Buzz Marketing Group conducted qualitative and quantitative research with over 9,000 participants to identify the top 10 trends for 2013 among millennials. The trends include increased social voice in response to privacy issues; millennials in relationships operating independently; a growing interest in spirituality through online and social media; more centrist political views and interest in bipartisan cooperation; a preference for edutainment that blends education and entertainment; an emphasis on quality and value over low price; a hybrid approach to entrepreneurship and traditional employment; bringing personal devices into the workplace; choosing retailers based on variety of brands and value over any single brand; and following tabloid celebrities for entertainment over aspiration.
Nudging youth to adopt inclusion and acceptance in social spaces online. The article appeared in the summer 2017 issue of Pratt Institute's Catalyst Review magazine.
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
Nudging youth to adopt inclusion and acceptance in social spaces online. The article appeared in the summer 2017 issue of Pratt Institute's Catalyst Review magazine.
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
DanyaShea Digital Marketing provides custom banner ad services based on customer segments and user personas for highly targeted and effective ads to your online niche markets.
This is a SAMPLE overview of services offered.
This was a four-hour workshop presentation delivered by Tim McAlpine at the National Youth Involvement Board 2013 Annual Convention in San Diego on July 29, 2013.
Synopsis: Not only are your credit union members aging, but so are your employees. Learn to connect with young adults and discover what makes Gen Y and Z tick. In this session, Tim McAlpine discusses what young potential members really look for from their financial institution, including which products, services and technology your credit unions needs to remain relevant. This presentation also looks at your credit union staff to figure out how to attract and engage the next generation of leaders. The session is capped off with an in-depth look the Young & Free Marketing Program filled with ideas to inspire your own young adult marketing.
Unlimited education’ cleveland presentationDale Davis
This is a Copyrighted (c) 2010 'Unlimited Education' PowerPoint Presentation designed for the Cleveland School Board. The Problems and Solutions expressed are indicative of the same Problems and Solutions for most every Urban Area in our nation.
We offer Life Changing Workshops for Children, Teens and Adults. The are free and can be held most anywhere: Schools, Community Centers, Libraries, Businesses, Churches or even Homes.
For more information, call Dale Davis FDR. at 336-986-1745 or e-mail: dsource4u@yahoo.com
This power-point discusses what mentoring is and the effects of it. You will read about how mentoring can effect an individual and you will also learn about a few mentoring programs within the United States.
What are young people really looking for from their financial institution?
Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is, credit unions are failing to attract the next generation of members. There is a decade-plus age gap in credit union industry. While the average age of a North American is 37 years old, the average age of a credit union member is almost 50. Credit unions are not replacing maturing depositors with young borrowers fast enough. But your credit union doesn’t have to fade into the history books. Learn how your credit union can understand and connect with young adults.
The millennial impact report 2012 (Achieve and Johnson, Grossnickle and Assoc...Inspiring Benefits
Achieve and Johnson, Grossnickle and Associates basa este estudio en los resultados obtenidos de encuestas online a jóvenes de 20 a 35 años, focus group y otra serie de encuestas online a profesionales que hayan dirigido estrategias de proyectos sin ánimo de lucro a este grupo de edad.
The Huffington Post Millennials Are Defining the Workplace.docxoreo10
The Huffington Post
Millennials Are Defining the Workplace
Posted: 08/26/2014 6:03 pm EDT Updated: 08/26/2014 6:59 pm EDT
Millennials lead the pack when it comes to digital influence.
And understandably so. After all, now in their 20s and 30s, these adults have grown up in the
digital era. It comes naturally to them. It is part of their every day. It defines them and they, in
turn, have significant influence on those around them, whether from home, the workplace or the
treadmill.
Social media, of course, are the favored form of communications. With smartphones, tablets and
other digital devices, each tap matters greatly as they share thoughts and concerns or read what
friends and others have to say.
Pew Research calls Millennials "digital natives." In its 2014 report, "Millennials in Adulthood,"
Pew points out that they are:
"the only generation for which these new technologies are not something they've had to adapt to.
Not surprisingly, they are the most avid users.
"They have taken the lead in seizing on the new platforms of the digital era - the internet, mobile
technology, social media - to construct personalized networks of friends, colleagues and affinity
groups."
In what may seem as no more than the blink of an eye, these Millennials are fast becoming the
largest group of employees at companies large and small. Neither idle nor quiet, many of them
are making their mark.
Fast moving through the ranks and exerting greater influence in the workplace, they are now
forcing changes in how to motivate and engage with employees. And you can count on that
continuing for a long, long time.
