Carina McLeod | AmafestUK | What are the top 5 levers to Amazon success in 2024?
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Is this session, I am going to talk about the key features and initiatives Amazon sellers must be implementing in their business in 2024 in order to continue to remain competitive and be ahead of the game.
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2) The document recommends analyzing AMS data over 60, 30, and 14 day periods to identify performance patterns. Rules can then be created to increase or decrease bids during identified high- or low- performing time periods.
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Amazon is getting more and more competitive. Now more than ever, it’s crucial to find ways to drive awareness and build your brand off-Amazon. Leveraging external channels like Editorials and Influencers can help grow your organic rank, increase sales and help you win coveted search results placements.Getting to grips with Vendor Central – An insight into working with Vendor Ce...
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Last peak season, retailers scrambled to cope with unfathomable ecommerce order volumes. This peak season, the industry is facing a whole new set of challenges. Just as supply chains started to recover from COVID-related shortages, the war in Ukraine has introduced new chaos and sent logistics prices soaring. Meanwhile, consumers are facing their own woes, with rising cost of living and inflation dampening enthusiasm for holiday spending.
What kind of peak season should retailers expect, and how should they start planning for success? We’ve surveyed global consumers to discover their intentions for holiday shopping. We also spoke to our own customers and analysed delivery volume data underpinning our ecommerce delivery software in order to present a snapshot of what to expect for peak 2022 and how to thrive in it.Repricenomics | #AmafestUK March,2022
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In recent years, customer demand has been the major factor in driving brands to the Amazon marketplace. The dominance of Amazon means that every consumer product business now needs a clearly defined strategy for the channel.
This talk will be an exploration of the way in which Amazon has evolved to cater for the strategic requirements of the brands that have positioned the marketplace as a central part of their D2C strategy.
The session will cover the changing perception of Amazon from a brand perspective, as well as looking at the significant strides Amazon has taken in order to drive this change.Amazon FBA Restock Limits: Changes, Solutions, and SFP | #AmafestUK March,2022
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Amazon have made changes over the past year-and-a-half to Fulfilment by Amazon (FBA) restock limits impacting the ability of marketplace sellers to inbound into Amazon Fulfilment Centres. Although limits have eased in many marketplaces recently, we expect them to tighten again after Q1. A potential solution is Seller Fulfilled Prime (SFP). However, Amazon also announced changes to SFP requirements this year that affect the daily operations of all sellers on the program. The goals of this session are to give you insight into why Amazon have made changes to both programs, and give you actionable solutions to help better manage your restock limits.Brand building with Amazon DSP – how to, AND how NOT to do it | #AmafestUK Ma...
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Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
This talk will cover – why and how you should use Amazon’s DSP, and common mistakes to avoid!Fundamentals of International sourcing | #AmafestUK March,2022
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Outlining good practise for sourcing suppliers and manufacturers around the world. Looking a supply chain management and how to negotiate arm length deals. Some hints and tips to save you time and money and help you to avoid the pitfalls.The practicalities of Brand Analytics| #AmafestUK March,2022
The document discusses brand analytics tools from Amazon that can help analyze a brand's performance, including keyword research, competitor analysis, search term trends, click-through and conversion rates. It provides examples of metrics and reports from tools like Amazon's Seller Central that give insights into search terms, top selling products, which competitors are performing well, and opportunities for improvement or expansion. The goal is to help brands better understand their customers and optimize their marketing.
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https://www.oeconsulting.com.sg/training-presentations]
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In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
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• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
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Carina McLeod | AmafestUK | What are the top 5 levers to Amazon success in 2024?
- 1. Carina McLeod hello@ecommercenurse.com What are the top 5 levers to Amazon success in 2024?
- 2. 2024 Challenges 1. Competition is rife on Amazon. 2. Amazon is now a pay to play platform. 3. Cost of advertising continues to rise. 4. Challenging economic environment. 5. Amazon is focused on brands not resellers.
- 3. Let’s assume you have mastered the basics….
- 4. 1. Content optimised (titles, keywords, bullets) ✔ 2. A+ Content ✔ 3. Infographics ✔ 4. Brand Store ✔ 5. Sponsored Ads running ✔ 6. Healthy stock management ✔ 7. Competitive pricing ✔ 8. Great feedback and reviews ✔
- 7. A+ Premium
- 8. Brand Store
- 9. Sponsored Ads Sponsored Brands Video leading to the Brand Store and product pages. Sponsored Display
- 10. Streaming Ads Show your video ads before, during and after streaming TV content on devices such as Fire TV.
- 11. 2. Full Funnel Ads Strategy
- 13. 3. Brand Story
- 14. Brand Story Brand Awareness: Share your story and highlight your wider product portfolio. Drive traffic to the Brand Store and other product pages in the range.
- 15. 4. A/B Testing
- 16. Manage Your Experiments Optimise your conversion to drive optimal results.
- 17. Results Let the numbers drive your decisions.
- 19. Manage Your Customer Engagement (MYCE) Available to US Sellers enrolled in the Brand Registry with an active Brand Store
- 20. Results
- 22. Carina McLeod hello@ecommercenurse.com What are the top 5 levers to Amazon success in 2024?