Group Fundraising 101: From Benchmarks to Success Stories (revised)peterdeitz
Slides from my NTEN webinar on October 11, 2007:
In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org).
This webinar explains how nonprofits can use the benchmark figures to integrate group fundraising into larger annual or capital campaigns. The webinar will also feature current success stories of non-profits using group fundraising and Facebook to reach new donors while deepening their relationships with existing supporters. The Facebook applications discussed in this webinar include: Causes, ChipIn, Fundraising, and Change.org.
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
Group Fundraising 101: From Benchmarks to Success Stories (revised)peterdeitz
Slides from my NTEN webinar on October 11, 2007:
In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org).
This webinar explains how nonprofits can use the benchmark figures to integrate group fundraising into larger annual or capital campaigns. The webinar will also feature current success stories of non-profits using group fundraising and Facebook to reach new donors while deepening their relationships with existing supporters. The Facebook applications discussed in this webinar include: Causes, ChipIn, Fundraising, and Change.org.
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
4 Steps to Converting Event Donors Into Long-Term DonorsJono Smith
Your event is over and you have a new pool of donors that have been introduced to your organization. How do you turn this group of one-time supporters into long-term advocates and donors?
Download Event 360's new white paper to learn how to build your donor pipeline by identifying, engaging, qualifying and cultivating your event donors.
September, 2009 presentation for 130 local nonprofit organizations sponsored by the Knight Foundation and the Community Foundation of Northwest Florida.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
Interested in turning your fun run into a fundraiser?
Want to generate a little friendly competition during your next board campaign?
Looking for FREE tools to organize your next fundraising event (like a polar plunge or bowl-a-thon)?
Want to streamline your youth group fundraising events (and decrease the number of checks you manage)?
This webinar covers the features and strategy behind GiveMN's FREE Team Campaign pages.
Crowdfunding 101: WeDidIt's guide to nonprofit crowdfundingWeDidIt
Learn to leverage crowdfunding through this presentation from WeDidIt, the world's premiere online fundraising platform. Visit http://wedid.it to lean more.
Email community@wedid.it to connect.
Effective Internet Strategy For Your Nonprofit4Good.org
This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Social media for social good - How nonprofits can integrate social media into...Tara Jefferson
Nonprofits will learn about the benefits of fundraising using Web 2.0 tools, understand how to integrate social media into existing fundraising efforts, and gain insight on how to discern a good online campaign from a bad one.
Have you ever tried to find a scientific paper only to be confronted by endless strings of nonsensical search results and screens informing you that accessing a single article will cost you upwards of fifty dollars?
Navigating the scientific literature--which includes journal articles, books, patents, and all other manner of scholarly material--is no easy undertaking, even if you have access to an academic library or have paid for expensive subscriptions.
This presentation covers both how to efficiently search freely available reference databases such as PubMed and how to take advantage of the growing trend towards open access in science to obtain full-text papers without breaking the bank. Even if you don't work at a university or research institution, hundreds of thousands of scientific works are freely available, you just need to know how and where to look.
4 Steps to Converting Event Donors Into Long-Term DonorsJono Smith
Your event is over and you have a new pool of donors that have been introduced to your organization. How do you turn this group of one-time supporters into long-term advocates and donors?
Download Event 360's new white paper to learn how to build your donor pipeline by identifying, engaging, qualifying and cultivating your event donors.
September, 2009 presentation for 130 local nonprofit organizations sponsored by the Knight Foundation and the Community Foundation of Northwest Florida.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
Interested in turning your fun run into a fundraiser?
Want to generate a little friendly competition during your next board campaign?
Looking for FREE tools to organize your next fundraising event (like a polar plunge or bowl-a-thon)?
Want to streamline your youth group fundraising events (and decrease the number of checks you manage)?
This webinar covers the features and strategy behind GiveMN's FREE Team Campaign pages.
Crowdfunding 101: WeDidIt's guide to nonprofit crowdfundingWeDidIt
Learn to leverage crowdfunding through this presentation from WeDidIt, the world's premiere online fundraising platform. Visit http://wedid.it to lean more.
Email community@wedid.it to connect.
Effective Internet Strategy For Your Nonprofit4Good.org
This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Social media for social good - How nonprofits can integrate social media into...Tara Jefferson
Nonprofits will learn about the benefits of fundraising using Web 2.0 tools, understand how to integrate social media into existing fundraising efforts, and gain insight on how to discern a good online campaign from a bad one.
Have you ever tried to find a scientific paper only to be confronted by endless strings of nonsensical search results and screens informing you that accessing a single article will cost you upwards of fifty dollars?
