What Should Be In My School's Social Media Tool Belt

What should be in
your social media toolbelt?

www.edsocialmedia.com

Wednesday, June 29, 2011

Photo credit: donnaidh_sidhe
http://www.ﬂickr.com/photos/donnaidh_sidhe/1032985990/


Outbound marketing

“Outbound marketing is the traditional
form of marketing where a company
initiates the conversation and sends its
message out to an audience. ”

Photo Credit: Thomas Hawk


“Outbound marketing is the traditional
form of marketing where a company
initiates the conversation and sends its
message out to an audience. ”

Credit: Wordstream
http://www.wordstream.com/outbound-marketing


“Inbound marketing is a marketing strategy
that focuses on getting found by customers. This
sense is related to relationship marketing and
Seth Godin's idea of permission marketing. David
Meerman Scott recommends[3] that marketers
"earn their way in" (via publishing helpful
information on a blog etc.)...”

Credit: Wikipedia
http://en.wikipedia.org/wiki/Inbound_marketing


“...create content that people actually want to see.”


“Show rather than tell”


“So how does this relate to
social media?”


What is social media?
Social media are primarily Internet- and
mobile-based tools for sharing and discussing
information among human beings.[1] The
term most often refers to activities that integrate
technology, telecommunications and social
interaction, and the construction of words, pictures,
videos and audio. [2]
http://en.wikipedia.org/wiki/Social_media


A real conversation...


...facilitated by multiple platforms


How big has the conversation become?


600

480

360

240

120

0
April 2009 May 2010 July 2010 January 2011

Source: Facebook http://www.facebook.com/press/info.php?timeline


200

160

120

80

40

0
April 2009 April 2010 June 2010
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1


“What has this meant to schools?”


Racing to
Tweeting to
2000followers!
1000 fans!


Connect with our school!


ct
Co nne !
s
w ith u


What do you do
when you get there?


Create, curate & share
compelling content.


Photo credit: shanebee
http://www.ﬂickr.com/photos/shanesworld/21584252/


Show rather
than tell.


Show rather than tell.

Photo credit: Northﬁeld Mount Hermon School
http://www.ﬂickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/



Photo credit: Vermont Academy
http://www.ﬂickr.com/photos/31278469@N04/3919640397


Photo credit: shanebee
http://www.ﬂickr.com/photos/shanesworld/21584252/

Photo credit: tray
http://www.ﬂickr.com/photos/tapps/3989627494


Gould Academy


Glog Notes
Authentic student voice
Trust: post without review
content posted 5 days a week
Compensation: digital cameras
50,000 views in 4 years

Image credit: Gould Academy

Blog ingredients

✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise


http://www.youtube.com/watch?v=kpEcCjpbm5w&


“Brian Rosenberg aka the President of Macalester College”


“I have received several hundred e-mail messages from alumni,
parents, current and prospective students, as well as from other
college presidents and from folks I simply cannot identify, and from
countries including Pakistan, Japan, Spain, Singapore, and China
—where one alumnus, from the class of 1950 no less, managed to
circumvent the national blockage of YouTube and get the video
directly from the college's server. Amazing.”

The Chronicle of Higher Education
http://chronicle.com/article/What-I-Learned-From-YouTube/65141/


“Yet positive responses to our annual-fund solicitations
spiked after the video's appearance, reminding us that reputation,
institutional pride, and general good will can have as significant an impact
on development efforts as projects that are more deliberately focused on
raising dollars—and are far more expensive.

With this project, I have begun to learn about the nature and power
of the social media that are reshaping the way we
communicate with one another and should be reshaping the way
organizations of all kinds communicate.”

The Chronicle of Higher Education
http://chronicle.com/article/What-I-Learned-From-YouTube/65141/


Mashup


Who wears the toolbelt?


www.nmhschool.org


Newspaper

SID Radio

English Dept Math Dept

Science Dept


*4960

*1709
*As of April 13, 2011


30% increase in
interviews from
2008-2010


www.edsocialmedia.com


What Should Be In My School's Social Media Tool Belt

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