafting involves writing paragraphs one at a time with breaks, keeping the audience and purpose in mind. The writing process is recursive, with exploring, writing, and revising in cycles until the piece is finished.
Business-Writing-Skills.pptx
Business writing skills document provides guidance on effective business communication. It discusses the key aspects of business communication including understanding the purpose, considering the audience, and building an appropriate structure. The document recommends the STAR format for written communication - analyzing the purpose, considering the audience, building the structure with salutation, content and closing, and focusing on appropriate detail and design with formatting, punctuation and paragraphing. It emphasizes executing communication with confidence by ensuring the purpose and information is clear for the reader and the writing is well-organized, concise and pleasant in tone.
Business writing-skills
Business writing skills document provides guidance on effective business communication. It discusses the key aspects of business communication including understanding the purpose, considering the audience, and building an appropriate structure. The document recommends the STAR format for written communication - analyzing the purpose, considering the audience, building the structure with salutation, content, and closing, and employing effective design with formatting, punctuation and paragraphing. It emphasizes executing communication with confidence by avoiding mistakes and ensuring the reader's needs are met.
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What is a white paper?
The document provides tips for writing an effective white paper, including establishing authority, building influence, and generating revenue. It recommends that white papers define the scope, provide context, and explain the recommended approach in a standalone, easy to scan manner using everyday language, subheadings, and a bottom line summary at the start. White papers should demonstrate authority, be interesting, and build credibility to persuade readers, who are typically experts, decision makers, and journalists.
How to use Facebook, Twitter, and LinkedIn to write White Papers
This document provides tips for using social media to promote white papers. It recommends connecting with influencers on Twitter to observe trends and grow an audience. It also suggests sharing photos and asking questions on Facebook, as well as posing open-ended questions and including quotes in active LinkedIn groups. The document advises that white papers should be long enough to help decision makers but between 5-20 pages, and should demonstrate authority, build credibility, and be interesting.
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This document provides tips for writing effective white papers. It recommends that white papers establish authority, build influence, and generate revenue by answering key questions for decision makers. It suggests using active voice, concrete language, and positive phrasing while avoiding jargon and clichés. White papers should be structured to define the scope, provide context, explain the approach, and recommend a solution in a concise manner. Images and charts can help explain concepts and show relationships. The goal is to make the white paper interesting, demonstrate expertise, and build credibility for the reader.
White Papers: improve the title, win more business
This document provides tips for writing an effective white paper title that generates more leads. It recommends focusing on the reader by making the title curious, descriptive, specific and meaningful. Examples of good titles include using acronyms, question formats like FAQs, identifying benefits or risks in subtitles, breaking up long titles, and using action verbs with "ing". Research shows titles should be educational and solve problems while attractive design can influence readers and sharing.
How to develop a writing routine to improve your business communications
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How to develop a natural writing style in business communications
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Executive Summary v Introduction
- 1. The difference between Executive Summary & Introduction www.KLARITI.com
- 5. The Executive Summary ‘sells’ the main document
- 6. 3 goals Be interesting Be logical Build trust & credibility
- 7. When do I need it? Business plan Academic, studies Grant proposals
- 9. Write the executive summary AFTER the main document
- 10. writing tips Don’t copy introduction Summarize key points Make sales pitches Generate enthusiasm Mirror main document Be interesting
- 12. Use the executive summary to establish authority
- 14. bridge the executive summary to the introduction
- 17. More writing tips Avoid jargon, clichés No emotional language Consider your readers 1 idea per paragraph Stand over everything Use sub-headings
- 19. Where does it go? Before Introduction After table of contents Bridge both chapters
- 20. Don’t forget – Your executive summary is for decision-makers
- 21. the executive summary goes from big to small
- 24. Write the executive summary so it can be read independently of the main document.
- 25. How long? Can I make a decision? 1-2 pages but.. Or 5-10% of document
- 27. 1. Short sentences 2. Link ideas 3. Build interest 4. Be inclusive 5. Watch the tone
- 28. Paragraph structure One idea per paragraph Short paragraphs Make it scannable
- 29. No one reads the business proposal if the executive summary sucks
- 30. Takeaways
- 31. 1. Write several drafts 2. Be interesting 3. Make connections 4. Revise in waves 5. Work to the finish line
- 32. Please Tweet, Like, or Subscribe! More at www.Klariti.com