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Where are the millennials
- 1. Where are the #millennials? Presented by Margot Law (NPA, @margotlaw) & Ellie Downing (ACSA, @jesiathe)
- 2. Overview of workshop • Margot and Ellie talk about millennials • The floor opens up to discuss millennials • Margot & Ellie discuss their vibes about millennials
- 3. Overview of your workshop facilitators Face painted & ‘bejewelled’ Espresso Martinis Fun fashion ???? #nature At a music festival
- 4. Pre Q&A, Q’s • What do you want from this session? • Why do you want millennials involved in your CS project? • Are you a millennial???
- 5. What are “millennials”? • What is the age range of millennials? • 15 to 30 (born 1988 to 2003) • 20 to 35 (born 1983 to 1998) • 25 to 40 (born 1978 to 1993) • 30 to 45 (born 1973 to 1988)
- 6. What are “millennials”? • What is the age range of millennials? • 15 to 30 (born 1988 to 2003) • 20 to 35 (born 1983 to 1998) • 25 to 40 (born 1978 to 1993) • 30 to 45 (born 1973 to 1988) • Also defined as: • 17 to 36 (born 1982 to 2001) ‘Demystifying the Millennial student: a reassessment in measures of character and engagement in professional education”, DiLullo, McGee & Kriebel (2011) • 23 to 38 (born 1980 to 1995) ‘The female millennial: a new era of talent’, PWC, (2015) • “Born after 1982” – ‘The 2017 Millennial Survey’, Deloitte,(2017)
- 9. Myth-busting some generalisations • What millennials want: • Strong engagement with causes • Activities that interest them and represent their values • Want to do good • Less concerned about ‘feel-good’ factors • Focused on basic human rights and conditions; education, water, the environment, gender equality and financial matters ‘Insights on Affluent Millennials’, OppenheimerFunds and Campden Research, (2017)
- 10. Myth-busting some generalisations • Some #facts: • Less than 8% think they will be more financially secure than their parents (average is 36% in rest of world) • After terrorism, crime & dollary-doos, next highest concern is environment & climate change • Unemployment for 15-24yr olds is 13.3%, almost double that of the broader population • 1 in 5 are working, but want to be working more • 37% think technology poses threat to job prospects ‘Millennial survey shows youth feeling aggrieved, frustrated by the way the country is being run’, ABC, (2017)
- 11. ECHO BOOMERS GENERATION ‘Y’ DIGITAL NATIVES “THESE YOUNG PEOPLE” GENERATION ‘ME’ iGEN
- 12. What are “millennials”? Other scholars have pointed out that the attempt to make generalizations about an entire generation is a futile effort. - ‘Who Are the Millennials?’, Live Science, (2017)
- 13. The floor opens up to discuss: • Why do you want millennials involved? (purpose) • How do you get ~young people~ in the mix? (process) • How to “rap” with the #youth (engagement strategy) • 20-30 mins • Break into small groups, Margot & Ellie will come visit! • Discuss your answers and experiences • Raise more questions? • Come back together to share main points raised in discussions • Answers, ideas and questions will be shared via: bit.ly/2C0dcvR
- 14. Margot & Ellie discuss their vibes
- 15. Margot & Ellie discuss their vibes
- 16. Margot & Ellie discuss their vibes
- 17. Margot & Ellie discuss their vibes
- 18. Margot & Ellie discuss their vibes
- 19. Margot & Ellie discuss their vibes
- 20. From a millennial, to you • Everywhere. Maybe hanging out in a park because they’re un(der)employed?? • Millennials are super interested in the environment & climate change • Probably. Think less about selling something & more about having a convo with them • Defs. 300%. Plz empower
- 21. From a millennial, to you • We are not a trend • We’re just like you and me, i.e. highly diverse • Talk to us! • Hot tip: Millennial has two ‘n’s
Editor's Notes
- We would like to acknowledge the traditional owners of the lands on waterways on which we meet, the Kaurna people. We pay respects to elders past, present, and emerging, and any Aboriginal and Torres Strait Islander colleagues here today. Margot. Joke 1: We considered turning up late or playing where’s wally.
- Margot
- Margot and Ellie – how to ID a Millennial in the wild Margot and Ellie to talk about their credentials.
- Ellie
- Ellie
- Ellie
- Age isn’t an easy way to define us. Character traits are a common grouping method. Ellie and Margot to read out alternative headlines Things we ruin seems to be an common trait for our generation. It seems to be to be our only trait??
- Age isn’t an easy way to define us. Character traits are a common grouping method. Ellie and Margot to read out alternative headlines Things we ruin seems to be an common trait for our generation. It seems to be to be our only trait??
- Ellie Middle American millennials, net worth greater than $35 million – If the worst people in the world are this great, just THINK about how amazing the rest of us are.
- Margot
- Margot Not actually useful to try and define this group as more than a generation between baby boomers and babies.
- Margot “Other scholars have pointed out that the attempt to make generalizations about an entire generation is a futile effort. Further, some have suggested that discussion of "Millennials" tends to focus on mostly white youth from suburban areas, ignoring the unique experience of immigrants and minorities.” Participants were born after 1982 and represent a specific group of this generation: university degree; are employed full-time; and, work predominantly in large, private-sector - “The Deloitte Millennial Survey 2017”
- Both to introduce the three prepared question – open the floor if anyone wants to add anything else? Get the ball rolling and creative juices flowing Margot and Ellie to roam around lecture theatre to ask poignant and leading questions Margot is in charge of keeping an eye on the time Ellie needs to get spreadsheet prepped a few minutes before we get everyone back. Margot to facilitate report back from groups – Ellie to do fast typing
- Ellie – Kevin Bacon is here to help answer the question of “Where are the millennials?”
- Ellie – We are everywhere. You definitely know someone who knows a millennial. You may even know one yourself!
- Margot: There is no one solution or one way to engage with millennials. We are a highly diverse bunch’o’people: one size does NOT fits all
- Margot: You need to tailor content, just as you would for families or academics. Millennials are interested in the environment and climate change, but engagement might look different that to other groups. And it might not! Talk to them to find out what type of experience they would like with citizen science to help guide your development (like you have in this workshop??)
- Ellie: Most millennials are happy to share ideas and opinions, but if you can, sweeten the deal! We’re predominately a highly educated, under employed generation who feel undervalued. You’re asking for their advice on projects, so value it like you would if it were coming from another professional. Extensive media research has proven that we like wine, coffee, and petting your dog (with your permission of course!) But to drive a point home, this isn’t true of everyone and you should get them to name their price.
- Margot: Taking our own advice and speaking to some non-millennials about what they would want from a workshop like this, it was suggested that we could come up with a vocab list to help communications across the generations. While appreciating that millennials can use a lot of slang and new words to communicate with each other, the reality is that we don’t except or really want you to mimic this. Risks re high. Speak straight with us. Though that being said, we 300% enjoy hyperbole. (Margot gives website example – logging sux)
- Ellie We raised some questions in our abstract which we feel we have answered, but so “Where are the millennials?” Is this demographic not engaging with citizen science because they are not interested in our projects? Or are our communication strategies just not reaching them? Can we use citizen science as a tool that empowers millennials to tackle these problems?
- Both Margot and Ellie. Have a clear about why you want to engage with millennials. We are not a trend. We are not aliens, and we aren’t monsters. Chances are if there is an experience you like, we like it to! Find and speak to your target millennials: they’re around! They can give you a better idea of the experience you could be offering