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The document discusses various content marketing strategies and algorithmic ranking factors for search engines. It provides tips for developing content over link building, including creating content that builds brands and earns links organically. Various content ideas are proposed, such as creating infographics, mobile apps, blogs and analyzing costumes. The document advocates for developing multi-channel content that builds communities and lasts over various platforms.
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- 1. Algorithmic Ranking Factors ContentMarketing Strategy http://freetrafficking.com #1 Traffic Generation Services
- 2. F#$%! Link Building. ContentMarketing Strategy. Algorithmic Ranking Factors Presented by: Rand Fishkin | CEO
- 3.
- 4. Brainstorm Acquisition Tactics Travelpodbuilt an embeddable quiz that universities use… What can I do to get .edu links?
- 5. Pound Head AgainstWall Feel free to use this high quality link acquisition email. Effectiveness not guaranteed ☺
- 6. Keep Pounding But, Ireally want a link! Keep pounding
- 7. Damage Brain Manual linkbuilding has a surprising amount in common with stuffing crayons up one’s nose.
- 8. Earn Links… Painfully 1-2links per hour of link building is fairly common, particularly if you don’t have a great site to work from.
- 9. Give In tothe Dark Side http://www.bloggingtips.com/2012/03/22/link-authority-review-the-next-buildmyrank-alternative/
- 10. Buy Some Links Alwaysa fun time: http://fiverr.com/gigs/search?query=links
- 11. Go Overboard Once you’vegone to “supreme link pyramid elite,” you know you’re desperate. http://www.wickedfire.com/linksseo/154095-supreme-all-one-seo-solution-only-28-proven-results-dominate-google.html
- 12.
- 13. Retreat and TryAgain BTW – If you need a simple meme generator: http://imgflip.com/memegenerator is pretty solid
- 14. Why Links Arein Danger
- 15. Links Were NeverReally Votes Does the author mean to endorse this page? Does he mean to say it should rank better for “a very similar thing?” Search engines found links useful as a proxy, but most of those linking on the web don’t intend to contribute to the link graph.
- 16. The Algo Wasn’tIntended to Benefit Marketers http://marketingland.com/is-googles-over-optimization-penalty-its-jump-the-shark-moment-in-web-search-8633
- 17. But SEOs AreBetter at Links than Everyone Else Linklove London Last Friday via: http://foliovision.com/2012/03/31/distilled-linklove-conference-london-2012-review
- 18. WebSpam Struggles toKeep Up http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo
- 19. Many Links area Thorn in Search Engines’ Side An enlightening example of spammer mentality: https://www.google.com/search?q=build+my+rank+alternatives
- 20. Google’s Clearly Tryingto Move Beyond Links Individual link metrics have lower correlation over time, while social signals rise. Via http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
- 21. Sharing on theWeb Has Evolved It used to be that the “Linkerati” controlled the web’s sharing. http://www.seomoz.org/blog/21-tips-to-earn-links-and-tweets-to-your-blog-post
- 22. Today, the “Linkerati”are a Far Bigger Group Via http://www.slideshare.net/fullscreen/PewInternet/022612-nfais-newnormalpdf/6 (Pew Internet & American Life Project)
- 23.
- 24. I Want toRank Higher For This Query Ranking here will bring me more customers https://www.google.com/search?q=custom+kitchen+knives
- 25. Decision Time OPTION A: Createlots of great content, start a blog, shoot some videos, build up a community via social networks, participate in forums, try to earn some press… Option A sounds like a lot of work… OPTION B: Point some @#$%ing links at my page.
- 26. Most SEOs Makethe Obvious Choice YEE-HAW LINKS!! Option B can certainly work.
- 27.
- 28. What Really Mattersto a Business on the Web? Competitors Tactics: Paid Search Banners & Display Ads Brand Advertising Television, Radio & Print Media Contextual Ads Avg Cost of Acquisition: $95.00 $150.00 $Unknown $180.00 $115.00 Paid forms of acquisition are easier to measure, optimize and invest in. Management’s comfortable with them. The engines/platforms make it easy to buy them. Why wouldn’t you use paid acquisition?
- 29. What Really Mattersto a Business on the Web? “Inbound” Tactics Avg Cost of Acquisition: Organic Search $15.00 Social Media Marketing $35.00 Blogs & RSS $60.00 Community / Forum Participation $20.00 Video Content $70.00 If you invest in inbound tactics, your cost of custom acquisition can be dramatically lower than the competition’s
- 30. What Really Mattersto a Business on the Web? COCA / CLTV = This Ratio. Strength here means you have more to invest in every other part of the business. Thanks to Cascadia Capital for the chart: http://www.cascadiacapital.com/
- 31. Decision Time OPTION A: Content+ SEO + Social + Community + Press OPTION B: Point some @#$%ing links at the page. Which one of these truly results in lower COCA? This time, Option A looks a lot more appealing.
