Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/
Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.
Arresting Audiences, Co-creating Communities, Transmedia StorytellingGary Hayes
Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours.
What's Wrong with Transmedia Content? Where's the Funding?Gary Hayes
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here.
http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly.
The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/
Brands in Social Virtual Worlds - Subtle Alchemy or Dangerous Chemistry?Gary Hayes
A presentation at the Online Social Networking and Business Collaboration World 2007 (http://www.acevents.com.au/connect07/programme.html)
Sydney December 2007
• how to integrate your brand into social virtual worlds such as Second Life
• how to grow community and connect with inhabitants
• the future of the metaverse
Gary Hayes, Head of Virtual Worlds, Project Factory
The Gamification of Social TV Inspiring the stories of tomorrowGary Hayes
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011.
AREAS COVERED
What is Social TV? & What it isn't
What is Driving it?
The Value for the Users?
What it means for Creators who enable it?
Social TV (baby-steps)
=
1 The Conversation of TV (back-channel, recommendation & community)
2 The Gamification of TV (playful, tribe building & participative)
3 The Personalization of TV (users contribution, relevant & their stories)
Including audiences in the creation of your stories
• Differentiating your content with social features
• Listening to the audience to produce more compelling stories
A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing.
Digital Worlds: Social, Virtual, Mobile
• Meet generation V
• What are the opportunities for enterprise, marketers and government?
• The psychological implications of virtual interaction
• What are the mobility limitations of virtual worlds?
Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory
Laurel Papworth, Director & Social Networks Strategist,
World Communities
Paul Salvati, Director,
TV vs Metaverse - The Mixed Reality Perfect StormGary Hayes
A presentation given by Gary Hayes the Director of Australia's Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006.
THE MIXED REALITY PERFECT STORM
“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007
Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.
What's The ROI? Virtual Worlds IntroductionGary Hayes
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:
- An overview of virtual worlds and why they’re suitable for business
- Insight for brand involvement including what’s in it for both the brand and the consumer
- Considerations before entering a virtual world and how to be successful
- Identifying the KPIs and how to measure the success of a campaign
- Engagement and brand presence
- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.
DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS
PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)
Mitch Olson, Co-Founder, SmallWorlds
An opening presentation looking specifically at Serious Games examples & case studies from the perspective of content potentially suitable for inclusion and managed by libraries of the future. This is not about just placing game consoles inside existing libraries but about a fundamental shift in how libraries can become the conduit for 'scenario based' play across a range of intentions...
Arresting Audiences, Co-creating Communities, Transmedia StorytellingGary Hayes
Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours.
What's Wrong with Transmedia Content? Where's the Funding?Gary Hayes
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here.
http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly.
The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/
Brands in Social Virtual Worlds - Subtle Alchemy or Dangerous Chemistry?Gary Hayes
A presentation at the Online Social Networking and Business Collaboration World 2007 (http://www.acevents.com.au/connect07/programme.html)
Sydney December 2007
• how to integrate your brand into social virtual worlds such as Second Life
• how to grow community and connect with inhabitants
• the future of the metaverse
Gary Hayes, Head of Virtual Worlds, Project Factory
The Gamification of Social TV Inspiring the stories of tomorrowGary Hayes
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011.
AREAS COVERED
What is Social TV? & What it isn't
What is Driving it?
The Value for the Users?
What it means for Creators who enable it?
Social TV (baby-steps)
=
1 The Conversation of TV (back-channel, recommendation & community)
2 The Gamification of TV (playful, tribe building & participative)
3 The Personalization of TV (users contribution, relevant & their stories)
Including audiences in the creation of your stories
• Differentiating your content with social features
• Listening to the audience to produce more compelling stories
A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing.
Digital Worlds: Social, Virtual, Mobile
• Meet generation V
• What are the opportunities for enterprise, marketers and government?
• The psychological implications of virtual interaction
• What are the mobility limitations of virtual worlds?
Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory
Laurel Papworth, Director & Social Networks Strategist,
World Communities
Paul Salvati, Director,
TV vs Metaverse - The Mixed Reality Perfect StormGary Hayes
A presentation given by Gary Hayes the Director of Australia's Laboratory for Advanced Media Production at a seminar at the Museum of Sydney on 17 May 2006.
THE MIXED REALITY PERFECT STORM
“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007
Gary looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.
What's The ROI? Virtual Worlds IntroductionGary Hayes
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:
- An overview of virtual worlds and why they’re suitable for business
- Insight for brand involvement including what’s in it for both the brand and the consumer
- Considerations before entering a virtual world and how to be successful
- Identifying the KPIs and how to measure the success of a campaign
- Engagement and brand presence
- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.
DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS
PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)
Mitch Olson, Co-Founder, SmallWorlds
An opening presentation looking specifically at Serious Games examples & case studies from the perspective of content potentially suitable for inclusion and managed by libraries of the future. This is not about just placing game consoles inside existing libraries but about a fundamental shift in how libraries can become the conduit for 'scenario based' play across a range of intentions...
The Fragments of Play - Transocialmedia EntertainmentGary Hayes
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009
THE FRAGMENTS OF PLAY
Inter-connected, Co-Created Social Media Entertainment
There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play.
Beyond Linear, TV 2.0, The Future of Film and TVGary Hayes
A specific presentation on new forms of linear video possibilities. Ten ways to create new experiences for viewers/participants based around film/TV forms. Delivered as part of the 3rd LAMP residential in Western Australia in May 2006.
In summary: To attract audiences across the range of media
delivered across this sea of devices and delivery channels:
•Audiences want to be able to push and pull their content without
barriers
•Advertising will lead innovation and dominate even more in
cross-media markets
•Professional producers will differentiate themselves from UGC
by creating interactive cross-media, or multi-layer rather than
mono-media
•Do not forget where the audiences are moving to
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...Gary Hayes
A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011
Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc:
Initial brief
- Assessing the concept of Pervasive Entertainment and how it is affecting the games industry
- How are brands extending to transmedia?
- Reviewing the business models behind geo-social / augmented reality games
- Learning form relevant case studies
- What models of media production, distribution, and consumption are implied by these future visions of entertainment?
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/
"Connecting With Your Audience on the Social Web"
Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web?
This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
My presentation at CeBIT Sydney 2009 Future of Enterprise. In two parts. The first was to introduce Oracle and Citrix Online, the second was me playing with building a company from scratch from resources in the cloud. Funding, HR, Open Outsourcing, and so on.
Not a long presentation, but fun to do! :)
Something In The Air - The Future Of PersonalizationGary Hayes
A presentation from way back in October 2004 at XMediaLab - much still relevant today. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary.
The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.
Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?
Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...Gary Hayes
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.
A Presentation About You - The Personalized AudienceGary Hayes
A presentation given as part of the the first LAMP (lamp.edu.au) residential in South Australia Oct 2005. Still highly relevant tips and techniques to make services more personally resonant with audiences/participants.
"True interactivity should require users to give something of themselves and for the ‘system’ to resonate with that. If all you ask them to put in is selecting a series of vacuous pre-built options, their engagement is minimal and all they will truly get out is a series of vacuous outcomes.”
Gary Hayes 2005 - www.personalizemedia.com
Personal not generic. The ultimate forms of service
personalization are:
• helping people connect with each other
• services that evolve and are dynamically matched and
resonate to them
• helping people understand more about themselves
Personalised Audiences, Immersive ServicesGary Hayes
A presentation given at the sixth LAMP residential in Tasmania in Oct 2006. Looks at a vast range of ways to design services to make them more sticky with participatory audiences. True audience centric thinking. Broken into specific needs chapters - I want it everywhere, I want to escape, I want to be understood, I want to connect with the world, I want it now, I want to share, I want to take part.
A few slides at the end partly relevant on a 'whats cool talk on collaborative muve'
A presentation from June 07 given to AMP covering topics including Virtual Worlds Survival Guide, Laboratory for Advanced Media Production, Trans-reality and Business in Second Life
Personalized Home Entertainment and Human BehaviourGary Hayes
A presentation to the Australian Communications conference in Canberra November 2006. It covers an introduction to LAMP then looks at human need and the likely futures for home entertainment.
Killer 2nd Screen and Social TV: Production MethodologyGary Hayes
A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment
A Tall Order!
How do consumers want to connect with content on their TV?
What type of content is connecting with audience markets worldwide?
What is the key in engaging them and keeping them engaged?
Content discovery, participation TV and device control considerations
Providing a unified content experience across all devices
Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform ABC
Navigating the Expanding Transmedia Multiplatform Universe and State of the I...Gary Hayes
A 2nd day keynote at Merging Media 2013 in Vancouver Canada. Slides formatted for widescreen. A 50 min prez.
http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :)
From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today.
User Journeys, Personal Services, Natural EvolutionGary Hayes
A presentation given to ABC TV teams on a LAMP residential. Looks are the importance of the user journey and personal resonance in experience design. Also includes amongst the opening slides a bizarre prediction Gary gave of what the media landscape would be like in 2009 - but the prediction came from 2000!! Here is a snippet of that one:
The World in 2009 - according to Gary at SSBP, March 2000
•The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
•Every individual can become a producer of content which is available
to everyone else - if they want it.
