This document provides tips on how to analyze competitors to better understand why they may be outranking you in search results. It recommends first examining the search results to understand what types of content are ranking. Tools like SEMRush, SERPstat and Google's AdWords keyword planner can help with this. Second, it suggests auditing competitors by looking at their website code, content, links, social media presence and employees to identify trends that may be contributing to their success. The goal is to gain insights on how to improve your own online marketing efforts.
Ranking
ranking is important. As SEO, we always aimed to get best ranking wherever possible
Business Volume
Business volume and profit is related to sales due to online campaign. Better ranking and improved authority generate good business by sales volume and profit.
Digital Authority
like traditional business, user satisfaction , quality and service factors, all add to brand value. digital outreach improves it.
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
Ranking
ranking is important. As SEO, we always aimed to get best ranking wherever possible
Business Volume
Business volume and profit is related to sales due to online campaign. Better ranking and improved authority generate good business by sales volume and profit.
Digital Authority
like traditional business, user satisfaction , quality and service factors, all add to brand value. digital outreach improves it.
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
Search Engine Optimization or SEO can be confusing for businesses that are new to the practice. This presentation will explain the process, basic strategies, and best practices.
how to be friends with Search Engine ( SEO training by DGhanma ) off-page seoDeeb Ghanma
this course was made by deeb ghanma my website Http://DeebGhanma.com
how to be friends with Search Engine ( SEO training by DGhanma ) Keyword’s Research include :
Keyword’s Research: The Cornerstone of an SEO Program
+ Introducing keyword phrases
+ Keywords research process
+ Performing keyword research
+ Tools
follow me :
Twitter : http://Twitter.com/DGhanma
Google + : https://plus.google.com/u/0/+DGhanmaPage
Facebook : Http://FaceBook.com/DGhanmaPage
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
Search Engine Optimization or SEO can be confusing for businesses that are new to the practice. This presentation will explain the process, basic strategies, and best practices.
how to be friends with Search Engine ( SEO training by DGhanma ) off-page seoDeeb Ghanma
this course was made by deeb ghanma my website Http://DeebGhanma.com
how to be friends with Search Engine ( SEO training by DGhanma ) Keyword’s Research include :
Keyword’s Research: The Cornerstone of an SEO Program
+ Introducing keyword phrases
+ Keywords research process
+ Performing keyword research
+ Tools
follow me :
Twitter : http://Twitter.com/DGhanma
Google + : https://plus.google.com/u/0/+DGhanmaPage
Facebook : Http://FaceBook.com/DGhanmaPage
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
Creating a Customer Centric Keyword Strategy | SMX East 2015Casie Gillette
Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.
S.E.O and Search Marketing Strategy Guidepixelbuilders
This is our most recent S.E.O and Search Marketing strategy guide complete with news of Google's most recent algorithm updates: Panda 4.0 and "Payday Loans" 2.0. Once again we are following the S.O.S.T.A.C planning system to guide you through from situation analysis to monitoring and data analysis.
Defining Content with Data | Digital Olympus 2.6.2017Casie Gillette
How do you identify gaps in your content needs? The answer is of course data. Using both your own data and competitive data, we look at how to ensure you're creating content your users want.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
Repurposing Content for Results | Pubcon SFIMA 2017Casie Gillette
As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas.
In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.
Building a Content Promotion Strategy | Pubcon Vegas 2015Casie Gillette
How are you promoting your content? Are you creating content people actually want? Learn how to more effectively create and promote your content. From Pubcon Vegas 2015.
Competitive Research for SEO - SMX East 2014Casie Gillette
Understanding why your competitors are ranking for specific keywords can be tough. After all, there isn't typically one main factor driving their success. To really understand and actually benefit from the competitive analysis, you have to understand the bigger picture beyond just SEO...you need to understand your competitor's strategy. This presentation, given at SMX East 2014, breaks down how/what to look for.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
I spoke on a panel with 3 other SEM professionals at a Kansas City Search Engine Management conference. I spoke about the importance of Link Building and how our SEO strategies are so closely related to content strategies now.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
"PLEASE don't start with keywords!" and 5 other keyword research steps to nev...Tylor Hermanson
At a time when the individual keyword is old news and topics are all the rage, Tylor makes a case for specific keyword targeting by sharing keyword research tools, tips and times when automation is NOT the best route.
This is from Tylor Hermanson's 2016 SEMPO Cities Kansas City presentation. Links were added in this SlideShare version for all referenced articles.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
Let's Debunk SEO Myths Together - MarketingFest 2020Martin Tang
There is a long list of common myths and misconceptions about SEO (search engine optimisation). Whether you’re just a newbie or an experienced digital marketer, identifying which SEO facts are still relevant/outdated is of utmost importance.
Moreover, Google search algorithm and ranking system are constantly changing. Let’s learn together!
SEO Basics, Plugins, Resources, and Tools (Feb 2020)Pam Ann Marketing
In this beginner-focused session, you will learn the basics of what SEO means, how search engines work, the basics of a successful SEO strategy, and what to expect from SEO. I’ll also share my favorite SEO plugins, sites, and tools.
Similar to Competitive Analysis for SEO - SEMNE (20)
Creating Visual & Video Content for Search | Pubcon 2018Casie Gillette
Using the right images or videos in content marketing is more important than ever. At Pubcon Pro Las Vegas, Casie Gillette talks about how to find the content you need and how to develop visual content without a big budget.
MozCon 2018: The Problem With Content & How to Fix It | Casie GilletteCasie Gillette
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it.
15 SEO Mistakes You're Making & How to Avoid Them | Search Marketing SummitCasie Gillette
Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond.
The Intersection of Customers and Search | Search Marketing SummitCasie Gillette
The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.
Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unlea...Casie Gillette
Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content.
For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy.
Giving Your Content a Sense of Repurpose | Pubcon Las Vegas 2017Casie Gillette
Good content is hard to come by. It requires time, resources and money - three things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At Pubcon Las Vegas, Casie Gillette looks at how content marketers can take existing content and turn it into fresh assets. Come away with not only ideas but tools to make it easier.
Customer Experience & Search | State of Search 2017Casie Gillette
When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.
Giving Your Content a Sense of Repurpose | DMC 2017Casie Gillette
Creating fresh content requires time and resources; two things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At the SLC SEM Digital Marketing Summit we look at how content marketers can take existing content and turn it into fresh assets. From infographics to video, and blog posts to webinars, find new ways to make old content work for you.
Creating a Customer-Driven Content Strategy | SMX West 2017Casie Gillette
Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017.
A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers.
Webinar: Creating a Customer-Centric Content StrategyCasie Gillette
In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy.
The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.
Customer Experience and The Impact on Search -SearchLove Boston 2015Casie Gillette
Search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. See how the customer experience is impacting search and how businesses can help drive and encourage those conversations.
Building an Online Brand Through Customers | DMFB 2014Casie Gillette
This year at the Digital Marketing for Business conference, I cover how customers are changing the online landscape for brands and what companies can do to get them talking in a positive manner.
Whats Happening in SEO in 2013 - WordCamp Boston 2013Casie Gillette
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
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1. HOW TO BEAT YOUR COMPETITORS:
THE RACE FOR SEARCH TRAFFIC
2. CASIE GILLETTE
DIRECTOR OF ONLINE MARKETING
10
YEARS
SEO
@komarketing
casieg@gmail.com
@casieg
casiegillette.com
#SEMNE • @CASIEG • @KOMARKETING
3. • WTF
–
search
result
screenshot
It’s always a bummer to do a search and find that your site is nowhere to be found! What can
you do? Why? You wonder. This is what I like to call competitive denial and there are three
stages.
#SEMNE • @CASIEG • @KOMARKETING
5. WHY?
#SEMNE • @CASIEG • @KOMARKETING
The first stage of competitive denial is the why. Why are they showing up and I’m not? Why are
they doing better than me? Symptoms of this stage include curiosity, intrigue, and wonder.
6. T
HEY
AREN’T
BETTER
THAN
ME!
The next stage usually consists of phrases like “They aren’t better than me” and “This is
bulls##t.” A little less calm than the Why stage and tends to include anger, confusion & sadness.
#SEMNE • @CASIEG • @KOMARKETING
7. F
- EXCITABILITY
INE
Lastly, we have the “Fine” stage. You come to accept it is what it is and you are ready to move
on and fight the good fight.
#SEMNE • @CASIEG • @KOMARKETING
10. • WTF
–
search
result
screenshot
RESOURCE
RESULTS
COMPANY
RESULTS
Before we get to the competitors themselves, we must understand the search results. We
need to understand the what vs. the who. What is showing up? What type of content?
#SEMNE • @CASIEG • @KOMARKETING
11. • WTF
–
search
result
screenshot
BLOG
POST
WHITE
PAPER
SERVICE
PAGE
What content is ranking? Blog posts? Internal company pages? What is that you need to be
targeting to get your site to show up here?
#SEMNE • @CASIEG • @KOMARKETING
12. I
NTENT
All of this comes down to understanding the intent of the user. Or at least what Google
thinks the intent is.
#SEMNE • @CASIEG • @KOMARKETING
15. • WTF
–
search
result
screenshot
#SEMNE • @CASIEG • @KOMARKETING
WE MUST
UNDERSTAND THE
WHAT
16. • WTF
–
search
result
screenshot
SEM
RUSH
There are some great tools that can help us with the WHAT. When you put a
keyword phrase into SEMRush, it will give you related terms, phrase match terms,
and the full set of results and URLs.
#SEMNE • @CASIEG • @KOMARKETING
17. SERP
STAT
SERPstat will give you the suggested search terms but also questions. With the
hummingbird algorithm and Google’s dedication to answering the user query, it’s
important to know what your audience is actually looking for when they search a
keyword.
#SEMNE • @CASIEG • @KOMARKETING
18. AD
WORDS
One of my favorite tricks – place the search result URL into the AdWords keyword
planner tool. Hat tip: @aimclear
#SEMNE • @CASIEG • @KOMARKETING
19. • WTF
–
search
result
screenshot
#SEMNE • @CASIEG • @KOMARKETING
YOUR SITE HERE
The bottom line is, if you want your site here, you need to understand what type
of result the search engines actually want to put there.
20. SEM
RUSH
The second part of this is understanding the content actually ranking. With
SEMRush, we can put the URL in and get all sorts of amazing data. We can see
traffic, links, related keywords, and much more.
#SEMNE • @CASIEG • @KOMARKETING
21. RAVEN
RavenTools also has a great feature, Research Central, that gives you some
meaty information on a specific URL. It pulls link data, keyword data, design
data, and more.
#SEMNE • @CASIEG • @KOMARKETING
22. RAVEN
#SEMNE • @CASIEG • @KOMARKETING
Backlink data includes both Moz and Majestic information.
23. MOZ
Of course Open Site Explorer also can provide link data on a specific URL.
#SEMNE • @CASIEG • @KOMARKETING
24. RAVEN
One of the most interesting features of Raven’s tool is the Semantic Analyzer
which looks at what the page is about. This information is invaluable because we
can look at all the sites rankings to understand the semantics involved.
#SEMNE • @CASIEG • @KOMARKETING
25. BUZZ
SUMO
Perhaps the URL doesn’t have many back links. What about shares? BuzzSumo
gives us the number of shares for a particular URL by network.
#SEMNE • @CASIEG • @KOMARKETING
26. BUZZ
SUMO
We can begin to understand the value of those shares by looking at who is
sharing the content. Are these people influential? Do they have a decent reach?
#SEMNE • @CASIEG • @KOMARKETING
27. • WTF
–
search
result
screenshot
WE WANT TO
IDENTIFY TRENDS IN
THE WHAT
#SEMNE • @CASIEG • @KOMARKETING
29. THIS IS THE BELMONT.
The Belmont is the longest race of the Triple Crown. You aren’t going to perform
a competitive analysis and suddenly be killing it. It takes time, patience, and
understanding of the competition. It also means ensuring your horse is the best.
#SEMNE • @CASIEG • @KOMARKETING
30. All
the
components
• It’s
not
that
easy
though.
• Chart
of
all
Online
marke4ng
components
ONLINE MARKETING ISN’T JUST SEO.
I love this map from Gartner that looks at the online marketing landscape.
Messy? Yup. Online marketing is more than just SEO and all of these factors play
a role in how your site performs.
#SEMNE • @CASIEG • @KOMARKETING
31. We have to look beyond the simple piece of content. Beyond just links or title
tags. We have to look at the big picture.
#SEMNE • @CASIEG • @KOMARKETING
32. We want to look at all the data associated to not only the URL, but the site.
#SEMNE • @CASIEG • @KOMARKETING
33. #SEMNE • @CASIEG • @KOMARKETING
We want to look at social engagement and the effort involved.
34. We want to look at newsletters or events and anything that else that is
playing a role in a companies online presence.
#SEMNE • @CASIEG • @KOMARKETING
35. • WTF
–
search
result
screenshot
#SEMNE • @CASIEG • @KOMARKETING
BRAND
LINKS
CONTENT
PRSOCIAL
We must understand how these factors help a site and we want to know if
our competitors are using one, many, or all of them.
37. What makes this data gathering important is we can then take a side-by-side look at our
competition. We need to know the whole playing field to understand where we need to
be spending our time and money.
COMP 3
SOCIAL
#SEMNE • @CASIEG • @KOMARKETING
YOU
SOCIAL
PPC
SEO
COMP 1
RETARGETING
PPC
SEO
SOCIAL
PR
TESTING
COMP 2
PPC
SEO
SOCIAL
PR
PPC
SEO
EVENT
A/B
38. C ODE
#SEMNE • @CASIEG • @KOMARKETING
One of the first places I like to look for this information is in a site’s source code.
39. The code can provide an inside look at the various marketing efforts occurring on site.
#SEMNE • @CASIEG • @KOMARKETING
41. Along with SEO tags or PPC tags, we can look for A/B testing tags, Remarketing tags,
Live chat code and more.
#SEMNE • @CASIEG • @KOMARKETING
42. TRACKED
CONTENT
Want to check up on your competitor without constantly have to visit their site?
Tracked Content will do it for you.
#SEMNE • @CASIEG • @KOMARKETING
43. CHANGE
DETECTION
An oldie but a goodie – Change Detection will email you when the content on a
page changes.
#SEMNE • @CASIEG • @KOMARKETING
44. C ONTENT
#SEMNE • @CASIEG • @KOMARKETING
Along with the code, we also want to understand the type of content competitors are creating.
45. WHICH HORSE SHOULD YOU
PUT YOUR MONEY ON?
#SEMNE • @CASIEG • @KOMARKETING
47. SCREAMING
FROG
One of the best ways to figure out what type of content is on a site is to scan it.
Screaming Frog will crawl all the URLs of a site, giving you insights into
competitive content.
#SEMNE • @CASIEG • @KOMARKETING
48. ARTICLES • BLOG POSTS • RESOURCES
Look for things like articles, blog posts, resource sections and more. Note:
Change your user agent to Google. Some sites block SF and we want to most
accurate picture.
#SEMNE • @CASIEG • @KOMARKETING
49. OSE
Back to our tools – these can help us determine how specific pieces of content
perform. OSE can show you the top linked pages on a site.
#SEMNE • @CASIEG • @KOMARKETING
50. SEM
RUSH
SEMRush will also show us the top indexed pages along with backlinks for each
of those pages.
#SEMNE • @CASIEG • @KOMARKETING
51. RANK
TRACKER
Moz also has rank tracker, that will let you see if a site is ranking for a particular
keyword. You can save that search and keep an eye on it.
#SEMNE • @CASIEG • @KOMARKETING
52. BUZZ
SUMO
Lastly, BuzzSumo can show us the top shared content on a domain. What is that
your audience really likes? What is it they share with their friends? You can even
set date ranges.