- 32. Five Reasons IInvest in Content vs. Links
- 33. #1: I Wantto Invest in Multiple Channels at Once Higher Conversion Rate Higher Organic Search Rankings More Direct & Bookmarking Traffic More Long Tail SEO CONTENT! Bigger Fanbase & Community More Brand Visibility Stronger Social Following More Referring Links Content, by its very nature, creates multi-channel marketing opportunities and wins.
- 34. #2: I Wantto Be Proud of My Work Am I making the Internet a better place?
- 35. #3: I WantStrategies that Last No Matter What If this is the future, I better build a memorable brand that has positive signals of every kind. I want marketing that will last even if Siri replaces Google, social replaces search, apps replace the web, etc. (note: I don’t actually believe any of those things will happen, but I do like to be prepared)
- 36. #3: I WantStrategies that Last No Matter What Who knows, maybe DDG is really on to something: http://duckduckgo.com/traffic.html
- 37. #4: Content BuildsLinks While I Sleep Virtually every link here is editorially-given because of content we’ve produced https://www.google.com/search?q=seomoz+-site:seomoz.org&tbs=qdr:h (qdr:h at the end of the query narrows to results from just 1hr)
- 38. #5: Content BuildsBrand Loyalty & Trust http://thisismadebyhand.com/film/the_knife_maker play 4:45 - 5:45
- 39. OK. What ContentShould I Make?
- 40. Don’t Limit Yourselfto Content About Your Subject This blog might work for them, but IMO, it’s far too topically specific and not “interesting” enough to be consistently share-worthy. http://www.theofficesuppliessupermarket.com/blog
- 41. Discover What YourAudience Shares Three tools: http://followerwonk.com, http://topsy.com, and Google’s Discussion Search
- 42. Brand Your Contentto Align with Your Business/Products Fiskars Scissors (fiskars.com) runs the amazing Fiskateers blog (http://www.fiskateers.com/); a great example of alignment. Though, for SEO, I wish they’d gone with fiskars.com/fiskateers or fiskars.com/blog
- 43. Or Brand YourProduct to Align with Your Content? Coudal Partners is a fascinating example of this. This is basically what we did at SEOmoz – created a product that fit with the content + audience we’d built
- 44. Remember, Content CanMean: Actual Content Community Products Platform/Data The “content” you produce and market can be much more than just a blog (though blogs are pretty awesome at this)
- 45.
- 46. We Need SomeContent Branding http://www.youtube.com/watch?v=mPKe9OfWs-M
- 47. The Infographic ofHats! This - http://stuff.daviderickson.com/hats-infographic#comments – is the best I could find
- 48. The Infographic ofHats! This - http://www.infographicsshowcase.com/trusting-beards-infographic/ - is what I’m talking about.
- 49. Online Hat-Selection Tool This- http://www.millerhats.com/hatcare_index/hatfaces.html - is the best I could find
- 50. Rank Top Hat - D onningSocial Media Participants I used http://followerwonk.com, but you’ll also want to check blogs, Facebook, etc.
- 51. Coffee Beans &Espresso Machines http://needcaffeine.com
- 52.
- 53. Erasable, Caffeine - onitor BoardNext to My Desk M http://designtaxi.com/news/351340/In-Caffeine-We-Trust-An-Infographic-To-Track-Your-Coffee-Consumption/ - but simple/erasable on a mini-whiteboard
- 54. Caffeine Tracking/Contest MobileApp Make the leaderboard publicly accessible for those who opt-in, and then link to the social accounts of the most caffeinated members.
- 55. Rating Drinks onan Official “Caffeine Scale” Rate every beverage from every store possible on caffeine content, taste and caloric content and have a monthly dynamic leaderboard.
- 56. Weird Foods andDrinks that Contain Caffeine Ugh… And this is one of the best articles I could find. Rate every beverage from every store possible on caffeine content, taste and caloric content and have a monthly dynamic leaderboard.
- 57. Costumes Beyond Halloween Nodomain given, so I’ll just work on the concepts. BTW – that Yodabot is awesome.
- 58. Analysis of HollywoodCostumes http://clothesmonaut.wordpress.com/category/costume-analysis/ - buy this blog, or re-create it.
- 59. Give Awards tothe Best “Street-Spotted” Costumes You can set up an alert/search, watch for these, tweet to the winners and ask for permission to feature their photos. https://twitter.com/#!/search/realtime/costume%20twitpic – you can use a few modified versions of this query, too
- 60. Coverage of Non - Hloween Costume Events al http://www.flickr.com/search/?w=all&q=fremont+zombie&m=text – there’s tons of these.
- 61. Rand Fishkin |CEO http://seomoz.com #1 SEO Results Tracking Platform Monitor & Track your SEO & Traffic Generation Efforts
- 62. Algorithmic Ranking Factors http://freetrafficking.com #1Traffic Generation Services Traffic Generation & SEO done for you by World c - lass Experts! +1 8 - 31 3 - 88 7 560 contact@freetrafficking.com USA, UK, Europe, Canada, Australia
- 63. Algorithmic Ranking Factors Signup & Get started for 1$