•All ‘content programme brands’ have elements in all of the above
•Everything can be made portable & kept forever
•CD collections, home movies, personal photographs are stored here too
•Now anything else is available on demand from anywhere over vast
broadband networks.
•Everything is ‘pulled’, only personally relevant content is ‘pushed’.
•The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went - everything is now interactive
•Scheduled ‘live video’ becomes a special group shared event - there is only one broadcast channel in each country - these events generate
most online discussion
•The home becomes a personalised entertainment and life system
where everything is centralised - games, video, shops, audio, text,
email & vmail & banking.
•‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one
navigation system that all companies adopted
•True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house
Future opportunities for broadcasters enabled by personal TV systems was given by Gary Hayes, then BBC Senior Development Producer, at NAB in Las Vegas on April 2003. It covers the slow progression to on-demand, personalised capture of relevant content and gives an insight into the many new advertising models that are starting to appear on the scene now. The final slide are some future predictions for 10 years time: Postulations - PTV 10 years hence…
•Scheduled TV will mostly be limited to live sport
and news
•Distribution of TV content will be 90%
broadcast/band and wireless to PTV systems the
rest high capacity DVD
•You will have portable profiles worldwide and
will receive their content anytime/where
•All promos and ads will all be highly targeted
•Viewers will all have large home servers feeding
many displays and devices (in and out of home)
•Programmes will be made for time-shifted, large
groups of niche audiences
•Linear AV only TV will be in the minority
The Fragments of Play - Transocialmedia EntertainmentGary Hayes
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009
THE FRAGMENTS OF PLAY
Inter-connected, Co-Created Social Media Entertainment
There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play.
Beyond Linear, TV 2.0, The Future of Film and TVGary Hayes
A specific presentation on new forms of linear video possibilities. Ten ways to create new experiences for viewers/participants based around film/TV forms. Delivered as part of the 3rd LAMP residential in Western Australia in May 2006.
In summary: To attract audiences across the range of media
delivered across this sea of devices and delivery channels:
•Audiences want to be able to push and pull their content without
barriers
•Advertising will lead innovation and dominate even more in
cross-media markets
•Professional producers will differentiate themselves from UGC
by creating interactive cross-media, or multi-layer rather than
mono-media
•Do not forget where the audiences are moving to
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...Gary Hayes
A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011
Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc:
Initial brief
- Assessing the concept of Pervasive Entertainment and how it is affecting the games industry
- How are brands extending to transmedia?
- Reviewing the business models behind geo-social / augmented reality games
- Learning form relevant case studies
- What models of media production, distribution, and consumption are implied by these future visions of entertainment?
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/
"Connecting With Your Audience on the Social Web"
Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web?
This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
My presentation at CeBIT Sydney 2009 Future of Enterprise. In two parts. The first was to introduce Oracle and Citrix Online, the second was me playing with building a company from scratch from resources in the cloud. Funding, HR, Open Outsourcing, and so on.
Not a long presentation, but fun to do! :)
Something In The Air - The Future Of PersonalizationGary Hayes
A presentation from way back in October 2004 at XMediaLab - much still relevant today. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary.
The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.
Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?
Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...Gary Hayes
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.
A Presentation About You - The Personalized AudienceGary Hayes
A presentation given as part of the the first LAMP (lamp.edu.au) residential in South Australia Oct 2005. Still highly relevant tips and techniques to make services more personally resonant with audiences/participants.
"True interactivity should require users to give something of themselves and for the ‘system’ to resonate with that. If all you ask them to put in is selecting a series of vacuous pre-built options, their engagement is minimal and all they will truly get out is a series of vacuous outcomes.”
Gary Hayes 2005 - www.personalizemedia.com
Personal not generic. The ultimate forms of service
personalization are:
• helping people connect with each other
• services that evolve and are dynamically matched and
resonate to them
• helping people understand more about themselves
Personalised Audiences, Immersive ServicesGary Hayes
A presentation given at the sixth LAMP residential in Tasmania in Oct 2006. Looks at a vast range of ways to design services to make them more sticky with participatory audiences. True audience centric thinking. Broken into specific needs chapters - I want it everywhere, I want to escape, I want to be understood, I want to connect with the world, I want it now, I want to share, I want to take part.
