Brands and Amazon: A changing relationship | #AmafestUK March,2022
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Speaker: Steven Berke, Shiftmarketplace About this presentation: In recent years, customer demand has been the major factor in driving brands to the Amazon marketplace. The dominance of Amazon means that every consumer product business now needs a clearly defined strategy for the channel. This talk will be an exploration of the way in which Amazon has evolved to cater for the strategic requirements of the brands that have positioned the marketplace as a central part of their D2C strategy. The session will cover the changing perception of Amazon from a brand perspective, as well as looking at the significant strides Amazon has taken in order to drive this change.
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Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
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About this presentation:
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