This document provides tips for using LinkedIn to grow your business. It recommends connecting with people you know first, such as friends, family, colleagues and clients. It also suggests preparing your profile by including a current photo, engaging headline, contact info, experience and education. The document advises interacting on LinkedIn by liking, commenting on and sharing posts to build strong relationships. It emphasizes leveraging your connections by getting introduced to new contacts and generating leads.

1. Alice R. Heiman
Sales Strategist & Master Networker
Get Connected and Use
to Grow Your Business!
Sales Basics Revisitedsm
© copyright 2014 Alice Heiman, llc. All rights reserved.

4. Get Connected
and Use to Grow Your Business

6. As a business person today your most valuable
asset is your network

7. Who’s in your
network?
How do you keep
in touch?

9. Goals
• Understand
• Prepare to connect
• Get connected
• Build strong relationships
• Leverage your relationships

10. Understand

11. The Big Picture

12. I’m on
LinkedIn . . .
Now What?

13. Interact

14. Just like you would
in real life.

15. Just like you would
in real life.
Clicking “Like” is
like waving hello.

16. If I see you at the coffee shop I stop and chat for a minute.
If I see you on LinkedIn, I do the same. I make a “Comment.”

17. Interact on LinkedIn by clicking “Like.”

18. Interact by making a comment.

19. Interact by sharing someone’s post.

20. Interact by sharing valuable information.

21. • Interact
• Add Value

22. Prepare to Connect

23. People are
looking for you.
What will they
find?

26. 1. CURRENT photo (recognizable)
2. Engaging Headline (grab attention)
3. Contact information (assessable)
4. Interesting Summary (keep attention)
5. Experience & Education (credibility)
6. Organizations & Volunteer (commonalities)
7. Endorsements & Recommendations (testimonials)

27. What do you need to add to your profile?

28. Go look at . . .
But come back to learn more!

29. Get Connected

30. • Friends and family
• Colleagues, Clients, Classmates
• People you meet networking
Connect to the people you know first!

31. Make Connections
Find people you know by searching.

32. Big Mistake
Don’t make this mistake!

33. Connection Made!
Always add a personal message.

34. Did I say, “Always add a personal message”

35. People ask me if they should connect to
people they don’t know.

36. What would
you do at a
networking
event if
someone you
didn’t know
walked up to
introduce
themselves?

38. Before you reject . . . research

39. Accepting Requests

40. Don’t accept a connection
request from anyone you
are not willing to build a
business relationship with.

41. I Don’t Know You but . . .

42. Build Strong Relationships

43. • Share about yourself
• Share great content – yours and others
• Click like, make a comment, share
• Join Groups
• Join a discussion or start a discussion

44. Post Your Status

45. Share Useful Information

46. • Find local groups you belong to
• Find national organizations you belong to
• Look for groups of interest
• Look for groups your prospects belong to

47. Join Groups

48. Start a discussion, don’t just promote yourself.

49. Follow Your Customers
And prospects.

50. Build a Company Page

51. Leverage Your Connections

52. Get Introduced

53. Reach people who don’t
respond to email

54. Generate Leads

55. There is never enough time
to do everything

56. Time
• LinkedIn helps you build and maintain
relationships that can lead to sales.
• You must block time on your calendar
to work on it.
• 15 to 30 uninterrupted minutes a day
goes a long way.

57. What will you do
differently as a
result of what you
learned?

58. Goals
• Understand
• Prepare to connect
• Get connected
• Build strong relationships
• Leverage your connections

59. Get Connected and Use
to Grow Your Business.
Call 775-852-5020
Let us help. Call 775-852-5020 or
email answers@alicheiman.com