Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017.
A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers.
Social Media: People First, "Rules" Second (#MozCon 2016)Dana DiTomaso
You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by James Murray, Microsoft - The Future of Search Decoded. #benchmarkconf2016
10 tips for social media success in 2013 (Exact Target 3Sixty Live)Ramsey Mohsen
From the promo: "Coordinating and integrating social media into your overall cross-channel marketing mix is not easy. Come join in and attend a session were Ramsey Mohsen, Director of Social Media, DEG, shares 10 tips and tactics in regards to areas you need to focus to ensure your business is successful and achieving measurable results in 2013."
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
How to Prioritize Everything | BrightonSEO | March 2021 Mary Albright
Learn how to use data and custom formulas to prioritize everything, from target keywords for your SEO campaigns to which content topics to write about... to what to have for dinner!
Linked in the presentation is a Google Sheet with a few custom formulas to help you prioritize as well as a few google apps scripts that automate your priorities for you!
Tweet me @themerrymary if you tried any of these out!
Mary Albright | March 2021 | BrightonSEO
How To Manage Your Online Reputation - Brighton SEO - April 2019Alex Judd
Demonstrating the importance of brand search results and how to influence them, ensuring people only see positive, controlled content when searching for your organisation.
Social Media: People First, "Rules" Second (#MozCon 2016)Dana DiTomaso
You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by James Murray, Microsoft - The Future of Search Decoded. #benchmarkconf2016
10 tips for social media success in 2013 (Exact Target 3Sixty Live)Ramsey Mohsen
From the promo: "Coordinating and integrating social media into your overall cross-channel marketing mix is not easy. Come join in and attend a session were Ramsey Mohsen, Director of Social Media, DEG, shares 10 tips and tactics in regards to areas you need to focus to ensure your business is successful and achieving measurable results in 2013."
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
How to Prioritize Everything | BrightonSEO | March 2021 Mary Albright
Learn how to use data and custom formulas to prioritize everything, from target keywords for your SEO campaigns to which content topics to write about... to what to have for dinner!
Linked in the presentation is a Google Sheet with a few custom formulas to help you prioritize as well as a few google apps scripts that automate your priorities for you!
Tweet me @themerrymary if you tried any of these out!
Mary Albright | March 2021 | BrightonSEO
How To Manage Your Online Reputation - Brighton SEO - April 2019Alex Judd
Demonstrating the importance of brand search results and how to influence them, ensuring people only see positive, controlled content when searching for your organisation.
Digital Marketing Skill Pivot: Recruiting New Talent | Mozcon 2016 | Emma StillEmma Still
See presentation video: https://moz.com/mozcon-videos
Torn between your marketing work and hiring? Emma shares how to take the skills you already have, flip them on their head, and find people to hire on your growing marketing teams. Spoiler: they’ve been under your nose the whole time.
Emma Still leads all Marketing efforts for Seer Interactive. Prior to that, she led a team of SEO professionals at Seer, where she leveraged her digital marketing skills to recruit team members to build stronger, more successful digital teams.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
C3 2018 | Tracking Global Success: From Testing to Search Intent and BeyondConductor
Every conference you hear the need for more content, but how do you determine which content to produce? This session explores the process for identifying the content your business needs to gain an edge over your competition and expand your search engine visibility using Conductor Searchlight. We also will cover how to monitor and measure the success (or failure) of your content campaigns. By reviewing a few GoDaddy content campaigns from start to finish you will be able to develop a stronger content production machine.
Garth O'Brien, Director & Global Head, SEO, GoDaddy at C3 2019 hosted by Conductor
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
MozCon 2018: The Problem With Content & How to Fix It | Casie GilletteCasie Gillette
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
Yep, it’s 2018 and we’re still talking about links. Looking at old tactics & new ones, we’ll look at scalable ways to acquire quality links and how we can better make a business case for our efforts in our overall SEO strategy.
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...Myles Anderson
On June 17th we hosted the final webinar in the current InsideLocal series!