Ron Alsop, journalist, author and former Wall Street Journal editor, set the tone for how the
Millennials would eventually dominate the workforce in his ground-breaking 2008 book: "The
Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up The Workplace."
Mr. Alsop saw early on that the Millennials would bring a set of values and priorities that
differed significantly from the generations that came before them: Gen X and Baby Boomers.
With the Millennials, he wrote, "employers are facing some of the biggest management
challenges they've ever encountered." http://www.thetrophykids.com
While the earliest assessments of Millennials tended to be very skeptical of this group - quick to
call them coddled and focused on themselves - we now have better insights and see this
generation as having very different expectations of employers than did their predecessors.
Among Millennials, loyalty is hard won, independent thinking is prized, questioning is the norm
and proof is what they are looking for.
Pew adds another very important distinction: Millennials, the research says, are "unmoored from
institutions," or unattached from organizations that have been so important to earlier generations.
This applies to religion, social groups, corporations and politics. Adding to their sense of not
belonging, t ...
Millennials l Our future leaders of tomorrow4imprint
Millennials are our future business leaders. This Blue Paper discusses this generation’s workforce attitudes and offers tips to assist them in professional growth.
This white paper:Examines the positive characteristics Millennials bring to an organization.Explores what this generation feels is important in a job and what they expect from their employers.Offers HR and talent development professionals some practical tips on how to keep this generation engaged.Provides examples of what leading-edge organizations are doing to leverage this generation’s strengths and to integrate them into a multi-generational workforce.
Social Recess is a case study from five Mullen ad agency interns that provides implications for how to create meaningful engagement with Millennials via social media. Based on primary research, the team has developed the proprietary Mullennial Model, which explains what the Millennial generation values in social media in terms of connectivity, creativity, and utility.
DanyaShea Digital Marketing provides custom banner ad services based on customer segments and user personas for highly targeted and effective ads to your online niche markets.
This is a SAMPLE overview of services offered.
This was a four-hour workshop presentation delivered by Tim McAlpine at the National Youth Involvement Board 2013 Annual Convention in San Diego on July 29, 2013.
Synopsis: Not only are your credit union members aging, but so are your employees. Learn to connect with young adults and discover what makes Gen Y and Z tick. In this session, Tim McAlpine discusses what young potential members really look for from their financial institution, including which products, services and technology your credit unions needs to remain relevant. This presentation also looks at your credit union staff to figure out how to attract and engage the next generation of leaders. The session is capped off with an in-depth look the Young & Free Marketing Program filled with ideas to inspire your own young adult marketing.
Unlimited education’ cleveland presentationDale Davis
This is a Copyrighted (c) 2010 'Unlimited Education' PowerPoint Presentation designed for the Cleveland School Board. The Problems and Solutions expressed are indicative of the same Problems and Solutions for most every Urban Area in our nation.
We offer Life Changing Workshops for Children, Teens and Adults. The are free and can be held most anywhere: Schools, Community Centers, Libraries, Businesses, Churches or even Homes.
For more information, call Dale Davis FDR. at 336-986-1745 or e-mail: dsource4u@yahoo.com
This power-point discusses what mentoring is and the effects of it. You will read about how mentoring can effect an individual and you will also learn about a few mentoring programs within the United States.
What are young people really looking for from their financial institution?
Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is, credit unions are failing to attract the next generation of members. There is a decade-plus age gap in credit union industry. While the average age of a North American is 37 years old, the average age of a credit union member is almost 50. Credit unions are not replacing maturing depositors with young borrowers fast enough. But your credit union doesn’t have to fade into the history books. Learn how your credit union can understand and connect with young adults.
The millennial impact report 2012 (Achieve and Johnson, Grossnickle and Assoc...Inspiring Benefits
Achieve and Johnson, Grossnickle and Associates basa este estudio en los resultados obtenidos de encuestas online a jóvenes de 20 a 35 años, focus group y otra serie de encuestas online a profesionales que hayan dirigido estrategias de proyectos sin ánimo de lucro a este grupo de edad.
The Huffington Post Millennials Are Defining the Workplace.docxoreo10
The Huffington Post
Millennials Are Defining the Workplace
Posted: 08/26/2014 6:03 pm EDT Updated: 08/26/2014 6:59 pm EDT
Millennials lead the pack when it comes to digital influence.
And understandably so. After all, now in their 20s and 30s, these adults have grown up in the
digital era. It comes naturally to them. It is part of their every day. It defines them and they, in
turn, have significant influence on those around them, whether from home, the workplace or the
treadmill.
Social media, of course, are the favored form of communications. With smartphones, tablets and
other digital devices, each tap matters greatly as they share thoughts and concerns or read what
friends and others have to say.
