What to Post on Social Media
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Many businesses struggle for what to post on their social media. It's important to find the right content that resonates with your audience and makes them want to keep coming back for more. Here we discuss how to decide what to post, where to get your content from and how much content you need to find and share to keep your audience captivated.
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What to Post on Social Media
- 1. Many businesses struggle for what to post on their social media. It's important to find the right content that resonates with your audience and makes them want to keep coming back for more. Here we discuss how to decide what to post, where to get your content from and how much content you need to find and share to keep your audience captivated. There is a link at the end of this deck to the associated blog and webinar recording. What to
- 2. What do I post on social media?
- 3. Heads up 1.What’s your social media strategy? 2.What is your social media goal? 3.Which Social Media networks are my customers using? 4.What are my customers interested in? 5.How to write your own social media plan.
- 4. What’s your social media strategy?
- 5. Clear business aim • Attract more leads • Raise your business profile • More website traffic • Build an online community • Increase membership • Share information • Sell your products/services • Build your Newsletter list • Demonstrate your product/service
- 6. What are your customers using?
- 7. Choose the right channels B2B •LinkedIn •Twitter •YouTube •Maybe Facebook B2C •Facebook •Instagram •Pinterest •TripAdvisor •YouTube •Twitter
- 9. What do I talk about? Resonate! Must be relevant to them! Hot industry news Share your company news What’s new? Blogs Top Tips & Free Advice Inspirational quotations Surprising Facts & Figures Your events Real photo’s & video’s Testimonials or Case Studies Comment on other people’s pages Other relevant events
- 10. How to get people talking about you? Update regularly @Mention or Tag relevant people/companies Join in – search for relevant groups or hashtags Share other people’s news Reply to any comments, notifications, messages Thank people People like good news stories Things that are easy to comment on Measure & improve
- 11. Get people talking about you By updating regularly with fun, timely events
- 12. Get people talking about you Tag other relevant companies or organisations
- 13. Varied & Interesting Keep your social media pages lively & entertaining by adding photo’s & videos like Kidderminster Arts Festival https://www.facebook. com/WyreForestArts/vi deos/1508180472542 365/
- 14. Q/A What’s the first thing you’ll do with regards implementing your social media? Will you do anything different? Any questions?
- 16. Bespoke coaching & training…
- 17. For more info •Follow me on Twitter @helencoldicott •Connect on LinkedIn Helen Davies (nee Coldicott) •Follow me on SlideShare – Coldicott Freelance Training •Call me for some Social Media Advice 01905 23902
- 18. Helen Davies www.coldicottfreelancetraining.com Call to discuss your social media plan 01905 23902
- 19. BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed. You can access webinars and presentations like this and more besides through our SmartRoom service here You can read the associated blog and listen to a live recording of this presentation by clicking here You can read Helen’s profile here
- 20. •Need a sounding board for your ideas? •Need to know what to prioritise? •Want someone to challenge your assumptions?
Editor's Notes
- Ask the audience and note down