Building a successful marketplace strategy is all about doing the right things at the right time. It’s important to start by understanding your customers and their needs, as well as the competitive landscape in your market. Once you have a clear picture of your target customer and the market, you can start to identify the key areas of your business that need to be addressed in order to achieve your growth objectives. This may involve developing new products or services, improving the customer experience, or implementing new technologies to streamline your operations. A well-crafted marketplace strategy should be flexible and adaptable, as the market and customer preferences are constantly evolving. By staying focused on your goals and regularly reviewing and adjusting your strategy, you can ensure that your business is always moving in the right direction.

1. Christopher Ball
+44 7771637910
chris@frequently.ai
AI & HUMAN DRIVEN AMAZON
AGENCY

2. Unique blend of AI and human
collaboration.
Specialising in Amazon services:
Ad management, copywriting,
creative & strategy.
Flexible, client-first orientation:
From self-management tools to
full-service support.
Delivering
Excellence
Through AI
& Expertise
ABOUT US
01

3. A strategy is not a one-time
decision. It's a dynamic
roadmap.
Adapting to change defines the
success of a strategy.
In the world of marketplaces,
staying static means getting left
behind.
The
Ever-evolving
Nature of
Strategy
STRATEGY INTRO
02

4. Start with 7
Questions

5. Assessing Your
Current Position
It's crucial to
understand why
and where you
are at.
Only by
acknowledging your
current state can
you effectively pivot
and grow.
E.g “Sales have
been declining
over the last 12
months.”
?
WHERE ARE WE NOW
03

6. Setting your
Sights on the
Goal
E.g “Revive and accelerate
growth on our account.”
WHERE DO WE WANT
TO GET TO?
04
With the right steps, you
can set a trajectory for
success.
Every strategy starts with a
vision of where you want to
get to.

7. Charting the Path
Forward
Each step you take
should align with a
core task &
objective.
It's not about doing
more, but about
doing the right
things.
E.g “To regain
momentum, we
must boost
impressions and
conversions.”
WHAT NEEDS TO BE
DONE?
05

8. E.g “We need to make sure that have
more people seeing our products”
Aim to align your listings with
industry standards: from compelling
images to A+ content.
A listing's quality directly impacts the
customer's journey and
decision-making.
Elevating
Your
Standards
HOW DO WE DO IT?
06

9. Tracking
Your Journey
What gets
measured, gets
managed.
What gets
measured, gets
managed.
E.g “ Track
Conversion rate and
impressions.”
These metrics
guide your
strategy, providing
real-time feedback
on your efforts.
HOW TO MEASURE
PROGRESS
07

10. Turbocharging
Your Efforts
E.g “A photographer that is
dedicated to producing quality
images.”
Every strategy has catalysts that can
push it to achieve more in less time.
With the right boosters in place,
your journey becomes faster and
more efficient.
WHAT MAKES US GO
FASTER?
08

11. Navigating
Marketplace
Roadblocks
E.g “We keep running out of
stock of 2 of our best selling
lines”
Every journey has its
challenges; yours is no
exception.
Identifying these roadblocks
helps us strategise around
them and stay on course.
WHAT SLOWS US
DOWN
09

12. Do your
Research

13. Regular Check-ups for
Your Strategy
Just as cars need regular inspections, so does
your marketplace strategy.
Quarterly audits ensure we're
on the right track and
adapting as needed.
Think of it as a 60-point
inspection, fine-tuning every
aspect of your approach.
AUDIT YOUR CHANNEL
10

14. The
Comprehensive
Marketplace
Inspection
Metrics: Monitoring your account health.
Marketing: Analyzing PPC spend, deals, and
promotions.
Merchandising: A/B testing, main image
optimisation, and premium content.
Inventory: Forecasting and focusing on
top-performing products.
Shipping: Choosing the right couriers,
maximizing FBA, and monitoring fees.
Automation: Streamlining customer
interactions, price changes, and ad campaigns.
Competitive Landscape: Assessing
competitors, identifying market trends, and
positioning your brand effectively.
AREAS TO LOOK AT
11

15. Benchmarks provide a clear
standard to measure against.
While you set your own
quarterly benchmarks, it's
essential to also compare with
industry standards.
Strive not just to meet, but to
exceed and set new standards
for excellence.
Setting the
Bar and
Surpassing It
CREATE BENCHMARKS
12

16. Know
Where
To start

17. Identifying Opportunities
and Priorities
Every action we consider
has a unique impact,
time requirement, and
cost.
Scoring helps us identify
low-hanging fruits – high
impact with low time
and cost.
Remember: Some actions may
depend on others. It's not just
about the score but the sequence.
SCORING & PRIORITISATION
13

18. A roadmap visualises your
strategy, making abstract plans
tangible and trackable.
Planning Our Journey
Ahead
ROADMAP CREATION
14
The next 6 months are
crucial. Here's how we'll
navigate them.
Each milestone, each task,
takes us closer to your vision
of growth.

19. Keeping
Track

20. Every change, big or small, shapes
your strategy and outcomes.
By meticulously tracking these
changes, we ensure transparency and
accountability.
Linking to a separate sheet allows for
in-depth analysis and retrospective
reviews.
Keeping Tabs
on Your
Progress
TRACKING CHANGES
15

21. The Heartbeat
of Your
Marketplace
Regularly audit your Amazon
account to stay competitive
and optimise performance.
Prioritise actions based on
impact, time and cost. Focus
on quick wins first before
longer term efforts.
Create a detailed roadmap to
visualise your strategy over
the next 6 months. Outline
key milestones, tasks and
changes to track progress.
KEY TAKEAWAYS
16

22. THANK
YOU!

23. Christopher Ball
+44 7771637910
chris@frequently.ai
AI & HUMAN DRIVEN AMAZON
AGENCY