Pew Research calls Millennials "digital natives." In its 2014 report, "Millennials in Adulthood,"
Pew points out that they are:
"the only generation for which these new technologies are not something they've had to adapt to.
Not surprisingly, they are the most avid users.
"They have taken the lead in seizing on the new platforms of the digital era - the internet, mobile
technology, social media - to construct personalized networks of friends, colleagues and affinity
groups."
In what may seem as no more than the blink of an eye, these Millennials are fast becoming the
largest group of employees at companies large and small. Neither idle nor quiet, many of them
are making their mark.
Fast moving through the ranks and exerting greater influence in the workplace, they are now
forcing changes in how to motivate and engage with employees. And you can count on that
continuing for a long, long time.
Ron Alsop, journalist, author and former Wall Street Journal editor, set the tone for how the
Millennials would eventually dominate the workforce in his ground-breaking 2008 book: "The
Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up The Workplace."
Mr. Alsop saw early on that the Millennials would bring a set of values and priorities that
differed significantly from the generations that came before them: Gen X and Baby Boomers.
With the Millennials, he wrote, "employers are facing some of the biggest management
challenges they've ever encountered." http://www.thetrophykids.com
While the earliest assessments of Millennials tended to be very skeptical of this group - quick to
call them coddled and focused on themselves - we now have better insights and see this
generation as having very different expectations of employers than did their predecessors.
Among Millennials, loyalty is hard won, independent thinking is prized, questioning is the norm
and proof is what they are looking for.
Pew adds another very important distinction: Millennials, the research says, are "unmoored from
institutions," or unattached from organizations that have been so important to earlier generations.
This applies to religion, social groups, corporations and politics. Adding to their sense of not
belonging, t ...
Millennials l Our future leaders of tomorrow4imprint
Millennials are our future business leaders. This Blue Paper discusses this generation’s workforce attitudes and offers tips to assist them in professional growth.
This white paper:Examines the positive characteristics Millennials bring to an organization.Explores what this generation feels is important in a job and what they expect from their employers.Offers HR and talent development professionals some practical tips on how to keep this generation engaged.Provides examples of what leading-edge organizations are doing to leverage this generation’s strengths and to integrate them into a multi-generational workforce.
Social Recess is a case study from five Mullen ad agency interns that provides implications for how to create meaningful engagement with Millennials via social media. Based on primary research, the team has developed the proprietary Mullennial Model, which explains what the Millennial generation values in social media in terms of connectivity, creativity, and utility.
Fair Fit Lens # 1 - Millennials, the mindful consumersSerena Colombo
Millennials, the largest, most diverse, educated and influential consumers on the planet. This presentation explores the traits and needs of this generation of consumers, why they are important for brands and how brands can connect with them by addressing their wish for a more sustainable future.
Slides by Graeme Byrd and Scott Stein used for a Portland State University Masters in Nonprofit Management course about using technology and social media to engaging millennials in fundraising and philanthropy. Nov. 2012
The Deloitte Global Millennial Survey 2019 talked about how societal discord and technological transformation created a generation disruption. See More : https://www2.deloitte.com/in/en.html
Millenials
Student’s Name:
Institutional Affiliation:
Date:
Millenials
Abstract
The study reviews an extensive analysis of focus on Millenials generation particularly in America and the correlation it has with the workplace, their desires, relations, communication career choices, and family consideration. The millennials as born between 1980 and mid-2000s make the greatest of American with one-third of the overall American population by 2013.They thus make the significant part of the economy and need to be studied so as to realize the American dream. Being diverse and so much educated and since they come of age at a hard economic time, hence up to date their life is affected by the recession. The lives of the millennials are based on transformation. The largest percent of millennials are White followed by Hispanics, black with few Asians/Pacific Islanders and other. This essay explores the beliefs, contact and other aspects surrounding Millenials.
Introduction
The basic millennials are generations born between years 1980 and 2000. They are believed to be the biggest in population in the United States history. Sadaghiani & Myers (2010), opine that nation of the time. Particular traits related to their birth which came during the time of recession when Great Depression had affected America and there were difficulties in the economic time. According to Sadaghani & Meyer (2010), Millenials are also characterized to be self –centered lack enthusiasm; disloyal and disrespectful .This distinct trait is necessitated by economic, political and social influences. Their unique traits are poised to change the American economy in terms of how the companies transact in business and how companies employ millennials. This reason, therefore, makes companies strategize their operations in relation to dealing with millennials, therefore, leading to a great impact in a change in the economy. Therefore, with the exploration of millennials’ communication values, their expectations, their interaction with co-workers and how their environment impact on millennials, the large part of American culture will have been explored.
