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15 SEO Mistakes You're Making & How to Avoid Them | Search Marketing Summit

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Casie Gillette
Casie Gillette

Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond. 

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AND HOW TO AVOID THEM SEO MISTAKES YOU’RE MAKING 15CASIEGILLETTE•KOMARKETING
Casie Gillette Sr. Director, Digital Marketing at KoMarketing Likes: SEO, Dogs, Pizza, Netflix & Smiling…it’s my favorite. @CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 Source: SmartInsights
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 1. OVERREACTION
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 KEEP YOUR COOL
@CASIEG #SMSSYD18 2. UNDERREACTION
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 EXPERIMENT
@CASIEG #SMSSYD18 3. TECHNICAL SEO
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 4. IGNORING BASICS
@CASIEG #SMSSYD18 0 1000 2000 3000 4000 5000 6000 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18
@CASIEG #SMSSYD18 CHECKLISTS MONTHLY MEETINGS CHANGELOG ACCESS FINALLY. FINALLY. FINALLY
@CASIEG #SMSSYD18 5. HTTPS
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
@CASIEG #SMSSYD18 6. AMP OR NO AMP
@CASIEG #SMSSYD18 AMP MOBILE
@CASIEG #SMSSYD18 EFFORT VS VALUE
@CASIEG #SMSSYD18 7. NEED FOR SPEED
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 8. URL UPDATES
@CASIEG #SMSSYD18 9. KEYWORD INTENT
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 WHAT ARE PEOPLE SEARCHING? WHAT DO SERPS SHOW? WHAT SHOULD YOU OPTIMIZE FOR?
@CASIEG #SMSSYD18 10. CANNIBALIZATION
@CASIEG #SMSSYD18 RIGHT CONTENT RIGHT AUDIENCE RIGHT PLACE TOP PERFORMER EVERGREEN REDIRECTS
@CASIEG #SMSSYD18 11. GOALS
@CASIEG #SMSSYD18 STOP CREATING CONTENT FOR THE SAKE OF CREATING CONTENT.
@CASIEG #SMSSYD18 WASTED RESOURCES UNDERPERFORMANCE LESS BUDGET
@CASIEG #SMSSYD18 12. INTEGRATION #SQUADGOALS
@CASIEG #SMSSYD18
@CASIEG #SMSSYD18 13. TRYING TOO HARD
@CASIEG #SMSSYD18 PRIORITIZATION
@CASIEG #SMSSYD18 14. ONE STOP SHOP
@CASIEG #SMSSYD18 Source: SmartInsights
@CASIEG #SMSSYD18 15….
@CASIEG #SMSSYD18 THANKS! CASIE@KOMARKETING.COM

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