Future of digital presentation

1. Welcome Wednesday, 30 November 2011

2. Future of Digital 30th November 2011 Wednesday, 30 November 2011

3. 1966 Time Magazine - that remote shopping (ecommerce) would never become popular because... "women like to get out of the house, like to handle the merchandise, like to be able to change their minds." 1977 Ken Olsen, founder of Digital Equipment Corp... "There is no reason anyone would want a computer in their home." Clifford Stoll 1995 Newsweek wrote... "no online database will replace your daily newspaper, no CD- ROM can take the place of a competent teacher and no computer network will change the way government works." 2007 Steve Ballmer, CEO of Microsoft... "There's no chance that the iPhone is going to get any significant market share. No chance." Wednesday, 30 November 2011

4. Short Medium Long Wednesday, 30 November 2011

5. Wednesday, 30 November 2011

6. Channel and device diversification Wednesday, 30 November 2011

9. Social Media Wednesday, 30 November 2011

10. Community Management Wednesday, 30 November 2011

11. Community Management n ity u m C om Wednesday, 30 November 2011

12. Linked In Your campaign micro-site You. Your blog Facebook BBC Adapted from a graphic by David // Armano Wednesday, 30 November 2011

13. You. Linked In Facebook LinkedIn Me. My blog Twitter Facebook Wednesday, 30 November 2011

14. Blogging Wednesday, 30 November 2011

15. Email Wednesday, 30 November 2011

16. Mobile Wednesday, 30 November 2011

17. Mobile Wednesday, 30 November 2011

18. | | Wednesday, 30 November 2011

19. | | Wednesday, 30 November 2011

20. http://www.youtube.com/watch?feature=player_embedded&v=nJVoYsBym88 | | Wednesday, 30 November 2011

25. The Cloud & Appification Wednesday, 30 November 2011

29. Narrowcasting Wednesday, 30 November 2011

32. Localisation Wednesday, 30 November 2011

33. Gamification Wednesday, 30 November 2011

34. Gamification Wednesday, 30 November 2011

35. Gamification S - Status A - Access P - Power S - Stuff Wednesday, 30 November 2011

36. Gaming is huge... http://www.youtube.com/watch?v=SWG_dCwjKLQ Wednesday, 30 November 2011

39. Gaming is huge... Online Gamers 55% - Women 45% - Men More active socially both on and offline Harris Interactive Survey Nov 2011 http://www.youtube.com/watch?v=SWG_dCwjKLQ Wednesday, 30 November 2011

40. Facebook Effect Wednesday, 30 November 2011

44. Global Dominance Wednesday, 30 November 2011

45. Global Dominance Wednesday, 30 November 2011

47. EcoSystems Wednesday, 30 November 2011

51. http://www.geek.com/articles/mobile/apples-1988-vision-of-the-future-2011115/ Wednesday, 30 November 2011

53. The End of Free? Wednesday, 30 November 2011

54. The end of free? Wednesday, 30 November 2011

58. Interaction with devices Wednesday, 30 November 2011

59. Interaction with devices http://www.youtube.com/watch?feature=player_embedded&v=5dlUi3DnrzA Wednesday, 30 November 2011

66. Collaborative Consumption Wednesday, 30 November 2011

71. Collaborative Cures Wednesday, 30 November 2011

72. New forms of ecommerce Wednesday, 30 November 2011

73. New forms of ecommerce Wednesday, 30 November 2011

76. Data Science Wednesday, 30 November 2011

77. Data Science Wednesday, 30 November 2011

78. Data Privacy? Science Wednesday, 30 November 2011

81. The Future of Search? Wednesday, 30 November 2011

82. The Future of Search? Wednesday, 30 November 2011

83. http://html5demos.com/ http://html5.redbull.com/ Wednesday, 30 November 2011

84. Augmented Reality Wednesday, 30 November 2011

87. Augmented Reality http://www.wired.com/beyond_the_beyond/2011/04/augmented-reality-aurasma/ Wednesday, 30 November 2011

89. Professor Harald Haas, Edinburgh University Wednesday, 30 November 2011

90. 2128 individual addresses available 340,282,366,920,938,463,463,374,607,431,768,211,456 Wednesday, 30 November 2011

91. Internet of Things Wednesday, 30 November 2011

94. Internet of Things A Smarter Planet Wednesday, 30 November 2011

95. Internet of Things A Smarter Planet http://www.youtube.com/watch?v=sfEbMV295Kk Wednesday, 30 November 2011

96. http://www.youtube.com/embed/pocvkqlcyog?feature=player_embedded Wednesday, 30 November 2011

97. http://www.youtube.com/embed/pocvkqlcyog?feature=player_embedded Wednesday, 30 November 2011

100. http://www.microsoft.com/ofﬁce/vision/ Wednesday, 30 November 2011

101. The rate of change has outpaced the yearly review Wednesday, 30 November 2011

104. Not simple Cause & Effect | | Wednesday, 30 November 2011

105. Digital Marketing The Social Web Awareness Consider Engage Beyond control? Wednesday, 30 November 2011

106. Data is the new oil Wednesday, 30 November 2011

107. Execution beats clever campaigns or latest channel Wednesday, 30 November 2011

108. Digital Marketing is time consuming Swapping media costs for labour costs Wednesday, 30 November 2011

109. On-going training is needed Wednesday, 30 November 2011

110. The digital journey Cluttered Systems and processes tactical and single channel driven Considered Individual systems customer focused but lack links cross-channel Capable Integrated systems but not fully harnessed cross channel Cultural Fully integrated systems and processes harnessed across channel Foviance 2011 Wednesday, 30 November 2011

112. Heard it all before? Wednesday, 30 November 2011

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