A few slides at the end partly relevant on a 'whats cool talk on collaborative muve'
A presentation from June 07 given to AMP covering topics including Virtual Worlds Survival Guide, Laboratory for Advanced Media Production, Trans-reality and Business in Second Life
Personalized Home Entertainment and Human BehaviourGary Hayes
A presentation to the Australian Communications conference in Canberra November 2006. It covers an introduction to LAMP then looks at human need and the likely futures for home entertainment.
Killer 2nd Screen and Social TV: Production MethodologyGary Hayes
A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment
A Tall Order!
How do consumers want to connect with content on their TV?
What type of content is connecting with audience markets worldwide?
What is the key in engaging them and keeping them engaged?
Content discovery, participation TV and device control considerations
Providing a unified content experience across all devices
Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform ABC
Navigating the Expanding Transmedia Multiplatform Universe and State of the I...Gary Hayes
A 2nd day keynote at Merging Media 2013 in Vancouver Canada. Slides formatted for widescreen. A 50 min prez.
http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :)
From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today.
User Journeys, Personal Services, Natural EvolutionGary Hayes
A presentation given to ABC TV teams on a LAMP residential. Looks are the importance of the user journey and personal resonance in experience design. Also includes amongst the opening slides a bizarre prediction Gary gave of what the media landscape would be like in 2009 - but the prediction came from 2000!! Here is a snippet of that one:
The World in 2009 - according to Gary at SSBP, March 2000
•The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
•Every individual can become a producer of content which is available
to everyone else - if they want it.
•All ‘content programme brands’ have elements in all of the above
•Everything can be made portable & kept forever
•CD collections, home movies, personal photographs are stored here too
•Now anything else is available on demand from anywhere over vast
broadband networks.
•Everything is ‘pulled’, only personally relevant content is ‘pushed’.
•The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went - everything is now interactive
•Scheduled ‘live video’ becomes a special group shared event - there is only one broadcast channel in each country - these events generate
most online discussion
•The home becomes a personalised entertainment and life system
where everything is centralised - games, video, shops, audio, text,
email & vmail & banking.
•‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one
navigation system that all companies adopted
•True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house
Future opportunities for broadcasters enabled by personal TV systems was given by Gary Hayes, then BBC Senior Development Producer, at NAB in Las Vegas on April 2003. It covers the slow progression to on-demand, personalised capture of relevant content and gives an insight into the many new advertising models that are starting to appear on the scene now. The final slide are some future predictions for 10 years time: Postulations - PTV 10 years hence…
•Scheduled TV will mostly be limited to live sport
and news
•Distribution of TV content will be 90%
broadcast/band and wireless to PTV systems the
rest high capacity DVD
•You will have portable profiles worldwide and
will receive their content anytime/where
•All promos and ads will all be highly targeted
•Viewers will all have large home servers feeding
many displays and devices (in and out of home)
•Programmes will be made for time-shifted, large
groups of niche audiences
•Linear AV only TV will be in the minority
A presentation about cross media given in 2000 to teams of BBC producers on a series of development labs about audience centric design and production thinking and creating compelling cross-media. It covers on-demand, mobile, social networks, on-demand - example:
What they say they want...
•I need to explore in more depth, at my own pace
•I want to ‘link’ out to more - especially around my local area
•I expect relevant facts & activities on demand - immediately
•I would like episodic rich media, video and audio
•I want to personalise my experience - choose my own routes
•Let me contribute, give my opinion to others and the makers
•I would like the producers to automatically know what I
“really” found interesting - during and for next time.
A remarkable thing about the presentation it was delivered in 2000, long before 360 thinking and social networks were the norm.
A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney.
Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form.
Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01
Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.
Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.
Marketing Opportunities in Social Virtual WorldsGary Hayes
A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008.
Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory
New Roads, New Directions, New Markets
A presentation given to an ABC and invited audience in Sep 2005 about the changing Australian media landscape
and emerging types of content that producers need to be considering. Delivered by Gary Hayes, Director LAMP and
former Senior Producer & Development Manager BBCi 95-04
In Summary
• Over the next 12 months, advanced broadband video service
distribution to TV, PC and mobile will start to create the real worldwide
marketplace
• Early wins for producers with compelling, interactive & unique content
• Tell your stories appropriately across multiple platforms
• Content producers need to begin creating IP and new formats NOW
• LAMP is part of that process.
360 thinking, experience designing, cross-media storytellingGary Hayes
360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming their media across many touch points, using BBC examples and recent LAMP ones to illustrate good experience design across all media platforms.
An aimia presentation looking at the real future for IPTV way back in 2005 - still relevant today. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive - this includes interoperability between providers and value add services including rich, social network based interactivity.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath