Speakers: Adam Jewell, Michael McNamara Last peak season, retailers scrambled to cope with unfathomable ecommerce order volumes. This peak season, the industry is facing a whole new set of challenges. Just as supply chains started to recover from COVID-related shortages, the war in Ukraine has introduced new chaos and sent logistics prices soaring. Meanwhile, consumers are facing their own woes, with rising cost of living and inflation dampening enthusiasm for holiday spending. What kind of peak season should retailers expect, and how should they start planning for success? We’ve surveyed global consumers to discover their intentions for holiday shopping. We also spoke to our own customers and analysed delivery volume data underpinning our ecommerce delivery software in order to present a snapshot of what to expect for peak 2022 and how to thrive in it.

1. Adam Jewell
adam.jewell@auctane.com
+44 20 8068 5522
Michael McNamara
michael.mcnamara@auctane.com
+44 20 8068 5522
How ShipStation can help your
Amazon store and what to
expect from peak 2022.

2. A multi-channel, multi-carrier delivery management
platform that streamlines and automates your core
business processes, enabling you to delight your
customer and focus on growing your business

3. IMPORT MANAGE FULFIL
Distributed
Inventory
Multiple
Carriers
MARKETPLACES
SHOPPING CARTS
SOCIAL COMMERCE
ERP PLATFORMS
Selling
Channels
DROPSHIP
WAREHOUSE
STORE

4. Automate
processes
that slow
you down

5. Where do we integrate with
Amazon?

6. &
Features we support
• Use FBA in the US, Canada, and/or the UK
• Check inventory for products to make sure FIBA can
fulfil the shipment
• Receive status updates from Amazon
• Update marketplace once fulfilment is complete
• Set FBA and service through automation

7. 7
Holiday
shopping
trends
report 2022

8. © 2022 ShipStation. All Rights Reserved.
Key findings
● Expected US$55 billion reduction in holiday spending
● Everyone impacted by rising costs.
● UK consumers have the highest expectations of cutting back
● Consumers will behave differently based on level of affluence and category of
purchase

9. © 2022 ShipStation. All Rights Reserved.
Expected reduction in peak retail spending
9
-22%
$5.2 billion
-14%
$1.6 billion
-12%
$2.8 billion
-12%
$3.8 billion -9%
$3.4 billion
€0.9 billion
£4.4 billion
€1.6 billion
€2.1 billion
€1.9 billion

10. © 2022 ShipStation. All Rights Reserved.
4 shopper cohorts
10
Consumers’ attitudes towards the
cost of living crisis faces various
degrees of financial distress and
emotional concern
Emotionally
Concerned
Financially insecure
Emotionally
Unconcerned
Financially Secure
34.0%
Distressed
30.3%
Secure but
concerned
12.5%
Stretched
spenders
23.1%
Undeterred

11. © 2022 ShipStation. All Rights Reserved.
Consumer concerns
11
Rising inflation
Rising uncertainty
about the economy
Do not expect to
cut back
Lack of
savings
Loss of
earnings
Rising interest
rates
29%
18%
12% 12% 12%
10%
Proportion
of
respondents
(%)
Lack of
available credit
9%

12. © 2022 ShipStation. All Rights Reserved.
Cutback by category
12
Apparel Electricals Toys Home-related Health and Beauty DIY and Gardening
26%
22%
21%
20%
17% 17%
Proportion
of
respondents
(%)

13. Adapting and thriving
1. Defining a strong value proposition

14. Adapting and thriving
2. Redefining customer experience

15. Adapting and thriving
3. Evolving operating models

16. To conclude…
▲ Your Amazon marketplace can integrate seamlessly with ShipStation, including
support for Amazon fulfilment, Amazon Prime and Amazon Shipping
▲ ShipStation allows you to automate your fulfilment process giving you the time you
need to focus on growing your business
▲ Times are tough, but you can come through it successfully
▲ Be aware more than ever of customer needs and wants

17. To conclude…
Thank you for listening.

18. www.shipstation.com
Adam Jewell
adam.jewell@auctane.com
+44 20 8068 5522
Michael McNamara
michael.mcnamara@auctane.com
+44 20 8068 5522