New Roads, New Directions, New Markets
A presentation given to an ABC and invited audience in Sep 2005 about the changing Australian media landscape
and emerging types of content that producers need to be considering. Delivered by Gary Hayes, Director LAMP and
former Senior Producer & Development Manager BBCi 95-04
In Summary
• Over the next 12 months, advanced broadband video service
distribution to TV, PC and mobile will start to create the real worldwide
marketplace
• Early wins for producers with compelling, interactive & unique content
• Tell your stories appropriately across multiple platforms
• Content producers need to begin creating IP and new formats NOW
• LAMP is part of that process.
An aimia presentation looking at the real future for IPTV way back in 2005. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive - this includes interoperability between providers and value add services including rich, social network based interactivity.
Future opportunities for broadcasters enabled by personal TV systems was given by Gary Hayes, then BBC Senior Development Producer, at NAB in Las Vegas on April 2003. It covers the slow progression to on-demand, personalised capture of relevant content and gives an insight into the many new advertising models that are starting to appear on the scene now. The final slide are some future predictions for 10 years time: Postulations - PTV 10 years hence…
•Scheduled TV will mostly be limited to live sport
and news
•Distribution of TV content will be 90%
broadcast/band and wireless to PTV systems the
rest high capacity DVD
•You will have portable profiles worldwide and
will receive their content anytime/where
•All promos and ads will all be highly targeted
•Viewers will all have large home servers feeding
many displays and devices (in and out of home)
•Programmes will be made for time-shifted, large
groups of niche audiences
•Linear AV only TV will be in the minority
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
Australian Online Feature Films - Stuart Cunningham SPAA 2010simonbritton88
Stuart Cunningham - Distinguished Professor
Director ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology.
- Assessment of 'Three Screen' strategies incorporating Mobile, TV and Internet
- NB: 'Three Screen' does NOT mean 'Third Screen'
- Prepared for Verisign
- Highlight's AT&T efforts to create seamless experience across Mobile, Internet and TV
- May 2008
An aimia presentation looking at the real future for IPTV way back in 2005. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive - this includes interoperability between providers and value add services including rich, social network based interactivity.
Future opportunities for broadcasters enabled by personal TV systems was given by Gary Hayes, then BBC Senior Development Producer, at NAB in Las Vegas on April 2003. It covers the slow progression to on-demand, personalised capture of relevant content and gives an insight into the many new advertising models that are starting to appear on the scene now. The final slide are some future predictions for 10 years time: Postulations - PTV 10 years hence…
•Scheduled TV will mostly be limited to live sport
and news
•Distribution of TV content will be 90%
broadcast/band and wireless to PTV systems the
rest high capacity DVD
•You will have portable profiles worldwide and
will receive their content anytime/where
•All promos and ads will all be highly targeted
•Viewers will all have large home servers feeding
many displays and devices (in and out of home)
•Programmes will be made for time-shifted, large
groups of niche audiences
•Linear AV only TV will be in the minority
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
Australian Online Feature Films - Stuart Cunningham SPAA 2010simonbritton88
Stuart Cunningham - Distinguished Professor
Director ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology.
- Assessment of 'Three Screen' strategies incorporating Mobile, TV and Internet
- NB: 'Three Screen' does NOT mean 'Third Screen'
- Prepared for Verisign
- Highlight's AT&T efforts to create seamless experience across Mobile, Internet and TV
- May 2008
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
Details of Local TV and how Hereward Television will bring the service to Peterborough and the Fenlands for the benefit of skills training, advertisers and viewers.
Please check out Murali Nemani, Cisco Director of Service Provider Marketing, keynote "ShiFt Happens" debuted at IPTV World Forum 2010.
What's top of mind in 2010? The universal answer is "monetization." The re-shaping of the video ecosystem as a catalyst for online video.
Learn about the 3rd Wave: IP Video & the 5 Tenets for IP Video 1) next gem platform 2) large scale unicast 3) video intelligence 4) common client architecture 5)managed/unmanaged.
Personalized Home Entertainment and Human BehaviourGary Hayes
A presentation to the Australian Communications conference in Canberra November 2006. It covers an introduction to LAMP then looks at human need and the likely futures for home entertainment.
New Roads, New Directions, New Markets - Gary HayesGary Hayes
New Roads, New Directions, New Markets by Gary Hayes as part of a LAMP orientation seminar series looks at the changing australian media landscape and emerging types of content.