In conjunction with the Local Search Forum, on ‘Data for Success’, we looked closely at the specific metrics which allow us to make accurate & successful decisions to aid local search marketing campaigns.
Creating a Customer Centric Keyword Strategy | SMX East 2015Casie Gillette
Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Keyword Research & Copywriting for Search Success. PRESENTATION: Electrifying Your Online Marketing Message - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
(362)long el fraude de pensiones y deudaManfredNolte
CITAR LOS ULTIMOS TIMOS PIRAMIDALES NO ES GRAN COSA, PERO DENUNCIAR EL GRAN FRAUDE PIRAMIDAL QUE CONSTITUYEN LAS PENSIONES PUBLICAS Y LA DEUDA ESTATAL, ES ALGO OBLIGADO...
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
Digital Marketing Skill Pivot: Recruiting New Talent | Mozcon 2016 | Emma StillEmma Still
See presentation video: https://moz.com/mozcon-videos
Torn between your marketing work and hiring? Emma shares how to take the skills you already have, flip them on their head, and find people to hire on your growing marketing teams. Spoiler: they’ve been under your nose the whole time.
Emma Still leads all Marketing efforts for Seer Interactive. Prior to that, she led a team of SEO professionals at Seer, where she leveraged her digital marketing skills to recruit team members to build stronger, more successful digital teams.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
C3 2018 | Tracking Global Success: From Testing to Search Intent and BeyondConductor
Every conference you hear the need for more content, but how do you determine which content to produce? This session explores the process for identifying the content your business needs to gain an edge over your competition and expand your search engine visibility using Conductor Searchlight. We also will cover how to monitor and measure the success (or failure) of your content campaigns. By reviewing a few GoDaddy content campaigns from start to finish you will be able to develop a stronger content production machine.
Garth O'Brien, Director & Global Head, SEO, GoDaddy at C3 2019 hosted by Conductor
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
MozCon 2018: The Problem With Content & How to Fix It | Casie GilletteCasie Gillette
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
Yep, it’s 2018 and we’re still talking about links. Looking at old tactics & new ones, we’ll look at scalable ways to acquire quality links and how we can better make a business case for our efforts in our overall SEO strategy.
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...Myles Anderson
On June 17th we hosted the final webinar in the current InsideLocal series!
In conjunction with the Local Search Forum, on ‘Data for Success’, we looked closely at the specific metrics which allow us to make accurate & successful decisions to aid local search marketing campaigns.
Creating a Customer Centric Keyword Strategy | SMX East 2015Casie Gillette
Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Keyword Research & Copywriting for Search Success. PRESENTATION: Electrifying Your Online Marketing Message - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
(362)long el fraude de pensiones y deudaManfredNolte
CITAR LOS ULTIMOS TIMOS PIRAMIDALES NO ES GRAN COSA, PERO DENUNCIAR EL GRAN FRAUDE PIRAMIDAL QUE CONSTITUYEN LAS PENSIONES PUBLICAS Y LA DEUDA ESTATAL, ES ALGO OBLIGADO...
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: Speak to Your Audience in Their Own Words - Given by Brad Geddes, @bgtheory - AdAlysis, Co-founder. #SMX #12B
Setting up Social Ads for Success - Caitlin Jeansonne at SMX West 2017Caitlin Jeansonne
Setting up for paid social success: Tracking, Attribution and Reporting - presented at SMX West 2017.
As more social networks develop increasingly sophisticated targeting, tracking and attribution capabilities, paid social strategy and management has become a key focus for digital marketing agencies and in-house marketing departments. Social has also been at the leading edge of the advertising shift to mobile, making paid social a must-have discipline for both B2B and B2C companies.
Definitive Guide to Local SEO Ranking Factors - SMX West 2017Daniel Leibson
Here is our presentation from SMX West 2017 covering:
Local SEO Ranking Factors Data Study
Near Me Ranking Factors Data Study
Locator/Location Page Analysis
Deep Dive on Proximity
An alumna of the University of California, Santa Barbara, with a BS in ecology and evolution and a BA in environmental studies, as well as the University of Miami with a master’s degree in marine affairs and policy, Sara Townsend anticipates receiving her JD from the Santa Clara University School of Law in 2016. Prior to beginning law school at Santa Clara, Sara Townsend previously worked for the International Fund for Animal Welfare (IFAW) as a Lead Campaigner.
