An opening presentation looking specifically at Serious Games examples & case studies from the perspective of content potentially suitable for inclusion and managed by libraries of the future. This is not about just placing game consoles inside existing libraries but about a fundamental shift in how libraries can become the conduit for 'scenario based' play across a range of intentions...
The Fragments of Play - Transocialmedia EntertainmentGary Hayes
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009
THE FRAGMENTS OF PLAY
Inter-connected, Co-Created Social Media Entertainment
There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play.
A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing.
Digital Worlds: Social, Virtual, Mobile
• Meet generation V
• What are the opportunities for enterprise, marketers and government?
• The psychological implications of virtual interaction
• What are the mobility limitations of virtual worlds?
Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory
Laurel Papworth, Director & Social Networks Strategist,
World Communities
Paul Salvati, Director,
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary.
The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.
Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?
Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.
Beyond Linear, TV 2.0, The Future of Film and TVGary Hayes
A specific presentation on new forms of linear video possibilities. Ten ways to create new experiences for viewers/participants based around film/TV forms. Delivered as part of the 3rd LAMP residential in Western Australia in May 2006.
In summary: To attract audiences across the range of media
delivered across this sea of devices and delivery channels:
•Audiences want to be able to push and pull their content without
barriers
•Advertising will lead innovation and dominate even more in
cross-media markets
•Professional producers will differentiate themselves from UGC
by creating interactive cross-media, or multi-layer rather than
mono-media
•Do not forget where the audiences are moving to
A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney.
Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form.
Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01
Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.
Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...Gary Hayes
A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011
Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc:
Initial brief
- Assessing the concept of Pervasive Entertainment and how it is affecting the games industry
- How are brands extending to transmedia?
- Reviewing the business models behind geo-social / augmented reality games
- Learning form relevant case studies
- What models of media production, distribution, and consumption are implied by these future visions of entertainment?
TV vs Metaverse - The Mixed Reality Perfect StormGary Hayes
A presentation given by Gary Hayes the Director of Australia's Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006.
THE MIXED REALITY PERFECT STORM
“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007
Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.
The Fragments of Play - Transocialmedia EntertainmentGary Hayes
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009
THE FRAGMENTS OF PLAY
Inter-connected, Co-Created Social Media Entertainment
There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play.
A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing.
Digital Worlds: Social, Virtual, Mobile
• Meet generation V
• What are the opportunities for enterprise, marketers and government?
• The psychological implications of virtual interaction
• What are the mobility limitations of virtual worlds?
Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory
Laurel Papworth, Director & Social Networks Strategist,
World Communities
Paul Salvati, Director,
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary.
The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.
Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?
Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.
Beyond Linear, TV 2.0, The Future of Film and TVGary Hayes
A specific presentation on new forms of linear video possibilities. Ten ways to create new experiences for viewers/participants based around film/TV forms. Delivered as part of the 3rd LAMP residential in Western Australia in May 2006.
In summary: To attract audiences across the range of media
delivered across this sea of devices and delivery channels:
•Audiences want to be able to push and pull their content without
barriers
•Advertising will lead innovation and dominate even more in
cross-media markets
•Professional producers will differentiate themselves from UGC
by creating interactive cross-media, or multi-layer rather than
mono-media
•Do not forget where the audiences are moving to
A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney.
Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form.
Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01
Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.
Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...Gary Hayes
A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011
Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc:
Initial brief
- Assessing the concept of Pervasive Entertainment and how it is affecting the games industry
- How are brands extending to transmedia?
- Reviewing the business models behind geo-social / augmented reality games
- Learning form relevant case studies
- What models of media production, distribution, and consumption are implied by these future visions of entertainment?
TV vs Metaverse - The Mixed Reality Perfect StormGary Hayes
A presentation given by Gary Hayes the Director of Australia's Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006.
THE MIXED REALITY PERFECT STORM
“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007
Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.
The Gamification of Social TV Inspiring the stories of tomorrowGary Hayes
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011.
AREAS COVERED
What is Social TV? & What it isn't
What is Driving it?
The Value for the Users?
What it means for Creators who enable it?
Social TV (baby-steps)
=
1 The Conversation of TV (back-channel, recommendation & community)
2 The Gamification of TV (playful, tribe building & participative)
3 The Personalization of TV (users contribution, relevant & their stories)
Including audiences in the creation of your stories
• Differentiating your content with social features
• Listening to the audience to produce more compelling stories
What's Wrong with Transmedia Content? Where's the Funding?Gary Hayes
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here.
http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly.
The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/
Brands in Social Virtual Worlds - Subtle Alchemy or Dangerous Chemistry?Gary Hayes
A presentation at the Online Social Networking and Business Collaboration World 2007 (http://www.acevents.com.au/connect07/programme.html)
Sydney December 2007
• how to integrate your brand into social virtual worlds such as Second Life
• how to grow community and connect with inhabitants
• the future of the metaverse
Gary Hayes, Head of Virtual Worlds, Project Factory
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life
Marketing Opportunities in Social Virtual WorldsGary Hayes
A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008.
Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory
User Journeys, Personal Services, Natural EvolutionGary Hayes
A presentation given to ABC TV teams on a LAMP residential. Looks are the importance of the user journey and personal resonance in experience design. Also includes amongst the opening slides a bizarre prediction Gary gave of what the media landscape would be like in 2009 - but the prediction came from 2000!! Here is a snippet of that one:
The World in 2009 - according to Gary at SSBP, March 2000
•The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
•Every individual can become a producer of content which is available
to everyone else - if they want it.
•All ‘content programme brands’ have elements in all of the above
•Everything can be made portable & kept forever
•CD collections, home movies, personal photographs are stored here too
•Now anything else is available on demand from anywhere over vast
broadband networks.
•Everything is ‘pulled’, only personally relevant content is ‘pushed’.
•The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went - everything is now interactive
•Scheduled ‘live video’ becomes a special group shared event - there is only one broadcast channel in each country - these events generate
most online discussion
•The home becomes a personalised entertainment and life system
where everything is centralised - games, video, shops, audio, text,
email & vmail & banking.
•‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one
navigation system that all companies adopted
•True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house
A presentation from June 07 given to AMP covering topics including Virtual Worlds Survival Guide, Laboratory for Advanced Media Production, Trans-reality and Business in Second Life
What's The ROI? Virtual Worlds IntroductionGary Hayes
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:
- An overview of virtual worlds and why they’re suitable for business
- Insight for brand involvement including what’s in it for both the brand and the consumer
- Considerations before entering a virtual world and how to be successful
- Identifying the KPIs and how to measure the success of a campaign
- Engagement and brand presence
- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.
DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS
PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)
Mitch Olson, Co-Founder, SmallWorlds
Fragments of Attention - Transmedia AlchemyGary Hayes
Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/
Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...Gary Hayes
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.
Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/
"Connecting With Your Audience on the Social Web"
Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web?
This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.
Arresting Audiences, Co-creating Communities, Transmedia StorytellingGary Hayes
Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours.
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
A Presentation About You - The Personalized AudienceGary Hayes
A presentation given as part of the the first LAMP (lamp.edu.au) residential in South Australia Oct 2005. Still highly relevant tips and techniques to make services more personally resonant with audiences/participants.
"True interactivity should require users to give something of themselves and for the ‘system’ to resonate with that. If all you ask them to put in is selecting a series of vacuous pre-built options, their engagement is minimal and all they will truly get out is a series of vacuous outcomes.”
Gary Hayes 2005 - www.personalizemedia.com
Personal not generic. The ultimate forms of service
personalization are:
• helping people connect with each other
• services that evolve and are dynamically matched and
resonate to them
• helping people understand more about themselves
Personalized Home Entertainment and Human BehaviourGary Hayes
A presentation to the Australian Communications conference in Canberra November 2006. It covers an introduction to LAMP then looks at human need and the likely futures for home entertainment.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
Navigating the Expanding Transmedia Multiplatform Universe and State of the I...Gary Hayes
A 2nd day keynote at Merging Media 2013 in Vancouver Canada. Slides formatted for widescreen. A 50 min prez.
http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :)
From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today.
From relevant marketing to community monetizationPlayApp
This presentation by putting the user at the center of reflection describes how Facebook facilitates access to relevant marketing. Brands can through their fans spread the information to the right person at the right time and improve conversion rates.
Three case studies illustrate this demonstration: "Outings with Friends" Parc Asterix, PSG group gifting and concerts information service "MyConcertAdvisor".
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
What is social media? This presentation will help define the roles of a range of social media channels (including Facebook, Instagram, Pinterest, Twitter) and the marketing potential of each channel.
