What New Audiences Really Want

Gary Hayes discusses what audiences want from interactive media services across different platforms like television, PC, mobile devices, and more. Hayes summarizes feedback from audiences which indicates a strong interest in on-demand video and audio, interactive entertainment like games, personalized and customizable experiences, and cross-platform communication and content access. Audiences also expect rich, alternative media options and the ability to contribute feedback to content creators. Hayes concludes the first part of his discussion by noting many users are already combining different media platforms to access content.