My Personal Story of Building a brand on Amazon| #AmafestUK October,2022
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Speaker: Kate Bell, Zip Us In I will be sharing my personal experience of building my brand and using amazon to produce over 80% of our revenue.
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October 2022 - Cambridge English Teaching Activities
This month our activities are dedicated to the topic of fashion. Our C1 Advanced students and B2 First students will watch a video on sustainability in the fashion industry. Our B1 Preliminary and B2 First students will read about research into the clothes we wear and how they affect our emotions. Finally, our young learners will practise their vocabulary and learn useful expressions to use when shopping for clothes. Happy teaching!
Fashion Value Chain- July-August 2022
This document summarizes the importance and growth of rentals, thrifting, and sustainable fashion. It discusses how rentals and thrifting provide consumers fashion options while promoting sustainability by extending the lifespan of garments and keeping them out of landfills. The document also profiles several popular rental and thrift brands that are making these options more accessible and stylish.
Closing The Loop
This document discusses closing the loop in the textile and garment industries through recycling. It notes that while progress has been made, many challenges remain across the supply chain from design to end of life. A panel discussion will share first-hand experiences working towards this goal of a circular economy. The document provides statistics on clothing waste and recycling. It also summarizes current recycling programs and initiatives from companies like Patagonia, H&M, and Mud Jeans that are working to increase recycled content in new clothing and improve clothing collection and recycling. An expert is quoted saying that circular manufacturing is coming and that fast fashion is unsustainable, as consumers accumulate more clothing than they need through buying into this system.
H&M
H&M is a Swedish multinational clothing retailer known for fast fashion. The document discusses H&M's sustainable clothing line called Conscious. It summarizes that H&M ensures products are ethical and sustainable through factory audits and using materials like organic cotton. H&M promotes Conscious through campaigns, hangtags, celebrity representatives, and advertisements to make sustainable fashion desirable. Their goal is to offer consumers a more sustainable choice and make a positive impact on workers and the environment.
Trends Shaping the World of Retail
The document discusses 4 trends shaping the world of retail: collaboration, transparency, the optimized self, and convergence. For each trend, the document provides a definition of what the trend is, what is driving it, and examples of brands demonstrating that trend. The trends focus on how brands are using data, technology, and insights to give customers reasons to choose their products over others by collaborating with other brands, increasing transparency, helping customers improve themselves, and combining digital and physical experiences.
Denim.pptx (1)
The ethical clothing market saw rapid growth in 2008 but sales have since declined gradually. Major retailers are adding their own ethical lines to boost sales. Customers want sustainable, durable clothing and are more aware of working conditions due to incidents like Rana Plaza. Organic cotton sales rose 35% in 2009 and account for an estimated 1% of global cotton production. The ethical clothing market remains small at just over 1% of the UK apparel market. Future growth is expected from more recycled materials and vintage/upcycled products. Key players include G-Star Raw, Levis, Free People, and Nudie.
Blaklader
The document discusses sustainability efforts at Blåkläder, a workwear brand. It emphasizes producing high quality garments designed to last as long as possible through durable materials and construction. This allows for selling fewer garments overall, which reduces environmental impact compared to alternatives like using recycled materials that may compromise longevity. Blåkläder focuses on transparency and sustainability across its manufacturing chain by partnering with a limited number of suppliers. The longevity of a garment is highlighted as the strongest contribution to sustainability, allowing significant resources savings compared to alternatives.
packaging / product design
Testa Concepts is a product development company with 20 years of experience bringing over 500 consumer products to market. They specialize in creative product development and packaging design, working with companies to develop new product lines and branding. One example project was developing innovative packaging and branding for an RV product launch in 2007. Their process focuses on minimizing costs and time while maximizing marketability.
Recommended
October 2022 - Cambridge English Teaching Activities
This month our activities are dedicated to the topic of fashion. Our C1 Advanced students and B2 First students will watch a video on sustainability in the fashion industry. Our B1 Preliminary and B2 First students will read about research into the clothes we wear and how they affect our emotions. Finally, our young learners will practise their vocabulary and learn useful expressions to use when shopping for clothes. Happy teaching!