An aimia presentation looking at the real future for IPTV way back in 2005 - still relevant today. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive - this includes interoperability between providers and value add services including rich, social network based interactivity.
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
Details of Local TV and how Hereward Television will bring the service to Peterborough and the Fenlands for the benefit of skills training, advertisers and viewers.
Please check out Murali Nemani, Cisco Director of Service Provider Marketing, keynote "ShiFt Happens" debuted at IPTV World Forum 2010.
What's top of mind in 2010? The universal answer is "monetization." The re-shaping of the video ecosystem as a catalyst for online video.
Learn about the 3rd Wave: IP Video & the 5 Tenets for IP Video 1) next gem platform 2) large scale unicast 3) video intelligence 4) common client architecture 5)managed/unmanaged.
Personalized Home Entertainment and Human BehaviourGary Hayes
A presentation to the Australian Communications conference in Canberra November 2006. It covers an introduction to LAMP then looks at human need and the likely futures for home entertainment.
New Roads, New Directions, New Markets - Gary HayesGary Hayes
New Roads, New Directions, New Markets by Gary Hayes as part of a LAMP orientation seminar series looks at the changing australian media landscape and emerging types of content.
An aimia presentation looking at the real future for IPTV way back in 2005 - still relevant today. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive - this includes interoperability between providers and value add services including rich, social network based interactivity.
Following the Linked Data principles, the BBC is publishing a URI for every TV and Radio programme it broadcasts, music artists and more recently animal species and habitats. These pages not only provide useful information in their own right but also allow us to re-contextualise the programme information helping users to discover new content and new patterns. In this seminar we will present the motivation behind these projects and how their design and implementation has allowed us to expose their contents on the Web of Data.
Similar to New Roads, New Directions, New Markets (7)
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...Gary Hayes
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.
Navigating the Expanding Transmedia Multiplatform Universe and State of the I...Gary Hayes
A 2nd day keynote at Merging Media 2013 in Vancouver Canada. Slides formatted for widescreen. A 50 min prez.
http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :)
From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today.
Killer 2nd Screen and Social TV: Production MethodologyGary Hayes
A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment
A Tall Order!
How do consumers want to connect with content on their TV?
What type of content is connecting with audience markets worldwide?
What is the key in engaging them and keeping them engaged?
Content discovery, participation TV and device control considerations
Providing a unified content experience across all devices
Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform ABC
What's Wrong with Transmedia Content? Where's the Funding?Gary Hayes
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here.
http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly.
The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...Gary Hayes
A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011
Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc:
Initial brief
- Assessing the concept of Pervasive Entertainment and how it is affecting the games industry
- How are brands extending to transmedia?
- Reviewing the business models behind geo-social / augmented reality games
- Learning form relevant case studies
- What models of media production, distribution, and consumption are implied by these future visions of entertainment?
The Gamification of Social TV Inspiring the stories of tomorrowGary Hayes
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011.
AREAS COVERED
What is Social TV? & What it isn't
What is Driving it?
The Value for the Users?
What it means for Creators who enable it?
Social TV (baby-steps)
=
1 The Conversation of TV (back-channel, recommendation & community)
2 The Gamification of TV (playful, tribe building & participative)
3 The Personalization of TV (users contribution, relevant & their stories)
Including audiences in the creation of your stories
• Differentiating your content with social features
• Listening to the audience to produce more compelling stories
Fragments of Attention - Transmedia AlchemyGary Hayes
Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/
Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.
Arresting Audiences, Co-creating Communities, Transmedia StorytellingGary Hayes
Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours.
An opening presentation looking specifically at Serious Games examples & case studies from the perspective of content potentially suitable for inclusion and managed by libraries of the future. This is not about just placing game consoles inside existing libraries but about a fundamental shift in how libraries can become the conduit for 'scenario based' play across a range of intentions...
The Fragments of Play - Transocialmedia EntertainmentGary Hayes
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009
THE FRAGMENTS OF PLAY
Inter-connected, Co-Created Social Media Entertainment
There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play.
A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney.
Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form.
Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01
Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.
Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary.
The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.
Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?
Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
What's The ROI? Virtual Worlds IntroductionGary Hayes
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:
- An overview of virtual worlds and why they’re suitable for business
- Insight for brand involvement including what’s in it for both the brand and the consumer
- Considerations before entering a virtual world and how to be successful
- Identifying the KPIs and how to measure the success of a campaign
- Engagement and brand presence
- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.
DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS
PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)
Mitch Olson, Co-Founder, SmallWorlds
A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing.
Digital Worlds: Social, Virtual, Mobile
• Meet generation V
• What are the opportunities for enterprise, marketers and government?
• The psychological implications of virtual interaction
• What are the mobility limitations of virtual worlds?
Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory
Laurel Papworth, Director & Social Networks Strategist,
World Communities
Paul Salvati, Director,
Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/
"Connecting With Your Audience on the Social Web"
Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web?
This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.
Marketing Opportunities in Social Virtual WorldsGary Hayes
A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008.
Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
1. HELLO
New Roads, New Directions, New Markets
The changing Australian media landscape
and emerging types of content
Gary Hayes, Director LAMP and
former Senior Producer & Development Manager BBCi 95-04
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
2. NEW DIRECTIONS
“Over a 15 year, medium term broadband future terms such as Film, TV, Radio &
the Internet will start to disappear from our next generation’s vocabulary.
Audiences will interactively share & access video, audio and games across a sea
of devices, partly oblivious of appointment-to-view in the 20th Century.”
Gary Hayes - Snr Producer, BBC. Small Screen Big Picture, Nov 2000, Perth
“And we will arrive at a digital Britain not when we switch analog terrestrial TV to
digital but when every household has access to rich and interactive on-demand
services? ... We believe that on-demand changes the terms of
the debate, indeed that it will change what we mean by the word
'broadcasting'.”
Mark Thompson - Director General BBC, Sep 2005. Edinburgh
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
3. NEW ROADS
The future is here.
It's just not widely distributed yet.
William Gibson
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
4. NEW ROADS
Worldwide consumer spending A$bill 2004-2009. Pwc 2005
The global 2002 electronic games
400
350
market was $40.8 billion,
300
2004
surpassing box office receipts
250
2009
of $39.6 billion. Pwc
200
150
100
50
0
Film/DVD Pay TV Internet Games
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
5. NEW ROADS
So where are the new markets?
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
6. NEW ROADS
• Between 1993 to 2003 Australian home produced drama and comedy
have fallen by over 50% yet it has imported nearly 60% more foreign TV
– AFC May 05
• Broadband adoption in Australia is more than double that from this
time last year. KPMG predicts exports raised by $400mill pa over next
decade
• IDC predicts that the online music market in Australia will grow 43 TIMES
from $1.2mill to $52mill in 2009
• In the UK the BBC predicts broadband to 20 million homes (83%) by 2016 and seven in ten homes will be able to schedule
their viewing and listening at a time that suits them best – PVR & broadband
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
7. NEW ROADS
CONTROL & CHOICE
with audience
ay
w
his
t
ers
w
ie
V
CONTROL & CHOICE
with broadcaster &
traditional distribution
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
8. NEW ROADS
CONSUMERS MOVING FROM
SCHEDULED TO ON-DEMAND
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
9. NEW ROADS
2004 Penetration of media ‘types’ in Australia - Bureau of Statistics
100
80
BROADBAND
THE
60
REPLACEMENT
DISTRIBUTION
40
CHANNEL
5 years? 15 years?
20
0
Internet BBand PayTV DVD TV 2ndTV DTV Games Mobile
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
10. NEW ROADS
Share of audience - free to air TV in Australia
but…
• Australians with broadband spend
around 23 hrs a week consuming media
– more time than 13-39 year olds
spend watching TV! Ericsson/AFR
Nov 04
• In the US people spend 34% of their
media consumption time on the internet
- more time than TV!
ABC
Ch. 7
Ch. 9
Ch. 10
SBS
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
11. NEW ROADS
Australian consumer spending A$bill 2004-2009. PW2005
Note: Consumer spending on internet & games will be bigger than paytv, film & dvd combined in next five years!
4.5
4.0
3.5
2004
3.0
2009
2.5
2.0
1.5
1.0
0.5
0
Film/DVD Pay TV Internet Games
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
12. NEW ROADS
Broadband will be…
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
13. NEW ROADS
…the new TV, of course
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
14. NEW ROADS
What else happens as consumers move over to always on,
connected broadband?
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
15. NEW ROADS
They become content providers and share!
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
16. NEW ROADS
They become content providers and share!
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
17. NEW ROADS
They become content providers and share!
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
18. NEW ROADS
They become content providers and share!
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
19. NEW ROADS
They become content providers and share!
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
20. NEW ROADS
They become content providers and share!
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
21. NEW ROADS
They become content providers and share!
