This document provides information about Ben Weir and his background and experience in creative roles. It summarizes that Ben Weir has over 15 years of experience in creative roles such as copywriter, director, producer, and creative director for experiential marketing, events, television, radio, print, and digital campaigns. It lists some of the companies he has worked for and clients he has worked with.

1. BEN
WEIR
THE BOOK
IDEAS
EXECUTED
M - +61422 806 577
E - benito.weir@gmail.com
Reel - www.youtube.com/benito12008

2. WHAT
WHERE&WHO
CREATIVE DIRECTOR
COPYWRITER
DIRECTOR
PRODUCER
Experiential Marketing, Events, Television, Radio & Print Campaigns,
Digital, Corporate, B2B and Internal Communications, Short Films
Past Companies -
Animal Logic
@radical.media
Republic Films
C4Live
Spinifex Group
Now Communications Group
Clients include -
Sony, Proctor&Gamble, LG, Telstra, Microsoft, Vodafone, Raine and Horne,
YellowPages, Cisco, BT, McDonalds, Fantastic Holdings, Denso,
Salesforce.com, ACT Tourism, Sanitarium, Red Cross, Youth Off the Streets,
Maggi, Oz Lotto, Westpac, Energy Australia, Sydney Water, Salvation Army,
Photon Group, Sensis, Ferrero, Railcorp, VMware,
M - +61422 806 577
E - benito.weir@gmail.com
Reel - www.youtube.com/benito12008

3. THEY
SAID THIS
““Ben is a multi-talented creative. Whether it be writing, directing, ideas
generation and lateral thinking, a punchy script for a viral or a concept for a
whole TV series he is always thinking of how to improve on what has gone
before. A down to earth and likable guy he always brings ideas and energy to
the table.”
RICHARD BRADLEY, EXECUTIVE CREATIVE DIRECTOR, B-GROUP
“Ben is one of the few professional individuals who understands the greater
whole. He presents with both a business and creative acumen rarely found in
today’s dynamic media world. I take pride in consistently recommending Ben
through his quick rise through the senior media ranks. His sincerity, integrity,
humour in the face of adversity all serve to allow Ben to be an extraordinary
asset for any lucky company.”
ADAM WELLS, EXECUTIVE PRODUCER, ENGINE

4. CREATIVE
DIRECTOR
EVENTS
Microsoft engaged C4Live
to create a 1-day training
exercise that would
familiarise key salespeople at
JB Hifi and Dick Smith with
the new features of Windows
7. Strong identity helped an engaging pre event campaign of EDMs,
direct calls to managers in-store, and printed collateral.
Ben and his co-creative
Mel White worked hard to
conceptualise an experience
that would engage delegates,
and help them retain the
information so that they
would be better equipped to
recommend the Microsoft
operating system on the
shop floor.
Invitees were enticed by the
‘special ops’ style to the
graphics, copy writing and
overall tone of voice.

5. EVENTS
The 2008 Photon
Conference, Awards and
Oddball after party was Ben’s
first opportunity to utilise his
skills in storytelling, copy
writing, screen direction and
production.
Working alongside Richard
Bradley, the Creative
Director of C4Live, Ben Day and Night, the continuity of key messaging was crucial
conceptualized integral to the success of the event. Ben had an integral role in the
elements of the daytime conceptualizing and delivery of screen and experiential content.
conference.
At the party, animations and
screen content augmented
the live performances by DJs
and bands.

6. EVENTS
In February this year the 321
takeoff internal strat launch
for an International brand in
a country like Papua New
Guinea presented many
challenges.
The final result was an
extremely successful 2-day
conference and awards
night for over 200 delegates
that introduced them to an
ambitious 5 year business
plan.
Ben was creative director
and lead content producer
responsible for the
conference and awards
format which included guest
speakers, group exercises,
speeches, presentations,
videos, and animations.

7. COPY
WRITER
VIDEO
Ben has been writing for
tv, online, radio, print and
experiential marketing for the
last 5 years.
Long or short copy,
humourous or austere, tech Oasis Pathways TV commercial. 2009. Ben outputted scripts for Photon Event Teaser video. 2008. This campaign also included
heavy or retail focussed, both the corporate and the TVC. writing and directing 7 scripts for event content and multiple EDMs
Ben’s writing always hits the in the character of Major Misfit.
mark.
As the marketing landscape
changes, so too does his
approach to solving creative
problems and fulfilling a brief.
Ben’s scriptwriting
for technology and
telecommunications
brands in the B2B space is
extensive.
His NBN Explained video has
received over 10,000 hits on
Youtube and counting.
Fantastic Furniture TV Campaign. 2010. Ben’s 6th campaign writing Sydney Water Energy Australia Smart Home Video. 2010.
for the furniture retailer.

8. COPY
WRITER
PRINT
US Print Campaign for
Denso Aftermarket Parts in
production 2011.
Ben was lead copywriter.
The job is on-going through
Spinifex in Los Angeles.

