A presentation put together by some Navy experts regarding the difficulty of recruiting "millennials," Americans aged 17 to 24, to the armed forces. In the words of the presentation, the kids are not alright: They're "coddled," "narcissistic praise junkies" who "demand respect" though they lack experience, and who are so comfortable with technology that talking to them is like "dealing with a somewhat alien life force."
Gender and traditional demographics are becoming less and less relevant. Toy, influencers, education, beauty, media, and shopping trends are discussed.
Millennials or Centennials? Following The Needs of The Silver GenerationKim Bingham
In the quest for growth, many organisations focus on “what’s new” and the tastes of the young. A contrarian approach, focused on the elderly, may be larger and more profitable. Do you have a strategy for the fastest growing demographic in the world?
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Predictions for what's next for the future of higher educationOlogie
Inspired by the generation of students who will entering college ten years from now, we've identified future states that will define tomorrow's higher education.
Gender and traditional demographics are becoming less and less relevant. Toy, influencers, education, beauty, media, and shopping trends are discussed.
Millennials or Centennials? Following The Needs of The Silver GenerationKim Bingham
In the quest for growth, many organisations focus on “what’s new” and the tastes of the young. A contrarian approach, focused on the elderly, may be larger and more profitable. Do you have a strategy for the fastest growing demographic in the world?
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Predictions for what's next for the future of higher educationOlogie
Inspired by the generation of students who will entering college ten years from now, we've identified future states that will define tomorrow's higher education.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
As part of our Understanding Gen Z UK Webinar, we created a series of infographics illustrating some of our research.
The full version of this report, UNDERSTANDING GEN Z,
is available to download on nVision (for nVision subscribers).
The report - which includes analysis of Gen Z’s attitudes to technology, health, values and brands - is also available to purchase. For enquiries, please contact webinar@futurefoundation.net
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Goal! Food. Fitness. Fandom.
December 2013 - Read about technology leading Americans to healthy lifestyles, activists introducing city dwellers to the great outdoors and teenagers exposing the fashion industry’s unrealistic standards. Judge for yourself: Can USA become a soccer nation? Learn how space awakens a desire to send a craft to the moon, and take a tour of Mars with a sci-fi writer.
Read more: http://iipdigital.usembassy.gov/ejusa.html#ixzz2iJgvkIVF
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
A look at how college/grad school "Millennial Generation" students are changing the way we teach. 1. Describing the Millennials 2. Teaching Millennials 3. Millennials as Law Students
Young Canadians in a Wired World – Phase III: Findings from Canada’s largest research project on children and teens’ Internet use are now available. Encountering Racist and Sexist Content Online looks at how often Canadian youth are exposed to prejudice, how it makes them feel and how they respond to it.
Young Canadians in a Wired World, Phase III: Cyberbullying: Dealing with Onli...MediaSmarts | HabiloMédias
Young Canadians in a Wired World – Phase III: Findings from Canada’s largest research project on children and teens’ Internet use are now available. Cyberbullying: Dealing with Online Meanness, Cruelty and Threats looks at youths’ experiences with online conflict, the strategies they use to deal with this and who they turn to for support.
Myths, Realities, Potential and Future of Urban SchoolsKenneth Burnley
Urban myths will be debunked; realities, challenges and joys of serving in the urban environment will be presented; successes and the potential of urban students will be shared; and a dialogue on these topics will occur leading to questions about the future of urban schools. The conversation is designed to be stimulating and provocative while raising questions about issues of urban education to which a lack of solutions may portend grave implications for our nation and its’ preeminence
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
As part of our Understanding Gen Z UK Webinar, we created a series of infographics illustrating some of our research.
The full version of this report, UNDERSTANDING GEN Z,
is available to download on nVision (for nVision subscribers).
The report - which includes analysis of Gen Z’s attitudes to technology, health, values and brands - is also available to purchase. For enquiries, please contact webinar@futurefoundation.net
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Goal! Food. Fitness. Fandom.
December 2013 - Read about technology leading Americans to healthy lifestyles, activists introducing city dwellers to the great outdoors and teenagers exposing the fashion industry’s unrealistic standards. Judge for yourself: Can USA become a soccer nation? Learn how space awakens a desire to send a craft to the moon, and take a tour of Mars with a sci-fi writer.
Read more: http://iipdigital.usembassy.gov/ejusa.html#ixzz2iJgvkIVF
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
A look at how college/grad school "Millennial Generation" students are changing the way we teach. 1. Describing the Millennials 2. Teaching Millennials 3. Millennials as Law Students
Young Canadians in a Wired World – Phase III: Findings from Canada’s largest research project on children and teens’ Internet use are now available. Encountering Racist and Sexist Content Online looks at how often Canadian youth are exposed to prejudice, how it makes them feel and how they respond to it.