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
22. NEW ROADS
Significant technology enablers for content producers 12-18 months
• Broadband - iVideo distribution globally - Broadband portals & IPTV
• Digital TV & PVR - transition, new form interactivity and monetisation
• Portable devices - video (PSP, iPodVideo, 3G phones etc)
• Video and game convergent devices - PS3, XBox360
• Tools for online promotion - simple, easy to distribute
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
23. NEW DIRECTIONS
ALL NEW IDEAS PASS THROUGH THREE STAGES...
First, they are ridiculed
Second, they are violently opposed
Third, they are accepted as being self-evident
Schopenhauer (miss quote)
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
24. NEW DIRECTIONS
There is demand for advanced TV content - BBC iTV in 2004! More penetration than online, at the moment
15th May, Eurovision!, BBCONE & BBC THREE
1st Jan , The Sound Of Music, BBC ONE 26th Sept, Davis Cup Tennis, BBC ONE
nd May, TTN IQ, BBC ONE
th Jan, This World, BBC TWO 27th Sept, Boogie Beebies, CBEEBIES
22
11
th Jan, Perou’s Africa, BBC THREE rd May, Chelsea Flower Show, BBC ONE & BBC 9th Oct, World Cup Qualifier, BBC ONE
24 23 TWO
th Jan, Hey Big Spender!, BBC ONE th May, D-Day , BBC ONE & BBC TWO 9th Oct, Grandstand – LG Cup Snooker, BBC TWO
28 29
11th Oct, Spooks, BBC ONE
29th Jan, 11 Plus, BBC ONE (NI) 4th June, French Open Tennis, BBC ONE
th Oct, Who Do You Think You Are?, BBC TWO
30th Jan, Dunkirk Countdown, BBC ONE & BBC TWO 12th June, Euro 2004, BBC ONE 12
19th October, Little Britain, BBC ONE & BBC THREE
1st Feb, Politics Show, BBC ONE 13th June, Euro Goals, BBC ONE
23rd October, Strictly Come Dancing, BBC ONE &
14th Feb, Six Nations, BBC ONE & BBC TWO 21st June, Wimbledon, BBC ONE & BBC TWO
BBC TWO
15th Feb, Taking Care, BBC ONE & BBC TWO 25th June, Glastonbury, BBC TWO & BBC THREE
nd November, Ten O’Clock News Extra, BBC ONE
2
18th Feb, Dunkirk Eyewitness, BBC TWO 7th July, Sports Relief, BBC ONE
9th November, Space Odyssey, BBC ONE
th Feb, XChange, CBBC th July, Open Golf, BBC ONE & BBC TWO
27 15
12th November, Children In Need, BBC ONE
27th Feb, Celtic Connections, BBC FOUR 16th July, Proms, BBC ONE & BBC FOUR
14th November, FA Cup Football, BBC ONE
28th Feb, Making Your Mind Up, BBC ONE 2nd August, Olympics Trail, BBC ONE & BBC TWO
20th November, Snooker: UK Championships, BBC
29th Feb, Catterick Songs, BBC THREE 13th August, Olympics, BBC ONE & BBC TWO ONE & BBC TWO
7th March, Panorama, BBC ONE 1st Sept, Personality Test, BBC ONE 21st November, Monarch Of The Glen, BBC ONE
17th March, Northern Ireland Audio, BBC ONE (NI) 3rd Sept, Bogies Gold, BBC ONE, BBC TWO & CBBC 1st December, Bhopal, BBC ONE
th March, Mozart i , BBC TWO & BBC FOUR
4th Sept, Measure For MeAsure, BBC FOUR
19
1st December, Christmas Visions, BBC THREE
29th March, Vic’s Chicks , BBC THREE 4th Sept , TTN, BBC ONE 1st December, Night Fantastic, BBC FOUR
3rd April, Come And Have A Go, BBC ONE 5th Sept, Crisis Command, BBC TWO 4th December, Seniors’ Tennis, BBC TWO
17th April, Snooker, BBC ONE & BBC TWO 9th Sept, Fat Nation, BBC ONE & BBC THREE 12th December, Sports Personality, BBC ONE
18th April, Marathon, BBC ONE & BBC TWO 11th Sept, Last Night Of The Proms, BBC ONE, BBC 18th December, Show Jumping, BBC ONE
1st May, Test Your Pet, BBC ONE TWO & BBC FOUR
19th December, Test The Nation, BBC ONE
4th May, Brassed Off Britain, BBC ONE 11th Sept, Score i, BBC ONE
20th December, Snowflake TV, Cbeebies
8th May, Old Firm, BBC ONE 18th Sept, Greatest Love Songs, BBC ONE
24th Sept, Newsround, BBC ONE
26th Sept, Dirty War, BBC ONE
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
25. NEW DIRECTIONS
Getting people to use services - building the call to action..