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
The Gamification of Social TV Inspiring the stories of tomorrowGary Hayes
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011.
AREAS COVERED
What is Social TV? & What it isn't
What is Driving it?
The Value for the Users?
What it means for Creators who enable it?
Social TV (baby-steps)
=
1 The Conversation of TV (back-channel, recommendation & community)
2 The Gamification of TV (playful, tribe building & participative)
3 The Personalization of TV (users contribution, relevant & their stories)
Including audiences in the creation of your stories
• Differentiating your content with social features
• Listening to the audience to produce more compelling stories
What's Wrong with Transmedia Content? Where's the Funding?Gary Hayes
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here.
http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly.
The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/
Brands in Social Virtual Worlds - Subtle Alchemy or Dangerous Chemistry?Gary Hayes
A presentation at the Online Social Networking and Business Collaboration World 2007 (http://www.acevents.com.au/connect07/programme.html)
Sydney December 2007
• how to integrate your brand into social virtual worlds such as Second Life
• how to grow community and connect with inhabitants
• the future of the metaverse
Gary Hayes, Head of Virtual Worlds, Project Factory
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life
Marketing Opportunities in Social Virtual WorldsGary Hayes
A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008.
Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory
User Journeys, Personal Services, Natural EvolutionGary Hayes
A presentation given to ABC TV teams on a LAMP residential. Looks are the importance of the user journey and personal resonance in experience design. Also includes amongst the opening slides a bizarre prediction Gary gave of what the media landscape would be like in 2009 - but the prediction came from 2000!! Here is a snippet of that one:
The World in 2009 - according to Gary at SSBP, March 2000
•The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
•Every individual can become a producer of content which is available
to everyone else - if they want it.
•All ‘content programme brands’ have elements in all of the above
•Everything can be made portable & kept forever
•CD collections, home movies, personal photographs are stored here too
•Now anything else is available on demand from anywhere over vast
broadband networks.
•Everything is ‘pulled’, only personally relevant content is ‘pushed’.
•The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went - everything is now interactive
•Scheduled ‘live video’ becomes a special group shared event - there is only one broadcast channel in each country - these events generate
most online discussion
•The home becomes a personalised entertainment and life system
where everything is centralised - games, video, shops, audio, text,
email & vmail & banking.
•‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one
navigation system that all companies adopted
•True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house
A presentation from June 07 given to AMP covering topics including Virtual Worlds Survival Guide, Laboratory for Advanced Media Production, Trans-reality and Business in Second Life
What's The ROI? Virtual Worlds IntroductionGary Hayes
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:
- An overview of virtual worlds and why they’re suitable for business
- Insight for brand involvement including what’s in it for both the brand and the consumer
- Considerations before entering a virtual world and how to be successful
- Identifying the KPIs and how to measure the success of a campaign
- Engagement and brand presence
- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.
DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS
PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)
Mitch Olson, Co-Founder, SmallWorlds
Fragments of Attention - Transmedia AlchemyGary Hayes
Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/
Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...Gary Hayes
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.
Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/
"Connecting With Your Audience on the Social Web"
Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web?
This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.
Arresting Audiences, Co-creating Communities, Transmedia StorytellingGary Hayes
Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours.
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
A Presentation About You - The Personalized AudienceGary Hayes
A presentation given as part of the the first LAMP (lamp.edu.au) residential in South Australia Oct 2005. Still highly relevant tips and techniques to make services more personally resonant with audiences/participants.
"True interactivity should require users to give something of themselves and for the ‘system’ to resonate with that. If all you ask them to put in is selecting a series of vacuous pre-built options, their engagement is minimal and all they will truly get out is a series of vacuous outcomes.”
Gary Hayes 2005 - www.personalizemedia.com
Personal not generic. The ultimate forms of service
personalization are:
• helping people connect with each other
• services that evolve and are dynamically matched and
resonate to them
• helping people understand more about themselves
Personalized Home Entertainment and Human BehaviourGary Hayes
A presentation to the Australian Communications conference in Canberra November 2006. It covers an introduction to LAMP then looks at human need and the likely futures for home entertainment.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
Navigating the Expanding Transmedia Multiplatform Universe and State of the I...Gary Hayes
A 2nd day keynote at Merging Media 2013 in Vancouver Canada. Slides formatted for widescreen. A 50 min prez.
http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :)
From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today.
From relevant marketing to community monetizationPlayApp
This presentation by putting the user at the center of reflection describes how Facebook facilitates access to relevant marketing. Brands can through their fans spread the information to the right person at the right time and improve conversion rates.
Three case studies illustrate this demonstration: "Outings with Friends" Parc Asterix, PSG group gifting and concerts information service "MyConcertAdvisor".
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
What is social media? This presentation will help define the roles of a range of social media channels (including Facebook, Instagram, Pinterest, Twitter) and the marketing potential of each channel.
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
In September 2007 I gave this presentation at CoFesta, a Japanese conference associated with Tokyo Game Show. It's fascinating to see how things have progressed since then!
The Brief
1. Create a powerful concept for a serious game to raise awareness of child trafficking
2. Plan a promotional strategy, covering audience, platforms and brand communication.
3. Ensure that the 'client', U2 (an Irish rock band with a history of campaigning on social issues) is also promoted and highlighted.
Killer 2nd Screen and Social TV: Production MethodologyGary Hayes
A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment
A Tall Order!
How do consumers want to connect with content on their TV?
What type of content is connecting with audience markets worldwide?
What is the key in engaging them and keeping them engaged?
Content discovery, participation TV and device control considerations
Providing a unified content experience across all devices
Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform ABC
A presentation about cross media given in 2000 to teams of BBC producers on a series of development labs about audience centric design and production thinking and creating compelling cross-media. It covers on-demand, mobile, social networks, on-demand - example:
What they say they want...
•I need to explore in more depth, at my own pace
•I want to ‘link’ out to more - especially around my local area
•I expect relevant facts & activities on demand - immediately
•I would like episodic rich media, video and audio
•I want to personalise my experience - choose my own routes
•Let me contribute, give my opinion to others and the makers
•I would like the producers to automatically know what I
“really” found interesting - during and for next time.
A remarkable thing about the presentation it was delivered in 2000, long before 360 thinking and social networks were the norm.
Personalised Audiences, Immersive ServicesGary Hayes
A presentation given at the sixth LAMP residential in Tasmania in Oct 2006. Looks at a vast range of ways to design services to make them more sticky with participatory audiences. True audience centric thinking. Broken into specific needs chapters - I want it everywhere, I want to escape, I want to be understood, I want to connect with the world, I want it now, I want to share, I want to take part.
A few slides at the end partly relevant on a 'whats cool talk on collaborative muve'
New Roads, New Directions, New Markets
A presentation given to an ABC and invited audience in Sep 2005 about the changing Australian media landscape
and emerging types of content that producers need to be considering. Delivered by Gary Hayes, Director LAMP and
former Senior Producer & Development Manager BBCi 95-04
In Summary
• Over the next 12 months, advanced broadband video service
distribution to TV, PC and mobile will start to create the real worldwide
marketplace
• Early wins for producers with compelling, interactive & unique content
• Tell your stories appropriately across multiple platforms
• Content producers need to begin creating IP and new formats NOW
• LAMP is part of that process.
360 thinking, experience designing, cross-media storytellingGary Hayes
360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming their media across many touch points, using BBC examples and recent LAMP ones to illustrate good experience design across all media platforms.