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...AdStage
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
Michael McEuen, Director of Marketing at AdStage reveals insights on how to reach your best fit customers using search and social paid media tactics.
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie CaryMaddie Cary Deuel
Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance?
In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Busting Google's Black Box: Navigating Google Algorithms in a Post-Update World - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: SEO Without SERPS - Given by Bryson Meunier, @brysonmeunier - Vivid Seats Ltd., SEO Director. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Thinking Outside The SEM Box. PRESENTATION: Using Experiments to Get Crazy(ier) But Still Be In Control - Given by Susan Wenograd, @susanedub - Five Mill Inc., Partner & SEM Manager. #SMX #11B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
The Intersection of Customers and Search | Search Marketing SummitCasie Gillette
The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.
15 SEO Mistakes You're Making & How to Avoid Them | Search Marketing SummitCasie Gillette
Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond.
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unlea...Casie Gillette
Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content.
It is 2016 and Brands are still figuring out how to integrate Search and Social. Both industries have been discussing it for years and yet here we are still figuring it out. We all believe that by integrating the two practices, our brands will create more engaging, high quality content driving connections and purchases. What we are missing is a continuous feedback loop that speaks in both languages.
The key to success is to create a continuous feedback loop between search, social and content. By beginning with data, specifically search and social listening, it informs an integrated strategy across platforms. The strategy drives specific content (text and visual) which is further optimized from a search and social perspective. If done right, content will inspire engagements (clicks, comments, time on site, shares) which creates further data to start the loop over again. This loop can start high level and be customized for campaigns or specific platforms.
Maggie Malek, Head of Public Relations and Social Media at MMI Agency will discuss this issue in greater detail as she outlines a framework for how the practices can supplement each other’s efforts in order to create excellent content and make the most of a Brand’s budget. Maggie will provide tips for structuring this interaction, and use examples and case studies of real campaigns which has seen improved results thanks to the seamless intersection of these practices.
In his keynote address at D-Summit 2017 in Tel Aviv, Samuel Scott argues that we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: Beyond Forms: Advanced Strategies For Capturing Leads. PRESENTATION: Beyond Forms: Advanced Strategies For Capturing Leads - Given by Stacy Williams, @StacyWms - Big Drum, CEO. #SMX #21C2
This is the slide deck from our February 25, 2016 Salt Lake HubSpot User Group Event. We have an awesome group of people who came out to hear from two very smart folks:
First up we had Bryant Garvin talk about CRO and Mobile Web Design. Then we wrapped up with Luke Summerfield from HubSpot introducing the concept of Growth-Driven Design.
The changing google ser ps may june 2016 seo updates from london web technol...London Web Technologies
London Web Technologies - web design company from London, UK offering the exclusive guide to The changing google ser ps may june 2016 seo updates.
Visit: www.londonwebtechnologies.co.uk
Art Sobczak - Using LinkedIn To Actually Get Through, and SellInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/art-sobczak
Session Overview
Art Sobczak addresses the problem that most salespeople have with LinkedIn: they aren’t getting business from it.
The real issue isn’t LinkedIn, it’s the messaging used, or not used by the salesperson. LinkedIn is a tool, and like any tool, the results rely on the skill of the craftsperson. A salesperson with ineffective messaging and delivery knowledge and skills will still be ineffective using LinkedIn.
In this session Art goes through some of the most common LinkedIn mistakes made when making connection attempts, and on sales calls and voice mails, and what to do instead to connect, get through, and sell.
AgileHack was a hackday where every few hours you'd get a new set of requirements and user stories that you could choose to implement (or not). This presentation shows the progress throughout the weekend of my hack: Mr and Mrs Geeky, a wedding site for my upcoming wedding.
What? How? Why? Building Query Personas to Power Your Content StrategyGrant Simmons
Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!
