A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney. Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form. Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01 Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking. Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

1. Art & Craft of Machinima
The Virtual Story
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

2. Art & Craft of Machinima
The Virtual Story
The Virtual Story Intro
Art & Craft of Machinima
Gary Hayes
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

3. Art & Craft of Machinima
The Virtual Story
My perspective
Service provider, content producer, strategist, director, web 2.0 ‘generator’
•Music Composer, Producer, Lecturer, Filmmaker, editor BBC
•BBC Senior Dev Producer Broadcast TV, New Media & Broadband TV - 8 years
•Personal TV / standards - TV-Anytime, MPEG
•Advanced Media - LAMP
•Virtual World Creator & Machinima Maker
•7th Top Blog Media and Marketing Australia (230th worldwide)
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

4. Art & Craft of Machinima
The Virtual Story
Icarus YouTube ‘Hobby’ machinima channel - around 300 000 views
across 30 films
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

5. Art & Craft of Machinima
The Virtual Story
JustVirtual - Machinima Mainly Site
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

6. Art & Craft of Machinima
The Virtual Story
WHY MACHINIMA?
1.Trailer promotion for game
2.Titles and game cinematics
3.Community & cultural reflection
4.Live in-game events
5.Storytelling, filmmaking & previz
6.Informational & corporate
7.Music videos
8.Commercials or viral marketing
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

7. Art & Craft of Machinima
The Virtual Story
THE MACHINIMA ECOSYSTEM G Hayes 2008
Community
Events
FanMusic
Maccy Red vs Blue
Tools
Creators
WoWModel SLCN
Viewer Strangerhood
Illclan
Previz
Professionals
Trailers
Pixar
Slow render Production Timeframe Created Real Time
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

8. Art & Craft of Machinima
The Virtual Story
MACHINIMA ENGINES
Age of Conan Heavenly Sword Never Winter Nights
Antics Grand Theft Auto Runescape
Armed Assault Guild Wars Quake
Battlefield Half-Life Second Life
Call of Duty 4 Halo Spore
City of Heroes Heavy Metal Star Wars Galaxies
Crackdown Iron Man Super Smash Bros
Crysis iClone The Movies
Doom 3 Jumper The Sims
Everquest Lithtech Total War
Far Cry Max Payne Unreal
FEAR Medal of Honour Warhammer
Frameforge Metal Gear World of Warcraft
Gears of War Movie Storm Wowmodelviewer
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

9. Art & Craft of Machinima
The Virtual Story
SilkCharm from World of Warcraft - “sorry I couldn’t be here today but...”
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

10. Art & Craft of Machinima
The Virtual Story
8.5 millions views
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

11. Art & Craft of Machinima
The Virtual Story
300 days!
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

12. Art & Craft of Machinima
The Virtual Story
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

13. Art & Craft of Machinima
The Virtual Story
WHY MACHINIMA?
1.Trailer promotion for Game
2.Titles and game cinematics
3.Community & cultural reflection
4.Live in-game events
5.Storytelling filmmaking & previz
6.Informational & corporate
7.Music videos
8.Commercials or viral marketing
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

14. Art & Craft of Machinima
The Virtual Story
Trailer promotion
for game
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

15. Art & Craft of Machinima
The Virtual Story
Heavy Rain 2009
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

16. Art & Craft of Machinima
The Virtual Story
LOTR Online
Reprobates
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

17. Art & Craft of Machinima
The Virtual Story
Titles and game
cinematics
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

18. Art & Craft of Machinima
The Virtual Story
Grand Theft Auto IV Trail & Title Seq
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

19. Art & Craft of Machinima
The Virtual Story
Community &
cultural reflection
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

20. Art & Craft of Machinima
The Virtual Story
A Few Good G Men in Half Life
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

21. Art & Craft of Machinima
The Virtual Story
Escape City 17 Live Action & Half Life - Budget $500
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

22. Art & Craft of Machinima
The Virtual Story
Demise - World of Warcraft. By Daniel Wasiluk aka Surgee
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

23. Art & Craft of Machinima
The Virtual Story
World of WorkCraft - http://www.lagspike.com/
#2 all time viewed video on Wegame.com
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

24. Art & Craft of Machinima
The Virtual Story
•In the first week since its release, GTA4 has sold approximately 6 million copies globally, with a retail value in the order of $500 million.
•In the first day alone it sold 3.6 million copies and took in a whopping $310 million.
•Compare: The best opening for a movie is that of Spider-Man 3. This sequel took $382 million globally in its opening weekend.
•Halo 3, the best-selling title of 2007, also took in more revenue in its first day of sales than the biggest opening weekend ever for a
movie (quot;Spider-Man 3quot;) and the final quot;Harry Potterquot; book's first day sales.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

25. Art & Craft of Machinima
The Virtual Story
Live in-game events
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

26. Art & Craft of Machinima
The Virtual Story
Life in Game
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

27. Art & Craft of Machinima
The Virtual Story
Adapted Form - Live Performance in Virtual Worlds
Machinima by Gary Hayes of DCSpensley’s SkyDancers
Machinima by Gary Hayes of Full 45 minute performance of
PinkFloyds The Wall by CARP
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

28. Art & Craft of Machinima
The Virtual Story
Real time, international, multi-user collaborative machinima - G Hayes
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

29. Art & Craft of Machinima
The Virtual Story
Storytelling and
filmmaking
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

30. Art & Craft of Machinima
The Virtual Story
Strangerhood series The Sims by Rooster Teeth
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

31. Art & Craft of Machinima
The Virtual Story
Tales from the Past - 90 minute World of Warcraft Machinima
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

32. Art & Craft of Machinima
The Virtual Story
Film ‘Jumper’ previz in SoftImage XSI
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

33. Art & Craft of Machinima
The Virtual Story
Medieval Weapon series from Everquest
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

34. Art & Craft of Machinima
The Virtual Story
Informational
& corporate
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

35. Art & Craft of Machinima
The Virtual Story
Second Life Machinima for the new Palomar Hospital complex
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

36. Art & Craft of Machinima
The Virtual Story
The Sims - Male RestRoom Etiquette z-studios
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

37. Art & Craft of Machinima
The Virtual Story
Music videos
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

38. Art & Craft of Machinima
The Virtual Story
Little Newbie by AlienHearts and Italian Pop Diva Irene Grandi
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

39. Art & Craft of Machinima
The Virtual Story
Commercials and
viral marketing
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

40. Art & Craft of Machinima
The Virtual Story
World of Warcraft used for Toyota and Coke (china)
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

41. Art & Craft of Machinima
The Virtual Story
MACHINIMA?
•Fast way to tell stories
•Quality is improving daily
•Understand & extend the culture of the game
•Beware of upsetting loyal players
•Excellent for pre-previz and character/script development
•More and more machinima appearing on broadcast
although natural place is web
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com