Something In The Air - The Future Of PersonalizationGary Hayes
A presentation from way back in October 2004 at XMediaLab - much still relevant today. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
An aimia presentation looking at the real future for IPTV way back in 2005 - still relevant today. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive - this includes interoperability between providers and value add services including rich, social network based interactivity.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Thesis Statement for students diagnonsed withADHD.ppt
RU Game? Games & Public Libraries
1. GAMES SERIOUSLY
r u game? Games & Public Libraries
GAMES: SERIOUSLY
An overview of the many forms of serious games, their history & their natural affinity with archive & education
Gary Hayes
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
2. GAMES SERIOUSLY
r u game? Games & Public Libraries
ABOUT ME
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
3. GAMES SERIOUSLY
r u game? Games & Public Libraries
Service provider, content producer, strategist, director, web 2.0 ‘generator’
•80-90s Music Composer, Producer, Lecturer, Filmmaker then editor BBC
•95- 04 BBC Senior Dev Producer, New Media & Broadband TV - 8 yrs
•Personal TV / standards - TV-Anytime, MPEG
•2005 - Advanced Media Training Lab, Founding Director LAMP & MultiPlatform Head at AFTRS
•2006 - MUVEDesign, Virtual World / Game Creation, Augmented & Alternate Reality Games Design & Production
•10 - 9th Top Blog Media and Marketing Australia (165th worldwide)
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
4. GAMES SERIOUSLY
r u game? Games & Public Libraries
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
5. GAMES SERIOUSLY
r u game? Games & Public Libraries
Some of Gary’s BBC New Media & US Productions 95 - 05
Strategic Navigators
TV cross media adaptations
US Social TV Pilots
UK Interactive Cross Media TV
Live web, radio, real world doco
Broadband TV
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
6. GAMES SERIOUSLY
r u game? Games & Public Libraries
A range of virtual world productions - many for education
BigPond Telstra US Fortune 100s Melbourne/Cog/AFTRS etc:
ABC Island Deakin Arts Island Thursday’s Fictions
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
7. GAMES SERIOUSLY
r u game? Games & Public Libraries
REFERENCE OTHER CONTACTS: GARY WEB PRESENCES
Blogs- wikis
* Main Media WP Blog www.personalizemedia.com
* Web universe thin hub www.garyphayes.com
* JustVirtual Virtual World POV Blog www.justvirtual.com
* Laboratory for Advanced Media Production blog www.lamp.edu.au
* GaryHayes.tv Participatory Interactive TV www.garyhayes.tv
* Multi User Virtual Environment Design www.muvedesign.com
* Cubrisound Music www.cubrisound.com
* Korkyt Photography www.korkyt.net
* LAMP Media Wiki www.lamp.edu.au/wiki/
Web 2.0/3.0 Social Networks
* YouTube The Icarus Channel http://www.youtube.com/hayesg01
* Flickr Pro Account Photos http://www.flickr.com/photos/garyhayes/
* LinkedIn http://www.linkedin.com/profile?viewProfile=&key=537854
* Facebook - Gary Hayes http://www.facebook.com/profile.php?id=517517305
* MySpace - Cubrisound http://www.myspace.com/cubrisound
* Second Life Home Sim SLURL, http://slurl.com/secondlife/Marni/32/214/22/
* Friends Reunited http://www.friendsreunited.co.uk/fr.asp?wci=profile
* Google Video Australian Film TV and Radio School http://video.google.com.au/videosearch?q=owner%3AAFTRS
* Google Video Gary Hazlitt http://video.google.com.au/videosearch?q=%22Gary+Hazlitt%22+site%3Avideo.google.com
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
8. GAMES SERIOUSLY
r u game? Games & Public Libraries
INTRODUCTION
Serious Games - Seriously a whistle-stop tour
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
9. GAMES SERIOUSLY
r u game? Games & Public Libraries
DEFINITIONS OF SERIOUS GAMES
•Games that are NOT entertainment ?
•Games that are simulations ?
•Games that are: infotainment,
edutainment, advergames, therapeutic,
propaganda...?
•Games that are USED by education,
training, health, public policy, defense,
and strategic communication ?
My definition
Goal orientated ‘play’, often in real world scenarios, intended to
‘improve’ the player/s knowledge, awareness or skills
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
10. GAMES SERIOUSLY
r u game? Games & Public Libraries
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
11. GAMES SERIOUSLY
r u game? Games & Public Libraries
Gary’s Top Ten - Serious Game Taxonomy
YOUR INTENTION WITH YOUR GAME IS TO:
raise AWARENESS of issues
develop SOCIAL skills
train MOTOR functions
develop sudden onset CRISES response skills
impart KNOWLEDGE
develop BUSINESS prowess
develop HUMAN CAPITAL and workforce
improve MIND & BODY
improve CREATIVITY
improve ORGANIZATIONAL management
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
12. GAMES SERIOUSLY
r u game? Games & Public Libraries
THE EDGAR DALE CONE
OF EXPERIENCE c. 1946
INCORRECT
http://www.willatworklearning.com/2006/05/people_remember.html
CORRECT
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
13. GAMES SERIOUSLY
r u game? Games & Public Libraries
HIGH LEVEL BACK STORY OF SGs
•Role Playing Scenarios (acted or written)
•Board Games
•Some ‘Entertainment’ Titles - Sims
•Corporate Internal Training
•The Educational CD Rom
•Mod’ding Entertainment Games
•Alternate & Augmented Reality Games
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
14. GAMES SERIOUSLY
r u game? Games & Public Libraries
Educational CD ROM ? !