Communication
In terms of communication, millennials have particular ways in which they set information to others and families. They communicate too with the workforce, clients, and the bosses in a discrete way. According to Sadaghiani & Myers (2010), communication is factored as a mode of information sharing, decision making, influence, coordination motivation and documentation in work groups and organizations. Effective communication serves to maintain a link within an organization and organized groups. White (2016) states that due to dynamic changes in employee’s millennials continue to comprise a vast majority, therefore, their impact in the organizational mode of communication is more important. Unlike the old-school legacy communications like emails and intranets millennials have shifted o more mobile friendly tools. This has forced o ...
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
Answer the following questions as they relate to you and the artic.docxemelyvalg9
Answer the following questions as they relate to you and the article’s information that you just read. Remember, this is an assessment about you.
Would you agree that Millennials you have grown up in the digital era? The article discusses the fact that, “It comes naturally to them. It is part of their every day. It defines them and they, in turn, have significant influence on those around them, whether from home, the workplace or the treadmill. “Social media, of course, are the favored form of communications. With smartphones,
tablets
(Links to an external site.)
and other
digital devices
(Links to an external site.)
, each tap matters greatly as they share thoughts and concerns or read what friends and others have to say.”
Give some examples of your use social media and the impact to your day to day interactions with others? Does this impact or tend to minimize your person to person interaction? In what way is this detrimental to the business environment?
The article suggests that Millennials will eventually dominate and influence the workforce. What sorts of values and priorities do you feel you bring to the workplace that other prior generations did not? In pondering this question, consider this quote by Mr. Alsop, who wrote the book, The Trophy Kids.
“The first wave of the Millennial Generation—born between 1980 and 2001—is entering the work force, and employers are facing some of the biggest management challenges they’ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America's future work force. They are actually a larger group than the boomers—92 million vs. 78 million.
The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they’re hard working and achievement oriented, most millennials don’t excel at leadership and independent
problem solving
(Links to an external site.)
. They want the freedom and flexibility of a
virtual office
(Links to an external site.)
, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic.”
Do you feel that Millennials, (or yourself if you fit within the age bracket of this group), tend to be more independent thinking is prized, questioning is the norm and proof is what they are looking for? Do you find that organizations such as religion, social groups, corporations and politics can not be trusted?
Do you feel that Millennials don't seem to have the same sense of loyalty to their employers as do earlier generations, particularly Baby Boomers? Do you agree that they keep .
Answer the following questions as they relate to you and the article.docxspoonerneddy
Answer the following questions as they relate to you and the article’s information that you just read. Remember, this is an assessment about you. this homework have to be one page and half
Would you agree that Millennials you have grown up in the digital era? The article discusses the fact that, “It comes naturally to them. It is part of their every day. It defines them and they, in turn, have significant influence on those around them, whether from home, the workplace or the treadmill. “Social media, of course, are the favored form of communications. With smartphones,
tablets
(Links to an external site.)
and other
digital devices
(Links to an external site.)
, each tap matters greatly as they share thoughts and concerns or read what friends and others have to say.”
Give some examples of your use social media and the impact to your day to day interactions with others? Does this impact or tend to minimize your person to person interaction? In what way is this detrimental to the business environment?
The article suggests that Millennials will eventually dominate and influence the workforce. What sorts of values and priorities do you feel you bring to the workplace that other prior generations did not? In pondering this question, consider this quote by Mr. Alsop, who wrote the book, The Trophy Kids.
“The first wave of the Millennial Generation—born between 1980 and 2001—is entering the work force, and employers are facing some of the biggest management challenges they’ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America's future work force. They are actually a larger group than the boomers—92 million vs. 78 million.
The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they’re hard working and achievement oriented, most millennials don’t excel at leadership and independent
problem solving
(Links to an external site.)
. They want the freedom and flexibility of a
virtual office
(Links to an external site.)
, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic.”
Do you feel that Millennials, (or yourself if you fit within the age bracket of this group), tend to be more independent thinking is prized, questioning is the norm and proof is what they are looking for? Do you find that organizations such as religion, social groups, corporations and politics can not be trusted?
Do you feel that Millennials don't seem to have the same sense of loyalty to their employers as do earlier generations, particularly .
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
BuzzMG reached out to thousands of Moms from all over the nation to discuss family vacations and vacation planning. To find out what we learned, read our latest report!
BuzzMG interviewed hundreds of Millennials from all over the country to gain insight into Generation Y's opinions of current entrepreneurial trends and fads. Read our report to learn more!
BuzzMG sits down with Millennials from all over the nation to talk about their financial stability, their employment situations, and their opinions on the economy.