Fashion Value Chain- July-August 2022
This document summarizes the importance and growth of rentals, thrifting, and sustainable fashion. It discusses how rentals and thrifting provide consumers fashion options while promoting sustainability by extending the lifespan of garments and keeping them out of landfills. The document also profiles several popular rental and thrift brands that are making these options more accessible and stylish.
Closing The Loop
This document discusses closing the loop in the textile and garment industries through recycling. It notes that while progress has been made, many challenges remain across the supply chain from design to end of life. A panel discussion will share first-hand experiences working towards this goal of a circular economy. The document provides statistics on clothing waste and recycling. It also summarizes current recycling programs and initiatives from companies like Patagonia, H&M, and Mud Jeans that are working to increase recycled content in new clothing and improve clothing collection and recycling. An expert is quoted saying that circular manufacturing is coming and that fast fashion is unsustainable, as consumers accumulate more clothing than they need through buying into this system.
H&M
H&M is a Swedish multinational clothing retailer known for fast fashion. The document discusses H&M's sustainable clothing line called Conscious. It summarizes that H&M ensures products are ethical and sustainable through factory audits and using materials like organic cotton. H&M promotes Conscious through campaigns, hangtags, celebrity representatives, and advertisements to make sustainable fashion desirable. Their goal is to offer consumers a more sustainable choice and make a positive impact on workers and the environment.
Trends Shaping the World of Retail
The document discusses 4 trends shaping the world of retail: collaboration, transparency, the optimized self, and convergence. For each trend, the document provides a definition of what the trend is, what is driving it, and examples of brands demonstrating that trend. The trends focus on how brands are using data, technology, and insights to give customers reasons to choose their products over others by collaborating with other brands, increasing transparency, helping customers improve themselves, and combining digital and physical experiences.
Denim.pptx (1)
The ethical clothing market saw rapid growth in 2008 but sales have since declined gradually. Major retailers are adding their own ethical lines to boost sales. Customers want sustainable, durable clothing and are more aware of working conditions due to incidents like Rana Plaza. Organic cotton sales rose 35% in 2009 and account for an estimated 1% of global cotton production. The ethical clothing market remains small at just over 1% of the UK apparel market. Future growth is expected from more recycled materials and vintage/upcycled products. Key players include G-Star Raw, Levis, Free People, and Nudie.
Blaklader
The document discusses sustainability efforts at Blåkläder, a workwear brand. It emphasizes producing high quality garments designed to last as long as possible through durable materials and construction. This allows for selling fewer garments overall, which reduces environmental impact compared to alternatives like using recycled materials that may compromise longevity. Blåkläder focuses on transparency and sustainability across its manufacturing chain by partnering with a limited number of suppliers. The longevity of a garment is highlighted as the strongest contribution to sustainability, allowing significant resources savings compared to alternatives.
packaging / product design
Testa Concepts is a product development company with 20 years of experience bringing over 500 consumer products to market. They specialize in creative product development and packaging design, working with companies to develop new product lines and branding. One example project was developing innovative packaging and branding for an RV product launch in 2007. Their process focuses on minimizing costs and time while maximizing marketability.
Eurojersey presentation
- Eurojersey produces Sensitive Fabric, a highly adaptable textile made from start to finish in-house, allowing full vertical integration.
- They are considering entering the Brazilian market through a collaboration with Valisere, a leading Brazilian lingerie brand, to create a shapewear line using Sensitive fabrics.
- This collaboration would allow Eurojersey to enter the growing Brazilian market, gain recognition through Valisere's brand and industry knowledge, and expand their product portfolio.
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Every Inch is a proposed swimwear business that aims to cater to plus-sized women. It recognizes a $9 billion market opportunity among plus-sized customers who are neglected by most fashion retailers. Every Inch will offer swimsuits, bikinis, cover-ups, and accessories from size XS to 6X with 100% UV protection. It will target female customers ages 16-38 in Hong Kong initially, with plans to expand across Asia, Europe, and the Americas if successful. A business plan is presented analyzing the market opportunity and laying out financial projections, marketing strategy, and risks.
