Expanding beyond the UK into Europe and North America | #AmafestUK October,2022
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Speaker: Carina McLeod 1. What marketplaces do you expand to, and how do you identify opportunity and demand? 2. Points to consider and research before entering a new market. 3. Importance of localisation and how to generate sales from day 1.
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This may involve developing new products or services, improving the customer experience, or implementing new technologies to streamline your operations.
A well-crafted marketplace strategy should be flexible and adaptable, as the market and customer preferences are constantly evolving. By staying focused on your goals and regularly reviewing and adjusting your strategy, you can ensure that your business is always moving in the right direction.Sebastian Herz | AmafestUK | How to find manufacturers in China and the rest ...
Sebastian Herz | AmafestUK | How to find manufacturers in China and the rest ...#AmafestUK - Amazon Sellers Conference
Disadvantages and advantages of sourcing in China as well as in the rest of the world. Where can you find suppliers, on which platforms, and how do you communicate with them. Things to watch out for when dealing with suppliers, and what to lookout for when working with sourcing companies.
Just in case he’s in the panel discussion, here are the three key areas of discussion.
1. Diversification and optimization of your supply chain
2. Ways to optimize your own margin in your product purchasing cost
3. Dealing with suppliers outside of China and how to communicate with those suppliers.David Miller | AmafestUK | How to Prevent and Resolve Amazon Suspensions
David Miller | AmafestUK | How to Prevent and Resolve Amazon Suspensions#AmafestUK - Amazon Sellers Conference
Amazon sellers are suspended for various reasons. I will discuss some of the common reasons sellers are suspended (and how to avoid suspension). I will also provide tips on how to get your account reinstated if you are suspended. Lastly, I will discuss basic intellectual property law, how to avoid claims, and ways to resolve them.Brent Zahradnik | AmafestUK | Why AMS Is The #1 Change in Amazon Advertising ...
Brent Zahradnik | AmafestUK | Why AMS Is The #1 Change in Amazon Advertising ...#AmafestUK - Amazon Sellers Conference
1) Amazon Marketing Stream (AMS) provides advertisers with product and campaign performance data in near real-time, allowing for more dynamic bidding and budget adjustments.
2) The document recommends analyzing AMS data over 60, 30, and 14 day periods to identify performance patterns. Rules can then be created to increase or decrease bids during identified high- or low- performing time periods.
3) Implementing AMS-based rules for dynamic bidding and budgeting can result in increased sales, improved conversion rates and costs-per-acquisition, and better control over advertising spending and margins. Regular adjustment and evaluation of rules is important for ongoing optimization.Carina McLeod | AmafestUK | What are the top 5 levers to Amazon success in 2024?
Carina McLeod | AmafestUK | What are the top 5 levers to Amazon success in 2024?#AmafestUK - Amazon Sellers Conference
Is this session, I am going to talk about the key features and initiatives Amazon sellers must be implementing in their business in 2024 in order to continue to remain competitive and be ahead of the game.Hannah Whitlock | AmafestUK | Using Sponsored Display advertising in Q4
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How to use Sponsored Display advertising to get an edge over your competition in Q4.
In-depth explanations about different SD strategies, including how to use video advertising to steal your competitor’s traffic. Christopher Khoo | AmafestUK | Amazon Vendor Operations – Save Your Company...
Christopher Khoo | AmafestUK | Amazon Vendor Operations – Save Your Company...#AmafestUK - Amazon Sellers Conference
The document discusses strategies for Amazon vendors to reduce chargebacks and increase profitability. It begins with an overview of the key differences between vendor central and seller central models. It then provides tips on how to analyze chargeback data to identify root causes, including looking at chargeback types and pivoting the data. The document also discusses optimizing dispatch and receive processes, such as implementing electronic ordering and license plate scanning, to reduce errors. The main takeaways are to analyze chargeback costs thoroughly, review processes that could lead to shortages or late shipments, and consider alternatives like third-party fulfillment if individual products are unprofitable on vendor central.My Personal Story of Building a brand on Amazon| #AmafestUK October,2022
My Personal Story of Building a brand on Amazon| #AmafestUK October,2022#AmafestUK - Amazon Sellers Conference
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I will be sharing my personal experience of building my brand and using amazon to produce over 80% of our revenue.Beyond Sponsored Ads - Why you need to leverage Editorials and Influencers ...
Beyond Sponsored Ads - Why you need to leverage Editorials and Influencers ...#AmafestUK - Amazon Sellers Conference
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Amazon is getting more and more competitive. Now more than ever, it’s crucial to find ways to drive awareness and build your brand off-Amazon. Leveraging external channels like Editorials and Influencers can help grow your organic rank, increase sales and help you win coveted search results placements.Getting to grips with Vendor Central – An insight into working with Vendor Ce...
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To outsource Amazon or to hire in house | #AmafestUK October,2022#AmafestUK - Amazon Sellers Conference
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Last peak season, retailers scrambled to cope with unfathomable ecommerce order volumes. This peak season, the industry is facing a whole new set of challenges. Just as supply chains started to recover from COVID-related shortages, the war in Ukraine has introduced new chaos and sent logistics prices soaring. Meanwhile, consumers are facing their own woes, with rising cost of living and inflation dampening enthusiasm for holiday spending.
