The document discusses different aspects of consumer culture and the good life according to this culture. It suggests that consumer culture defines the good life as revolving around constant consumption of new products and leisure activities focused on shopping and entertainment. Quotes from sources like Brave New World are presented to illustrate ideas like using products to control emotions and finding meaning through purchasing power rather than work. Diagrams contrast two different lives, one focused on work and one on leisure and consumption.

1. Consumer Culture
Tuesday, May 31, 2011

2. What is the
good life according to the
consumer culture?
Tuesday, May 31, 2011

3. Good Life
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4. “I love new clothes, I
love new clothes, I
love...” (52)
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5. “And there’s always soma to calm
your anger, to reconcile you to your
enemies, to make you patient and
long-suffering” (238)
“All country sports shall entail the use
of elaborate apparatus. So that they
consume manufactured articles as well
as transport.” (23)
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6. Consumption of
new products
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7. “We find reward through
purchasing power rather than
labor power” (Wonser)
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8. Tuesday, May 31, 2011

9. Two
Different
Lives
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10. Work Cited
- "Good Life." Merriam-Webster. N.p., n.d. Web. 30 May 2011.
I got the definition of “good life” from this website because it is a reliable online dictionary.
- Huxley, Aldous. Brave new world, . New York: Harper & Bros., 1946. Print.
It was necessary for me to use this book because the comparison portrayed in the presentation was based on this novel.
- Mayell, Hillary . "As Consumerism Spreads, Earth Suffers, Study Says." National
Geographic. N.p., 12 Jan. 2004. Web. 30 May 2011.
This source is reliable because it talks about the effects of the contemporary consumerist society. In the text, I could find some details
about what people want in their lives to make them good, and how they were related to consumerism.
- Shah, Anup. "Consumption and Consumerism â!! Global Issues." Global
Issues : social, political, economic and environmental issues that affect us all â!!
Global Issues. N.p., n.d. Web. 30 May 2011.
Similar to the website above, this source talks about the seriousness of the consumerist, materialistic society of today. I could find out
about what people put the most value on in their lives.
- Wonser, Robert. "Lesson 13: Advertising, Consumerism, and Commodification."
canyons.edu. N.p., n.d. Web. 30 May 2011.
This source is reliable as the information is well-written in an expert’s point of view. The effects of consumerism on people’s values and
thoughts is clearly portrayed here.
- http://www.flickr.com/photos/tiarescott/517148389/sizes/m/in/photostream/
- http://www.flickr.com/photos/perry-moore-photography/3586146431/sizes/z/in/
photostream/
- http://www.flickr.com/photos/48126477@N05/4994142554/sizes/l/in/
photostream/
- http://www.flickr.com/photos/golf_pictures/180005220/sizes/o/in/photostream/
- http://www.flickr.com/photos/stickergiant/4538570185/sizes/o/in/photostream/
- http://www.flickr.com/photos/dzaur/2475808554/sizes/z/in/photostream/
- http://www.flickr.com/photos/paalia/2596261424/sizes/o/in/photostream/
Tuesday, May 31, 2011

11. What should be done
with human desires?
Tuesday, May 31, 2011

12. HUMAN
DESIRE
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13. What?
How?
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14. “‘Getting rid of
everything
unpleasant...’” (262)
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15. “‘We prefer to do things
comfortably’” (263)
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16. HAPPINESS
& SUCCESS
Sarah Bock
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17. “Freedom is self-
discipline” (Firehammer)
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18. Sarah Bock
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19. Works Cited
• http://www.flickr.com/photos/worak/1562046358/sizes/o/in/photostream/
• http://www.flickr.com/photos/lawprier/3712624247/sizes/l/in/photostream/
• http://www.flickr.com/photos/kwl/59785757/sizes/o/in/photostream/
• http://www.flickr.com/photos/watt_dabney/2650759082/sizes/o/in/photostream/
• http://www.flickr.com/photos/gageskidmore/5439997505/sizes/o/in/photostream/
• http://www.flickr.com/photos/llamnuds/4274554641/sizes/o/in/photostream/
• Huxley, Aldous. Brave new world, . New York: Harper & Bros., 1946. Print.
• Pearce, David. "BRAVE NEW WORLD ? A Defence Of Paradise-Engineering." Aldous
Huxley : Brave New World. BLTC, 2008. Web. 31 May 2011. <http://www.huxley.net/>.
• This website is credible because it is run by BLTC, a professional research
organization.
• Firehammer, Reginald. "Desires." The Autonomist. The Autonomist, 2 Nov. 2004. Web. 31
May 2011. <http://theautonomist.com/autonomist/philosophy/desire.html>.
• This article is a credible source because it is published in The Autonomist, a website
that focuses on reason, truth, and individualism.
Tuesday, May 31, 2011