9. COPY
WRITER
EXPERIENTIAL
2009 MFA Grand Prix Winner
Sensodyne: The Chill Test
AGENCY: Bellamyhayden &
C4LIVE
CLIENT: GlaxoSmithKline
Copywriter – Ben Weir
Creative Director – Richard
Bradley
Producer – Brad Wright
Judges’ comments
The Grand Prix panel was
looking for an entry that
showed the evolution of
thinking. Sensodyne: The
Chill Test was a simply
great idea that delivered
on consumer insight, had
high involvement and
comprehensive results.

10. COPY
WRITER
DIGITAL
PHOTON AGM and PARTY -
EDMs and pre event comms.

11. COPY
WRITER
EVENTS
Yellow Pages at the HIA
Homeshow 2010.
For this Experiential
campaign Ben was
responsible for additional
copy on signage, labels and
long copy in brochures and
EDMs.

12. DIRECTOR
Over the past 8 years Ben
has directed television
commercials, short films,
music videos, interactive
videos, corporate promos, C4 Communications - Internal Staff Film Canberra Tourism TV Campaign Fantastic Holdings Brand Film
event content and online
communications for a broad
range of clients.
His strength lies in the
ability to take up the idea
and bring it to life for the
big or small screen through
strong visuals and true-to-life
performances.
Here are screen shots of just
some of the work on his reel.
Telstra & G&S Engineering Corporate Foodbank TVC Vicks Formula 44 TVC
Check out Ben’s Youtube
channel
www.youtube.com/benito12008
Youth Off the Streets TVC Photon Group Event Films Telstra MNS Animation

13. DIRECTOR
continued
2004 London International
Awards – Finalist
Public Service/Social Welfare
Organ Donations - Taxi Returnity - Brand Promo Video The Misfit - Photon Event Teaser Video Red Cross - TVC
Director: Ben Weir
Client: Red Cross
Agency: Batey Kazoo,
Sydney
Production Company:
Republic Films, Sydney
Producer: Mike Carlton
Cameraman: Russell Boyd
C4Live - Brand Film AUSTAR - TVC Campaign Campbells Soup - TVC
Mc Happy Meal - TVC Maggi Noodles - TV Campaign Sunday Telegraph - TVC

14. PRODUCER
In addition to his directing,
Ben is quite comfortable
handling the budgeting,
scheduling and produciton
of shoots, large pitches and Alcatel Lucent - Mobile TV promo film Cisco Webex - Online videos Telstra - Customer Testimonials - Drake
RFPs. Supermarkets
During his time at C4Live
as Senior Producer, Ben
produced multiple video
projects - live action,
post production and full
animation.
Here are a few examples.
Some can be seen in their
entirety on Ben’s Youtube
channel
Energy Australia ‘The Smart Home’ - Telstra - Customer Testimonials - Jetstar Bovis Lendlease - One Brisbane Video
www.youtube.com/benito12008 promotional video
Fantastic Furniture TV Campaign Telstra - Wireless.Connect video Telstra Business Internal Staff video

15. FILM
MAKER
Ben’s most recent short -
The Neighbour - has toured
the world, having screened at
more than a dozen festivals.
2010 - THE NEIGHBOUR.
Ben received a grant
from Screen Australia to
travel with the film to the
prestigious Clermont-Ferrand
International Short Film
Festival in France where
it shocked and delighted
viewers throughout its week
of screenings.
The Neighbour was then
invited to open the 2010 St
Kilda Film Festival and was
nominated for an IF Award. 2006 - DEADLINE 8.45
Tropfest Best of the Rest Tour, Pleiades Film Festival Tour
The film is now being
distributed world wide
through Ouat Media, Canada.
Ben is in the development
and scripting stage of several
long form television and film
projects.
2001 - THE NIGHT

16. FILM Ben Weir’s The Neighbour plays with space and expectations to devastating effect.
MAKER
Lisa Nesselson, SBS World Movies
Press & Reviews
“Clermont-Ferrand is widely regarded as the most
important international festival for the buying and
selling of short films. Because the festival attracts
significant audiences as well as key industry
professionals it’s great that such a strong line-up of
shorts will represent Australia.”
Kathleen Drumm, Head of Marketing at ScreenAustralia.

17. INFO
ADDITIONAL
Ben’s background in design
and illustration and his time
at Award School means that
he’s pretty handy with a
pen and sketch pad and the
Adobe suite should the need
arise.
These rough boards are
indicative of Ben’s illustrative
style.

18. INFO
ADDITIONAL
This is one example of a
mood board for a music
video.

19. BEN
WEIR
M - +61 (0)422 806 577
E - benito.weir@gmail.com
Reel - www.youtube.com/benito12008
http://au.linkedin.com/in/benweir
IDEAS
EXECUTED