#SEMNE • @CASIEG • @KOMARKETING
53. With all of the information, you can start putting together the pieces of the
puzzle and figure out where you really should be spending your budget.
#SEMNE • @CASIEG • @KOMARKETING
54. L
INKS
One of our favorite subjects – where the heck are your competitors getting their links from?
#SEMNE • @CASIEG • @KOMARKETING
55. • WTF
–
search
result
screenshot
#SEMNE • @CASIEG • @KOMARKETING
BRAND
LINKS
CONTENT
PRSOCIAL
We know that links are still a pretty big factor in how a site performs. But we don’t want to just
know how many links. We want to know what type of links are helping the site.
56. OSE
If you haven’t noticed, many of our tools do a lot of things. Moz’s OSE lets us
see who is linking, from where, using what anchor text and more.
#SEMNE • @CASIEG • @KOMARKETING
57. MAJESTIC
Majestic has a ton of great information. It will show you new links, old links, link
profiles, when a link was created, and when a link is no longer active.
#SEMNE • @CASIEG • @KOMARKETING
58. By looking at the overall picture, we can begin to understand why a site who
maybe doesn’t have a ton of links does better. We can also start to see how
they are obtaining links.
COMP 3
PARTNERS
#SEMNE • @CASIEG • @KOMARKETING
YOU
PARTNERS
MEDIA
BLOGS
COMP 1
PRESS
RELEASES
MEDIA
BLOGS
SPAM
COMMENTS
COMP 2
SPAM
MEDIA
BLOGS
PRESS
RELEASES
BLOGS
COMMENTS
SPAM
59. WE WANT TO
IDENTIFY TRENDS IN
THE LINK PROFILE
#SEMNE • @CASIEG • @KOMARKETING
60. #SEMNE • @CASIEG • @KOMARKETING
MEDIA
TARGETS
AUTHORS
& EDITORS
INFLUENCERS
PARWTeN wEaRnSt
to leave that link audit with Ga UpEoSrTtf oOlPioS
of potential media targets and
partnership opportunities. We want to know who the editors and authors are
that we should be talking to.
61. Ok…now we’ve seen their source code, we’ve looked at their content, we’ve
looked at their links…it’s time to get creepy!
#SEMNE • @CASIEG • @KOMARKETING
62. • SEO PLUGINS
• A/B TESTING CODE
• SCHEMA MARKUP
• OPEN GRAPH TAGS
• ADWORDS
• ANALYTICS
BUZZ
SUMO
Remember how BuzzSumo will show you shares? It will also show you who
shared the content (on Twitter).
#SEMNE • @CASIEG • @KOMARKETING
63. • SEO PLUGINS
• A/B TESTING CODE
• SCHEMA MARKUP
• OPEN GRAPH TAGS
• ADWORDS
• ANALYTICS
BUZZ
SUMO
You can break individual accounts down by companies, bloggers, journalists,
regular people, and influencers.
#SEMNE • @CASIEG • @KOMARKETING
64. RIPPLES
Google+ ripples are also an excellent way to find specific people who are
sharing content. AJ Kohn Ripples. Did you know you can email people when
you post an update?
#SEMNE • @CASIEG • @KOMARKETING
65. • SEO PLUGINS
• A/B TESTING CODE
• SCHEMA MARKUP
• OPEN GRAPH TAGS
• ADWORDS
• ANALYTICS
One of Facebook’s “newer” features, allows you to watch other pages. Keep in
mind, those pages are notified that you are watching them.
#SEMNE • @CASIEG • @KOMARKETING
66. FOLLOWER
WONK
Company employees can give you some inside tips on what’s happening
Followerwonk allows you to search Twitter bios by keyword. Searching a
company can give you an easy list of employees to follow. Create private lists so
you don’t look like stalker.
#SEMNE • @CASIEG • @KOMARKETING
67. TOPSY
Topsy Influencers can give you both employees and even non-employee
influencers for a brand.
#SEMNE • @CASIEG • @KOMARKETING
68. And of course there is LinkedIn. Along with general queries, you can use
advanced search queries to find specific positions within a company.
#SEMNE • @CASIEG • @KOMARKETING