What kind of peak season should retailers expect, and how should they start planning for success? We’ve surveyed global consumers to discover their intentions for holiday shopping. We also spoke to our own customers and analysed delivery volume data underpinning our ecommerce delivery software in order to present a snapshot of what to expect for peak 2022 and how to thrive in it.Repricenomics | #AmafestUK March,2022
Speaker: Ian Kaneshiro, Seller Snap
About this presentation:
You might not be able to see it, but the Private Label BuyBox exists - and it's not on the right-hand side of the listing's page. Repricenomics, the economics of repricing teaches us that competition leads to lower prices. So in a world with hijackers, copycatters, and substitute products - how do you maintain an edge?
Brands and Amazon: A changing relationship | #AmafestUK March,2022
Brands and Amazon: A changing relationship | #AmafestUK March,2022#AmafestUK - Amazon Sellers Conference
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In recent years, customer demand has been the major factor in driving brands to the Amazon marketplace. The dominance of Amazon means that every consumer product business now needs a clearly defined strategy for the channel.
This talk will be an exploration of the way in which Amazon has evolved to cater for the strategic requirements of the brands that have positioned the marketplace as a central part of their D2C strategy.
The session will cover the changing perception of Amazon from a brand perspective, as well as looking at the significant strides Amazon has taken in order to drive this change.Amazon FBA Restock Limits: Changes, Solutions, and SFP | #AmafestUK March,2022
Amazon FBA Restock Limits: Changes, Solutions, and SFP | #AmafestUK March,2022#AmafestUK - Amazon Sellers Conference
Speaker: Nish Udayakumar, Olsam
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Amazon have made changes over the past year-and-a-half to Fulfilment by Amazon (FBA) restock limits impacting the ability of marketplace sellers to inbound into Amazon Fulfilment Centres. Although limits have eased in many marketplaces recently, we expect them to tighten again after Q1. A potential solution is Seller Fulfilled Prime (SFP). However, Amazon also announced changes to SFP requirements this year that affect the daily operations of all sellers on the program. The goals of this session are to give you insight into why Amazon have made changes to both programs, and give you actionable solutions to help better manage your restock limits.Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...
Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...#AmafestUK - Amazon Sellers Conference
Speaker: Mark James, Perpetua
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Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
This talk will cover – why and how you should use Amazon’s DSP, and common mistakes to avoid!Fundamentals of International sourcing | #AmafestUK March,2022
Fundamentals of International sourcing | #AmafestUK March,2022#AmafestUK - Amazon Sellers Conference
Speaker: Huw Johnstone, Ghlprocurement
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Outlining good practise for sourcing suppliers and manufacturers around the world. Looking a supply chain management and how to negotiate arm length deals. Some hints and tips to save you time and money and help you to avoid the pitfalls.The practicalities of Brand Analytics| #AmafestUK March,2022
The document discusses brand analytics tools from Amazon that can help analyze a brand's performance, including keyword research, competitor analysis, search term trends, click-through and conversion rates. It provides examples of metrics and reports from tools like Amazon's Seller Central that give insights into search terms, top selling products, which competitors are performing well, and opportunities for improvement or expansion. The goal is to help brands better understand their customers and optimize their marketing.
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- 1. Carina McLeod hello@ecommercenurse.com 01245 974353 Expanding beyond the UK into Europe and North America
- 2. Agenda 1. Research the market and identify opportunity. 2. Key considerations when entering a new market. 3. Importance of localisation to drive sales.
- 3. 1. Research the market and identify opportunity
- 4. Where to expand? Largest markets outside the UK, US and Germany.
- 8. ● Check your product category is not prohibited for sale in that marketplace or on Amazon. ● Check that your product category is not restricted in that marketplace. ● Check your brand has not been registered as a trademark by another company. ● Check your brand translates well in that marketplace. Be diligent!
- 10. 2. Key considerations when entering a new market
- 11. 1. Understand product compliance and legal requirements, including labelling and packaging. 2. Understand your sales tax obligation, seek guidance. 3. Register your trademark in that marketplace. 4. Consider using a payments provider to manage international transfers and currency exchange. 5. Identify and appoint a shipping company to manage your international shipments and customs. Key considerations
- 12. ● Ship direct to Amazon or work with a 3PL provider. ● Select fulfilment type: ○ Fulfilment by Amazon (FBA) ○ Merchant Fulfilled (MFN) ● European FBA programs: ○ European Fulfilment Network (EFN) ○ Pan-European Amazon Fulfilment
- 14. 3. Importance of localisation to drive sales
- 15. 1. A direct translation is not enough for Amazon. 2. You need to adapt the content to the local audience. 3. Each country will have their own values, customs, lifestyle and spending behaviour, a direct translation will not capture this. 4. Even if markets have the same language e.g. the US and UK, the content will still need to be localised. 5. Keywords do not translate. Translate & localise
- 16. Machine vs Human Humans localise Machines do not localise
- 17. 1. Product content: titles, bullet points, product descriptions. 2. A+ Content, including all graphics. 3. Any text on product images. 4. Any audio in product videos. 5. Brand Store. 6. Sponsored Ads. Localise all content
- 18. Keyword research
- 19. Requirements understood Opportunity identified Products localised