Young Canadians in a Wired World, Phase III: Cyberbullying: Dealing with Onli...MediaSmarts | HabiloMédias
Young Canadians in a Wired World – Phase III: Findings from Canada’s largest research project on children and teens’ Internet use are now available. Cyberbullying: Dealing with Online Meanness, Cruelty and Threats looks at youths’ experiences with online conflict, the strategies they use to deal with this and who they turn to for support.
Myths, Realities, Potential and Future of Urban SchoolsKenneth Burnley
Urban myths will be debunked; realities, challenges and joys of serving in the urban environment will be presented; successes and the potential of urban students will be shared; and a dialogue on these topics will occur leading to questions about the future of urban schools. The conversation is designed to be stimulating and provocative while raising questions about issues of urban education to which a lack of solutions may portend grave implications for our nation and its’ preeminence
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
Meet Generation Z Forget everything you learned about Millennials produced by...Paulo Ratinecas
Excelente estudo sobre o comportamento da nova geração. “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey.
Technology in its myriad of forms is pervasive in our daily lives. Women interact with technology differently than men and women across the generations use technology for different purposes. This talk will look at how women of all ages use technology to express themselves and engage with the world around them. We will explore the impact of computers, the Internet, mobile devices, video, and other technologies on the ways in which women form and express their identities from childhood through the senior years.
The State of the Digital Kid @CES @FamilyTech Summit 2018Tonda Bunge Sellers
“Mobile Natives” is right. Our kids are so immersed in technology these days, it’s become nearly a language to them. Finstagrams and the Snap Map are just the beginning. Learn how your kids are reshaping the culture and the future.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Students are the Story: Using Personalization to Create Shareable ContentMerit Pages
Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference.
How can you use personalization to create relevant, interesting content about your organization and students, so that they'll want to share it on Facebook and more?
This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
6. World population trends World population in 2007 : 6.6 billion World population in 2015 : 7.2 billion Asia 3.67 bn (60.6%) 4.14 bn (60.7%) Africa 0.80 bn (13.2%) 0.99 bn (14.6%) N.America 0.48 bn (8.05%) 0.54 bn (7.90%) S.America 0.34 bn (5.70%) 0.39 bn (5.70%) Europe 0.73 bn (12.0%) 0.72 bn (10.6%) 2007 2015 Source : U.S Census Bureau
7. US population trends Total pop 281 mn 322 mn 14% 17-24 yrs 31.18 mn 34 mn 9% 2000 2015 %Growth Our target group will grow more slowly than the rest of the population Source : U.S Census Bureau
8. Economic trends China 9.5 % 10.5 % 9.4 % 9.5% India 6.8 % 8.5 % 7.5 % 7.6% Europe 2.9 % 2.4 % 2.4 % U.S 3.3 % 2.8 % 3.0 % 2006 2007(f) 2008(f) 2001-5 Sustained GDP growth in Asia Pacific region Source : EIU Data, EDC Economics
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11. College trends Current Average Yearly Tuition, Fee, Room, and Board charges at 4 - year Institutions Source : CollegeBoard
12. College trends Total Private Four year college expenses : $179,460 Total Public Four year college expenses : $ 75,620 If forecasted @ 5% until 2015 Source : CollegeBoard
14. A Quiz 1) Name a lead singer for the Black Eyed Peas 2) Who said “Don’t be jealous because I’ve been chatting online with babes all day” 3) Who hosted the 2006 MTV Video Music Awards? 4) What is an emoticon? 5) Billie Joe Armstrong is the lead singer for which band? 6) Who is Shiloh? 7) What is Bolt? 8) Who are two main characters on “ Degrassi the Next Generation ”?
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16. The youth of tomorrow WW1 started a nearly a century before he was born (For Boomers, Civil War started a century before birth) Has never seen a film camera There have always been hybrid cars He’s always been able to watch wars and revolutions live on TV and the internet Elvis died 20 years before he was born Satellite radio has been around since he was 5 He has only known two presidents He has always been online Has never known a world without digital phones or DVDs Soviet Union fell 7 years before he was born His buddy list spans the globe. Best friend may be Chinese There has always been one Germany One electronic device does it all: TV, Internet, Phone, Music, Data, Computing
25. Fusion Lifestyle. They sample aspects of different cultures and integrate them into their lifestyle. Everything is influenced by more than one culture and style 80% have close friends of a different race or ethnic origin
26. Personal Goals. Pressure to succeed has become more internally focused. A shift towards meaningful achievements in life. Traditional lifestyles & experiences are now within the reach of a majority of them. Source : Yankelovitch 2006
27. They are looking around at the stuff they already have and are saying to themselves.. “ There must be something more out there.”
28. Being successful means... Claiming Ownership Being close to family & friends Source : Yankelovitch 2006
29. Not finding your passion Not being true to yourself Compromising your integrity Failure means... Source : Yankelovitch 2006
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34. Millennials,Technology and a new Generation Gap How technology is shaping their lives and their perception of the world around them
35.
