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Future of digital presentation
The document discusses the future of digital technology and marketing. It notes past predictions that were wrong, such as people not wanting computers or the internet being unimportant. It then outlines many emerging trends in digital technology, media, and marketing, including social media, mobile devices, apps, gamification, augmented reality, big data, the internet of things, and the increasing integration of online and offline experiences. It emphasizes that the pace of change will continue to accelerate.
Future of digital presentation
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- 2. Future of Digital 30th November 2011 Wednesday, 30 November 2011
- 3. 1966 Time Magazine- that remote shopping (ecommerce) would never become popular because... "women like to get out of the house, like to handle the merchandise, like to be able to change their minds." 1977 Ken Olsen, founder of Digital Equipment Corp... "There is no reason anyone would want a computer in their home." Clifford Stoll 1995 Newsweek wrote... "no online database will replace your daily newspaper, no CD- ROM can take the place of a competent teacher and no computer network will change the way government works." 2007 Steve Ballmer, CEO of Microsoft... "There's no chance that the iPhone is going to get any significant market share. No chance." Wednesday, 30 November 2011
- 4. Short Medium Long Wednesday, 30 November 2011
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- 6. Channel and devicediversification Wednesday, 30 November 2011
- 7. Channel and devicediversification Wednesday, 30 November 2011
- 8. Channel and devicediversification Wednesday, 30 November 2011
- 9. Social Media Wednesday, 30November 2011
- 10. Community Management Wednesday, 30November 2011
- 11. Community Management n ity u m C om Wednesday, 30 November 2011
- 12. Linked In Your campaign micro-site You. Your blog Facebook BBC Adapted from a graphic by David // Armano Wednesday, 30 November 2011
- 13. You. Linked In Facebook LinkedIn Me. My blog Twitter Facebook Wednesday, 30 November 2011
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- 20. http://www.youtube.com/watch?feature=player_embedded&v=nJVoYsBym88 | | Wednesday, 30 November 2011
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- 25. The Cloud &Appification Wednesday, 30 November 2011
- 26. The Cloud &Appification Wednesday, 30 November 2011
- 27. The Cloud &Appification Wednesday, 30 November 2011
- 28. The Cloud &Appification Wednesday, 30 November 2011
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- 35. Gamification S - Status A - Access P - Power S - Stuff Wednesday, 30 November 2011
- 36. Gaming is huge... http://www.youtube.com/watch?v=SWG_dCwjKLQ Wednesday, 30 November 2011
- 37. Gaming is huge... http://www.youtube.com/watch?v=SWG_dCwjKLQ Wednesday, 30 November 2011
- 38. Gaming is huge... http://www.youtube.com/watch?v=SWG_dCwjKLQ Wednesday, 30 November 2011
- 39. Gaming is huge... Online Gamers 55% - Women 45% - Men More active socially both on and offline Harris Interactive Survey Nov 2011 http://www.youtube.com/watch?v=SWG_dCwjKLQ Wednesday, 30 November 2011
- 40. Facebook Effect Wednesday, 30November 2011
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- 44. Global Dominance Wednesday, 30November 2011
- 45. Global Dominance Wednesday, 30November 2011
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- 53. The End of Free? Wednesday, 30 November 2011
- 54. The end offree? Wednesday, 30 November 2011
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- 58. Interaction with devices Wednesday,30 November 2011
- 59. Interaction with devices http://www.youtube.com/watch?feature=player_embedded&v=5dlUi3DnrzA Wednesday, 30 November 2011
- 60. Interaction with devices Wednesday,30 November 2011
- 61. Interaction with devices Wednesday,30 November 2011
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- 66. Collaborative Consumption Wednesday, 30November 2011
- 67. Collaborative Consumption Wednesday, 30November 2011
- 68. Collaborative Consumption Wednesday, 30November 2011
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- 71. Collaborative Cures Wednesday, 30November 2011
- 72. New forms ofecommerce Wednesday, 30 November 2011
- 73. New forms ofecommerce Wednesday, 30 November 2011
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- 76. Data Science Wednesday, 30November 2011
- 77. Data Science Wednesday, 30November 2011
- 78. Data Privacy? Science Wednesday, 30 November 2011
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- 81. The Future ofSearch? Wednesday, 30 November 2011
- 82. The Future ofSearch? Wednesday, 30 November 2011
- 83. http://html5demos.com/ http://html5.redbull.com/ Wednesday, 30 November 2011
- 84. Augmented Reality Wednesday, 30November 2011
- 85. Augmented Reality Wednesday, 30November 2011
- 86. Augmented Reality Wednesday, 30November 2011
- 87. Augmented Reality http://www.wired.com/beyond_the_beyond/2011/04/augmented-reality-aurasma/ Wednesday, 30 November 2011
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- 89. Professor Harald Haas,Edinburgh University Wednesday, 30 November 2011
- 90. 2128 individual addressesavailable 340,282,366,920,938,463,463,374,607,431,768,211,456 Wednesday, 30 November 2011
- 91. Internet of Things Wednesday,30 November 2011
- 92. Internet of Things Wednesday,30 November 2011
- 93. Internet of Things Wednesday,30 November 2011
- 94. Internet of Things A Smarter Planet Wednesday, 30 November 2011
- 95. Internet of Things A Smarter Planet http://www.youtube.com/watch?v=sfEbMV295Kk Wednesday, 30 November 2011
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- 101. The rate ofchange has outpaced the yearly review Wednesday, 30 November 2011
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- 104. Not simple Cause& Effect | | Wednesday, 30 November 2011
- 105. Digital Marketing The Social Web Awareness Consider Engage Beyond control? Wednesday, 30 November 2011
- 106. Data is thenew oil Wednesday, 30 November 2011
- 107. Execution beats clevercampaigns or latest channel Wednesday, 30 November 2011
- 108. Digital Marketing istime consuming Swapping media costs for labour costs Wednesday, 30 November 2011
- 109. On-going training isneeded Wednesday, 30 November 2011
- 110. The digital journey Cluttered Systems and processes tactical and single channel driven Considered Individual systems customer focused but lack links cross-channel Capable Integrated systems but not fully harnessed cross channel Cultural Fully integrated systems and processes harnessed across channel Foviance 2011 Wednesday, 30 November 2011
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- 112. Heard it allbefore? Wednesday, 30 November 2011
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