Is 2020 over yet? Not exactly. And for those in ecommerce (AKA you), we still have Q4 and Cyber Weekend to go. It seems like our marketing plans are being revised and refreshed on a weekly—if not daily—basis with all that has been happening in the world. For some, this is causing a lot of anxiety around Cyber Weekend. Fear not, the folks from Klaviyo, MailCharts, and Common Thread Co. are here to help. During this webinar we’ll share survey results that highlight what's keeping your ecommerce peers up at night. And, of course, the strategies to overcome those fears.
How to Market to Different Generations of Holiday ShoppersKlaviyo
This holiday shopping season is primed to be unlike any other before. With in-store restrictions and brick and mortar stores increasingly shifting online, ecommerce will have a record-breaking year. Already, big-box stores like Walmart and Target have announced that their physical stores will be closed on Thanksgiving Day.
But what does that mean for your brand? For one, new generations of shoppers will be looking online for their holiday gifting and deals—and your marketing strategy needs to reflect that. Baby boomers, Gen X, Millennials, Gen Z—do you know what they want?
Join us for a webinar examining each generation of shoppers, what their recent consumer behavior suggests, and how to gain their trust. You’ll learn marketing strategies you can use to successfully engage each age group during the holiday season and long after.
Nine by Nine: 81 Brands Changing Modern EcommerceKlaviyo
What makes a brand meaningful? Which brands are leading the pack during this pivotal moment for ecommerce?
Klaviyo recently teamed up with our partners at Future Commerce to better understand which brands have staying power and why they're so beloved. The results of that research are summarized and dissected in a new report, Nine by Nine: 81 Brands Changing Our World.
This is not a list. This inaugural report spotlights brands that are distinguishing themselves by making a difference across nine categories that will define the future of ecommerce.
Explore the research, discover key report findings, and have your questions answered in our upcoming webinar featuring expert insights by Phillip Jackson and Brian Lange, co-founders of Future Commerce.
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
Cyber Weekend 2020: What to Expect & How to PrepareKlaviyo
The summer may seem like a weird time to think about the holiday season, but it’s never too early to plan for a successful Cyber Weekend. And with everything looking and feeling a little different this year—the earlier, the better.
What can DTC brands expect, and what should they do now to prepare for Cyber Weekend 2020? Klaviyo’s telling all. In addition to analyzing the billions of ecommerce transactions captured by our platform, the team’s been conducting consumer research and studying market trends. Now, we’re sharing these eye-opening insights with you.
Join us as we reveal our Black Friday and Cyber Monday predictions. Then, learn how to capitalize on the holiday weekend with expert insights from Eric Miller, director of CRM & Email for Tinuiti, the largest performance marketing agency in North America. Watch the webinar now.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Beyond Amazon: Why Retail Media Must Be in Your 2021 PlanTinuiti
Join us for a discussion about the rise of retail media, which marketplaces we’re bullish on, and what expansion opportunities could be right for your brand
57% of Amazon shoppers also shop on Walmart.com. Advance your 2021 Walmart marketplace approach by scaling through effective advertising, a refined operations program, and reviews that instill trust in your customers, fill in knowledge gaps, and strengthen their intent to purchase. We’ll discuss how to fit Walmart into your overall marketplace strategy to set you up for success in 2021.
How to Market to Different Generations of Holiday ShoppersKlaviyo
This holiday shopping season is primed to be unlike any other before. With in-store restrictions and brick and mortar stores increasingly shifting online, ecommerce will have a record-breaking year. Already, big-box stores like Walmart and Target have announced that their physical stores will be closed on Thanksgiving Day.
But what does that mean for your brand? For one, new generations of shoppers will be looking online for their holiday gifting and deals—and your marketing strategy needs to reflect that. Baby boomers, Gen X, Millennials, Gen Z—do you know what they want?
Join us for a webinar examining each generation of shoppers, what their recent consumer behavior suggests, and how to gain their trust. You’ll learn marketing strategies you can use to successfully engage each age group during the holiday season and long after.
Nine by Nine: 81 Brands Changing Modern EcommerceKlaviyo
What makes a brand meaningful? Which brands are leading the pack during this pivotal moment for ecommerce?
Klaviyo recently teamed up with our partners at Future Commerce to better understand which brands have staying power and why they're so beloved. The results of that research are summarized and dissected in a new report, Nine by Nine: 81 Brands Changing Our World.
This is not a list. This inaugural report spotlights brands that are distinguishing themselves by making a difference across nine categories that will define the future of ecommerce.
Explore the research, discover key report findings, and have your questions answered in our upcoming webinar featuring expert insights by Phillip Jackson and Brian Lange, co-founders of Future Commerce.
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
Cyber Weekend 2020: What to Expect & How to PrepareKlaviyo
The summer may seem like a weird time to think about the holiday season, but it’s never too early to plan for a successful Cyber Weekend. And with everything looking and feeling a little different this year—the earlier, the better.