20. Tuesday, May 31, 2011

21. How is the aging
process portrayed in
consumer culture?
Tuesday, May 31, 2011

22. “There was a gasp, a murmur
of astonishment and horror; a
young girl screamed...a strange
and terrifying monster of
middle-agedness” (150).
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23. “...the little figures noiselessly
darted, like fish in an
aquarium” (200)
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24. “Put an anti-aging label
on most any product, and
it flies off the
shelves” (Medicine Net)
Tuesday, May 31, 2011

25. “Life would be infinitely happier if
we could only be born at the age
of eighty and gradually approach
eighteen” -Mark Twain
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26. “Because itʼs old...We
havenʼt any use for old
things here” (219).
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27. “And all the lines in her face,
the flabbiness, the
wrinkles” (119)
Tuesday, May 31, 2011

28. Works Cited
• "Anti aging products: how to find what you want | Simply Anti Aging." How to look younger - all about anti aging. N.p., n.d. Web. 30 May 2011. <http://
www.simplyantiaging.com/1854/anti-aging-products/>.
www.simplyantiaging.com is a reliable site as it is a major site regarding antiaging and it is sponsored by numerous corporation such as skincareRX and the main
author has an occupation of a beauty therapist.
• http://www.flickr.com/photos/kodama/6887580/sizes/l/in/photostream/
• http://www.flickr.com/photos/moriza/88850852/sizes/m/in/photostream/
• http://www.flickr.com/photos/leelefever/4579994058/sizes/l/in/photostream/
• http://www.flickr.com/photos/lge/3810270838/sizes/z/in/photostream/
• http://www.youtube.com/watch?v=DwtZcii1orA
• http://www.flickr.com/photos/dancunningham/23998319/sizes/z/in/photostream/
• http://www.flickr.com/photos/dotbenjamin/2560935556/sizes/z/in/photostream/
• http://www.flickr.com/photos/stuant63/2255781557/sizes/z/in/
• Huxley, Aldous. Brave new world, . New York: Harper & Bros., 1946. Print.
• Ross, Kathryn . "Fight 'anti-aging' messages with social media - Wellsville, NY - Wellsville Daily Reporter." Homepage - Wellsville, NY - Wellsville Daily Reporter. N.p.,
n.d. Web. 30 May 2011. <http://www.wellsvilledaily.com/news/x1796494631/Fight-anti-aging-messages-with-social-media>.
www.wellsvilledaily.com is a reliable site as it is a famous news/article site in New York since 1880.
• Zelman, Kathleen. "Anti-Aging Diet: Eating to Age Gracefully - Disease Prevention and Wellness Information to Improve Your Health on MedicineNet.com."
MedicineNet.com - We Bring Doctor's Knowledge to You. N.p., n.d. Web. 30 May 2011. <http://www.medicinenet.com/script/main/art.asp?articlekey=62864>.
www.medicine.net is also a reliable source as the articles are published by professional doctors.
Tuesday, May 31, 2011

29. What leisure activities
do people engage in?
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30. Tuesday, May 31, 2011

31. ““Talking? But what about?” Walking and
talking – that seemed like a very odd way
of spending an afternoon” (Huxley 89).
Tuesday, May 31, 2011

32. “Wanted to have a look at the savages. Got a permit
for New Mexico and went there for my summer
holiday” (Huxley 96).
Tuesday, May 31, 2011

33. "Disney is a corporate, market obsessed
monolith that encourages massive consumer
spending while assuming the guise of
innocuous family fun" (Giroux 1999).
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34. “…the media uphold conformity, denying individuals their
own privacy and personal feelings” (Varricchio 98).
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35. Tuesday, May 31, 2011

36. Works Cited
• McGinnis, Lee, Seungwoo Chun, and Julia McQuillan. "A Review of Gendered Consumption in Sport and Leisure." 5
(2003): 1-26. Academy of Marketing Science Review, 2003. Web. 31 May 2011. <http://www.amsreview.org/articles/
mcginnis05-2003.pdf>.
• This source is reliable because it is a university-sponsored document, thus it contains reasons based on various
credible studies. The authors are professors in the University of Nebraska-Lincoln and Washburn University with
specialized knowledge in the field.
• Harris, Dave. HE Academy Network for Hospitality, Leisure, Sport & Tourism. Tech. Leisure Consumerism and Popular
Culture, Sept. 2004. Web. 31 May 2011.
• This source is reliable because the author has been teaching in higher education as well as social science fields
including Education, Sociology, Media Studies, and Leisure and Tourism. His arguments are based on various
studies as well as articles and documents.
• Huxley, Aldous. Brave New World. New York: HarperCollins, 1932. Print.
• http://www.flickr.com/photos/mark_rigler_uk/5760712065/sizes/m/in/photostream/
• http://www.flickr.com/photos/bredgur/2742565793/sizes/m/in/photostream/
• http://www.flickr.com/photos/sifah/516216145/sizes/m/in/photostream/
• http://www.flickr.com/photos/29969125@N05/5709865735/sizes/m/in/photostream/
• http://www.flickr.com/photos/jlshindley/191218215/
• http://www.flickr.com/photos/60794303@N07/5540749012/
Tuesday, May 31, 2011