2. Top 10 Trends of 2013
What Millennials Will Be Thinking and Doing This Year
Composed based on data
Who was Involved? from 1.1.2012 – 12.15.2012
6,802 Participants
Buzz Marketing Group’s Top 10 Trends of 30,000 Panelists
2013 are based on qualitative and 55% Female
quantitative research conducted with more 45% Male
than 9,000 buzzSpotters® throughout
2012. Reports mentioned in this trend
Surveys fielded online
briefing are available for download at
Ethnogaphies
www.buzzmg.com/reports.
Immersion experiences
3. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
1
Social Voice
When it comes to their privacy,
Millennials will demand to be heard
even more in 2013. SOPA, PIPA, and
other grassroots campaigns against
privacy policies at companies like
Facebook are only the beginning. As
it becomes easier for individuals to
rally against big companies, they will
continue to do so.
Alexis Ohanian, Founder of Reddit
4. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
2
Single Minglers
In a recent relationship study, 46%
of our Millennial respondents said
that they were in a relationship.
However, of this 46%, 94% said that
their relationships did not hold
them back in any way. In other
words, even Millennials in
relationships operate like single
people.
5. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
3
Spirit Junkies
Gabrielle Bernstein, known as the
“Dalai Lama for the Gossip Girl set,” is
leading a new generation in all things
spiritual. In our annual faith and religion
study, 43% of respondents indicated
that they worship alone whereas 50%
still attend some sort of worship
experience. Look for Millennials to
engage even more with their spiritual
side in 2013 through online churches
Original Spirit Junkie Gabrielle Bernstein
and social media.
6. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
4
Center Wingers
Can’t we all just get along? Millennials
are fed up with both political parties
and are most interested in bipartisan
government. They’re more likely to
define themselves as “centrist” or
“moderate” than previous
generations. In our recent politics
study, only 47% of Millennials defined
themselves as Democrats. This is a
generation that is demanding change
by working together.
7. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
5
Edutainment
Millennials still believe in the value of a
traditional education, but that’s not the only
vehicle in which they’re interested. Online
learning through companies like 2U and
interesting talks from sources like TED are
expanding the traditional definition of
education. What Millennials really want is
TED-style edutainment. This trend is already
evident among tweens and their younger
siblings, who grew up being entertained by
Dora the Explorer’s reading and writing
Explorer Ben Saunders
games.
8. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
6
Quality Controllers
Millennials are looking for quality and value,
not just the best price, and they are well aware
of how to get everything they want. With
tweens listing eBay and Amazon.com as their
favorite shopping destinations, it’s evident that
this is a trend that is only getting younger.
Retailers must continue to address these
trends as well as Massclusivity (a mass
produced item that is customized). Is there
really even a “last call” anymore? Sites like Gilt
and Rue La La have taken the idea of a final
sale to a whole new level.
9. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
7
Entrepreneurment
Millennials are still fighting the idea
of traditional employment. They
don’t believe that “safe jobs” exist,
and this generation has been
taught that they’re good at
everything and that everyone wins.
They are going to define a new
hybrid of entrepreneurship and
traditional employment even more
in 2013.
10. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
8
BYOD (Bring Your Own Device)
While Gen Xers and Boomers rotate
between work and home devices,
Millennials are more focused on
combining the best of both worlds in
one work environment. At times, their
personal technology might be more
advanced than what they have at work
or school. In 2013 we’ll see more apps
that help you separate work and play
—on the same device.
11. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
9
Brand-ish
Brand still matter to Millennials, just not
as much as they used to. In our recent
brand study, 79% of Millennial respondents
ranked Amazon.com as their favorite
retailer. The site offers thousands of
brands—both known and unknown—at
all kinds of prices. What matters most to
Millennials is choice and a recognizable
place to get the value they want.
12. Top 10 Trends of 2012
What Millennials Will Be Thinking and Doing This Year
10
Tabbies (Tabloid Celebrities)
In our celebrity study, 88% of Millennials admitted to
following every celebrity’s move in weeklies and online.
However, they don’t want to be these celebrities; they only
want to be entertained by them. Brands must understand
the role of celebrities with Millennials. They’re not just the
ones to watch, they’re the ones to watch come tumbling
down. Tabloids represent both the worst of celebrity culture
and a roadmap for Millennials, who believe that they too can
be stars (Wharholism). Tabloids and weeklies present just
the right mix of consumer products and entertaining info to
keep Millennials happy. They also cater to Instanity (our
insane obsession with having everything now) by providing
weekly editions and daily downloads.
13. In Summary...®
Contact Us!
Tina Wells – CEO
215.399.5679
twells@buzzmg.com
www.buzzmg.com