May you live in Disruptive Times


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A talk I gave for business class at Washington State University for Prof. Doug Miller. Talk focuses on Web 2.0/Social media as a disruptive technology, overview of web 2.0, web presence, and adding value to a company/small business with web 2.0 tools

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May you live in Disruptive Times

  1. 1. May you live in Disruptive times<br />Scott Gray<br />
  2. 2. Who am i?<br />Scott Gray<br />Born in New Orleans, LA<br />Grew up in the South<br />Attended High School in Geneva, Switzerland<br />BA in CompSci from St. Mary’s College of MD in ‘04<br />Various IT positions<br />MBA from the U of Montana in 09<br />Director of SEO Operations for Website Clarity<br />Founder/CEO of Graymar Consulting<br />COO of Greener Computing Solutions<br />
  3. 3. Where to Start<br />Web 2.0<br />Internet Marketing<br />New Media<br />Social Media<br />
  4. 4. Viva la Disruption!!<br />The Internet is Disruption<br />Web 2.0 is Disruption<br />Social Media is Disruption<br />
  5. 5. Introductionor Why do Companies care about Social and New Media?<br />Years to Reach 50 millions Users:  <br />Radio: <br /> 38 Years<br />TV:<br /> 13 Years<br />Internet: <br /> 4 Years<br />Facebook added 100 million users in less than 9 months<br />
  6. 6. Where to Start?<br />Your Web Presence<br />A Couple of Metaphors/Similes:<br />Online Spider Web<br />Online Conversations<br />Better Definition:<br />Everywhere people are talking about you<br />Where are your videos<br />Who’s linking to you<br />
  7. 7. Internet Marketing<br />All activities engaged in ONLINE to market your brand/store/company/organization<br />Wide range of activities<br />Email marketing<br />SEO- Search Engine Optimization<br />Social Media Marketing<br />New Media Marketing<br />Multimedia<br />Viral Marketing<br />
  8. 8. Why should your plan include this?<br />25% of search results for the World’s Top 20 largest brands are links to user-generated content<br />34% of bloggers post opinions about products & brands<br />78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />
  9. 9. What Technologies are Web 2.0?<br />Social Networks<br />Blog<br />Micro-blogs<br />Social Bookmarking<br />Social Media<br />Social Review<br />
  10. 10. What is great about Web 2.0?<br />Cash is NOT King<br />Creativity and Originality rules!<br />Great for SBAs, most have a passion, tell that story<br />Incredibly Nimble<br />Instant Communication AND Response<br />
  11. 11. Things to Avoid<br />Avoid Bandwagon-it is<br />3 REAL networks is better than 15 profiles with nothing on them<br />What is Quality?<br />What is appropriate?<br />Myspace Music<br />Don’t SPAM!<br />
  12. 12.<br />What is it?<br /> is a new startup<br />Will be the for video gamers<br />No product yet, but we can still add value using Web 2.0<br />Can do this using Creativity and a little humor<br />
  13. 13.<br />Two Cupid Characters<br />Rex<br />Angel<br />Each character will have its own:<br />Twitter<br />@th3Arr0wK1d<br />@L0v3Ang3l<br />Facebook<br />In-Game<br />Use other Web 2.0:<br />Zazzle<br />Youtube<br />
  14. 14. Some thoughts on Plans<br />Types of Websites:<br />Blogs<br />Forums<br />Ecommerce<br />Social Networks<br />Content Management Systems (CMS)<br />Elance<br />
  15. 15. Website Lifecycle<br />Birth<br />Static<br />Basic information available<br />Contact info<br />Hours, etc.<br />Menu<br />Dynamic<br />Weekly deals<br />Videos<br />Contests<br />Knowledge Leader<br />Blogs<br />Information<br />RETURN VALUE<br />
  16. 16. What should You do as soon as You get home?<br />Create a blog<br />Tumblr<br /><br />Create your own with Godaddy<br />Buy a domain/url<br />Create appropriate network profiles<br />Linkedin<br />Join Groups<br />BECOME ACTIVE!!!<br />
  17. 17. Questions<br />Email:<br />Twitter: @rsgray<br />Website:<br />