Valle
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This document discusses sustainable fashion and business practices. It begins by outlining some of the negative environmental and social impacts of the current fast fashion system, including high water use, waste, and poor working conditions. It then presents more positive visions of sustainability, describing key concepts like the three pillars of sustainability (environment, society, economy), cradle to cradle design, and meaningful branding. The document proposes criteria for sustainable fashion, such as using clean energy and materials, transparency, respecting diversity, and taking responsibility for products. It promotes the idea of businesses taking a leadership role in developing new sustainable models.
Introduction The clothing industry at present is a.pdf
The document discusses a proposed business that creates recycled clothing in Australia. It analyzes the clothing industry and issues of waste from fast fashion. The business would collect old clothing and retouch it to create new styles, reducing waste. A SWOT analysis finds strengths in the unique, socially-sound idea but weaknesses in being new and difficulty establishing collection. Opportunities exist in global and online growth. Threats include competition and maintaining quality. The business model focuses on partners to collect clothing and key activities like design. The target market is environmentally-aware customers in Queensland. Direct competitors include H&M's recycling initiative while indirect competitors are thrift stores.
The long tail marketplace
The document discusses the concept of the "long tail" in internet marketing. It explains that the long tail refers to selling a large number of unique niche products in small quantities, in addition to fewer popular products in large quantities. Three key forces that enable the long tail are the widespread availability of production tools, reduced distribution costs, and ways to connect supply and demand. Businesses can succeed in the long tail by making everything available and helping customers find what they want. The internet has increased consumer choice and variety, benefiting businesses that can target niche audiences through the long tail.
portfolio
Patricia Korbackova is pitching two article ideas and potential partnerships on behalf of luxury skincare brand YASOU and holistic health brand BeHealthfulRetreat.com. For YASOU, she proposes an article listing the skin benefits of ingredients like cucumber, jojoba oil, and grapeseed oil used in their products. She offers to provide samples and DIY tips using these ingredients. For BeHealthfulRetreat, she describes their upcoming conference and brand showcase, and invites the recipient to participate and discuss partnership opportunities to market to their database promoting natural products and holistic health.
Baby diaper markets update
This document summarizes trends in the baby diaper industry. Key points include:
1) Baby diaper manufacturers are focusing on features like fit, comfort, breathability, and convenience to meet consumer expectations. This includes more stretch materials and refastenable tapes.
2) The top priorities are still leakage protection and dryness. Extra features help products stand out but cannot replace basic functionality.
3) Manufacturers are designing diapers tailored to babies' developmental stages, not just size. This includes different absorbency levels and increased stretch.
4) Competition is fierce between leading brands like P&G and KC. Smaller companies focus on niches like premature baby diapers.
Marketing Plan EM OFFICIALLY DONE
The Switch Clip Bra is a dual clip bra designed for women with two differently sized breasts that does not want to spend a lot of money on custom bras. It features interchangeable clips allowing the user to easily adjust the size of each cup. The marketing plan outlines steps to get the first paying customer, including further customer discovery, producing a physical prototype, testing it with potential customers, selling to friends and family, gathering feedback, and beginning negotiations with Victoria's Secret to mass produce and sell the product. The target market is middle class women between ages 16 to mid-50s.
Stay2GetHer Capstone Project
The document proposes a children's clothing line called STAY2GETHER that incorporates tracking technology to help keep families connected and ensure children's safety. The line would include basics and fashion pieces for boys and girls in sizes 3-11 years old. A mini GPS tracker would be sewn into each garment and connected to an app to allow parents to track their children's locations. The target market is millennial parents with incomes between $75,000-$150,000 who live in metropolitan areas. The goals are to expand the line internationally and collaborate with popular brands within 3-5 years.
Capstone Presentation (2)
The document proposes a children's clothing line called STAY2GETHER that incorporates tracking technology to help keep families connected and ensure children's safety. The line would include basics and fashion pieces for boys and girls in sizes 3-11 years old. A mini GPS tracker would be sewn into each garment and connected to an app to allow parents to track their children's locations. The target market is millennial parents with incomes between $75,000-$150,000 who live in metropolitan areas. The goals are to expand the line internationally and collaborate with popular brands within 3-5 years.