Navigating the scientific literature--which includes journal articles, books, patents, and all other manner of scholarly material--is no easy undertaking, even if you have access to an academic library or have paid for expensive subscriptions.
This presentation covers both how to efficiently search freely available reference databases such as PubMed and how to take advantage of the growing trend towards open access in science to obtain full-text papers without breaking the bank. Even if you don't work at a university or research institution, hundreds of thousands of scientific works are freely available, you just need to know how and where to look.
From Brains to BRAINs: Neuroscience at the Cutting EdgeJohn Borghi
Since we are in the midst of the Decade of the Mind (not to be confused with the Decade of the Brain), we are constantly inundated by reports of new neuroscience. From direct brain to brain communication, to memory manipulation, to cognition enhancing cybernetics and genetics, cutting edge neuroscience often sounds more like science fiction than actual science. This talk will separate the fact from the fiction of modern neuroscience. We'll discuss the science behind cutting edge neuroscience techniques like Brainbow, expansion microscopy, and functional connectomics and how widely publicized advances in building artificial brains and using apps to detect and affect mental states is more fiction than fact.
An Exploration of Contract Cheating and Academic Misconduct Within Health Edu...Thomas Lancaster
This research presentation from the Birmingham City University education conference 2015 examines the market for essays in health education and nursing education. The reasons why allowing cheating, plagiarism and contract cheating in these subjects are problematic are considered. The issues towards fitness for practice are explored. Examples of how students are using contract cheating sites to cheat across a variety of academic subjects are given. The talk concludes by looking at the type of essays and assignments that students in health are purchasing online and how these can be identified.
Hybris'in kullanıma hazır içerik yönetimi ve entegre platformu ile e-ticaret süreçlerinin etkinliği artıyor. Perakende, hızlı tüketim, telekomünikasyon, üretim ve dağıtım gibi pek çok sektörde müşterilerinize Global Hybris İş Ortağı itelligence deneyimi ile ulaşın.
Since the mid twentieth century, psychologists, psychiatrists, and neuroscientists have sought to explain mental illness in biological terms. In this talk, we'll discuss the emergence of influential biological models such as the monoamine hypothesis of depression, the rise of neuropsychopharmacology (the prescription and widespread use of medications such Prozac and Zoloft), and the complexity of studying complex conditions like generalized anxiety and schizophrenia in biological terms.
Crowdfunding Your Fundraising: Growing Your Donor PipelineMcCabe Callahan
Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
Ketto: how can fundraise for social causesSwati Chopra
The act of collecting fund for a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet.
How To Successfully Promote Your Year-End Fundraising CampaignCauseVox
After seeing thousands of campaigns here at CauseVox, we know that promoting your fundraiser the right way can help to ensure a successful campaign. This is especially the case as the year comes to an end and your fundraising efforts ramp up.
Webinar details:
Thursday, October 20, 2016
12:30pm ET / 9:30am PT
During this 30-minute webinar, we will share what we've learned over the years as the most effective ways to promote your year-end fundraising campaigns. Following, we'll have a live Q&A session to answer your questions and help you uncover the best promotion tatics for your campaign.
Here’s what you’ll learn:
The best ways to segment your supporters during year-end
Why you need a multi-channel approach to drive success
Best practices to leveraging email, social media, advertising, and more to promote your campaign
Empowered.org is a free crowdfunding platform that allows businesses, social enterprises and not-profit organizations around the world to mobilize their members and supporters, fundraise effectively, and coordinate initiatives. Through features that allow direct peer-to-peer fundraising, volunteer recruitment, and organizational management, Empowered.org has revolutionized how fundraising is conducted, allowing organizations to empower their networks and make a greater impact for the causes that matter. Learn how you can join Empowered.org today to start effectively fundraising for your cause!
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
Similar to Crowdfunding for Non-Profits White Paper - Ryan Walsh (20)
Crowdfunding for Non-Profits White Paper - Ryan Walsh
1. p. 1 Ryan P. Walsh
Crowdfunding for Non-Profits
Crowdfunding is running a campaign (usually online) where an organization raises small
amounts of money from a large group of people. That can include a lot of different kinds of
specific campaigns.
Last year, crowdfunding websites (sites that host, facilitate or aggregate others’ campaigns,
including for-profit efforts) raised $2.7 billion worldwide from individuals—an 81% increase in
one year. And that amount is expected to nearly double again, growing to $5.1 billion in 2013.
North America is currently the epicenter of crowdfunding, accounting for over 60% of global
activity.
