Case Study Kids Ecology Corps
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The Kids Ecology Corps conducted a 6-week social media campaign called Earth Eve to raise awareness for People & Planet Day, a new eco-event in South Florida. They petitioned colleges, community leaders, and businesses to make eco-friendly resolutions and filmed over 24 personalities sharing their commitments. Through their YouTube, Facebook, and Twitter accounts, they gained hundreds of new followers and interactions and generated interest in the event. On People & Planet Day, over 1,200 people attended, including the Mayor, and their social media efforts resulted in over $5,000 worth of donated volunteer and food services with no advertising spending.
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Case Study Kids Ecology Corps
- 1. Kids Ecology Corps Earth Eve Social Media Campaign a.k.a - The 6 Week Miracle Brand You Social Monday, August 29, 2011
- 2. Brief: raise awareness of People & Planet Day, a first year Eco-event in South Florida Brand You Social Monday, August 29, 2011
- 3. We petitioned Colleges, Community Leaders, and Business Owners to set an example by making an Earth Eve Resolution Brand You Social Monday, August 29, 2011
- 4. 1 Promise to live a more Eco-friendly life Brand You Social Monday, August 29, 2011
- 5. We drove more than 300 miles and filmed more than 24 influential personalities from local businesses, and colleges Brand You Social Monday, August 29, 2011
- 6. We then created a Youtube Channel to capture those moments, and share the Eco-activist movement Brand You Social Monday, August 29, 2011
- 7. Our second front was the Facebook Page, which we created from scratch. Our optimized welcome tab helped capture dozens of volunteer signups Brand You Social Monday, August 29, 2011
- 8. Facebook also played an intricate role in our communication strategy, keeping fans informed on event updates Brand You Social Monday, August 29, 2011
- 9. 279 New Fans 62 Volunteer Signups Reaching 3,048 Facebook Users Brand You Social Monday, August 29, 2011
- 10. Our third front was Twitter, which connected us to local news stations, reporters, and hundreds of influential Eco-activists Brand You Social Monday, August 29, 2011
- 11. Twitter gave us direct access to high end contacts that would be nearly impossible to reach in the real world Brand You Social Monday, August 29, 2011
- 12. 242 New Followers 1,242 Retweets Reaching 653,958 Twitter Users Brand You Social Monday, August 29, 2011
- 13. We also approached the leading blogs for events in Fort Lauderdale, which helped generate tremendous buzz Brand You Social Monday, August 29, 2011
- 14. On People Planet Day we averaged 1,200 attendees Including the Mayor of Fort Lauderdale Brand You Social Monday, August 29, 2011
- 15. 279 Fans 242 Followers 62 Volunteer Signups 5,202 Total interactions 6 Weeks Brand You Social Monday, August 29, 2011
- 16. Our social media efforts resulted in more than $5,000 in volunteer, and food services being donated Brand You Social Monday, August 29, 2011
- 17. The Miracle? Kids Ecology had $0 for Ad Spend All metrics stem from organic results Now Imagine what we could do for you... Brand You Social Monday, August 29, 2011