5 Trends Shaping Nonprofits

5 Trends Shaping a New
Reality for Nonprofits
 
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Our guest presenter »
Jay Wilkinson
@jaywilk 
• founder/CEO of Firespring
• founded, co-founded or helped
start 7 nonprofits
• graduate of MIT
• 2 decades experience educating
thousands of nonprofit
professionals and inspiring
business leaders

Navigating a New Reality
5 Trends Shaping a New Reality for Nonprofits
Exclusive Session: July 26, 2018
If you’re tweeting about
today’s session, use
#poweredbypurpose
@jaywilk
BROUGHT TO YOU BY:

"The nine most terrifying
words in the English
language are: I'm from
the government, and
I'm here to help."

U.S. Job Growth 2007–2017
Nonprofits
(3.7% increase in jobs)
For-Profits
(0.6% decrease in jobs)

Nonprofits provide jobs for
11.4 million Americans.
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Number
10,000,000
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Nonprofit
Employees

NONPROFITS NEED TO STAND UP
AND CREATE A NEW REALITY.

WHAT EXACTLY IS
OUR “NEW REALITY”?

WHAT
EXACTLY IS
OUR NEW
REALITY?

TRENDS SHAPING
A NEW REALITY
FOR NONPROFITS
5

GREATER INTEREST
IN SERVICE
#1

During his term in office,
President Obama
inspired increased civic
engagement.

However, much of this
energy was captured
by the public sector.
TRENDS
SHAPING OUR NEW REALITY
5
1
#
GREATER INTEREST IN SERVICE

TRENDS
5
1
#
Interest in civic
engagement and
volunteerism is
rising.

An unprecedented
number of retirees and
a new generation
raised on community
service have created a
broad pool of potential
volunteers.
TRENDS
5
1
#

“Micro-volunteering” is
a growing trend.
TRENDS
5
1
#

People are interested
in volunteering, but we
need to find new ways
to engage with them.
TRENDS
5
1
#

TRENDS
5
SHIFTING DEMOGRAPHICS
2
#

TRENDS
5
Largest segment of
the workforce
Born 1977 to 2004
2
#

This generation
grew up in a
culture where
the norm was
spending
“time in.”
TRENDS
5
2
#

TRENDS
5
2
#
More diverse
than any
preceding
generation.

By 2043, the U.S. will be a minority-majority society.
TRENDS
5
2
#

TRENDS
5
Working
collaboratively
is second
nature.
2
#

“giving back”
is more important than
“getting more”
TRENDS
5
2
#

Engagement, transparency,
technology and work-life
balance are required,
not optional.
TRENDS
5
2
#

They want
jobs with
“meaning.”
TRENDS
5
2
#

Even though most don’t know who he is …

They agree
with Peter
Drucker.
TRENDS
5
2
#
ORGANIZATIONAL
CULTURE

Revealing
Stats About Employee Engagement
4
TRENDS
5
source
ORGANIZATIONAL
CULTURE

Most people are not engaged at work.
1
#
ORGANIZATIONAL
CULTURE
TRENDS
5
EMPLOYEE
ENGAGEMENT
STATS
4

Most employees do not leave for more money.
2
#
ORGANIZATIONAL
CULTURE
TRENDS
5
EMPLOYEE
ENGAGEMENT
STATS
4

People don’t leave jobs. They leave bosses.
3
#
ORGANIZATIONAL
CULTURE
TRENDS
5
EMPLOYEE
ENGAGEMENT
STATS
4

Fun + Interesting + Purpose > Money
4
#

of Millenials say they would
they would take less money
for an interesting job where
“fun” was valued.
70%
ORGANIZATIONAL
CULTURE
TRENDS
5
EMPLOYEE
ENGAGEMENT
STATS
5

source
Key Drivers
for employees who work for
the most engaging nonprofits.
10
TRENDS
5
ORGANIZATIONAL
CULTURE

TRENDS
5
TRENDS
5
ORGANIZATIONAL
CULTURE

ORGANIZATIONAL
CULTURE
TRENDS
5

Culture
Leaders
7
Self Assessment
Common Traits of
ORGANIZATIONAL
CULTURE
TRENDS
5

Does our leadership team walk the talk?
COMMON
TRAITS OF
CULTURE
LEADERS
7
Self Assessment Quiz
1
#
ORGANIZATIONAL
CULTURE
TRENDS
5