Content marketing is the new link building. These slides take you through some of the key mistakes we've made, what we've discovered and how to deliver a successful campaign in 2016.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: Visualizing Search Analysis - Given by Ryan Jones, @RyanJones - SapientNitro, Manager Search Strategy & Analysis. #SMX #31C
Whats Happening in SEO in 2013 - WordCamp Boston 2013Casie Gillette
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.
Creating Visual & Video Content for Search | Pubcon 2018Casie Gillette
Using the right images or videos in content marketing is more important than ever. At Pubcon Pro Las Vegas, Casie Gillette talks about how to find the content you need and how to develop visual content without a big budget.
For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy.
Giving Your Content a Sense of Repurpose | Pubcon Las Vegas 2017Casie Gillette
Good content is hard to come by. It requires time, resources and money - three things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At Pubcon Las Vegas, Casie Gillette looks at how content marketers can take existing content and turn it into fresh assets. Come away with not only ideas but tools to make it easier.
Customer Experience & Search | State of Search 2017Casie Gillette
When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.
Giving Your Content a Sense of Repurpose | DMC 2017Casie Gillette
Creating fresh content requires time and resources; two things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At the SLC SEM Digital Marketing Summit we look at how content marketers can take existing content and turn it into fresh assets. From infographics to video, and blog posts to webinars, find new ways to make old content work for you.
Repurposing Content for Results | Pubcon SFIMA 2017Casie Gillette
As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas.
In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.
Defining Content with Data | Digital Olympus 2.6.2017Casie Gillette
How do you identify gaps in your content needs? The answer is of course data. Using both your own data and competitive data, we look at how to ensure you're creating content your users want.
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
Webinar: Creating a Customer-Centric Content StrategyCasie Gillette
In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy.
The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.
Building a Content Promotion Strategy | Pubcon Vegas 2015Casie Gillette
How are you promoting your content? Are you creating content people actually want? Learn how to more effectively create and promote your content. From Pubcon Vegas 2015.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Customer Experience and The Impact on Search -SearchLove Boston 2015Casie Gillette
Search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. See how the customer experience is impacting search and how businesses can help drive and encourage those conversations.
When it comes to the search landscape, understanding your competition is imperative. For SEMNE's December 2014 event, Casie Gillette looks at how marketers can evaluate and stalk their competition. Gain the upper hand in search results with these tips.
Competitive Research for SEO - SMX East 2014Casie Gillette
Understanding why your competitors are ranking for specific keywords can be tough. After all, there isn't typically one main factor driving their success. To really understand and actually benefit from the competitive analysis, you have to understand the bigger picture beyond just SEO...you need to understand your competitor's strategy. This presentation, given at SMX East 2014, breaks down how/what to look for.
Building an Online Brand Through Customers | DMFB 2014Casie Gillette
This year at the Digital Marketing for Business conference, I cover how customers are changing the online landscape for brands and what companies can do to get them talking in a positive manner.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Exploring Patterns of Connection with Social Dreaming
Creating a Customer-Driven Content Strategy | SMX West 2017
1. #SMX #32C1 @casieg
…give your customers the answer they need.
Creating a
Customer-Driven
Content Strategy
2. #SMX #32C1 @casieg
• What I Do: Director of Online Marketing at
KoMarketing, a B2B Digital Marketing firm in
Boston, MA.
• I’m Old: In the online marketing industry for over
12 years, working on both the agency side and in-
house.
• Things I Like: SEO, Dogs, Pizza, Netflix &
Smiling…it’s my favorite.
• Find Me: Connect with me on Twitter @casieg.
About Casie (Sounds Like K-C)
Excited for the customer track. We have 25 minutes and in that time I want to talk about the customer. and more importantly
I want to talk about their journey…Because think about it - we go on journeys every day - we make decisions every day - And yes, sometimes they are bad decision….
but typically to get to those decisions, we research, we look at data, and we choose what we think is the best option.
Let’s talk about how you got here. and not existentially…how you actually got here.
You’re a marketer. You thought, i’d like to go to a conference and learn about marketing.