An introduction to BrandJuice
BrandJuice are a new strategic & creative brand consultancy designed for today’s business challenges.
MBA643 Project Planning And Execution.docx
The document provides an overview of a proposed business that creates recycled clothing in Australia. Key points:
- The business would collect old clothing items and redesign them into new styles to reduce waste and promote sustainability.
- A SWOT analysis identifies strengths like a unique socially-conscious idea, but also weaknesses like being a new concept and difficulties establishing operations.
- The business model involves partners to source old clothing and activities like design and sales. The value offered is sustainable fashion and social impact.
- The target market is environmentally-conscious Australians interested in reducing waste. Direct competitors could include H&M's recycling initiatives while thrift stores are indirect competitors.
TrendWatch September 2017
This document provides a summary of trends in various industries from September 2017. It discusses trends in travel, retail, food, health, communication/media, personalization, and technology. Specific topics covered include Amazon buying Whole Foods, the development of mood-enhancing foods, personalized health plans and investing apps, and new innovations in retail, sanitation, and transportation. The document encourages thinking about how these trends could impact various industries and business models in the future.
Sustainability Final Anne P Rebekkah C 1 (3)
The document discusses the environmental and human costs of fast fashion. It notes that producing a single textile requires over 2,000 chemicals and 2,700 liters of water on average. Garment workers in places like Cambodia and Bangladesh often work long hours for low pay in unsafe conditions. The average American throws away 68 pounds of clothing per year, most of which ends up in landfills. The document promotes the Six Items Challenge to encourage people to limit their wardrobes to just six items and consider the impacts of overconsumption on workers and the environment.
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It’s important to start by understanding your customers and their needs, as well as the competitive landscape in your market.
Once you have a clear picture of your target customer and the market, you can start to identify the key areas of your business that need to be addressed in order to achieve your growth objectives.
This may involve developing new products or services, improving the customer experience, or implementing new technologies to streamline your operations.
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Just in case he’s in the panel discussion, here are the three key areas of discussion.
1. Diversification and optimization of your supply chain
2. Ways to optimize your own margin in your product purchasing cost
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1) Amazon Marketing Stream (AMS) provides advertisers with product and campaign performance data in near real-time, allowing for more dynamic bidding and budget adjustments.
2) The document recommends analyzing AMS data over 60, 30, and 14 day periods to identify performance patterns. Rules can then be created to increase or decrease bids during identified high- or low- performing time periods.
3) Implementing AMS-based rules for dynamic bidding and budgeting can result in increased sales, improved conversion rates and costs-per-acquisition, and better control over advertising spending and margins. Regular adjustment and evaluation of rules is important for ongoing optimization.Carina McLeod | AmafestUK | What are the top 5 levers to Amazon success in 2024?
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Is this session, I am going to talk about the key features and initiatives Amazon sellers must be implementing in their business in 2024 in order to continue to remain competitive and be ahead of the game.Hannah Whitlock | AmafestUK | Using Sponsored Display advertising in Q4
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How to use Sponsored Display advertising to get an edge over your competition in Q4.
In-depth explanations about different SD strategies, including how to use video advertising to steal your competitor’s traffic.More Related Content
Similar to My Personal Story of Building a brand on Amazon| #AmafestUK October,2022
Eurojersey presentation
- Eurojersey produces Sensitive Fabric, a highly adaptable textile made from start to finish in-house, allowing full vertical integration.
- They are considering entering the Brazilian market through a collaboration with Valisere, a leading Brazilian lingerie brand, to create a shapewear line using Sensitive fabrics.
- This collaboration would allow Eurojersey to enter the growing Brazilian market, gain recognition through Valisere's brand and industry knowledge, and expand their product portfolio.