What can DTC brands expect, and what should they do now to prepare for Cyber Weekend 2020? Klaviyo’s telling all. In addition to analyzing the billions of ecommerce transactions captured by our platform, the team’s been conducting consumer research and studying market trends. Now, we’re sharing these eye-opening insights with you.
Join us as we reveal our Black Friday and Cyber Monday predictions. Then, learn how to capitalize on the holiday weekend with expert insights from Eric Miller, director of CRM & Email for Tinuiti, the largest performance marketing agency in North America. Watch the webinar now.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Beyond Amazon: Why Retail Media Must Be in Your 2021 PlanTinuiti
Join us for a discussion about the rise of retail media, which marketplaces we’re bullish on, and what expansion opportunities could be right for your brand
57% of Amazon shoppers also shop on Walmart.com. Advance your 2021 Walmart marketplace approach by scaling through effective advertising, a refined operations program, and reviews that instill trust in your customers, fill in knowledge gaps, and strengthen their intent to purchase. We’ll discuss how to fit Walmart into your overall marketplace strategy to set you up for success in 2021.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Our experts will share proven methods to retain and reactivate your new customers by deploying loyalty tactics, enhancing post-purchase messaging, adapting to the new landscape, and more.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore:
Why it’s critical to understand each retailer’s unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
2020 Amazon Updates to Advertising, Operations, & ReviewsTinuiti
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Some topics we’ll discuss:
How Tinuiti client, Seventh Generation, increased AMS Sales by a whopping 441%
Unpacking Advil®’s customized Amazon Store built by Tinuiti’s Amazon Creative Team
Expert insight & best practices for: Enhanced Brand Content (EBC), video, and Stores
Amazon Creative Betas: Sponsored Brands Custom Image & Amazon Posts
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
What can start-ups do to accelerate their DTC strategyAdrian M Odgers
This deck was presented as part of a Fireside chat session at ProVeg International's start-up Incubator, a leading accelerator for food startups.
It focuses on providing key ideas, strategies and tactics start-ups can use to inform and accelerate their DTC strategy (direct to consumer).
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (S...Tinuiti
SMS and Messenger marketing are great compliments to your existing email program. They offer the ability to reach consumers on a new channel while staying ahead of your competitors. Discover the power of integrating these channels into your marketing mix using a cohesive strategy and how to measure success.
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Holiday Bundle: How to Grow Faster with Klaviyo and ShopifyKlaviyo
As a Shopify or Shopify Plus brand, you know all too well that the Cyber Weekend countdown is on. Now is the time to equip yourself with a sophisticated marketing platform to help you succeed this holiday season and beyond.
You can’t afford to provide less than exceptional marketing experiences this year and higher-value customer relationships should be on your holiday wish list.
Find out what you’ve been missing all this time. Enter: Klaviyo—the marketing platform built for ecommerce. Klaviyo helps you better segment and engage your audience through highly-targeted, behavior-based email, SMS, and web marketing.
And with fast, one-click integrations, Klaviyo was designed for Shopify businesses. Fifty-one percent of all Shopify Plus brands, in particular, trust Klaviyo to increase their average order value, volume, and repeat purchase rate.
Interested in discovering the secret to growth for brands like Chubbies, ColourPop, and Steve Madden?
Join us as we explore the advantages Shopify and Klaviyo customers experience throughout the holiday season and long after.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Our experts will share proven methods to retain and reactivate your new customers by deploying loyalty tactics, enhancing post-purchase messaging, adapting to the new landscape, and more.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore:
Why it’s critical to understand each retailer’s unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
2020 Amazon Updates to Advertising, Operations, & ReviewsTinuiti
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Some topics we’ll discuss:
How Tinuiti client, Seventh Generation, increased AMS Sales by a whopping 441%
Unpacking Advil®’s customized Amazon Store built by Tinuiti’s Amazon Creative Team
Expert insight & best practices for: Enhanced Brand Content (EBC), video, and Stores
Amazon Creative Betas: Sponsored Brands Custom Image & Amazon Posts
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
What can start-ups do to accelerate their DTC strategyAdrian M Odgers
This deck was presented as part of a Fireside chat session at ProVeg International's start-up Incubator, a leading accelerator for food startups.
It focuses on providing key ideas, strategies and tactics start-ups can use to inform and accelerate their DTC strategy (direct to consumer).
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (S...Tinuiti
SMS and Messenger marketing are great compliments to your existing email program. They offer the ability to reach consumers on a new channel while staying ahead of your competitors. Discover the power of integrating these channels into your marketing mix using a cohesive strategy and how to measure success.
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Holiday Bundle: How to Grow Faster with Klaviyo and ShopifyKlaviyo
As a Shopify or Shopify Plus brand, you know all too well that the Cyber Weekend countdown is on. Now is the time to equip yourself with a sophisticated marketing platform to help you succeed this holiday season and beyond.
You can’t afford to provide less than exceptional marketing experiences this year and higher-value customer relationships should be on your holiday wish list.
Find out what you’ve been missing all this time. Enter: Klaviyo—the marketing platform built for ecommerce. Klaviyo helps you better segment and engage your audience through highly-targeted, behavior-based email, SMS, and web marketing.
