The document discusses survey results from a target audience for a new radio station. It finds that the majority prefer entertainment and music programming. Most listeners of other stations choose them for their popular music and celebrity coverage. Therefore, the new station should focus on these elements, including music instead of sound effects for some segments. It also finds that many listen in the morning and prefer mature content and celebrity interviews. As a result, the station will include these in its programming and develop a mobile app for listeners.