Whats Happening in SEO in 2013 - WordCamp Boston 2013

What You Need to Know:

SEO in 2013

bit.ly/casiegplus

Casie Gillette

casieg@gmail.com

Director of Online Marketing

2004

@casieg

8

Years

casiegillette.com

casie gillette • @komarketing • @casieg • #wcbos

http://casiegillette.com


Source: http://mozcast.com/metrics


Google’s goal is to provide the world
information. The word “search engine” isn’t
anywhere in their mission statement. They
want to be able to give answers to specific
queries.
– Matt Cutts, Pubcon
Source: Search Engine Land


17.9%


Keywords

Content

Links


Keywords
u  Page tagging
u  Market & User
u  Better content


How
To

Plugi
n

Post


Keywords
u  Research. Research. Research.
u  Understand the intent
u  Go forth & create content


Google has something it calls “Query
Deserved Freshness (QDF)”. If there’s a
search that is suddenly very popular versus
its normal activity, Google will apply QDF to
that term and look to see if there’s any fresh
content on that topic. If there is, that new or
fresh content is given a boost in search
results.
Source: Search Engine Land


Total

c
rgani
O


Content
u  Answer questions
u  Utilize employees & customers
u  Don’t be afraid to curate
u  Keep it fresh


News

Plugi
n

List
Post


Content
u  Start with what you know
u  One new piece at a time
u  Have a goal. Measure.


Link Building

Link Building
Still matters – relationships
Couple tools to help identify key sites / people / emails influencers


Link Building
u  Who do you know?
u  Stay relevant
u  Make it worth their while
u  Don’t be an idiot


Link Building
u  Brand Mentions
u  Partners & Associations
u  Competitors
u  Think PR


FOR GOOD
ONLY

Google+
u  Set up Authorship
u  Verify your company page
u  Fill in your information
u  Create relevant circles
u  Participate in communities

Google+
u  Mark Traphagen
u  View Ripples
u  Brand Page Audit Tool
Google+ Pro


Site Speed

2010

Source: MattCutts.com


Site Speed
u  Google Page Speed Insights
u  Smush.it
u  W3 Total Cache
u  Chris Fernandi’s Presentation
Goal:

<3

secon
d


s

Mobile
By the end of 2013, there will be more
mobile devices on Earth than people.
Mobile phones set to overtake PCs as the most
common web access device worldwide by end of
2013.
10% of web traffic globally in Q1 2013
Source: SmartInsights


WP Plugins for SEO
u  Yoast SEO
u  W3 Total Cache
u  Smush.it

http://bit.ly/seowpplugins

u  Edit Flow
u  Shareaholic
u  Google XML sitemap

Tools
u  UberSuggest

u  Rapportive

u  SocialMention

u  YesWare

u  Topsy

u  Buzzstream

u  Google Trends / Suggest

u  Open Site Explorer

u  YouTube Keyword Tool

u  Ripples Bookmarklet

u  Zemanta
u  Storify


References
u  http://searchengineland.com/matt-cutts-at-pubcon-174906
u  http://mozcast.com/metrics
u  http://moz.com/blog/101-google-answer-boxes-a-journey-into-theknowledge-graph
u  http://www.aimclearblog.com/2013/10/24/bing-is-the-new-babel-fish-atpubcon-2013/
u  http://www.stonetemple.com/link-building-is-not-illegal-or-bad/
u  https://speakerdeck.com/cferdinandi/wicked-fast-wordpress-wordcampboston-2013


Thank You!
bit.ly/casiegplus

casiegillette.com

casieg@gmail.com

@casieg


Whats Happening in SEO in 2013 - WordCamp Boston 2013

More Related Content

What's hot

Similar to Whats Happening in SEO in 2013 - WordCamp Boston 2013

More from Casie Gillette

Recently uploaded

Whats Happening in SEO in 2013 - WordCamp Boston 2013