But which conference should I go to?
So you searched marketing conferences
Asked your friends on social
Did some research
Got retargeted to…a LOT
Read the agenda, looked up the speakers, read their content.
And when you finally decided SMX West sounded awesome and you bought a ticket…you had to figure out hotels, flights, car rentals, where to eat, how to not be hungover from from the Google Dance…There were a lot of decisions to be made just for this trip.
And throughout all of it, there was CONTENT. And that’s why we are here! As marketers, and specifically for us search marketers, we need to be thinking about our customers and how they are making decisions:
what are they doing to get to that decision? - where are they going to find the information leading to their decisions? - what type of content are they using to help them make a decision? And when we start to figure that out - then we have to create content marketing programs that actually address their wants and needs. So let’s talk about content and more importantly WHY you are creating content.
First off - NO MORE CREATING CONTENT FOR THE SAKE OF CREATING CONTENT.
it must have a goal.
And those goals must address your customer needs and fit into the buyer journey.
Let’s go back to our conference example - when you were looking for which conference to go to, you may have searched things like “best search marketing conferences” or “marketing conference san jose” or maybe you asked “what’s the best marketing conference?”
To find what our customers are looking for at the beginning of their journey, we can guess, or we can turn to keyword research - but I want to talk about KW research not in the traditional sense.
Using your core keywords, we want to understand what QUESTIONS people are asking -
And here’s why this is important.
Additionally, getstat survey – discuss recent FQ analysis – Intent is more important than ever and having the content addressing questions and intent – also important. So how do we find these questions?
Answer the public.
Answer the public.
Answer the public.
Faq fox – webpage fx
We want to take all that and we want to funnel it together. Creating a map of relevant questions.
By understand what people are asking, we can identify if 1 - we have the answer and 2 - if we are presenting it correctly.
Which takes me to the next point - We also have to think about WHERE they are asking these questions. Because guess what, we can no longer just optimize for search engines. We have to consider search, social, video, chat, etc. And we can go back to our tools we used earlier --
Faq fox – webpage fx
Answer the public.
BuzzSumo can show us where people are talking about specific topics.
But we can also take a look at our data.
Where are referrals coming from? (GA)
Which networks are driving shares? (GA)
Where are competitors talking and being mentioned?
Where are your competitors being linked from? Where are they advertising?
BuzzSumo– mentions / shares / backlinks
Social mentions
And let’s be real, if we want to think about just search engines - we still need to think beyond just the search engine. Because being in the result might not be an option - being in a result within the result might be though.
So I’m getting kind of meta —
What’s out there. What we have. And what we need.
We also need to go back to our funnel - looking at our data - questions, channels, where does our existing content fit in and where are our needs?
And in reality, at this point, we should have a solid understanding of what our audience wants and if we have it.
I actually did this for a client recently - I broke down top questions and phrases by channel, where they fell in the funnel, where their content was performing well, and where they had gaps.
One of the biggest successes that came out of that was for actually for organic search. In looking through the data, search was their one of their biggest drivers of traffic - but there were a few opportunities that really stood out - answer boxes. And while they had content that was aligned, it didn’t necessarily address the question being asked. So we built out a blog post, structured for the answer box and guess what?
Within a couple weeks, the post was not only ranking, but was appearing in the answer box. For the record, I have rolled this strategy out to a number of my clients and it is working.
My colleague also wrote a post around this a few months back if you are interested. I’ll make sure it’s tweeted out after.
For another client, we found a page we created for organic search was actually very in line with what competitors were promoting in paid ads. So we changed up some of our remarketing content, driving people to the page and saw a huge increase in downloads. We didn’t have to create entirely new assets, we just had to make some new ad copy.
Going back to my analysis, I really was able to see where our content strategy needed to head and what we needed to reach out customers. I am running out of time here but I want to make sure we go back a bit here.
Decisions - we make them every day…so do your customers.
Question - we ask them. an increasing amount. and search results reflect it. we didn’t even talk about voice search.
Content - we need it. we rely on it. as marketers - it’s up to you to give it to us.