Ken McKenzie Motiveworks Purse Power Presentation
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This document discusses new Irish female consumer behaviors and how to better understand them. It questions what is meant by "new" and suggests looking at secondary data sources from fields like demography, sociology and economics to help operationalize the question. While some behaviors like chores and shopping have not changed much, factors like higher education levels and labor force participation among women have increased and need to be considered. Understanding life cycle effects is also critical to determining how women's preferences and behaviors may have evolved in recent generations. The conclusion advocates taking a more analytical approach drawn from multiple disciplines to gain deeper insights into sex-specific consumer trends.
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Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Pushing the limits of ePRTC: 100ns holdover for 100 days
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
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Generative AI Deep Dive: Advancing from Proof of Concept to Production
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Communications Mining Series - Zero to Hero - Session 1
20 Comprehensive Checklist of Designing and Developing a Website
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Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Ken McKenzie Motiveworks Purse Power Presentation
- 1. New Irish Female Consumer Behaviours Dr Kenneth McKenzie, Strategic Planner, Motiveworks / Owens DDB ken@motiveworks.ie
- 2. Aims • Dig down into the question. • Play devil’s advocate. • Present what is tenable. • Enable you to ask tighter questions.
- 3. New Irish Female Consumer Behaviours • What do we mean by ‘new’? • Since 2007/8? • Since 2000? • Since 1997? • Since??? • And we can ask a question about ‘Irish’ (wrt immigration and cross-national comparisons).
- 4. Hinterland • We rely too much on TGI, Nielsen, Dunhumby… • Great databases, but… • Proprietary research is expensive & can be patchy. • Reams of data on human behaviour. • On female behaviour… • On female behaviour X nationality.
- 5. Where can we go for answers? • Secondary data analysis. • Statutory • The canon • Demography, Sociology, Economics, • Human Geography, Psychology, Political Science.
- 6. Let’s operationalise • What?! • Why? • Because people’s lives are complicated… • and complex.
- 7. Restate the question • How have women changed in a generation? • 20 years. • Female labour force participation is critical datum. • Trivial truth: new things allow us to do new things. • Sex differential?
- 8. What hasn’t changed • Chores & shopping • Gershuny. • Childcare. • Fit new behaviours into this matrix.
- 9. What has generally always been true • Intrinsic vs extrinsic drives. • Actualisation through others. • ‘Dovetailing’
- 10. What’s new and old • Education participation • Postgrad trajectories
- 11. What’s new • Escapist consumption: definitely • Veblenian convergence: possibly. • Psychoanalytic rebellion: Peto.
- 12. What’s new, but mightn’t be that differentiating
- 13. But life cycle effect is CRITICAL • Alwin: values research. • Stated preferences vs revealed preferences
- 14. The sweet spot is the win-win
- 15. To conclude • Win-win has been well articulated in FMCGs. • ZMOT applies more to sex-specific goods. • Affiliative and harmony needs won’t lessen. • We need to be geekier than is generally found in MarComms.