Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.

1. What You Need to Know:
SEO in 2013

2. bit.ly/casiegplus
Casie Gillette
casieg@gmail.com
Director of Online Marketing
2004
@casieg
8
Years
casiegillette.com
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3. http://casiegillette.com
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4. casie gillette • @komarketing • @casieg • #wcbos

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8. Source: http://mozcast.com/metrics
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9. Google’s goal is to provide the world
information. The word “search engine” isn’t
anywhere in their mission statement. They
want to be able to give answers to specific
queries.
– Matt Cutts, Pubcon
Source: Search Engine Land
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10. casie gillette • @komarketing • @casieg • #wcbos

11. 17.9%
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13. Keywords
Content
Links
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14. Keywords
u Page tagging
u Market & User
u Better content
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18. How
To
Plugi
n
Post
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19. Keywords
u Research. Research. Research.
u Understand the intent
u Go forth & create content
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20. Google has something it calls “Query
Deserved Freshness (QDF)”. If there’s a
search that is suddenly very popular versus
its normal activity, Google will apply QDF to
that term and look to see if there’s any fresh
content on that topic. If there is, that new or
fresh content is given a boost in search
results.
Source: Search Engine Land
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21. Total
c
rgani
O
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22. Content
u Answer questions
u Utilize employees & customers
u Don’t be afraid to curate
u Keep it fresh
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23. News
Plugi
n
List
Post
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25. Content
u Start with what you know
u One new piece at a time
u Have a goal. Measure.
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26. Link Building
Link Building
Still matters – relationships
Couple tools to help identify key sites / people / emails influencers
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27. Link Building
u Who do you know?
u Stay relevant
u Make it worth their while
u Don’t be an idiot
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28. casie gillette • @komarketing • @casieg • #wcbos

29. Link Building
u Brand Mentions
u Partners & Associations
u Competitors
u Think PR
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30. FOR GOOD
ONLY
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34. Google+
u Set up Authorship
u Verify your company page
u Fill in your information
u Create relevant circles
u Participate in communities
casie gillette • @komarketing • @casieg • #wcbos

35. Google+
u Set up Authorship
u Verify your company page
u Fill in your information
u Create relevant circles
u Participate in communities
casie gillette • @komarketing • @casieg • #wcbos

36. casie gillette • @komarketing • @casieg • #wcbos

37. Google+
u Mark Traphagen
u View Ripples
u Brand Page Audit Tool
Google+ Pro
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38. Site Speed
2010
Source: MattCutts.com
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39. Site Speed
u Google Page Speed Insights
u Smush.it
u W3 Total Cache
u Chris Fernandi’s Presentation
Goal:
<3
secon
d
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s

40. Mobile
By the end of 2013, there will be more
mobile devices on Earth than people.
Mobile phones set to overtake PCs as the most
common web access device worldwide by end of
2013.
10% of web traffic globally in Q1 2013
Source: SmartInsights
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41. WP Plugins for SEO
u Yoast SEO
u W3 Total Cache
u Smush.it
http://bit.ly/seowpplugins
u Edit Flow
u Shareaholic
u Google XML sitemap
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42. Tools
u UberSuggest
u Rapportive
u SocialMention
u YesWare
u Topsy
u Buzzstream
u Google Trends / Suggest
u Open Site Explorer
u YouTube Keyword Tool
u Ripples Bookmarklet
u Zemanta
u Storify
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43. References
u http://searchengineland.com/matt-cutts-at-pubcon-174906
u http://mozcast.com/metrics
u http://moz.com/blog/101-google-answer-boxes-a-journey-into-theknowledge-graph
u http://www.aimclearblog.com/2013/10/24/bing-is-the-new-babel-fish-atpubcon-2013/
u http://www.stonetemple.com/link-building-is-not-illegal-or-bad/
u https://speakerdeck.com/cferdinandi/wicked-fast-wordpress-wordcampboston-2013
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44. Thank You!
bit.ly/casiegplus
casiegillette.com
casieg@gmail.com
@casieg
casie gillette • @komarketing • @casieg • #wcbos