The document provides advice for entry-level PR and marketing professionals. It discusses the differences between working in-house at a company or for an agency. While in-house focuses on one client/company, agencies work with multiple clients and often require longer hours. Experience with both is valuable for career growth. The document also outlines what skills are expected, such as writing, social media use, and adaptability. It recommends starting the job search early through internships and research, and using multiple methods like social media, job boards, and networking.

1. Calling All Spokespeople!
Advice for Entry-Level PR & Marketing Professionals
Join the conversation on Twitter:
#Cachinko
Contact Heather at heather@comerecommended.com

2. Contact Heather at heather@comerecommended.com

3. Introduction
• The PR & marketing industries are growing
• 80% of PR & marketing firms expected to hire
in 2011
• Social media, digital media, and interactive
media services are becoming commonplace
• Communications is playing a larger role within
corporations
• In 2008-09, 4,475 students received a degree in
PR
– 3,606 were female
Contact Heather at heather@comerecommended.com 3

4. What We’ll Discuss Today
• Differences between agency and in-
house work
• What is expected for an entry-level
PR/marketing professional
• Job search basics
Contact Heather at heather@comerecommended.com 4

5. In-House vs. Agency
In-House
• One “client” = one focus
• Corporate cheerleader
• Involved
Contact Heather at heather@comerecommended.com 5

6. In-House vs. Agency
Agency
• Multiple accounts = multiple
directions
• Longer hours
• Versatile
Contact Heather at heather@comerecommended.com 6

7. In-House vs. Agency
Tip: Agency experience is valuable to
in-house departments and agencies
Contact Heather at heather@comerecommended.com 7

8. What is expected
Experience
• Internships
• Education
• Organizational
participation
Contact Heather at heather@comerecommended.com 8

9. What is expected
Skills
• Writing
• Social media
• Organization
Contact Heather at heather@comerecommended.com 9

10. What is expected
Adaptability
• Ideas
• Flexible
• Opportunistic
Contact Heather at heather@comerecommended.com 10

11. PR/Marketing Job Search Tips
Start early
• Internships
• Student groups
• Classes
Contact Heather at heather@comerecommended.com 11

12. PR/Marketing Job Search Tips
Do your research
• What do you want to
do?
• Where do you want to
work?
• Which companies are
hiring?
• Who are they looking
for?
Contact Heather at heather@comerecommended.com 12

13. PR/Marketing Job Search Tips
Use multiple
methods
• Social media
• Job boards
• Networking
• Organizations
Contact Heather at heather@comerecommended.com 13

14. Contact Heather at heather@comerecommended.com

15. Thank you!
For more tips: blog.cachinko.com
Join us for our next job seeker webinar on:
November 30, 2011: Questions for Cachinko III:
Let’s Stump Heather!
Contact Heather at heather@comerecommended.com