36. Share of 24 million U.S teens who: It’s 7 PM on a Friday. Adam has just sweated his way through his class assignment. (The assignment is “ Totally out of control ” writes Adam on his on-line school message board minutes later. He then checks a friend’s blog entry on MySpace.com to find out where a party will be that night. Then he starts an Instant Messenger (IM) conversation about the evening’s plans with a few pals At the same time, his girlfriend IMs him a retail store link to see a new PC she just bought, and he starts chatting with her. She is postering for the next Buzz-Oven concert by tacking the flier on various friend’s MySpace profiles, and she is updating her own blog on Xanga.com, another social network she uses mostly to post photos Adam’s TV is set to TBS, which plays a steady stream of reruns like Friends and Sienfield - but he keeps the volume turned down so he can listen to iTunes over his computer speakers. Simultaneously he is actually physically talking to dorm mate Jim who’s doing pretty much the same thing from a lap top on his bed 87% Use the internet 65% Instant Message (IM) 44% Go online every day 29% Keep several IM Conversations going at once 29% Have more than 50 “buddies” on regular IM list 25% IM people in the Same room A mindset of “Continuous partial attention” Source : Pew Internet Research
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38. This is not about just a generation gap, but dealing with a somewhat alien life force. MySpacer : suuuuuuup!!! (Translation: What’s up?) Self : wat up dude MySpacer : nmu (Translation: Not much. You?) Self : same MySpacer : went 2 Arctic Monkeys concert Self : omg!!! (Translation: Oh my god) Creating a whole new language
39. Fiercely uninhibited . Large parts of their lives end up being online and public, a constant surprise for those in their 30s and above. Meet Caitlin Oppermann
40. All kinds of opportunities – romantic, professional, creative – all seem to be directly linked to their willingness to reveal themselves online “ You’re getting what you’re being”
41. “ Why not? What’s the worst thing that is going to happen? 20 years down the road, someone’s gonna find your picture? Just make it sure it’s a great picture” It is a form of communication where they are aware that anything that they say can and will be used against them, but somehow don’t mind
42. They think of themselves as having an audience “ I always find myself more motivated to write things, when I know that somebody, somewhere, might be reading it.”
43. “ To me, or to a lot of people, its like, why go to a party if you’re not going to get your picture taken?” They feel they are only one step away from fame
44. It’s theater, but it’s also community A place to think out loud and be listened to, to meet strangers and go deeper with friends
45. They feel the possibilities are endless— and no qualifications are required A celebrity created not by a studio or a network but fan by fan, click by click, from the ground up on MySpace 1.5 million MySpace friends Profile viewed >50 million times 3,000-5,000 new friend requests per day
46. These Kids! They have no sense of shame. They have no sense of privacy. They are show-offs, fame whores, pornographic little loons who post their diaries, their phone numbers, their stupid poetry - for God’s sake, their dirty photos! — online. They have virtual friends instead of real ones. They talk illiterate instant messages. They are interested only in attention—and yet they have zero attention span, flitting like hummingbirds from one virtual stage to another. An adult’s voice over Source : NewYork magazine 2007
47. These Adults! Whenever we are allowed to indulge in something you are not allowed to, it makes you bitter. What did you have? The mall and the parking lot of the 7-Eleven? It sucked to grow up when you did! And you are mad about it now. You are always eager to believe that your behavior is a matter of morality, not chronology. (But the truth of the matter is) you didn’t behave like that because nobody gave you the option. A kid’s voice over Source : NewYork magazine 2007
49. Where college life serves as a 4 year incubation period that ‘ eases’ a parent-dependent teen into a self-reliant adult…
50. Discipline Hard work 4 A.M Wake up call Wearing Uniforms The military is seen as getting into the frying pan “ Your schedule is not even your own. It’s someone else’s.” “ (If I join the Navy) I’d miss out on having the excuse of being a college kid and being irresponsible.”
51. Teen Perceptions of the Navy Source : 2006 CE - NAVY Qualitative Research on Influencers
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53. Military not On Kids’ Radar 89% want to go full-time or part-time to a college or university. (2005 TRU) 83% agree that getting an education is very important (2005 Yankelovich Youth Monitor) 68% agree that going to college is the best way for me to get a job. (2007 Navy Youth Attitudes Study) 66% agree going to college is the best course of action for those graduating from high school (2007 Navy Youth Attitudes Study) The draft ended 34 years ago Education-Focused
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55. Impact of Iraq War 6% GM-2003 18% 2007 9% AA-2003 32% 2007 7% H-2003 30% 2007 See themselves as less patriotic 26% GM-2003 52% 2007 47% AA-2003 67% 2007 32% H-2001 66% 2007 Less likely to join the military 2007 Youth Attitudes Study 2007 Youth Attitudes Study
56. Propensity to join the military 26% H-2001 10% 2007 3% 2015 Propensity declines expected to continue 2007 Youth Attitudes Study, Projected 17% GM-2001 8% 2007 3% 2015 22% AA-2001 10% 2007 4% 2015