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
15. GAMES SERIOUSLY
r u game? Games & Public Libraries
Example adaptations of Documentary
Escape from Woomera
Waco Resurrection
Paris Riots (medal of honour)
JFK Reloaded
The Troubles
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
16. GAMES SERIOUSLY
r u game? Games & Public Libraries
raise AWARENESS of issues
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
17. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.mcvideogame.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
18. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.archimageonline.com/nanoswarm.cfm
The rising tide of
childhood obesity has
been linked to type II
diabetes, a “looming
crisis” that is reaching
epidemic proportions.
The Centers for
Disease Control and
Prevention predicts one
third of Americans
born after 2000 will be
diabetic in their
lifetime.
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
19. GAMES SERIOUSLY
r u game? Games & Public Libraries
Stop malaria for iPhone/iPad
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
20. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://interactive.usc.edu/members/jmfernandez/2006/02/
exchanging_cultures_ec_game.html
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
21. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.darfurisdying.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
22. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.newsgaming.com/games/index12.htm
This is not a game
You can’t win and
you can’t lose
This is a simulation
It has no ending.
It has already begun.
The rules are deadly simple.
You can shoot. Or not.
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
23. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.persuasivegames.com/
Jetset: A Game for Airports
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
24. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://twurl.nl/j86uvo
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
25. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://gamelab.com/game/ayitintro
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
26. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://interactive.usc.edu/members/jmfernandez/2006/02/
exchanging_cultures_ec_game.html
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
27. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.darfurisdying.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
28. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.newsgaming.com/games/index12.htm
This is not a game
You can’t win and
you can’t lose
This is a simulation
It has no ending.
It has already begun.
The rules are deadly simple.
You can shoot. Or not.
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
29. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.geosense.net/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
30. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://missioncontrol.adventureecology.com/
Adventure Ecology is a free,
extensive online educational
resource that aims to create a
greater connection with the
natural world
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
31. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://alba.jrc.it/vgas/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
32. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://planetgreengame.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
33. GAMES SERIOUSLY
r u game? Games & Public Libraries
develop SOCIAL skills
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
34. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.reachout.com.au/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
35. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://thesims3.ea.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
36. GAMES SERIOUSLY
r u game? Games & Public Libraries
Handheld Augmented Reality Project
(HARP ) Harvard - San Diego’s School in
the Park Project. Alien Contact Games in
Boston and a Museum Augmented Reality
Game “The Crane” based around a
Chinese folktale, the application tells a
story as it guides young & high school
students around both inside and outside
the museum.
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
37. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://akoha.com/
Akoha is the
world’s first social
reality game where
you can earn points
by playing real-
world missions with
your friends.
Missions might
include giving
someone your
favorite book,
inviting a friend for
drinks, or buying a
friend some
chocolate.
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
38. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.interactivestory.net/#facade
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
39. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.xbox.com/kinect
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
40. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.servicemanagementcenter.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
41. GAMES SERIOUSLY
r u game? Games & Public Libraries
develop sudden onset CRISES response skills
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
42. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.trusim.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
43. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.afmpgame.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
44. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.msafire.com/game_home.html
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
45. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.peacemakergame.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
46. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.food-force.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
47. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.bbc.co.uk/sn/hottopics/climatechange/climate_challenge/index_1.shtml
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
48. GAMES SERIOUSLY
r u game? Games & Public Libraries
train MOTOR functions
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
49. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.sydac.com.au
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
50. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.bmw.com/com/en/owners/service/
augmented_reality_introduction_1.html
http://www.xbox.com/kinect
YDreams
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
51. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.x-plane.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
52. GAMES SERIOUSLY
r u game? Games & Public Libraries
impart KNOWLEDGE
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
53. GAMES SERIOUSLY
r u game? Games & Public Libraries
Walking Cinema: Murder on Beacon Hill
http://www.parkmanmurder.com/
Ghostwire on DS Lite
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
54. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://fas.org/immuneattack/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
55. GAMES SERIOUSLY
r u game? Games & Public Libraries
www.museumoflondon.org.uk/streetmuseum.htm
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
56. GAMES SERIOUSLY
r u game? Games & Public Libraries
www.museumoflondon.org.uk/streetmuseum.htm
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
57. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.dimenxian.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
58. GAMES SERIOUSLY
r u game? Games & Public Libraries
Metaio Encyclopedia & Product Catalogue
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
59. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.wildearthgame.com
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
60. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.bigbrainz.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
61. GAMES SERIOUSLY
r u game? Games & Public Libraries
develop BUSINESS prowess
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
62. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.ibm.com/innov8
www.kudit.com
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
63. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.mydebit.com
“Playing with an Equation
might lead to more time
on task
Traditional time on task is
as little as possible
Objects can “talk back”
providing feedback
throughout the process
Traditional feedback is
after the fact or right vs.
wrong
You can become a
transaction!”
Dr. Steven Hornik/Robins Hermano
Kenneth Dixon School of Accounting
University of Central Florida
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
64. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.meetsee.com
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
65. GAMES SERIOUSLY
r u game? Games & Public Libraries
develop HUMAN CAPITAL and
workforce
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
66. GAMES SERIOUSLY
r u game? Games & Public Libraries
Tom Clancy’s Splinter Cell: Double
Agent and high-octane racer Need
for Speed Carbon. By Massive
•Increased traffic to the Careers in
British Intelligence website by 1,000
percent, from an average 550 unique
visitors a day to an average 5,500
•Generated extensive coverage in
the national media
http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_CaseStudyID=1664
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
67. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.americasarmy.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
68. GAMES SERIOUSLY
r u game? Games & Public Libraries
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
69. GAMES SERIOUSLY
r u game? Games & Public Libraries
* The centralized investment in the Second
Life island paid for itself after 5-6 events. - If
you think about recruitment at Accenture
taking place in 49 countries, and each of these
countries using the Accenture Careers island
rather than building its own, the cost savings
really start to stack up.
So Global Recruitment
Marketing put a lot of effort
into making it easy for
recruiters to use Second Life.
The team holds meetings, calls,
and tours with recruiters and
created a guide on how to sign
up in Second Life, create an
avatar, walk, sit, chat, etc.
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
70. GAMES SERIOUSLY
r u game? Games & Public Libraries
GameFly ‘AR FPS prototype’ http://www.w2pi.com/index
This is a brand new game
Developed by W2Pi Studio for
the new Google Gphone and is
going to be entered into the
"Android Developer Challenge"
The basis of the game is very
simple. Kill or be killed. The
game searches for other
players in the area with WiFi,
and alerts both players. Then
the cell phone camera turns on
while the two players hunt one
another. The software
recognizes human shapes and
is able to distinguish a limb,
torso or headshot.
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
71. GAMES SERIOUSLY
r u game? Games & Public Libraries
improve MIND & BODY
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
72. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.nintendo.com/ds
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
73. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://en.wikipedia.org/wiki/Exergaming
Exertainment
& Exergaming
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
74. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.fitbrains.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
75. GAMES SERIOUSLY
r u game? Games & Public Libraries
improve CREATIVITY
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
76. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://worldwithoutoil.org/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
77. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.superstructgame.org/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
78. GAMES SERIOUSLY
r u game? Games & Public Libraries
improve ORGANIZATIONAL
management
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
79. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://simcitysocieties.ea.com
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
80. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://hiltongardeninn1.hilton.com
HGI Ultimate Team Play - Hospitality Training
Hilton Garden Inn hotel roleplaying
Janitorial, front desk, kitchen duties and room services
“HGI Ultimate Team Play to the more than 400 Hilton Garden Inn locations
throughout North America and Europe is approximately $1M USD”
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
81. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.activismgame.com/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
82. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.villagethegame.com/
The mission of Village the
Game is to spread social
enterprise that already
works. Kickstart
irrigation pumps have
already transformed
hundreds of thousands of
lives in Kenya, Tanzania
and other parts of Africa.
Lets help them expand to
Papua New Guinea and
Bolivia. Ciudad Saludable
already turns mounds of
trash into jobs,
recycleables, and organic
fertilizers in Peru.
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
83. GAMES SERIOUSLY
r u game? Games & Public Libraries
http://www.legsim.org/
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com
84. GAMES SERIOUSLY
r u game? Games & Public Libraries
Thanks - time for questions?
All Gary’s presentations http://www.slideshare.net/hayesg31
Email gary@personalizemedia.com
Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com