This document discusses how to get Generation Y (those born between 1978-1995) as allies for corporate change efforts. It notes that Gen Y makes good "early adopters" due to being resourceful and accustomed to change. To appeal to Gen Y, it suggests respecting their uniqueness and providing opportunities for autonomy, mastery and growth while also establishing clear frameworks and equal treatment. Building friendly connections is also important to gain their followings. The document advocates that change efforts need all generations and talents to be sustainable.

1. GETTING REBEL ALLIES:
THE POWER OF MILLENIALS
Eduardo Estellita
eduardo.estellita@hotmail.com

2. WHO AM I
5-5-2
5 Education
5 Change Management
(L’Oréal, ABInBev, Nespresso)
2 Intergenerational Collaboration
(genYus @work, TEDxLouvainLaNeuve)
Intrapreneur -> Entrepreneur
Always a Corporate Rebel!

3. A CHANGING WORLD…

4. CORPORATE REBELS AND CHANGE
“We can't solve problems by using the same kind
of thinking we used when we created them.”
Attributed to Albert Einstein

5. WHERE CAN YOU FIND ALLIES?
All generations, all talents …
and Millenials (Gen Y) make great « early adopters »

6. POLL
In which generation were you born?
A) Traditionalist: Before 1945
B) Baby-Boomer: From 1946 to 1964
C) Generation X: From 1965 to 1977
D) Generation Y: From 1978 to 1995
E) Generation C: After 1996

7. 01:
9/11
2 INSIGHTS ABOUT GENERATIONS
08: World
crisis
01: Wikipedia
1946 1965 1978 1996 ?1922
81: Aids
epidemics
Baby-Boomers Generation YTraditionalists
29: Wall
Street Crash
38: Start of
WWII
45: End of
WWII
73: Oil crisis
89: Fall of the
Berlin wall
82: Corporate
raiders
68: Feminist
movement
68: Woodstock
and May 68
98: Google
99:
Columbine
shooting
99: Eurozone 05: Same-sex
mariage in
Spain
10: China
becomes 2nd
world economy
07: iPhone65: Vietnam
war
Translate to ENGLISHDevelopment
04: Facebook
Generation CGeneration X
The same event affects each generation differently

8. Baby Boomers (1946 – 1964)
Grew up in «Order» Paradigm
Heard «Stability leads to growth»
Received «Stability leads to growth»
Person invests, group gives back =>
« Pay your dues »
Reliable, Competitive
2 INSIGHTS ABOUT GENERATIONS
Generation X (1965 – 1977)
Grew up during paradigm shift
Heard «Stability leads to growth»
Received «Life’s chaos»
Person invests, group disappoints =>
« Be realistic »
Pragmatic, Skeptical
Generation Y (1978 – 1995)
Grew up in «Performance» Paradigm
Heard «Life’s chaos.
Everything is negotiable»
Received «Life’s chaos.
Everything is negotiable»
Group invests, person responds =>
« Show me you care »
Individualistic, Resourceful
Social Structuring

9. WHY A GEN Y ALLY?
(Source: Net Impact « What workers want in 2012 » n =1726)

10. WHAT CAN GEN Y DO FOR YOU?

11. WHY WOULD THEY FOLLOW YOU?

12. FIGHT THEIR OWN BATTLES

13. TAKE-AWAYS
• All generations and talents are needed to make sustainable change
• Individuals are influenced by the events marking their formative years
• Gen Y makes great early-adopters:
• Gen Y can be lead if:
• Ressourceful
• Used to change
• In touch with new trends
• Communication skills
• Uniqueness respected
• Deep meaning and impact
• Tools for autonomy and mastery
• Equal treatment and clear framework
• Growth opportunities
• Friendly connections

14. THANK YOU
Find me at:
Mobile: +32 478 80 49 10
E-mail: eduardo.estellita@hotmail.com
Website: www.genyusatwork.com
Twitter: @EdEstellita
LinkedIn: be.linkedin.com/in/eduardoestellita