Does our organization value learning
and growth?
2
#
ORGANIZATIONAL
CULTURE
COMMON
TRAITS OF
CULTURE
LEADERS
7
TRENDS
5

Is our leadership team transparent about all
aspects of the organization’s business?
3
#
ORGANIZATIONAL
CULTURE
COMMON
TRAITS OF
CULTURE
LEADERS
7
TRENDS
5

Do our leaders embrace change?
4
#
ORGANIZATIONAL
CULTURE
COMMON
TRAITS OF
CULTURE
LEADERS
7
TRENDS
5

Does our leadership listen more than
they talk?
5
#
ORGANIZATIONAL
CULTURE
COMMON
TRAITS OF
CULTURE
LEADERS
7
TRENDS
5

Are our employees the biggest
believers in our mission?
6
#
ORGANIZATIONAL
CULTURE
COMMON
TRAITS OF
CULTURE
LEADERS
7
TRENDS
5

Does our leadership team take action
(not just words) on diversity and inclusion?
7
#
ORGANIZATIONAL
CULTURE
COMMON
TRAITS OF
CULTURE
LEADERS
7
TRENDS
5

Diversity goes beyond race and gender
Ethnicity, sexual orientation, religious affiliation, race, gender,
generation, disability, personality type and thinking style.

ORGANIZATIONAL
CULTURE
culture is
a journey
not a
destination
TRENDS
5

ORGANIZATIONAL
CULTURE
the average adult spends
more waking hours
at work than
anywhere else
TRENDS
5

Embrace a new wave of
diversity and openness,
include young leaders in
the big picture and foster
a people-first work
environment.
TRENDS
5
2
#

BLURRED LINES BETWEEN
NONPROFIT & FOR-PROFIT
#3

TRENDS
5
Regulations that once favored nonprofits are coming
under fire as businesses become more socially engaged.
BLURRED LINES BETWEEN NONPROFIT
AND FOR-PROFIT
3
#

501(c)3 organizations are straying further
outside the bounds of traditional service in
order to advance their missions.
TRENDS
5
AND FOR-PROFIT
3
#

TRENDS
5
AND FOR-PROFIT
3
#
Vermont
Illinois
Louisiana
Maine
Michigan
North Carolina
Rhode Island
Utah
Wyoming
Legislation pending in 26 states.
There are nearly 2000 active L3C (low-profit limited liability)
companies in operation and growing in the U.S.

New corporations that use the power of business to solve
social and environmental problems are growing in numbers.
TRENDS
5
bcorporation.net
AND FOR-PROFIT
3
#

POWER OF 3

1% of our Profits (top-line revenue donated to NPOs)
2% of our Products (in-kind products and services)
3% of our People (volunteer 1 day per month)

Corporate causes are now competing with
local foundations for donor directed funds.
Social virtue is no longer exclusive to the nonprofit brand.
vs
nonprofit
TRENDS
5
AND FOR-PROFIT
3
#

For-profits are
trying be more like
nonprofits.
vs
nonprofit
TRENDS
5
AND FOR-PROFIT
3
#
Nonprofits are
trying to operate
more “like a
business.”

“If I can work for a corporation,
make a good living and still do
socially meaningful work, why
would I choose to
work for a nonprofit?”
AND FOR-PROFIT
3
#
TRENDS
5
THE BIG
QUESTION

Nonprofits need to stay
true to their mission and
be who they are,
unapologetically.
AND FOR-PROFIT
3
#
TRENDS
5

4
#
TECHNOLOGICAL ADVANCES
TRENDS
5

4
#
“A child born today (in 2008)
will have access to tools and
technology when graduating
from college that are 1,000
times more powerful than
those that we use today.“
- Nicholas Negroponte
TRENDS
5

4
#
TRENDS
5

4
#
TRENDS
5
Ø  World’s largest information source prints no books
Ø  The largest taxi company owns no taxis
Ø  Largest accommodation provider owns no real estate
Ø  Largest phone messaging service owns no phones
Ø  World’s most valuable retailer has no inventory
Ø  Most popular media owner creates no content
Ø  World’s largest movie house owns no cinemas
Ø  World’s largest software vendor doesn’t write apps

4
#
TRENDS
5

Dealing with
technology
can be aggravating…

4
#
TRENDS
5

…it sometimes feels
like we’re drinking
from a firehose…

4
#
TRENDS
5

…but once you’ve
mastered technology,
it feels liberating…

4
#
is
resistance
to technology keeping you down?
TRENDS
5

4
#
Email
Chat
Texting
Facebook
Skype
TRENDS
5

4
#
TRENDS
5
Focus on 3
fundamental
aspects of
technology:
Your website CMS.

