The Intersection of Customers and Search | Search Marketing Summit
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The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.
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The Intersection of Customers and Search | Search Marketing Summit
- 1. SEARCH THE INTERSECTION OF CUSTOMERS CASIE GILLETTE • KOMARKETING
- 2. Casie Gillette Sr. Director, Digital Marketing at KoMarketing Likes: SEO, Dogs, Pizza, Netflix & Smiling…it’s my favorite. @CASIEG #SMSSYD18
- 5. @CASIEG The average consumer mentions specific brand names 60x per week in conversations. ~TalkTrack #SMSSYD18
- 6. @CASIEG People are 4x more likely to make a purchase when referred by a friend. ~Nielsen #SMSSYD18
- 16. @CASIEG WHO? WHAT? HOW? WHERE? #SMSSYD18
- 20. @CASIEG KEYWORDS CONTENT LINKS HOW DO THEY SEARCH FOR THINGS? #SMSSYD18
- 21. @CASIEG KEYWORDS CONTENT LINKS HOW CAN WE HELP THEM? #SMSSYD18
- 23. @CASIEG KEYWORDS CONTENT LINKS WHERE DO YOU NEED TO BE? #SMSSYD18
- 27. @CASIEG 40% USE MORE THAN THREE WORDS via Statista #SMSSYD18
- 28. @CASIEG The average query length for voice is 4.2 words. #SMSSYD18
- 29. @CASIEG “How to” searches were up 140% since 2004.
- 31. @CASIEG ANSWERS = VALUE = HAPPY CUSTOMERS #SMSSYD18
- 61. @CASIEG WE ARE CUSTOMERS WE ARE MARKETERS #SMSSYD18
- 63. @CASIEG BE THE BRAND PEOPLE LIKE #SMSSYD18