The right content with the right timing will give you different results depending on which platform and which audience you' re talking to. try give different messages in B2B and B2C

1. WHAT’ S WORTH
SHARING IN SOCIAL
MEDIA
MARIO CORALLO

2. YOUR MESSAGE IDEAL LENGHT
16-25 Words should be the Max 21-25 Words should be the Max
Length for your status updates Length for your status updates
B2B
11-25 Words should be the
B2C
1-5 Words should be the
Max Length for your status Max Length for your status
updates updates

3. B2B B2C
YOUR
MESSAGE
MAX
LENGHT
25
20
15
10
5
0
LINKEDIN
TWITTER
B2B
B2C

4. DON’ T ASK THEM A QUESTION
Asking questions will result in Asking questions will result in
25% less clicks 45% less clicks
B2B
Asking questions will result in
B2C
Asking questions will result in
39% less clicks 52% less clicks

5. B2B B2C
NO
QUESTIONS
AT
ALL
0
LINKEDIN
TWITTER
-­‐10
-­‐20
-­‐30
-­‐40
-­‐50
-­‐60
B2B
B2C

6. # COULD BE HEAVEN OR HELL
Using a # will produce Using a # will produce
56% more clicks 20% less clicks
B2B
Using a # will produce
B2C
Using a # will produce
193% more clicks 82% less clicks

7. B2B B2C
#
COULD
GIVE
YOU
DIFFERENT
RESULTS
DEPENDING
ON
AUDIENCE
200
150
100
50
0
LINKEDIN
TWITTER
-­‐50
-­‐100
B2B
B2C

8. NUMBERS SEEMS QUITE A GOOD IDEA
Using a number won’ t change Using a number won’ t change
your click trough your click trough
B2B
Using a number will increase by
B2C
Using a number will increase
50% your click trough by 3,5% your click trough

9. B2B B2C
NUMBERS
ARE
NEUTRAL
FOR
LINKEDIN
BUT
THEY
COUNT
ON
TWITTER
50
45
40
35
30
25
20
15
10
5
0
LINKEDIN
TWITTER
B2B
B2C

10. TIMING IS ALWAYS THE MAIN DRIVER
Try sharing from 9 to 11 AM Try Sharing fom 12 to 1 PM
AM PM
Try sharing from 10 to 11 AM Try sharing from 12 to 2 PM

11. TIMING IS ALWAYS THE MAIN DRIVER
Try sharing from 9 to 11 AM Try Sharing From 12 to 1 PM
AM PM
Try sharing from 10 to 11 AM Try sharing from 12 to 2 PM

12. THANK YOU
BE TRUE AND KEEP ON SOCIALIZING
MARIO CORALLO
SOCIAL MEDIA MANAGER SOURCES:
HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L. HTTP://WWW.COMPENDIUM.COM/
GRUPPO FULLSIX - WWW.FULLSIX.IT TWITTER ILLUSTRATION BY EDWARDS MCGOWAN
HTTP://WWW.FACEBOOK.COM/FULLSIX.IT HTTP://WWW.EDWARDMCGOWAN.COM/
THIS CONTENT IS INTENDED FOR EDUCATIONAL POURPOSE ONLY