Donor Database and/or
Member Management Tools.

Apps & web tools that
simplify & leverage your day.

#1
#2
#3

DONATE
BLOG
CONSTRUCTION
SCHEDULE
OPT IN
VOLUNTEER
HOMESTORE
EVENT
REGISTRATION
BEAMS & DREAMS
Most nonprofits send visitors away to engage
instead of keeping them on their website.
YOUR WEBSITE
TRENDS
5

TRENDS
5
WEBSITE CMS
1: Click “Website Management”.
2: Select the content to be updated.
3. Enter and save. Your site is updated.

SEARCH
ENGINE
YOUR WEBSITE
APPEAL
LETTER
EMAIL
MARKETING
WORD OF
MOUTH
FACEBOOK
BLOG POST
TRENDS
5

The Anatomy of
a Landing Page
TRENDS
5

1. Dashboard (manage what you measure)

2. Ability to Measure Engagement (automate!)

3. Integrated with website
100% Cloud-Based.
Every fundraiser
should have access!
TRENDS
5
3 “MUST HAVES” IN
A DONOR DATABASE

Keep Learning with Us
Education without expectations • firespring.org/webinars
TRENDS
5

Nonprofits that refuse to
embrace technology out

of cost, fear or uncertainty
risk losing opportunities to
grow and expand.
TRENDS
5
4
#

5
#
NEW WAYS TO COLLABORATE
eCommunity

TRENDS
5

5
#
Angie
Babysitter
(614) 292-2531
TRENDS
5

5
#
Angelina Jolie
Babysitter
(614) 292-2531
TRENDS
5

5
#
= eNetwork
NetWORK
NOT
NetPLAY
+
+
TRENDS
5

5
#
Connect
with
each
other on
LinkedIn.
TRENDS
5

5
#

Social media provides
substantial opportunity to
leverage your message.
Use the tools available to
you and participate in the
conversation.
TRENDS
5

ü  Find new ways to engage VOLUNTEERS.
ü  Foster a PEOPLE-FIRST work environment by embracing
diversity and including young leaders in the big picture.
ü  Leverage SOCIAL MEDIA to collaborate, network and
participate in the conversation.
ü  Use a CONTENT MANAGEMENT SYSTEM for your website.
ü  Manage your connections with a cloud-based DONOR
MANAGEMENT SYSTEM that integrates with your website.
ü  Keep learning! Read and learn at NONPROFITHUB.ORG
and by attending webinars presented by FIRESPRING.ORG.
Action Steps

Educate
Without
Expectations
our mantra

Educate
with Some
Expectations
Next few
minutes
our mantra

Supports your
engagement strategy.
Firespring solves a problem
78% of nonprofit
websites designed for
less than $750.
always trying
to “do more
with less”
The average nonprofit
rebuilds their website
every 2 to 2 ½ years.

The result of

Firespring Solves a Problem
EMAIL
MARKETING

CONTENT
MANAGEMENT
SYSTEM
EVENT
REGISTRATION

BLOG TOOLS
NEWSFEEDS

LANDING PAGE
TEMPLATES
SEARCH
ENGINE
OPTIMIZATION
ONLINE
DONATIONS
FUNDRAISING
BOOTCAMP
LEGENDARY
SUPPORT
& TRAINING

customizable
plans to fit
2your needs
and budget.

It would cost more
than $50,000 plus
a full time person
year over year to
build and maintain
all of this yourself.

Try Us On
firespring.org/demo
Request your
personalized
demo.

Keep Learning with Us
Tania Bonkiewicz
hello@firespring.org
877.447.8941
Education without expectations • firespring.org/webinars

Q&A
Let’s connect on LinkedIn.
@jaywilk
Contact Us
877.447.8941

. . . and the survey says!?
Thank you for joining us today.

Navigating A New Reality
It’s never too late to be
what you might have been.
Thank You
Contact Us
877.447.8941

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