MSP Assignment 3 (Michelle)_TE
Every Inch is a proposed swimwear business that aims to cater to plus-sized women. It recognizes a $9 billion market opportunity among plus-sized customers who are neglected by most fashion retailers. Every Inch will offer swimsuits, bikinis, cover-ups, and accessories from size XS to 6X with 100% UV protection. It will target female customers ages 16-38 in Hong Kong initially, with plans to expand across Asia, Europe, and the Americas if successful. A business plan is presented analyzing the market opportunity and laying out financial projections, marketing strategy, and risks.
Valle
Top 24 team in the High School Utah Entrepreneur Challenge 2017. The program is managed by the Lassonde Entrepreneur Institute at the University of Utah. Learn more at lassonde.utah.edu/hsuec.
Sustainable Fashion Class 2015
This document discusses sustainable fashion and business practices. It begins by outlining some of the negative environmental and social impacts of the current fast fashion system, including high water use, waste, and poor working conditions. It then presents more positive visions of sustainability, describing key concepts like the three pillars of sustainability (environment, society, economy), cradle to cradle design, and meaningful branding. The document proposes criteria for sustainable fashion, such as using clean energy and materials, transparency, respecting diversity, and taking responsibility for products. It promotes the idea of businesses taking a leadership role in developing new sustainable models.
Introduction The clothing industry at present is a.pdf
The document discusses a proposed business that creates recycled clothing in Australia. It analyzes the clothing industry and issues of waste from fast fashion. The business would collect old clothing and retouch it to create new styles, reducing waste. A SWOT analysis finds strengths in the unique, socially-sound idea but weaknesses in being new and difficulty establishing collection. Opportunities exist in global and online growth. Threats include competition and maintaining quality. The business model focuses on partners to collect clothing and key activities like design. The target market is environmentally-aware customers in Queensland. Direct competitors include H&M's recycling initiative while indirect competitors are thrift stores.
The long tail marketplace
The document discusses the concept of the "long tail" in internet marketing. It explains that the long tail refers to selling a large number of unique niche products in small quantities, in addition to fewer popular products in large quantities. Three key forces that enable the long tail are the widespread availability of production tools, reduced distribution costs, and ways to connect supply and demand. Businesses can succeed in the long tail by making everything available and helping customers find what they want. The internet has increased consumer choice and variety, benefiting businesses that can target niche audiences through the long tail.
portfolio
Patricia Korbackova is pitching two article ideas and potential partnerships on behalf of luxury skincare brand YASOU and holistic health brand BeHealthfulRetreat.com. For YASOU, she proposes an article listing the skin benefits of ingredients like cucumber, jojoba oil, and grapeseed oil used in their products. She offers to provide samples and DIY tips using these ingredients. For BeHealthfulRetreat, she describes their upcoming conference and brand showcase, and invites the recipient to participate and discuss partnership opportunities to market to their database promoting natural products and holistic health.
Baby diaper markets update
This document summarizes trends in the baby diaper industry. Key points include:
1) Baby diaper manufacturers are focusing on features like fit, comfort, breathability, and convenience to meet consumer expectations. This includes more stretch materials and refastenable tapes.
2) The top priorities are still leakage protection and dryness. Extra features help products stand out but cannot replace basic functionality.
3) Manufacturers are designing diapers tailored to babies' developmental stages, not just size. This includes different absorbency levels and increased stretch.
4) Competition is fierce between leading brands like P&G and KC. Smaller companies focus on niches like premature baby diapers.
Marketing Plan EM OFFICIALLY DONE
The Switch Clip Bra is a dual clip bra designed for women with two differently sized breasts that does not want to spend a lot of money on custom bras. It features interchangeable clips allowing the user to easily adjust the size of each cup. The marketing plan outlines steps to get the first paying customer, including further customer discovery, producing a physical prototype, testing it with potential customers, selling to friends and family, gathering feedback, and beginning negotiations with Victoria's Secret to mass produce and sell the product. The target market is middle class women between ages 16 to mid-50s.
Stay2GetHer Capstone Project
The document proposes a children's clothing line called STAY2GETHER that incorporates tracking technology to help keep families connected and ensure children's safety. The line would include basics and fashion pieces for boys and girls in sizes 3-11 years old. A mini GPS tracker would be sewn into each garment and connected to an app to allow parents to track their children's locations. The target market is millennial parents with incomes between $75,000-$150,000 who live in metropolitan areas. The goals are to expand the line internationally and collaborate with popular brands within 3-5 years.
