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AUDIENCE RESEARCH RESULTS
• Judging from the results of my
first question, it is safe to say
that out of the majority of
people that I asked, they
identified with the age range:
’15-18’. This can be seen as
good due to the fact that my
target audience for my music
video is around the same age
range. However, this can also
be bad due to the fact that only
18.18% identified as 18+ but
nobody said they were between
the age range of ‘11-15’. This
means that I didn’t obtain data
from a wide age range.
QUESTION 1 – HOW OLD ARE YOU?
QUESTION 2 – MALE OR FEMALE?
• For my survey, I intended to
have a balanced ratio of males
to females. (1:1) However,
judging from the results, there
were more males that took part
in the survey than females.
This can be see through the
percentages (males: 54.55% /
females:45.45%) Although, this
isn’t a massive difference.
QUESTION 3 – HOW OFTEN DO YOU WATCH MUSIC
VIDEOS?
• I asked this question intending
to understand the significance
of music videos on every day
life. Judging from the results,
approximately 9.09% of the
people asked watch music
videos 1-2 times a week,
36.36% watch them 3-4 times
a week and 54.55% watch
them 5-6 times a week. Thus,
this tells me that out of the
individuals asked, the majority
of them watch music videos
multiple times a week. This
shows me that music videos
are, perhaps, an important
instrument to a song.
QUESTION 4 – WHERE DO YOU WATCH MUSIC VIDEOS?
• For this question, the results
collected confirm that the
majority of people asked use
YouTube only to watch their
music videos. (90.91%) and
only a few used Vevo. (9.09%)
Therefore, this demonstrates
to me that for my target
audience, YouTube is the main
platform they will watch music
videos on daily. This piece of
data allows me to tailor my
music video perfectly for my
audience.
QUESTION 5 – WHAT PLATFORM DO YOU USE TO
WATCH MUSIC VIDEOS?
• For this question, the
information collected
(that most people watch
music videos on their
phone) allowed me to
understand the
significance of
technology on music
videos. The majority of
people watched it on their
phones and only a small
amount watched it on
their laptop. However,
none of the individuals
asked watched music
videos on the TV.
QUESTION 6 – IN YOUR OPINION, WHAT IS THE MOST
AND THE LEAST IMPORTANT PART OF A MUSIC VIDEO?
• For this question, due to different
preferences, there is no one right
answer. However, judging from
the results, the majority of people
though that the artist was the
most important feature of a music
video and the supporting cast was
the least important. Therefore,
this tells me that for my music
video, I need to make it clear who
is the main artist(s) and the
supporting cast. This information
tells me that to my target
audience, there a certain bits of a
music video that they value.
QUESTION 7 – SHOULD A MUSIC VIDEO HAVE MULTIPLE
LOCATIONS?
• For this question, it
required a very simplistic
response. Although I could
have branched out and
questioned why it was
important/or not, I decided
to still keep it simplistic
instead. Judging from the
results, the majority of
people I questioned
preferred to have a music
video with multiple
locations.
QUESTION 8 – DO YOU PREFER MUSIC VIDEOS TO
HAVE A NARRATIVE?
• Judging from the data,
approximately 54.55%
said that they preferred
when a music video
didn’t have a narrative
and 45.45% said that
they preferred when it
did. With the
information collected
from this data, it allows
me to shape my music
video in a way that
attracts the right
audience.
SOCIAL MEDIA
PLATFORMS I
PROMOTED IT
ON.

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Audience research results

  • 2. • Judging from the results of my first question, it is safe to say that out of the majority of people that I asked, they identified with the age range: ’15-18’. This can be seen as good due to the fact that my target audience for my music video is around the same age range. However, this can also be bad due to the fact that only 18.18% identified as 18+ but nobody said they were between the age range of ‘11-15’. This means that I didn’t obtain data from a wide age range. QUESTION 1 – HOW OLD ARE YOU?
  • 3. QUESTION 2 – MALE OR FEMALE? • For my survey, I intended to have a balanced ratio of males to females. (1:1) However, judging from the results, there were more males that took part in the survey than females. This can be see through the percentages (males: 54.55% / females:45.45%) Although, this isn’t a massive difference.
  • 4. QUESTION 3 – HOW OFTEN DO YOU WATCH MUSIC VIDEOS? • I asked this question intending to understand the significance of music videos on every day life. Judging from the results, approximately 9.09% of the people asked watch music videos 1-2 times a week, 36.36% watch them 3-4 times a week and 54.55% watch them 5-6 times a week. Thus, this tells me that out of the individuals asked, the majority of them watch music videos multiple times a week. This shows me that music videos are, perhaps, an important instrument to a song.
  • 5. QUESTION 4 – WHERE DO YOU WATCH MUSIC VIDEOS? • For this question, the results collected confirm that the majority of people asked use YouTube only to watch their music videos. (90.91%) and only a few used Vevo. (9.09%) Therefore, this demonstrates to me that for my target audience, YouTube is the main platform they will watch music videos on daily. This piece of data allows me to tailor my music video perfectly for my audience.
  • 6. QUESTION 5 – WHAT PLATFORM DO YOU USE TO WATCH MUSIC VIDEOS? • For this question, the information collected (that most people watch music videos on their phone) allowed me to understand the significance of technology on music videos. The majority of people watched it on their phones and only a small amount watched it on their laptop. However, none of the individuals asked watched music videos on the TV.
  • 7. QUESTION 6 – IN YOUR OPINION, WHAT IS THE MOST AND THE LEAST IMPORTANT PART OF A MUSIC VIDEO? • For this question, due to different preferences, there is no one right answer. However, judging from the results, the majority of people though that the artist was the most important feature of a music video and the supporting cast was the least important. Therefore, this tells me that for my music video, I need to make it clear who is the main artist(s) and the supporting cast. This information tells me that to my target audience, there a certain bits of a music video that they value.
  • 8. QUESTION 7 – SHOULD A MUSIC VIDEO HAVE MULTIPLE LOCATIONS? • For this question, it required a very simplistic response. Although I could have branched out and questioned why it was important/or not, I decided to still keep it simplistic instead. Judging from the results, the majority of people I questioned preferred to have a music video with multiple locations.
  • 9. QUESTION 8 – DO YOU PREFER MUSIC VIDEOS TO HAVE A NARRATIVE? • Judging from the data, approximately 54.55% said that they preferred when a music video didn’t have a narrative and 45.45% said that they preferred when it did. With the information collected from this data, it allows me to shape my music video in a way that attracts the right audience.