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Blogging
Your Business Superpower
Esta H. Singer
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
Blogs describe
different types of
websites or portals
which share
information on
specific topics or
categories.
A Blog is ...
Thought Leadership
Your blog is where you share
your expertise and position
yourself as a trusted resource.
It’s where you...
PAST NOW
HubSpot
Information
directed
“at” people
in hopes of
grabbing
attention.
Information
shared
“with” people
for pur...
SugarSpun Marketing
Source Hubspot
Illustrator Unknown
Brand Recognition
Credibility, Trust
Engagement
10
Seconds
That’s all the time you
have to impress visitors
on your web pages.
Microsoft research
Most decisions about the value of page content
are made in around 8 seconds.
- Marketer John G. Olsen
Illustrator Unknown
16.12% of blogs had
more social shares
than page-views.
Study, Dan Zarrella
Titles trump
for social
exposure.
Illustrator ...
The Ultimate
Headline
Superpower
Headline formula analysis by Lenka Istvanova or Koozai Marketing
Numbers + Adjective + Target
Keyword + Rational + Promise...
Headline
Contain words and
phrases people
are searching.
Illustrator Unknown
Internal Links
Internal links are
links that go one
page on a domain,
to a different page
on same domain.
Internal Links
Internal links help you
rank for certain
keywords and helps you
distribute “link equity.”Illustrator Unknown
Image Hubspot
A social media
analytics tool
empowers brands
to make data-driven
business decisions.
Brandwatch
Identifies most shared content and key influencers in any niche.Buzzsumo
Planning
Illustrator Unknown
Create an Editorial Calendar
Submit your posts to Reddit.
Submit your posts to StumbleUpon.
Submit your posts to GrowthHackers.com
Illustrator Unknown
Illustrator Unknown
Follow me!
Twitter @sheconsulting
Linkedin.com/in/sheconsulting
Pinterest.com/sheconsulting
Instagram.com/estaphotography
...
Blogging: Your Business Superpower
Blogging: Your Business Superpower
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Blogging: Your Business Superpower

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The best way for companies to demonstrate their expertise, gain trust and establish credibility is by blogging. Blogging gives great ROI because to enables you to have conversation, build relationships, and ultimately, build Thought Leadership.Thought Leadership is you business Superpower.

Published in: Business
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Blogging: Your Business Superpower

  1. 1. Blogging Your Business Superpower Esta H. Singer www.sheconsulting.com p: 732-807-5027 esta@sheconsulting.com
  2. 2. Blogs describe different types of websites or portals which share information on specific topics or categories. A Blog is an abbreviated word used for the term Weblog. Illustrator Unknown
  3. 3. Thought Leadership Your blog is where you share your expertise and position yourself as a trusted resource. It’s where you take your stance and build yourself a reputation.
  4. 4. PAST NOW HubSpot Information directed “at” people in hopes of grabbing attention. Information shared “with” people for purpose of building relationships. VS HubSpot
  5. 5. SugarSpun Marketing
  6. 6. Source Hubspot Illustrator Unknown
  7. 7. Brand Recognition Credibility, Trust Engagement
  8. 8. 10 Seconds That’s all the time you have to impress visitors on your web pages. Microsoft research
  9. 9. Most decisions about the value of page content are made in around 8 seconds. - Marketer John G. Olsen Illustrator Unknown
  10. 10. 16.12% of blogs had more social shares than page-views. Study, Dan Zarrella Titles trump for social exposure. Illustrator Unknown
  11. 11. The Ultimate Headline Superpower
  12. 12. Headline formula analysis by Lenka Istvanova or Koozai Marketing Numbers + Adjective + Target Keyword + Rational + Promise 10 Simple Steps You Can Take Today That Will Make You Happier
  13. 13. Headline Contain words and phrases people are searching. Illustrator Unknown
  14. 14. Internal Links Internal links are links that go one page on a domain, to a different page on same domain. Internal Links
  15. 15. Internal links help you rank for certain keywords and helps you distribute “link equity.”Illustrator Unknown
  16. 16. Image Hubspot
  17. 17. A social media analytics tool empowers brands to make data-driven business decisions. Brandwatch
  18. 18. Identifies most shared content and key influencers in any niche.Buzzsumo
  19. 19. Planning Illustrator Unknown
  20. 20. Create an Editorial Calendar
  21. 21. Submit your posts to Reddit. Submit your posts to StumbleUpon. Submit your posts to GrowthHackers.com Illustrator Unknown
  22. 22. Illustrator Unknown
  23. 23. Follow me! Twitter @sheconsulting Linkedin.com/in/sheconsulting Pinterest.com/sheconsulting Instagram.com/estaphotography Facebook.com/esta.photography www.sheconsulting.com p: 732-807-5027 esta@sheconsulting.com Thank you! Illustrator Unknown

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