Capstone Presentation (2)
The document proposes a children's clothing line called STAY2GETHER that incorporates tracking technology to help keep families connected and ensure children's safety. The line would include basics and fashion pieces for boys and girls in sizes 3-11 years old. A mini GPS tracker would be sewn into each garment and connected to an app to allow parents to track their children's locations. The target market is millennial parents with incomes between $75,000-$150,000 who live in metropolitan areas. The goals are to expand the line internationally and collaborate with popular brands within 3-5 years.
An introduction to BrandJuice
BrandJuice are a new strategic & creative brand consultancy designed for today’s business challenges.
MBA643 Project Planning And Execution.docx
The document provides an overview of a proposed business that creates recycled clothing in Australia. Key points:
- The business would collect old clothing items and redesign them into new styles to reduce waste and promote sustainability.
- A SWOT analysis identifies strengths like a unique socially-conscious idea, but also weaknesses like being a new concept and difficulties establishing operations.
- The business model involves partners to source old clothing and activities like design and sales. The value offered is sustainable fashion and social impact.
- The target market is environmentally-conscious Australians interested in reducing waste. Direct competitors could include H&M's recycling initiatives while thrift stores are indirect competitors.
TrendWatch September 2017
This document provides a summary of trends in various industries from September 2017. It discusses trends in travel, retail, food, health, communication/media, personalization, and technology. Specific topics covered include Amazon buying Whole Foods, the development of mood-enhancing foods, personalized health plans and investing apps, and new innovations in retail, sanitation, and transportation. The document encourages thinking about how these trends could impact various industries and business models in the future.
Sustainability Final Anne P Rebekkah C 1 (3)
The document discusses the environmental and human costs of fast fashion. It notes that producing a single textile requires over 2,000 chemicals and 2,700 liters of water on average. Garment workers in places like Cambodia and Bangladesh often work long hours for low pay in unsafe conditions. The average American throws away 68 pounds of clothing per year, most of which ends up in landfills. The document promotes the Six Items Challenge to encourage people to limit their wardrobes to just six items and consider the impacts of overconsumption on workers and the environment.
Similar to My Personal Story of Building a brand on Amazon| #AmafestUK October,2022 (15)
Introduction The clothing industry at present is a.pdf
Introduction The clothing industry at present is a.pdf
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Smart Seasonal Preparation: Gain insights into trend analysis, optimizing your listing, and devising a strategic plan to maintain a competitive edge throughout the season.
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This may involve developing new products or services, improving the customer experience, or implementing new technologies to streamline your operations.
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Amazon is getting more and more competitive. Now more than ever, it’s crucial to find ways to drive awareness and build your brand off-Amazon. Leveraging external channels like Editorials and Influencers can help grow your organic rank, increase sales and help you win coveted search results placements.Getting to grips with Vendor Central – An insight into working with Vendor Ce...
Getting to grips with Vendor Central – An insight into working with Vendor Ce...#AmafestUK - Amazon Sellers Conference
Speaker: Christopher Shelton
Having studied BA in Modern Languages (German, French and Spanish) and MA in Translation Studies at the University of Sheffield, working in ecommerce was never my intended career path. And yet, after nearly five years of working in the field, particularly with Vendor Central, I still enjoy the experience and challenge as much as I did when I first started. As we all know, Amazon is constantly changing, so there is plenty to get to grips with. Today, I hope to give you a brief overview of my experience using Vendor Central through areas such as reports, AMS and AVS.Expanding beyond the UK into Europe and North America | #AmafestUK October,2022
Expanding beyond the UK into Europe and North America | #AmafestUK October,2022#AmafestUK - Amazon Sellers Conference
Speaker: Carina McLeod
1. What marketplaces do you expand to, and how do you identify opportunity and demand?
2. Points to consider and research before entering a new market.
3. Importance of localisation and how to generate sales from day 1.
Using Google to beat Amazon’s algorithms and Vice Versa | #AmafestUK October...
