Download as PDF, PPTX
Uploaded byTom Capper
Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless Delays
The document discusses Core Web Vitals (CWV) and page experience updates by Google. It notes there have been many delays and clarifications around CWV rollout. While CWV can be optimized, the document advises prioritizing high traffic pages and not compromising speed for metrics. Gameable techniques are described but warned against if hurting performance. Overall CWV progress has faced issues, but page speed remains important for users and search engines.
More Related Content
Similar to Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless Delays
![Core Web Vitals SEO Workshop - improve your performance [pdf]](https://cdn.slidesharecdn.com/ss_thumbnails/corewebvitalsseoworkshop-240529033309-74c29f7f-thumbnail.jpg?width=640&height=640&fit=bounds)
Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless Delays
- 1. CWV: Loopholes, Flaws, &Endless Delays Tom Capper | Moz slideshare.net/THCapper @THCapper
- 2. @THCapper @THCapper Agenda The flaws ofCWV What's taking so long? Does it matter? What to do next
- 3. @THCapper The flaws ofCWV https://developers.google.com/search/blog/2020/11/timing-for-page-experience
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 20.
- 21. @THCapper @THCapper The CrUX ofthe matter
- 22. @THCapper The CRuX ofthe matter … we can employ techniques like grouping pages that are similar and compute scores based on that aggregation … - https://support.google.com/webmasters/thread/104436075?hl=en
- 23.
- 24. @THCapper @THCapper Agenda The flaws ofCWV What's taking so long? Does it matter? What to do next
- 25.
- 26. @THCapper May 2020: It’llbe in 2021 https://developers.google.com/search/blog/2020/05/evaluating-page-experience
- 27. @THCapper Nov 2020: It’llbe in May 2021 https://developers.google.com/search/blog/2020/11/timing-for-page-experience
- 28. @THCapper April 2021: It’llbe at least June https://developers.google.com/search/blog/2021/04/more-details-page-experience
- 29. @THCapper @THCapper I too missdeadlines
- 30.
- 31. @THCapper Original details If apage hits the recommended targets for all three metrics, it passes the web vitals assessment… https://support.google.com/webmasters/thread/104436075/core-web-vitals-page-experien ce-faqs-updated-march-2021 “ ”
- 32. @THCapper Original details If apage hits the recommended targets for all three metrics, it passes the web vitals assessment… The page experience ranking impact will be the same for all pages that are in the good range for all Core Web Vitals, irrespective of their individual Core Web Vitals scores. https://support.google.com/webmasters/thread/104436075/core-web-vitals-page-experien ce-faqs-updated-march-2021 “ ”
- 33. @THCapper May 2021: Moreclarifications
- 34. @THCapper May 2021: Moreclarifications It is not the case that unless you reach the good threshold for all of the Core Web Vitals metrics, that you have to reach the threshold to get a ranking boost… https://www.youtube.com/watch?v=HWm6WNkHs90&t=2180s “ ”
- 35. @THCapper May 2021: Moreclarifications It is not the case that unless you reach the good threshold for all of the Core Web Vitals metrics, that you have to reach the threshold to get a ranking boost… In fact, it's kind of the opposite. You will get a ranking boost for reaching the good threshold for all pages but beyond that point, you don't get additional boost for reaching it even better. https://www.youtube.com/watch?v=HWm6WNkHs90&t=2180s “ ”
- 36. @THCapper May 2021: Moreclarifications It is not the case that unless you reach the good threshold for all of the Core Web Vitals metrics, that you have to reach the threshold to get a ranking boost… In fact, it's kind of the opposite. You will get a ranking boost for reaching the good threshold for all pages but beyond that point, you don't get additional boost for reaching it even better. https://www.youtube.com/watch?v=HWm6WNkHs90&t=2180s “ ”
- 37. @THCapper May 2021: Moreclarifications
- 38. @THCapper May 2021: Moreclarifications
- 39.
- 47.
- 49.
- 51.
- 52.
- 53.
- 54.
- 55.
- 56.
- 57.
- 58.
- 59.
- 60. @THCapper @THCapper Agenda The flaws ofCWV What's taking so long? Does it matter? What to do next
- 61.
- 62.
- 63. @THCapper There’s more tolife than SEO(!?) https://www.portent.com/blog/analytics/research-site-spe ed-hurting-everyones-revenue.htm
- 64. @THCapper But there’s alsoSEO https://moz.com/blog/moz-qa-migration-case-study
- 65. @THCapper Discover • Massive trafficopportunity that SEOs are sleeping on • Far more responsive to speed than organic
- 66. @THCapper @THCapper Agenda The flaws ofCWV What's taking so long? Does it matter? What to do next
- 67.
- 68. @THCapper Well, what havewe learned?
- 69. @THCapper Well, what havewe learned? … we can employ techniques like grouping pages that are similar and compute scores based on that aggregation … - https://support.google.com/webmasters/thre ad/104436075?hl=en 1. Prioritise high traffic pages
- 70. @THCapper Well, what havewe learned? 1. Prioritise high traffic pages 2. Metrics can be gamed
- 71. @THCapper Well, what havewe learned? 1. Prioritise high traffic pages 2. Metrics can be gamed 3. But not at the expense of speed
- 72. @THCapper Well, what havewe learned? 1. Prioritise high traffic pages 2. Metrics can be gamed 3. But not at the expense of speed https://developers.google.com/search/blog/2020/11/timing-for- page-experience
- 73. @THCapper @THCapper 1. Prioritise hightraffic pages
- 74.
- 75.
- 76.
- 77. @THCapper @THCapper 2. Metrics canbe gamed optimized
- 78.
- 79.
- 80. @THCapper Cumulative Layout Shift ●Use facades for late-loading content
- 81. @THCapper Cumulative Layout Shift ●Use facades for late-loading content
- 82. @THCapper Cumulative Layout Shift ●Use facades for late-loading content ● Move unstable elements below the fold
- 83.
- 84.
- 85.
- 86.
- 87. @THCapper Largest Contentful Paint ●Identify which element is “largest”
- 88. @THCapper Largest Contentful Paint ●Identify which element is “largest” ● Reconsider hero images
- 89.
- 90.
- 91. @THCapper @THCapper The secret toFID: Human manipulation.
- 92. @THCapper First Input Delay DoI need to click immediately?
- 93.
- 94.
- 95.
- 96. @THCapper @THCapper 3. But notat the expense of speed
- 97.
- 98.