And with fast, one-click integrations, Klaviyo was designed for Shopify businesses. Fifty-one percent of all Shopify Plus brands, in particular, trust Klaviyo to increase their average order value, volume, and repeat purchase rate.
Interested in discovering the secret to growth for brands like Chubbies, ColourPop, and Steve Madden?
Join us as we explore the advantages Shopify and Klaviyo customers experience throughout the holiday season and long after.
This document brings together a set
of latest data points and publicly
available information relevant for
Retail & Consumer good. We are
very excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
12 Pointer Action Plan Before, During And After Covid-19IndusNetMarketing
It is important that we plan well as the times are challenging but at the same time there are new opportunities around. As a business, we need to be watchful and prepare for the next phase. Here is a detailed document small and actionable as this is intended for business leaders who will have to take (digital) marketing decisions. This is a collaborative effort of our team and our global partners.
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
How to Manage a Successful Commercial Co-Venture (ccv) CampaignGage Marketing Group
Promotional Guidance + Commercial Co-Venture (CCV) Campaigns: an overview on Best Practices, including addressing legal compliance on contest vs. sweepstakes, by Gage partner and Chief Growth Officer, Mark Kurtz.
Customer success requires a fundamental shift in the way you conduct business. Dan Steinman, CCO of Gainsight, worked with VPs of Customer Success across the technology industry to develop the 10 Laws of Customer Success. The 10 Laws of Customer Success represent the key focus areas all technology companies should be focusing on as they move towards a customer success model.
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
ABM Master Class: Market Segmentation for B2B SuccessDemandbase
Learn how to segment your accounts for customized Marketing, Sales, and Advertising campaigns that drive revenue.
Watch the webinar on-demand
https://www.demandbase.com/webinar/abm-master-class-market-segmentation/
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
Kobie Quarterly: Retail Services Edition January 2015Kobie Marketing
In a world where the best deal is only a Google search away, retailers are struggling to keep customers coming back. This is especially true for brick-and-mortars that have taken a hit from the rise of ecommerce and practices like showrooming. And yet Amazon opened a physical store last year, along with several other successful ecommerce brands like Warby Parker and Birchbox. Would anyone be able to predict this just a few years ago when ecommerce was hailed as the end of brick-and-mortars?
Online retailers moving toward offline stores tells us not only that the in-store experience still matters, but more importantly retailers are ditching the one-channel mindset for an omnichannel approach. Retailers now recognize the need to connect with customers at all touchpoints in relevant, meaningful ways.
We’re seeing brands experiment with how to deliver more contextual, highly personalized customer experiences by using emerging technology like beacons and augmented reality. Thanks to Apple Pay’s launch last fall, mobile wallets may finally make a real impact on retail. In this issue we explore how these technologies can be integrated with loyalty.
We also look at defining and measuring loyalty ROI in retail, which is key for getting buy in from your organization. We’ve included a Retail Loyalty Readiness Worksheet to guide you through costing out the initial capital investment and ongoing costs of launching a loyalty program.
We hope the Kobie Quarterly: Retail Edition helps inspire and inform your loyalty strategy for 2015 and beyond. No matter where the retail industry is headed, our primary focus should remain the same: rewarding customers in ways specific to their wants and needs. That will always be in style.
5 Steps to Improve Subscription Customer RetentionVindicia
Read to know five steps on how to make customer retention efforts more effective.
In subscription billing business, customer retention is the next top important thing after acquiring customers so as to maximize recurring revenue. Customer retention significantly improves profits in the long run and is, therefore, important to have effective customer retention strategy.
Learn more about customer retention: https://www.vindicia.com/solutions/digital-customer-retention/
Similar to Enough With The Anxiety: How to Survive Cyber Weekend 2020 (20)
With the coronavirus (COVID-19) crisis rapidly evolving, brands worldwide are facing a new and challenging reality.
In these uncertain times, our goal is to bring you helpful information and strategies you can use to maintain business growth. Ever since the third week of March, we've been leveraging our network of 30,000 businesses and millions of consumers to better understand COVID-19's impact on the ecommerce landscape. Through a combination of daily polls and in-depth conversations with our customers and partners, we've identified new trends and best practices. Now, we're sharing it all with you.
Dig into a month's worth of data behind consumer buying behavior, supply chain impact, sales patterns, ad spend changes, and more. Plus learn how brands are shifting their marketing strategy to address the current conditions.
We're all in this together—we want you to make the best decision possible for your business. Join us as we share learnings from the larger ecommerce community.
Email Strategy Teardown: Munchpak vs. graze Klaviyo
We reviewed two similar subscription snack box companies in order to understand their email flows and determine which email marketing strategy is the most effective.
We reviewed the email strategy of a mega-brand to understand their email flows and see if they've built an email marketing strategy as big and successful as their name.
A 21-day look at emails received from Society6, home to hundreds of thousands of artists from around the globe, uploading and selling their original works as 30+ premium consumer goods. What's great about their email strategy? What could they tweak a bit?
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.