Here is a summary of the presentation on social media to starting entrepreneurs. Social Selling is one of the key building blocks of this presentation

1. Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research

2. Social Media is everywhere…
SALES

3. The social media jungle

4. The good and the bad news
• Brand reputation
• Personal reputation
• Ruining your life
• Loose job
• Never get job
• Get robbed
• Unhappy clients
• Viral damage
4
• Product Demo
• Conversations
• Clients
• Prospects
• Influencers
• Journalists
• Ideaboxes
• Selling
• Customer Service
• Crisis
Communication
• E-learning
• Employer
Branding
• Recruitment
• Events

5. Priority #1: Social Media Monitoring
Topsy

6. Priority #2: Define Objectives
• Build brand awareness
• Generate leads
• Increase sales
• Establish thought leadership
• Build relationships with customers
• Engage customers as brand evangelists
• Get customer input for product and/or service improvement
• Improve internal communication
• Staff recruitment and retention
• Improve departmental and/or company-wide collaboration
6

7. Customer Support
Market Research
Online Reputation Management
Community Management
Consumer Insights
Recruiting
Business Development
Sales
P.R.
Business Measurement
Marketing
Education
Thought Leadership
Search/SEO
Mobility
Where does Social Media actually plug into your business?
Customer Acquisition
Lead Generation
Crisis Management
Internal collaboration
Customer Retention
Advertising
Advocacy
Event Management
Fund-Raising
Corporate Communications
7

8. 12 Could-have Social Media
platforms for your Business
You!
8

9. Social Media in your sales process

10. Website
Personal
Profiles
Corporate
Profiles
Corporate
Profiles
Traffic generation
Traffic generation
Content generation
10

11. Social Media Routine
Priority #4

12. Pick a
Channel
Build
your
Profile
Build
your
network
Connect
with
influence
rs
Create
Content
Keep
Listening
SOCIAL SELLING PROCES

13. Sociaal Media Platform #1
Business Networking

14. Six Degrees of Separation

15. The basics!
• Picture
• Name
• Title
• Email
• Phone number
• Website(s)
• Vanity URL
• Summary
• Work history
• Other fields

16. Expand your network
16

17. Engage your network
17

18. WAYS TO INTERACT ON LINKEDIN:
1. Like someone’s activity
2. Share a post
3. Comment on a post
4. Endorse someone’s skill(s)
5. Recommend a colleague, partner or customer
6. Join a group
7. Start or engage in a discussion in a group
8. Send someone a direct message or share a link
9. Visit someone’s profile
10. Ask for an introduction or recommendation

19. WHAT TO SHARE:
1. Interesting articles and blog posts
2. Thought leadership content related to your area of
expertise
3. Videos (YouTube, Vimeo, TED)
4. Useful presentations and whitepapers (Slideshare)
5. Insights (people love stats) and quotes
6. General business and leadership tips and advice
7. Keep self-promotion and marketing to 20% or less
8. Infographics and images

20. Social Media Platform #2
Microblogging

21. Why use Twitter for Social Selling?
• Listen (people, companies, and topics)
• Find new customers and opportunities
• Ask questions
• Share information
• Be found
• Become a resource

22. Steps to Twitter success
• Optimize your profile
• Expand your network
• Decide who to follow (Clients, prospects, etc.)
• Share content
• Be engaging
22

23. Social Media Platform #3
Personal Networking
23

24. Choose the right profile
24

25. Your Personal Facebook Privacy
25

26. Facebook for companies/brands
26

27. What you need to know… Edgerank
27

28. Social Media Platform #4
Google+
28

29. What is Google+
29

30. Managing Social Media Efficiently
30

31. Use your ambassadors to greater reach
31

32. Where and how do you
Find good content.

33. Platforms for Content

34. Combine Old AND New to start
conversations!

37. Connect with me!