Crowdfunding can be used successfully in two ways:
Online campaigns surrounding particular causes or projects
Live events, hosted by a third party like LivePC GivePC
Popular fundraising tools include Causes, Causevox, FirstGiving, Razoo (LivePC GivePC),
Kimbia and StayClassy.
Some statistics from the CraigConnects website:
$88 is the average donation size
$534 is the average total amount raised by an individual
$9237 is the average amount raised when groups are working on a team to fundraise
28% of donors are repeat donors
http://bit.ly/1CXyN4l lists the top 7 crowdfunding platforms and features of each.
Groups who use crowdfunding successfully do the following:
Organizations without the ability to launch large promotional campaigns participate in larger
fundraising campaigns, like GiveMN, LivePC GivePC, North Texas Giving Day etc because they
benefit from the pooled marketing, promotion and branding of the event.
These groups tell engaging and personal stories to connect people to their fundraiser in an
authentic way. They are using videos and in-person events to connect to their community of
donors.
They set realistic fundraising goals.
They develop a plan to promote the fundraiser and rally personal networks via multiple
channels – board members, volunteers, program recipients, media outlets.
2. p. 2 Ryan P. Walsh
They demonstrate the impact of each donation and of the campaign overall. For example, “a
$2,500 provides a scholarship for a student in our Leadership Awards Program.”
Keep the community updated on the fundraising progress through various channels, like the
online tools, social media and websites.
Brand the fundraising page within the tools they’re using – so changing the default settings to
include logos, colors, fonts where possible.
Stand out by making the fundraiser unique and fun to get people’s attention, not just a
broadcast of ‘here is a fundraiser, donate now.’
Always thank their donors via email, social media, and handwritten notes.
Organizations work within the frameworks of existing larger campaigns and allow them to exist
as their annual appeal.
Reasons to pursue a campaign:
Crowdfunding provides a very useful proxy (donations) for the approval level or market
feedback for the quality of an idea, concept or promotion. (like a prototype product, program
etc)
The method provides geographic leverage, can be easily shared via social media and works
around the clock, making it attractive to organizations with more limited resources.
Campaign can leverage the time and efforts of its organizers after you pass a threshold of
participation by organizers and collaborators. (I don’t know what that threshold is – this is my
belief based on experience)
Pitfalls to avoid and risks:
The space is getting crowded – and it’s kind of an also-ran (the idea is no longer novel), since
LivePC and LoveUT already exist here in Utah… Also, there are 31 different platforms for
crowdfunding online.
Crowdfunding is not a shortcut – while it is facilitated by an online tool, this type of campaign
relies on an existing audience, community or group of interested stakeholders for success. In
some cases, a well-planned marketing or promotional campaign can have virality of its own and
reach a larger audience to improve a campaign’s success. (ice bucket challenge, compelling
video story that goes viral)
3. p. 3 Ryan P. Walsh
Many campaigns offer rewards for specific donation levels – sometimes thank you items with a
monetary value attached to them (sweatshirt, coffee mug) may inhibit donations or make a
donor reluctant. NOTE – only de minimus rewards may be offered in the Razoo platform
(live/give and LoveUT), because all contributors receive a tax letter for their full donation.
Some warn that potential donors are less likely to be repeat donors (although others say that
those who respond are likely to be repeat donors), and that the time, energy, and effort
required to host a successful crowdfunding event is draining, with very little promise for a long-
term financial return. http://bit.ly/1nP17w5
Recommended path forward:
Participate in the Live / Love campaigns and work within their frameworks, but use the
platforms to run an annual campaign-style effort.
To run a strong campaign, http://www.bethkanter.org/5-crowdfunding-tips/ recommends
starting with a list of 100 people who will help this campaign and organizing them into
promoters, fundraisers (who will solicit their peers actively) and donors. They need to be
engaged in the effort in this campaign model.
Center a campaign around a specific goal with a compelling narrative. Tie the goal to a project
or defined outcome. Tell the story with compelling details, like videos, images and a rich story
about the organization’s impact – maybe tied to a specific individual or group (like a
spokesperson or agency who acts as a proxy for the organization). Some good story paradigms
follow these themes:
Overcoming Adversity (1033 helps a family when an officer dies in the line of duty)
Solving a problem (showing a problem our campaign will solve)
Creating Connection (show an impacted family)
Origin Story (narrative about riding along in a cop car in NYC)
Consider perks or thank you’s that are not monetary in value but offer some kind of intrinsic
value to a donor. (Thank you note from a cop, ride along with an officer, party hosted by 1033)
These campaigns are useful as one-offs or best employed infrequently, as donors may get
fatigued from a heavy social media / marketing push for regular campaigns.