1. Expectation -understand audience needs & wants
2. Appeal -make it attractive and interesting
3. Grab -build hook & reward, compel viewers to commit
4. Tools -once committed explain how to participate
5. Interaction -playing, exploring, sharing, participating
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
26. NEW DIRECTIONS
1. Strong
presenter
Call to Action
- the grab
& the tools
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
27. NEW DIRECTIONS
Audiences do respond to ‘to camera’ CTA’s
• Olympics - 9 million users, over 60% of ALL Digital TV viewers
• Test the Nation - 1.25m played together over TV
• Mammals - 1.8m viewers & 76% interacted until the end
• Fame Academy - 1.6m viewers, many watched alternate streams up to
2.5 hours at a time
• Wimbledon 4.2 mill, Great Britons 1.1 mill, Eurovision 1.2m
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
28. NEW DIRECTIONS
1. Strong
narrative
Call to Action
-the appeal
the grab
the tools
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
29. NEW DIRECTIONS
• SeeWhatHappens.com recorded 11 million hits in the six hours
following the ad’s debut
• The site received more visitors in its first 24 hours than Mitsubishi
Cars.com does in an entire month
• Two thirds of these people watched the full :50 web spot two or more times online they continued to
interact with the manufacturer’s website by downloading brochures, locating a local dealer, and more
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
30. NEW DIRECTIONS
2. Simplicity,
clarity and
Integration
with story
-the appeal
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
31. NEW DIRECTIONS
3. Reward - part of the appeal
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
32. NEW DIRECTIONS
4. Choice -
compelling
and
integrated
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
33. NEW DIRECTIONS
5. Audience focus
Understand them
encourage
Participation
create loyalty
-expectation
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
35. WORKSHOP
6. Something
unique
parallel
non-linear
tangential
reverse
& more
narratives
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
36. WORKSHOP
6. Something
unique
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
37. WORKSHOP
Finally
THINK
Cross
Media &
Platform
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
38. NEW DIRECTIONS
So what are the new mass audience ‘services’ we should be creating:
• New narrative form, engaging content - video & gameplay
• Motivating audiences to contribute, share - thematic & collaborative
• Targeted personally relevant content - “long tail”, “mass minorities”
• Services that connect audiences across their ‘life media’
• Unique, cool and not copycat
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
39. NEW DIRECTIONS
In Summary
• Over the next 12 months, advanced broadband video service
distribution to TV, PC and mobile will start to create the real worldwide
marketplace
• Early wins for producers with compelling, interactive & unique content
• Tell your stories appropriately across multiple platforms
• Content producers need to begin creating IP and new formats NOW
• LAMP is part of that process. Thank you - gary.hayes@aftrs.edu.au
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
40. NEW DIRECTIONS
An expert is someone who knows
some of the worst mistakes
that can be made in his subject
and how to avoid them
Werner Heisenberg
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
41. WORKSHOP
EXTRAS
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
42. NEW DIRECTIONS
Demo, promotion JibJab
• JibJab's online lampoon received 10.4 mill unique hits in July
• More than three times as many visits as did the official campaign sites
of the presidential candidates themselves.
• JibJab didn't spend a cent to promote the movie instead, a promotional
e-mail sent out to 250,000 registered members of the company's quot;fan
listquot; set off a tidal wave of Internet buzz
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
43. NEW DIRECTIONS
There is a new generation in Australia
• On an average day in Australia nearly two thirds of 18-29s will use
SMS compared with only 3% of 60 and over - McNair
• More than 90% of Australian children aged 6-9 have used a mobile
phone - McNair
• Mobile subscribers 2004, Australia 18 mill, China 318 mill
• Mobile subscribers 2009, Australia 21 mill, China 535 mill - iDC Jun 05
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au
44. NEW DIRECTIONS
nVod non-linear - three parallel, fixed broadcast time slot, video streams
response one video feedback
iTV application tracks status
Main narrative
Response two video feedback
Gary Hayes, LAMP Director, Sydney 7 Sep 2005 gary.hayes@aftrs.edu.au