2. The first initial question must always
ask the person filling in the
questionnaire whether they are
male of female.
This gives us as the collector of the
results the indication on whether
the results were equal or not and
how many male/female took part in
the questionnaire.
Our questionnaire has 8 male
responses and 12 female responses
showing that perhaps to improve
our questionnaire, we could have
had equal amount of male/females
filling out our questionnaire to make
it more fair and less biased.
3. Our next question is about the audience’s
age. This is important as we need to know
what area of ages we have targeted.
As Tweens, our radio station are mainly
aimed towards young teenagers all the
way to young adults, we tried to
specifically get responses from people
within the ages of 15-25 to get a more
accurate and more helpful review so we
can make our radio broadcast the best it
can be. Therefore 100% of our responses
for this question shows that the ages are
from 15-25.
4. If we know the audience we want to
reach out to, we need to know how often
they listen to the radio in a certain
amount of time. This enables us to see
whether our audience actually listen to
music or not which perhaps is something
we can change.
The results show that none of them listen
to the radio for 11+ hours, so only a
limited amount of times a week. 65% do
not listen to the radio at all and 35% listen
between 1-10 hours. This shows that our
target audience do not listen to the radio
as much.
5. In order to make a good radio broadcast,
we need to know what radio stations
our audience find most appealing and
what aspects of it we can bring into our
broadcast so we can make it interesting
for our target audience.
80% of our responses show that Capital
FM- the radio station which plays the
top 40 UK songs from the charts is a
favourite amongst young people. 10%
don’t like any of the stations and 5%
listen to BBC Radio and ‘other’
suggesting they like listening to news
therefore in our radio station, we can
incorporate music as well as news.
6. Likewise, we need to know in depth
what it is exactly that attracts them,
whether it is the music, the presenters,
the news shows or anything else. If we
don’t know this, we could just be playing
music when it isn’t exactly what the
audience want to be hearing.
Overall, 72.22% listen to Capital FM due
to the good music whilst 22.22% listen
for the good presenters. E.g Rich & Kat,
Lisa & Greg.
5.56 and listen because the shows are
relevant to them.
7. It is important to know why people listen to
the radio as a whole. Radio can bring a
variety of aspects of media all together in
one place, whether its music, radio dramas
as well as news. However it can also bring
new aspects such as debates which allows
interactivity with people all over the
country. It is good to see what attracts our
specific audience so we can ensure that we
have that.
89.47% of the responses show that the
audience listen for the music. 5.26% Listen
for news and debates and nobody listens
for radio drama and listener rewards/other.
This clearly shows us that our main focus
should be music, news and fun debates.
8. In addition, it’s also important to ask the
audience on whether they believe radio
is as important as it used to be. With
new technologies and forms of listening
to music, radio isn’t needed as much
therefore we have instigated a question
to ask if they believe radio is important.
Majority of the responses show that
young people believe it isn’t as
important amongst young people than in
older generations as 75% said no.
However one quarter (25%) said it is
important so the mixed response shows
that it still can be important to some
people.
9. News has always been a part of radio. It
allows radio to present a range of things as
well as inform them of important events.
However some forms or news are more
popular than other, and as a creator or a
radio news broadcast, we need to find out
through primary research which news stories
engage the audience the most compared to
others.
Overall, the responses show a large mixture
however celebrity gossip/fashion seems to be
a winner with 60%. Sports/health and
education are interested in by 30%, worldly
affairs by 45% and local and national news
seem to have a disinterest with 25%. This
shows how diverse our news can be as we
can incorporate all different genres of news
stories.