Using Google to beat Amazon’s algorithms and Vice Versa | #AmafestUK October...#AmafestUK - Amazon Sellers Conference
Speaker: Dan Saunders
I’ve read a lot of talks about using Google or Amazon to grow your ecom business, but they are two sides of the same coin, and one can be used to influence the other further to enhance your sales. The best way to do this? Creating synergies between your Google and Amazon campaigns and assessing your performance across multiple channels to know which touchpoints you should priorities for which products and customer segments. This can only be achieved by ensuring your teams work in tandem and sharing insights to build the most integrated omnichannel campaign possible. Using the different points, I will show you how you can use Google To beat Amazon’s algorithms and Vice Versa.To outsource Amazon or to hire in house | #AmafestUK October,2022
To outsource Amazon or to hire in house | #AmafestUK October,2022#AmafestUK - Amazon Sellers Conference
Speaker: Asha Bhalsod
What is the most effective way of managing your Amazon business? Pro’s and con’s of hiring an in house team vs outsourcing Amazon to an agency (certain services or full Amazon account management)What to expect from Peak 2022, and how ShipStation can help your Amazon store...
What to expect from Peak 2022, and how ShipStation can help your Amazon store...#AmafestUK - Amazon Sellers Conference
Speakers: Adam Jewell, Michael McNamara
Last peak season, retailers scrambled to cope with unfathomable ecommerce order volumes. This peak season, the industry is facing a whole new set of challenges. Just as supply chains started to recover from COVID-related shortages, the war in Ukraine has introduced new chaos and sent logistics prices soaring. Meanwhile, consumers are facing their own woes, with rising cost of living and inflation dampening enthusiasm for holiday spending.
What kind of peak season should retailers expect, and how should they start planning for success? We’ve surveyed global consumers to discover their intentions for holiday shopping. We also spoke to our own customers and analysed delivery volume data underpinning our ecommerce delivery software in order to present a snapshot of what to expect for peak 2022 and how to thrive in it.Repricenomics | #AmafestUK March,2022
Speaker: Ian Kaneshiro, Seller Snap
About this presentation:
You might not be able to see it, but the Private Label BuyBox exists - and it's not on the right-hand side of the listing's page. Repricenomics, the economics of repricing teaches us that competition leads to lower prices. So in a world with hijackers, copycatters, and substitute products - how do you maintain an edge?
Brands and Amazon: A changing relationship | #AmafestUK March,2022
Brands and Amazon: A changing relationship | #AmafestUK March,2022#AmafestUK - Amazon Sellers Conference
Speaker: Steven Berke, Shiftmarketplace
About this presentation:
In recent years, customer demand has been the major factor in driving brands to the Amazon marketplace. The dominance of Amazon means that every consumer product business now needs a clearly defined strategy for the channel.
This talk will be an exploration of the way in which Amazon has evolved to cater for the strategic requirements of the brands that have positioned the marketplace as a central part of their D2C strategy.
The session will cover the changing perception of Amazon from a brand perspective, as well as looking at the significant strides Amazon has taken in order to drive this change.Amazon FBA Restock Limits: Changes, Solutions, and SFP | #AmafestUK March,2022
Amazon FBA Restock Limits: Changes, Solutions, and SFP | #AmafestUK March,2022#AmafestUK - Amazon Sellers Conference
Speaker: Nish Udayakumar, Olsam
About this presentation:
Amazon have made changes over the past year-and-a-half to Fulfilment by Amazon (FBA) restock limits impacting the ability of marketplace sellers to inbound into Amazon Fulfilment Centres. Although limits have eased in many marketplaces recently, we expect them to tighten again after Q1. A potential solution is Seller Fulfilled Prime (SFP). However, Amazon also announced changes to SFP requirements this year that affect the daily operations of all sellers on the program. The goals of this session are to give you insight into why Amazon have made changes to both programs, and give you actionable solutions to help better manage your restock limits.Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...
Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...#AmafestUK - Amazon Sellers Conference
Speaker: Mark James, Perpetua
About this presentation:
Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
This talk will cover – why and how you should use Amazon’s DSP, and common mistakes to avoid!Fundamentals of International sourcing | #AmafestUK March,2022
Fundamentals of International sourcing | #AmafestUK March,2022#AmafestUK - Amazon Sellers Conference
Speaker: Huw Johnstone, Ghlprocurement
About this presentation:
Outlining good practise for sourcing suppliers and manufacturers around the world. Looking a supply chain management and how to negotiate arm length deals. Some hints and tips to save you time and money and help you to avoid the pitfalls.The practicalities of Brand Analytics| #AmafestUK March,2022
The document discusses brand analytics tools from Amazon that can help analyze a brand's performance, including keyword research, competitor analysis, search term trends, click-through and conversion rates. It provides examples of metrics and reports from tools like Amazon's Seller Central that give insights into search terms, top selling products, which competitors are performing well, and opportunities for improvement or expansion. The goal is to help brands better understand their customers and optimize their marketing.
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My Personal Story of Building a brand on Amazon| #AmafestUK October,2022
- 1. Your Name you@yourcompany.com +44 161 000 0000 The title of your talk which can run on a maximum of three lines in total. Kate Bell kate@zipusin.co.uk +44 7747 171117 Building a brand on Amazon
- 2. The market leader for innovative adaptable & multifunctional clothing.
- 3. Weymouth Seafront 2013 At 7 months pregnant I could no longer do up my favourite jacket. Surprisingly Google did not provide a solution! ...theidea
- 4. The New Forest Autumn 2013 ...theprototype With the help of my Mum and her trusty sewing machine, the first JACKET EXPANDER PANEL was created. Gap identified Concept created Demand recognized
- 5. ...massproduction The SHELFIE 2016 TO DO LIST Protecting the IP Sourcing the fabric Finding a manufacturing partner Product testing Packaging design Insurance Marketing
- 6. THE BIG CHALLENGE Finding keywords & serach terms for a product no one knows exsists ...launchingonamazon
- 7. ...howitlooksnow FIRST-MOVER ADVANTAGE Uniquely placed to dominate a global market More than 25,000 Social media followers and over 2000 data list for email campaigns Featured on two BBC Shows during 2020 and in multiple national press articles 1199 Amazon Reviews and an AMAZON BEST SELLER creating 61% of our revenue 2021 30,000+ products sold to date and exported to more than 30 countries. Multiple awards won including ‘Innovator of the Year’, ‘Most Progressive Clothing Brand’ and ‘Best Baby Product’. Products sold via a number of retail partners including Boots, Go Outdoors & The Range IMPRESSIVE INTELLECTUAL PROPERTY PORTFOLIO - Includes a UK Patent, Worldwide Trademarks and European Design Rights on several products Sales direct to consumer 61% Amazon sales 28% Direct website sales B2B 11%
- 8. ...what’snext? Trusted sales channels and proven marketing strategy time to dentify new growth opportunities... tonnes of waste is produced every year from fast fashion. 92m The fashion industry is the largest polluter globally. 2nd the average number of times a woman changes dress size within a lifetime is 31 Women spend an average of £700 on maternity clothes; one of the worst contributors to fast fashion as its worn for less than 9 months THE SOLUTION REPLACING OUTDATED MATERNITY WEAR WITH ALTERNITY® WEAR Ever evolving, sustainable clothing designed to compliment your body shape at any stage of your life. Perfect for pre-pregnancy, adaptable for use as maternity clothing, designed to be worn for a lifetime.
- 9. ALTERNITY® by (All-Turn-Ety) Noun Sustainable clothing designed to compliment your body shape at any stage of your life. Perfect for pre-pregnancy, adaptable for use as maternity clothing, designed to be worn for a lifetime. Baby carry cardigan page 1 of 3 15/01/2021 - V1
- 10. Dragons’ Den 2019 Raising investment for high growth stage Marketing the current product range in new territories and expanding on to new Amazon marketplaces Launching the worlds first adaptable clothing range to replace maternity clothing ...raisinginvestment ...watchthisspace
- 11. Questions? #AmafestUK - Amazon Sellers Conference Add your presentation slides here.